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Burger King Takes Innovative Steps with New Loyalty Program

  • September 05 2017
  • Resource: DailyNews

As the customer loyalty space develops, many brands struggle with finding innovative ways to engage customers with a program. For every “new” idea, there are likely dozens of offerings that give consumers the same experience elsewhere....Read More

Loyalty360 2017 State of the Industry Report

  • July 25 2017
  • Resource: Research and Reports

The only constant in customer loyalty is its variability. With more technologies flooding the market than ever before, brands have been forced into investment strategies that require patience, mobility, and vast amounts of research in order to...Read More

Overall Loyalty Program Growth is Slowed, but Far From Stopped

  • June 29 2017
  • Resource: DailyNews

Loyalty programs continue to grow as a whole, but increasing demands have slowed that growth over the last two years. This, from Colloquy’s newly released 2017 Loyalty Census, a report analyzing trends regarding the customer loyalty industry...Read More

GreenTree Inn’s GiveBack Rewards Loyalty Program Offers Innovative Value

  • June 28 2017
  • Resource: DailyNews

In hospitality, loyalty programs are a dime a dozen. What was once a differentiating factor, rewarding customers for loyalty is now little more than a baseline expectation. With hotel groups around the world now looking for new ways to stand out...Read More

Buffalo Wild Wings Ups Engagement Through New Loyalty Program

  • June 27 2017
  • Resource: DailyNews

Already an immensely powerful brand in casual dining, Buffalo Wild Wings continued its growth today with the nationwide launch of its new Blazin’ Rewards loyalty program.   At a glance, the program is a simple earn-and-burn structure...Read More

Scotiabank looks to Improve Mobile Engagement Through Implementation of Loyalty Program Tracking

  • June 27 2017
  • Resource: DailyNews

As the race to make loyalty program enrollment and participation easier continues, Scotiabank has taken another step in improving mobile capabilities and creating a seamless experience for its customers. Through a partnership with Points...Read More

Manthan Continues to Drive Personalized Marketing Through AI Analytics

  • May 30 2017
  • Resource: DailyNews

The increasing prevalence of artificial intelligence across facets of everyday life has been a theme for several years now, and shows no signs of slowing. As our day-to-day activities are made easier by things like virtual assistants and chatbots,...Read More

AccorHotels Leverages Corporate Agility to Craft Loyalty Program

  • April 01 2017
  • Resource: In-Depth Exclusives

Thanks to the marketing efforts of brands, it’s easy for us as consumers to forget that loyalty programs, like all facets of business, are highly iterative. When a loyalty program is in its infancy, its points system, rewards mix, and...Read More

In Sparking Email Engagement, New Study Suggests Staying Away from Upfront Discounts

  • March 20 2017
  • Resource: DailyNews

Today’s world has become saturated with marketing and advertisement efforts, and it often seems that customers are more eager to delete these brand messages than take note of them.  As marketers look for ways to spark engagement in both...Read More

Newest Gift Card Redemption Data Shows Physical Cards Holding on as Choice of Loyalty Programs

  • March 06 2017
  • Resource: DailyNews

Offering ubiquitous rewards is a surefire way to increase engagement with a loyalty program. Giving members a reward option that is easily convertible into a wide variety of choices almost guarantees an uptick in redemption rates, and few things...Read More

Financial Institution Customer Experience Showing Potential Signs of Slipping

  • March 02 2017
  • Resource: DailyNews

There’s a fine line between making a sale and alienating customers through poor CX, and it seems that financial institutions, many of which have enjoyed skyrocketing satisfaction scores in recent years, are starting to push clients away by...Read More

Airline Industry Continues Upward CX Trend

  • March 01 2017
  • Resource: DailyNews

Customer experience has always been a hot topic in the airline vertical. Unfortunately, this has often been the case because of the negativity experienced by passengers during the already stressful travel process. This trend has swung upward in...Read More

Yesway Takes Next Step in Loyalty Program Development

  • February 28 2017
  • Resource: DailyNews

Often, the hardest part of launching any kind of marketing initiative is simply getting it off the ground; the first few months bridging the gap between concept and reality is, as many marketers will tell you, a whirlwind of iteration and decision...Read More

GameStop Brand Remains Strong Thanks to Loyalty Program, Employee Engagement

  • February 25 2017
  • Resource: In-Depth Exclusives

Note: This article orginally appeared May 11th, 2016. In the world of gaming, few names are more recognizable than GameStop, and few other companies within the industry can claim to have the same influence as the retail giant. One reason for the...Read More

As Mobile Presence Grows, So Do Customer Experience Expectations

  • February 24 2017
  • Resource: DailyNews

Of countless technological innovations that have come into the market, few, if any, have had a bigger impact on every facet of our lives than smartphones. The explosion of the mobile platform has created a need for providers to reevaluate their...Read More

Hawaiian Airlines Adds Loyalty Program Feature to Improve Customer Insight Collection

  • February 22 2017
  • Resource: DailyNews

Given the need for adaptability and personalization in today’s customer loyalty market, there are few things more valuable than measurable, actionable consumer insight. At their inner core, loyalty programs are designed to gather this data...Read More

Mobile Financial Service Providers Fall Short of Loyalty Program Expectations

  • February 14 2017
  • Resource: DailyNews

Mobile wallet has done more than make life easier for consumers: It’s also opened the door for mobile financial service (MFS) providers to tap into a vast network of unbanked customers. These people, often low-income and/or residing in...Read More

ALDI Looks to Improve Already Stellar CX Through Location Remodeling

  • February 13 2017
  • Resource: DailyNews

Beyond programs and marketing outreach, true customer experience is designing every outward-facing aspect of the brand to put the consumer first. ALDI has long been seen as a leader in these unique CX practices, offering customers experiences (not...Read More

A Loyalty360 Primer via the What We’re Seeing & Hearing Podcast

  • February 10 2017
  • Resource: In-Depth Exclusives

Talking to the world’s top brands each week provides amazing insight for the Loylaty360 audience.  In our What We’re Hearing & Seeing podcast, Loyalty360 CEO and CMO Mark Johnson takes the opportunity to distill some of the...Read More

Pizza Inn Takes Customer Engagement to Next Level with New Mobile Presence

  • February 10 2017
  • Resource: DailyNews

A well-designed loyalty program is much more than a gimmick; it’s a tool that has the potential to bring a company to the next level in terms of profitability, engagement, and relevance. This is the aim of Pizza Inn, a chain of...Read More

Customer Experience Continues to Grow as Brands Increase Investments

  • February 08 2017
  • Resource: DailyNews

Customer experience is going to be a top priority for brands in the years ahead. This, according to new research out of Temkin Group that saw 165 large companies surveyed about the impact of customer experience on their profitability and customer...Read More

Loyalty360 Looks Ahead to Key Customer Loyalty Market Trends in 2017

  • February 07 2017
  • Resource: DailyNews

A new year spawns new beginnings: new resolutions, new ambitions, and a new perspective on what the coming days may bring. In few industries is this truer than customer loyalty. Given the fast pace at which the market moves, 2017 can very easily...Read More

Domino's Takes On Disruptor Mindset in Leveraging Chatbot CX

  • February 03 2017
  • Resource: DailyNews

A primary ingredient of today’s ideal customer experience is speed. Customers are looking for the answers they want, through the channel they want it, as fast as possible. The answer to this question of seamless, instant CX may have been...Read More

California Pizza Kitchen Grows Alongside CX Demands

  • February 02 2017
  • Resource: DailyNews

The migration of customer loyalty to the mobile space continues to be a strong theme going deeper into 2017. Brands that had once settled for informational marketing apps have now begun to understand that in order to win customer engagement, their...Read More

Martech Growth Forces Marketers to Adapt to Maintain Customer Engagement

  • February 01 2017
  • Resource: DailyNews

As marketers continue to search for answers regarding where they stand in relation to others in the sector, obfuscation continues to inhibit the advancement of customer loyalty across all verticals. Without a proper set of benchmarks, brands are...Read More

Loyalty360 CMO Challenge Reports Provide Behind-the-Scenes Look at Marketing Trends and Issues

  • January 31 2017
  • Resource: DailyNews

Among the most valuable tools for any marketer is a simple benchmark. More than anything, those heading up customer loyalty and CX initiatives are clamoring for a look to their left and right, trying to get an idea of where other top brands stand...Read More

Dunkin’ Donuts Continues to Excel in Delivering Customer Experience

  • January 30 2017
  • Resource: DailyNews

As customer experience becomes a differentiating driver of brand loyalty, the perception of a company that delivers exceptional CX is a strong indicator of its overall success.   This is the basis of the annual Brand Keys Customer Loyalty...Read More

Simplicity Drives Customer Experience for Brands Like Aldi

  • January 27 2017
  • Resource: DailyNews

With a bombardment of technologies hitting the loyalty marketing space every day, there exists a temptation for brands to spread themselves too thin in trying to leverage too many of these tools at once. Often, however, the key to engaging...Read More

Customer Experience Stakes Rise as Interactions Go Beyond Transactional

  • January 26 2017
  • Resource: DailyNews

Companies are quickly learning that simple transactional benefits are no longer enough to create engagement. Rather, today’s consumer relationships are built on a more personal level, providing guests with customized experiences designed to...Read More

CPG Next Up to Be Challenged by Relationship of In-Store and Online Customer Engagement

  • January 25 2017
  • Resource: DailyNews

The merging of online and in-store customer experience is a theme that has seemingly been on the horizon for years but is now recognized as an immediate necessity in the evolution of CX. The novelty of shopping online has long since passed, and...Read More

Air Canada Focuses On Digital Customer Engagement with Newly Redesigned Online Presence

  • January 24 2017
  • Resource: DailyNews

Few would argue against digital engagement being among the most effective methods of building a loyal consumer base and, given that belief, something as simple as a brand’s website can potentially make or break its ability to create this...Read More

Text Analytics Continues to Grow as Driver of Advanced CX

  • January 23 2017
  • Resource: DailyNews

One of the most important principles of developing and implementing a differentiated customer experience is simply understanding how customers perceive the current offering. To mine this data, brands worldwide are turning to technologies that...Read More

Chatbots Continue Growth Across Verticals, Augmenting CX Along the Way

  • January 18 2017
  • Resource: DailyNews

Chatbots, in many ways, are a sensible next for the kind of personalized marketing that brands have found to be a necessity moving forward. These automated SMS assistants provide a two-way customer service dialogue with customers while reducing...Read More

Recyclebank Employs Behavioral Psychology to Encourage Conservation Efforts

  • January 13 2017
  • Resource: In-Depth Exclusives

Most loyalty program members think of the incentives as exclusive to a few narrow verticals. While industries like travel, entertainment, and retail have certainly carved their place into the loyalty space, they are far from being the only show in...Read More

Amazon Rolls Out Credit Card Exclusively for Members of Prime Loyalty Program

  • January 13 2017
  • Resource: DailyNews

Amazon is the undisputed king of brand presence and ubiquity. By offering a bevy of products across virtually every imaginable category, including video and music streaming, the e-commerce giant has ballooned its Amazon Prime membership base north...Read More

Panera, Chick-fil-A Among the Best in Brand Loyalty

  • January 12 2017
  • Resource: DailyNews

One metric that nearly every company monitors as an indicator of customer loyalty is NPS or a variation of it. The reason for this is that in an age where peer recommendations are as important (if not more so) as celebrity endorsements, engaging a...Read More

Cava Seeks to Differentiate App Through Ordering Customer Experience and Personalization

  • January 11 2017
  • Resource: DailyNews

Creating a mobile app is quickly becoming table stakes for the QSR industry, and the question brands must ask themselves has shifted from “Do we need a mobile app?” to “What will set our mobile app apart from others?&rdquo...Read More

Loyalty Program Card-Linking Set to Pick Up Steam After Microsoft Releases Platform Code

  • January 10 2017
  • Resource: DailyNews

The phrase “card linking” may not mean much to the average consumer right now, but thanks to the work of Microsoft, the implications of the concept and its impending growth might make it a significant leap forward for loyalty programs...Read More

Petro Canada Looks to Engage Drivers with Redesigned Loyalty Program

  • January 09 2017
  • Resource: DailyNews

As customers alter their expectations of loyalty programs and how they engage with them, more and more of these offerings have spotted an opportunity to streamline the point earning and redemption process in an effort to keep up with these shifts....Read More

App from ExxonMobil and Ford improves CX While Fueling

  • January 06 2017
  • Resource: DailyNews

Apps have revolutionized the way we do things. From booking hotels to hailing a taxi, to handling money, apps have a seemingly unlimited spectrum of uses and, well, applications. The next step for these programs has already begun: making the leap...Read More

Temkin Group Examines What Customer Experience Might Look Like in 2017

  • January 05 2017
  • Resource: DailyNews

With a new year comes a new mindset. Whether that takes the form of a New Year’s resolution, a clean slate perspective, or an entirely new way of looking at the world around us, the dawn of 2017 is the perfect opportunity to take a step back...Read More

As Mobile Channel Continues to Grow, Ads Must Evolve in Order to Engage Customers

  • January 04 2017
  • Resource: DailyNews

We’ve all been there: surfing the web on a smartphone, reading the news of the day, when a disruptive ad brings the page to a screeching halt, interrupting the article and frustrating readers to no end. These obstructive mobile ads are not...Read More

Walgreens Program Effective at Engaging Health-Minded Customers, says New STSI Study

  • January 03 2017
  • Resource: DailyNews

With the sheer number of loyalty programs on the market today, brands are on a continuous search for any way to distinguish themselves from the pack. Many companies find this distinction in unique avenues through which consumers can earn points...Read More

Delta Expands Aeromexico Partnership in Pursuit of Customer Experience

  • January 03 2017
  • Resource: DailyNews

Delta Airlines has partnered in some capacity with Mexican airline Aeroméxico for 22 years, but the two travel companies have now expanded that partnership to form a “transborder alliance” that will see benefits coming for patrons of...Read More

Alaska Airlines Continues to Make Headlines, Announces Split from Delta

  • December 23 2016
  • Resource: DailyNews

Only days ago, Alaska Airlines announced the latest changes coming because of its massive merger with Virgin America, creating the fifth-largest airline in the country.   The ripples of the deal continue to reveal themselves even after the...Read More

Intelligent Virtual Assistants Continue to Drive CX, Enormous Growth Forecasted

  • December 22 2016
  • Resource: DailyNews

As customers continue to increase their demand for a personalized customer experience, many brands are struggling to keep up, occasionally causing customer service to slip to suboptimal levels. In response, more and more companies are moving to...Read More

FUSIAN Launches App, Offers Mobile Ordering, Payment, and Loyalty Program

  • December 21 2016
  • Resource: DailyNews

Ohio-based FUSIAN, which allows guests to create their own sushi from a menu of diverse ingredients, is stepping into the digital space with a new mobile app, featuring the chain’s upcoming loyalty program, FUSIAN Rewards.   The app...Read More

Alaska Airlines Loyalty Program Changed in Wake of Virgin America Merger

  • December 20 2016
  • Resource: DailyNews

The Alaska Airlines-Virgin America merger is complete, and the deal’s impact has come to the Alaska Airlines loyalty program. Simply called Alaska Airlines Mileage Plan, the program now rewards fliers for trips with Virgin America...Read More

La Quinta’s “Redeem Away!” Makes Loyalty Program Point Redemption Easier Than Ever

  • December 19 2016
  • Resource: DailyNews

When it comes to loyalty program engagement, customers are often looking not only for easy ways to earn points but to redeem them as well. Friction during the redemption process results in customers that place less value in the program, thereby...Read More

KFC Loyalty Program Compromised in U.K.

  • December 16 2016
  • Resource: DailyNews

Members of the Colonel’s Club KFC loyalty program received an email that has become one of the biggest fears in today’s digitally connected world: Hackers may have gained access to their personally identifiable information. The warning...Read More

Starbucks Partners with WeChat to Bring Increased Mobile Engagement to Chinese Consumers

  • December 15 2016
  • Resource: DailyNews

Building on its reputation as a leader in the customer loyalty sector, Starbucks announced last week that its Chinese stores will be opening mobile gift functionality for users of the popular WeChat mobile communications service. How popular is...Read More

Fuel Discounts Continue to Power Customer Engagement

  • December 14 2016
  • Resource: DailyNews

The question of the perfect rewards mix is one that has plagued loyalty marketers for decades. There’s no doubt that striking the proper balance when it comes to rewards is crucial to driving program engagement, but, just as with all other...Read More

Recyclebank Continues to Grow as a Driver of Environmental Conservation and Awareness

  • December 13 2016
  • Resource: In-Depth Exclusives

Since 2004, Recyclebank has been an innovator in terms of “customer” loyalty. The company is based around the idea of incentivizing conservation efforts, and rewarding members based on their recycling and other sustainable actions...Read More

Uber Continues Pursuit of Customer Loyalty with New Shop Your Way Partnership

  • December 13 2016
  • Resource: DailyNews

As Uber continues its skyrocketing trajectory, effective partnerships will soon become a crucial pillar of its continued success. With customer acquisition eventually approaching a (staggeringly high) ceiling, the company will need to leverage a...Read More

Wyndham Expands Latin American Presence with Fën Hotels Acquisition

  • December 01 2016
  • Resource: DailyNews

Wyndham Hotel Group, already among the largest players in the hospitality space, expanded their global presence early Thursday with the announcement that it had acquired Fën Hotels, a Latin American-based hotel company with 26 locations across the...Read More

The Guestbook Offers Charitable Donations as Loyalty Program Option, Upping Engagement Potential

  • November 30 2016
  • Resource: DailyNews

When it comes to engaging customers with a loyalty program, there are countless strategies to adopt. Some brands choose a unique reward experiences, while others may opt to focus on surprise and delight to spark loyalty within customers. Still...Read More

Customer Habits Speak Volumes about Holiday CX Strategy

  • November 29 2016
  • Resource: DailyNews

‘Tis the season for retail market analysis, and Monetate, a leading firm specializing in brand personalization, has jumped into the winter fray with its own findings connected to retail consumer behavior during the busiest shopping period of...Read More

A Tale of Two Brands as Abercrombie & Fitch Seeks Increased Customer Loyalty

  • November 28 2016
  • Resource: DailyNews

As Abercrombie & Fitch continues to establish an evolved brand identity, it has turned into a tale of two brands−Hollister Co. and Abercrombie & Fitch. Third-quarter net sales sank 13 percent, to $358.3 million for Abercrombie, and...Read More

Temkin Group Names Top Loyalty Brands Across 20 Industries

  • November 28 2016
  • Resource: DailyNews

Customer loyalty has become something that is difficult to earn, tougher to demonstrate, and perhaps hardest of all to measure. Measurement was the task faced by the Temkin Group in its annual Temkin Loyalty Index (TLi). The survey of 10,000 U.S...Read More

Mobile Coupon Market Continues to Grow as Component of Customer Experience

  • November 25 2016
  • Resource: DailyNews

It should come as no surprise that mobile can be the key to engaging customers and driving consumer behavior, and a new report out of Technavio confirms this notion, especially in regards to mobile coupon offerings. According to the data in the...Read More

Express Designs Snapchat Filters for Black Friday Customer Engagement

  • November 24 2016
  • Resource: DailyNews

For years, Black Friday has been both the start and the peak of the holiday shopping season. So named because of the effect it has on a brand’s bottom line, the retail tradition serves up a prime opportunity for stores across the country to...Read More

Travel Industry Moves Away from Traditional Advertising, Toward Customer Experience

  • November 23 2016
  • Resource: DailyNews

The travel industry is among the most volatile when it comes to customer loyalty. From booking flights to finding a place to stay after a long trek, engaging travelers is a constant point of focus for airlines, hotels, and any brand with a stake...Read More

AccorHotels Steps Up Customer Experience with John Paul Acquisition

  • November 22 2016
  • Resource: DailyNews

AccorHotels has impressed many with its steps toward customer engagement in recent years, but its recent acquisition of concierge provider John Paul may be something more akin to a leap. The deal was finalized last week and gives the Paris-based...Read More

Hertz Goes Global with European Loyalty Program Celebration

  • November 21 2016
  • Resource: DailyNews

Rental car company Hertz is flexing its international muscle, and celebrating five years of Hertz Gold Plus Rewards, with a giveaway for customers willing to engage and rent with the brand.   Interestingly, the European contest offers...Read More

Lowe’s Steps Up Smart Home CX with New Customer Engagement Fulcrum

  • November 18 2016
  • Resource: DailyNews

Like it or not, the Internet of Things is coming sooner than we think, and with it comes a veritable plethora of smart home connected devices. Some customers can’t wait to deck their house with this new wave of connectivity, from Wi-Fi...Read More

Holiday Shopping Season Offers Unique Set of Customer Experience Challenges and Opportunities

  • November 17 2016
  • Resource: DailyNews

The season for holiday shopping is nearly upon us—only 38 days until Christmas! —and with it comes the peak shopping period for retailers across the country. To capitalize on the profit boom that has become an integral part of the...Read More

Samsung Pay Gets Its Own Loyalty Program in the Form of Samsung Rewards

  • November 16 2016
  • Resource: DailyNews

The trend of mobile payment solutions supporting retailer loyalty programs is a big development for the growing platform. With this development, mobile wallets took another step toward their dream scenario of replacing both cash and plastic...Read More

Stash Hotel Rewards Loyalty Program Now Rewarding Stays at Non-Network Hotels

  • November 15 2016
  • Resource: DailyNews

At their absolute base, loyalty programs are relatively simple: Brands reward customers for their continued business and, in return, customers come to feel a genuine bond with the company through continued touch points. The basis of this concept...Read More

As Cars Become More Complex, Customer Experience Efforts Must Expand

  • November 14 2016
  • Resource: DailyNews

As technology continues to become more complex, customer experience efforts must become more compelling to ensure that consumers are equipped to receive the best possible value from their purchases. This dynamic is especially apparent in...Read More

Car Rental Industry Looks to Engage New “Bleisure” Travelers

  • November 11 2016
  • Resource: DailyNews

Customer loyalty in the automotive rental industry is often a case of simply understanding travelers. By analyzing and predicting the actions and motivations of consumers, rental car companies try to position themselves as the first option for...Read More

London Drugs Kicks Off Loyalty Program with High-Value Contest

  • November 08 2016
  • Resource: DailyNews

London Drugs, already a strong presence in the Canadian retail space, is looking to expand its customer engagement prospects through its new loyalty program, LDExtras. Launched last month, the program seeks to offer strong elements of...Read More

Beyond Just Building Strong Customer Loyalty, Amazon Knows How to Use It

  • November 07 2016
  • Resource: DailyNews

With so much focus placed on building a strong sense of loyalty with customers, marketers sometimes don’t know how to most effectively leverage this brand strength when they achieve it. As it has in so many other respects, Amazon is blazing...Read More

Aggregation Means Less Aggravation for SeatGeek Customers

  • November 05 2016
  • Resource: In-Depth Exclusives

Ticket brokers have become more and more popular as a resource for dockets to sporting events, concerts, and other live events. Indeed, several of the major sports league now partner with select ticket brokers to help fans buy and sell seats...Read More

Brand Image Key for Customer Loyalty in Tablet Market

  • November 04 2016
  • Resource: DailyNews

Few things have encapsulated the traditionally accepted view of "technology" quite like tablets. While smartphones have undoubtedly become the more vital device, the original iPad served to fill a need that consumers at the time hadn...Read More

Supermarkets Continue Tradition of High CX Marks

  • November 03 2016
  • Resource: DailyNews

Beyond individual organizations, entire industries have become known to turn in consistent customer satisfaction statistics. Airlines, for example, may have lower scores on the whole as a result of the stressful feelings generated by travel. On...Read More

Loyalty Program Offered Across Independent Hotels with Monopoly Alliance

  • November 02 2016
  • Resource: DailyNews

Hotel coalitions can be a valuable tool in the hospitality industry. For hotels that want to retain their independence while having access to the amenities—including extensive loyalty programs—found in larger chains, the mechanism...Read More

Staples Easy Button Allows for Seamless Customer Experience

  • October 26 2016
  • Resource: DailyNews

The Staples Easy Button is well on its way to becoming much more than a piece of clever branding with the announcement that, with the help of IBM’s Watson, companies will soon be able to refill on office supplies through a platform that...Read More

ThankYou Rewards Adds JetBlue to Roster of Impressive Loyalty Partnerships

  • October 25 2016
  • Resource: DailyNews

Citi’s ThankYou Rewards has proven to be a unique addition to the loyalty sector, due mostly to its rewards mix. In addition to traditional redemption options (usual fare like gift cards, electronics, and luggage sets), the program allows...Read More

Customer Loyalty Mainstay Excentus Turns Sights to New Industry

  • October 24 2016
  • Resource: DailyNews

Already a respected name in customer loyalty, Excentus is ready to tackle a new challenge.   The company announced last week that it would add the C-store vertical to its portfolio of loyalty solutions, its first such expansion since...Read More

Carlson Wagonlit Travel Takes New Approach to Loyalty Program Leverage

  • October 22 2016
  • Resource: In-Depth Exclusives

Carlson Wagonlit Travel (CWT) is all about streamlining the travel process, and its new Loyalty Booster by CWT goes a step further in incentivizing business travelers to adhere to company travel policy. “In the past, if you didn’t like...Read More

J.D. Power Study: Customer Loyalty Stronger for Contracted Smartphone Consumers

  • October 21 2016
  • Resource: DailyNews

Some of the most intense battles for customer loyalty can be found in the smartphone arena. Due to the ubiquitous nature of the device, combined with the distinction between a small number of enormous manufacturers and carriers, many smartphone...Read More

Marriott-Starwood Acquisition Continues to Affect Loyalty Program Members

  • October 19 2016
  • Resource: DailyNews

Marriott International’s acquisition of Starwood Resorts has already paid significant dividends for members of the new largest hotel loyalty program in the world−the latest of which will come as pleasant news to those with Marriott...Read More

Loyalty Programs May Be Final Frontier for Mobile Wallet Adoption

  • October 18 2016
  • Resource: DailyNews

The adoption of mobile wallet technology has implications in countless markets. Through the acceptance of the seamless POS tool, customers are abandoning traditional cards in favor of the NFC-enabled tech in increasing numbers. After a slow start,...Read More

Creative Promotion from Sears Offers Unique Rebate for Loyalty Program Members

  • October 13 2016
  • Resource: DailyNews

Sears has created an interesting intersection of two popular marketing tools with the announcement of its latest promotion. The Sears Days Lowest Prices of the Season Member Bonus Event combines loyalty program membership with price matching...Read More

Samsung Looking at Significant Hit to Brand Loyalty After Recall

  • October 12 2016
  • Resource: DailyNews

“Undesirable” would be an understatement for the situation Samsung finds itself in after the cancellation of production on its Galaxy Note7 phone. The phone has endured a disastrous lifespan since its launch in late August, with users...Read More

New Quiznos Loyalty Program Launches with Toasty Points App

  • October 11 2016
  • Resource: DailyNews

The pressure for brands to create a digital presence is growing across all industries, but is especially true for companies in the QSR arena. The convenience that customers demand from these food establishments places an increased need for online...Read More

New Tool Eases Airline Loyalty Program Engagement

  • October 11 2016
  • Resource: DailyNews

Among the largest points of friction for customers trying to engage with loyalty programs is the hassle of registering purchases in order to earn points. The more a customer has to work in order to earn rewards, the less likely they are to remain...Read More

Airbnb Partners with Qantas to Offer Points to Frequent Flyer Loyalty Program Members

  • October 10 2016
  • Resource: DailyNews

Hospitality disruptor Airbnb took another step closer to traditional hotel conventions this week, with the announcement that it would be partnering with Qantas Airways to form a pseudo loyalty program. While the sharing economy pioneer won’t...Read More

Brand Loyalty a Key Driver Behind New Xerox Spin-Off

  • October 07 2016
  • Resource: DailyNews

The split of Xerox into two separate entities entered the home stretch on Thursday, with the unveiling of the Conduent brand identity. The spin-off of Conduent came about as a result of the company’s desire to divide its document technology...Read More

Kohl’s Integrates Loyalty Program into New Standalone Mobile Payment Solution

  • October 06 2016
  • Resource: DailyNews

Mobile pay is everywhere. After the initial foray into the sector by Apple in 2014, brand after brand has followed suit. The concept was initially driven by technology giants like Google and Samsung, with others entering the market soon after with...Read More

UGG Rewards Loyalty Program Launches; Points Earned for Customer Engagement

  • October 05 2016
  • Resource: DailyNews

Decker brand UGG, best known for its UGG Boots, kicked off a new loyalty program on Tuesday with the launch of UGG Rewards, a points-based program set to engage customers both online and in-store. The launch timing comes as no surprise, as the...Read More

With Chiptopia in the Rear View Mirror, What Comes Next for Customer Loyalty at Chipotle?

  • October 04 2016
  • Resource: DailyNews

Few brands inspire fanaticism in fans quite like Chipotle. In every group of friends, there’s always at least one person willing to sing the praises of the Mexican grill chain. To reward this loyal fan base, and win back customers scared off...Read More

SeatGeek Leverages Customer Experience To Become a Major Player in Ticket Sales

  • October 01 2016
  • Resource: In-Depth Exclusives

If you’ve been to a play, sporting event, concert, or live show within the last five years, you’ve probably come in contact with a secondary ticket seller. Brokers like StubHub and Ticketnetwork have stormed the market and seized an...Read More

Customer Engagement Research Shows Marketing Efforts More Effective on “Premium” Websites

  • September 30 2016
  • Resource: DailyNews

Customers are more receptive to video ads on DCN premium publisher websites. This new statistic comes as a result of follow-up research stemming from comScore’s “The Halo Effect,” a report released in July exploring the effect of...Read More

For One Online Retailer, Loyalty Program is More Than Just Transactional

  • September 29 2016
  • Resource: DailyNews

When it comes to online retail, brands are faced with countless challenges, but many boil down to two categories: Engaging customers on a personal level without any face-to-face contact, and differentiating from a space that has only skyrocketed...Read More

MGM Joins Trend of Mobile Loyalty Programs

  • September 28 2016
  • Resource: DailyNews

In today’s market, companies are quickly learning that when it comes to customer experience, the old adage “less is more” rings true.   With more and more loyalty programs making the move to mobile apps, the thought of...Read More

Adobe & Microsoft Team Up for Azure Cloud Integration

  • September 27 2016
  • Resource: DailyNews

When it comes to digital marketing, the ultimate goal is to personalize messaging to a customer’s precise interests and purchasing habits. This kind of engagement is only possible via thorough analysis of consumer data that leads to a...Read More

Marriott Completes Starwood Acquisition; Loyalty Programs to Merge

  • September 26 2016
  • Resource: DailyNews

After months of waiting, the deal is finally done: Marriott International has officially acquired Starwood Hotels & Resorts Worldwide, creating the world’s largest hotel chain. The 30-brand Marriott family now includes more than 5,700...Read More

Retailers Continue to Close Gap Between In-Store and Digital CX

  • September 23 2016
  • Resource: DailyNews

The relationship between the digital and in-store experiences has been a hot topic for marketers in recent years. As shoppers continue to adopt the mobile and online platforms for retail shopping, it’s become imperative that brands stay on...Read More

First Watch Partners with SparkFly for Improved Customer Engagement Data

  • September 22 2016
  • Resource: DailyNews

First Watch, a growing chain of more than 180 restaurants that specializes in breakfast, brunch, and lunch took a big step toward elevated customer engagement on Wednesday. This is because the restaurant announced a new partnership with Sparkfly...Read More

Revamped Loyalty Program Shows Early Promise for AMC Theatres

  • September 21 2016
  • Resource: DailyNews

After the restructuring of its loyalty program this summer, all eyes were on AMC Theatres to see how the loyalty offering would impact overall revenue. Results thus far, albeit early, are very promising in that respect. The program has now reached...Read More

With Prices Holding Steady, Insurance Companies Turn to CX to Improve Customer Satisfaction

  • September 20 2016
  • Resource: DailyNews

Customer experience is a staple of any successful organization, but there’s no doubt that some industries place more emphasis on CX practices than others. Some verticals, like airlines and hotel chains, are the first to come to mind when...Read More

Customer Experience Once Again Crucial to Loyalty

  • September 19 2016
  • Resource: DailyNews

Not so long ago, brands held an enormous amount of power over consumers. Loyalty (if you could call it that) was based largely on the product offered and the scarcity of options in the sector. Thanks to this market dynamic, organizations operated...Read More

Loyalty Program Fraud Prevention Target of Newly Formed LFPA

  • September 16 2016
  • Resource: DailyNews

There was a time when loyalty fraud was almost a punchline; after all, in a world of electronic bank accounts and online credit card information, why would a hacker instead go after something like frequent flier miles?   As the customer...Read More

CX Agents Play Crucial Role in Customer Journey

  • September 15 2016
  • Resource: DailyNews

There’s no doubt that self-service has grown as a means for delivering CX in recent years. This does not mean, however, that communication with representatives via phone is going anywhere anytime soon. This is evident in the data collected...Read More

Togo’s Sandwiches Boosts Customer Engagement through Chirpify Partnership

  • September 14 2016
  • Resource: DailyNews

As social media continues to dominate the world of modern marketing, brands are scrambling to find ways to utilize the platform in new and engaging ways. Specializing in just that, Chirpify recently partnered with Togo’s Sandwiches to reward...Read More

Lands’ End Joins Newest Craze in Customer Experience

  • September 13 2016
  • Resource: DailyNews

Pop quiz: What do Marc Jacobs, Kanye West, and Lands’ End all have in common? Besides a razor sharp fashion sense, these brands have all jumped aboard the bandwagon of pop-up shops, the latest trend in customer engagement and interactivity. ...Read More

Crate and Barrel Looks to Improve Customer Experience Through New Partnership

  • September 12 2016
  • Resource: DailyNews

Given the availability of omnichannel shopping solutions today, consumers expect nothing less than a truly seamless experience when moving between devices. Crate and Barrel, a leading retailer of home furnishings, has taken these expectations to...Read More

MTBC Implements Unique Loyalty Program That Makes Customers Shareholders

  • September 09 2016
  • Resource: DailyNews

Loyalty programs offer rewards of all kinds; some reward repeat business with apparel and electronics, while others opt for complimentary travel and accommodations. One organization, however, is taking a step into almost unprecedented territory by...Read More

AAMCO Partners with AutoPoint to Improve CRM and Customer Engagement

  • September 07 2016
  • Resource: DailyNews

Despite their best efforts, most drivers will eventually need to deal with the replacement of an old or broken transmission. For these drivers, the process is wholly negative; these repairs are rarely cheap, which forces the owners to find an...Read More

U.S. Government Sees Customer Experience Ratings Continue to Fall

  • September 06 2016
  • Resource: DailyNews

With the number of brands available to consumers, customer experience is the X-factor by which companies rise and fall in the marketplace. If an organization fails to provide the CX that’s come to be the expectation, it risks being left...Read More

Choice Hotels Offers Substantial Value to Loyalty Program Members in Returning Promotion

  • September 05 2016
  • Resource: DailyNews

Choice Hotels is bringing back one of its most popular promotions, and does so in an effort to boost brand loyalty and engage travelers in an often-slow post-summer period.   The hotel chain, one of the largest in the world with more than 6...Read More

Prepaid Cards Continue Growth, Thanks in Part to New Loyalty Program Apps

  • September 02 2016
  • Resource: DailyNews

Gift cards are on the rise, especially among young adults. This fact may seem to run counter to other trends regarding the spending habits of Millennials, but is nonetheless undeniable, thanks to data out of Mercator Advisory Group. &ldquo...Read More

Uber Continues Customer Loyalty Push with Local Offers

  • September 01 2016
  • Resource: DailyNews

Uber’s recent efforts to build customer loyalty may be a step in the right direction, but the company isn’t resting on its laurels when it comes to holding onto riders in an industry that has, up until now, essentially placed retention...Read More

Wetzel’s Pretzels Moves into Mobile Space for New Loyalty Program

  • August 31 2016
  • Resource: DailyNews

Anyone who’s walked by any of Wetzel’s Pretzels 300 locations can attest to the fact that one smell is all it takes to suddenly find yourself waiting in line for one of the brand’s signature hand-rolled soft pretzels or pretzel...Read More

Duetto Goes All In On Customer Loyalty with New GameChanger Platform

  • August 30 2016
  • Resource: DailyNews

The casino industry, in many ways, represents the epitome of customer experience and loyalty. At its core, the market built upon the style, glamor, and (literal) bright lights needed to hook customers, as well as the gameplay loop that is...Read More

Uber Considering Flat Rate Program to Increase Sense of Customer Loyalty

  • August 29 2016
  • Resource: DailyNews

There’s no arguing that Uber has changed the way people look at transportation. Once a necessity, cars have become obsolete for thousands of commuters in crowded cities like San Francisco and Boston. The ridesharing service has already...Read More

Hyundai Merges Apps, Ensuring Comprehensive Customer Experience

  • August 26 2016
  • Resource: DailyNews

Brands are searching for ways to offer consumers a truly connected experience. This kind of seamless CX often comes by way of a sophisticated mobile app; a smartphone experience that gives customers full control over nearly every aspect of the...Read More

Red Lion Hotels Loyalty Program Sees Unprecedented Integration with Expedia

  • August 25 2016
  • Resource: DailyNews

As other hotels continue down the road of pushing “direct booking” discounts and benefits to combat the rise of OTAs (online travel agencies), the opportunity for disruption is ripe for whichever hotel chain is able to find a way to...Read More

Microsoft Looking to Loyalty Program for Increased Browser Traffic

  • August 24 2016
  • Resource: DailyNews

Microsoft has made a big push to topple Google Chrome from atop the Internet browser throne, and the brand’s latest steps are undoubtedly its most innovative. This is because users of the Microsoft Edge browser will soon be working toward...Read More

Walgreens First to Integrate Loyalty Program into Android Pay

  • August 23 2016
  • Resource: DailyNews

Shopping at Walgreens just got a little easier for Android Pay users across the country because not only is the Apple Pay competitor accepted for payment at the convenience store, but customers can now also use and benefit from the Balance Rewards...Read More

With Increasing Number of Payment Options, Banks Trying to Keep Up with Customer Engagement

  • August 22 2016
  • Resource: DailyNews

As the range of payment options continues to grow, banking habits are evolving at a pace that hasn’t been seen since the dawn of credit cards. In trying to keep up with the multitude of pay solutions, many companies feel overwhelmed in...Read More

Peterbilt Preferred Loyalty Program Celebrates 10th Anniversary

  • August 22 2016
  • Resource: DailyNews

PACCAR Parts, a top manufacturer of heavy-duty trucks and parts, recently reached a milestone that many companies can only aspire to. The brand’s Peterbilt Preferred loyalty program celebrated its 10-year anniversary, speaking to the program...Read More

Alaska Airlines Once Again Tops Airline Loyalty Program Ranking

  • August 18 2016
  • Resource: DailyNews

 The prestigious U.S. News & World Report was released on Tuesday, and Alaska Air can once again be found sitting atop the “Best Airline Rewards Program” category. The company’s Alaska Air Mileage Plan was judged based...Read More

Chase Pay Extends Customer Experience Reach with Phillips 66

  • August 18 2016
  • Resource: DailyNews

Chase Pay continues its expansion into the fuel market, announcing on Wednesday that the mobile payment solution has come to a multiyear agreement with Phillips 66, ensuring that the platform will be accepted at not only Phillips 66, but also...Read More

7-Eleven Continues to Exhibit Branding Excellence in Sparking Customer Engagement

  • August 17 2016
  • Resource: DailyNews

For many companies, branding is about consistency: How things will look, what tone communications will carry, and how promotional efforts will be handled. For other brands, however, this positioning is the foundation upon which everything else is...Read More

SMS Messaging Yet to Break Through as Customer Engagement Channel

  • August 16 2016
  • Resource: DailyNews

From email, to direct mail, to Facebook and Twitter, it seems that every available channel is being leveraged to serve up personalized marketing to consumers. One medium that is conspicuously missing from this outpouring of advertisements, however...Read More

When Looking to Engage Consumers, Brand Loyalty Often Runs in the Family

  • August 15 2016
  • Resource: DailyNews

Marketers in the CPG vertical are always looking for new markets with which to engage, acquire, and win loyalty. One market, however, may not be receiving the attention its value warrants, and may be the key to reaching a demographic that...Read More

Omnichannel Presence Falling Short of Expected Customer Experience Boost

  • August 12 2016
  • Resource: DailyNews

The age of customer experience is upon us. It’s never been easier to get in touch with your favorite brands and comprehensive customer service is never more than a click, a tweet, a status, a text, or a call away. At least, this is what...Read More

With Customer Engagement Slowing Down, Where Does Mobile Pay Go From Here?

  • August 10 2016
  • Resource: DailyNews

Since the launch of Apple Pay in 2014, some analysts have been counting down until the day that mobile payment overtakes traditional cards, and a new era in purchasing convenience begins. Since then, forecasts have cooled off and mobile pay...Read More

For Delta, CX Recovery Starts Now

  • August 09 2016
  • Resource: DailyNews

As you may have heard (or experienced) by now, Delta and its customers had a rough start to the week. The airline suffered a power outage at its Atlanta hub that caused all departing flights to be grounded at their point of departure, creating a...Read More

Best Western Takes Enriching Approach to Employee Engagement, Partners with University of Phoenix

  • August 08 2016
  • Resource: DailyNews

The term “customer experience” has pervaded marketing conversations for years now, and yet perhaps the most important piece of customer experience isn’t the experience, or even the customer. This is because the backbone of CX...Read More

Loyalty Fraud Continues to Rise Alongside Increasing Point Values

  • August 05 2016
  • Resource: DailyNews

As loyalty programs achieve new levels of ubiquity, loyalty points and tiers look more and more like a traditional currency every day. With that revelation comes a slew of advantages: Customers have an incredible range of options when deciding how...Read More

Employee Engagement Crucial to Effective Loyalty Programs

  • August 03 2016
  • Resource: DailyNews

For many, marketing is all about the customer: Customer experience is one of the largest points of focus in the new era of loyalty marketing, and continues to prove its value to a brand’s perception and, consequently, its bottom line. This...Read More

CX is Critical to Building Customer Loyalty, But Many Brands Miss the Point

  • August 02 2016
  • Resource: DailyNews

Companies today agree that customer experience plays an important role in building loyalty, but many brands still overlook CX in favor of more tangible, metric-driven initiatives. This mindset may be changing, however, as more research comes out...Read More

Social Media Leads to Increased Online Customer Engagement for Small Businesses

  • July 22 2016
  • Resource: DailyNews

For several years now, a strong digital presence has been a defining trait of small businesses that have been able to separate from the pack. While mega-corporations like Apple and Google are expected to have a strong, almost universal presence...Read More

Choice Hotels Latest to Offer Exclusive Rates to Direct Bookers

  • July 21 2016
  • Resource: DailyNews

Earlier this week, Choice Hotels announced exclusive discounted rates for Choice Privileges members that book directly through the site or Choice mobile app. This isn’t the first time a hotel chain has offered this kind of deal (and it...Read More

Customer Experience Large Factor in 100 Most Powerful Brands Ranking

  • July 20 2016
  • Resource: DailyNews

Defining a brand’s power is easier said than done. What constitutes brand power? Is it revenue? Number of customers? Societal impact? A combination? Brand innovation firm Tenet Partners tackles this dilemma in their annual “100 Most...Read More

CX Survey: State Farm Rising, Insurance Industry Falling

  • July 19 2016
  • Resource: DailyNews

The Harris Poll has revealed its 2016 EquiTrend Study insurance rankings and, in what seems to be a trend across the board, the news isn’t encouraging. Overall customer satisfaction with the brands is down, exhibiting both a failure of...Read More

J.D. Power Report: Hospitality Satisfaction Plateaus Due to Changing Customer Experience Demands

  • July 15 2016
  • Resource: DailyNews

Surprise and delight, as a loyalty strategy, brings with it an inherent sense of diminishing returns. Presenting a loyal customer with surprise perks is a proven method of building consumer relationships, but what happens when brands go overboard...Read More

Generation Z Proving to be Another Challenge When It Comes to Customer Loyalty

  • July 14 2016
  • Resource: DailyNews

Over the past several years, Millennials have been the hottest topic in marketing. Just hearing the word conjures up a veritable buffet of emotions: Analysts try to understand them, marketers try to engage them, and Millennials themselves, for the...Read More

CCG Offers Self-Assessment Tool for Loyalty Programs

  • July 13 2016
  • Resource: DailyNews

As more brands enter the customer loyalty arena, some smaller ones inevitably find themselves “flying blind,” with little to no direction in terms of how to win, retain, and reward their most valuable customers. To provide these...Read More

7-Eleven Day Continues to Build on Convenience Store’s Unmatched Customer Engagement

  • July 12 2016
  • Resource: DailyNews

C-store industry leader 7-Eleven once again took advantage of its unique annual “7-Eleven Day,” and leveraged its mobile loyalty program to extend the promotions for its most dedicated customers. As with previous years, the brand used...Read More

To Implement or Not to Implement: Why Loyalty Programs Aren’t the Right Move for Every Brand

  • July 11 2016
  • Resource: DailyNews

From an outside perspective, loyalty marketing is synonymous with a rewards program. After all, without earning points or moving closer to those coveted rewards, what’s the point of remaining loyal to a brand?   As research continues...Read More

Conversational Commerce Technology Expected to Improve Customer Experience Across All Markets

  • July 08 2016
  • Resource: DailyNews

Professional services company Ernst & Young is bringing its clients’ customer experience into a new age, investing in conversational commerce, the newest development in digital experiences. Perhaps best known for its use in Facebook...Read More

Virgin America Continues Disruption in the Travel Industry

  • July 07 2016
  • Resource: DailyNews

Since launching in 2007, Virgin America has been the epitome of a market disruptor. The San Francisco-based airline has positioned itself as a customer experience leader, offering travelers amenities and services years before competitors. What the...Read More

IBM Brings Apple Pay to Commerce Clients, Offering New Customer Engagement Tool

  • July 06 2016
  • Resource: DailyNews

The convenience of Apple Pay is coming to one of the world’s largest providers of ecommerce solutions. IBM recently announced that the payment option would now be offered to all clients through the Safari browser on iPhone, iPad, and Mac...Read More

Premium Loyalty Programs Gain Steam as Customer Engagement Measure

  • July 05 2016
  • Resource: DailyNews

The thought of a loyalty program, for most customers, conjures up images of a quick, free enrollment process that entitles them to rewards, incentives, and discounts in exchange for their undying support (not to a certifiable wealth of personal...Read More

JetBlue Loyalty Program Offers Unique Perk

  • July 04 2016
  • Resource: DailyNews

For those of us without TSA Precheck, we’re forced to watch in jealousy as travelers walk through the security checkpoint as casually as they would on any sidewalk in America. For some members of JetBlue’s TrueBlue loyalty program, the...Read More

American Express Partners with Barclaycard to Augment Customer Experience

  • June 30 2016
  • Resource: DailyNews

Communication’s significance within the larger customer experience puzzle cannot be overstated. Simply put, effective brand communication is among the most crucial factors in fostering engagement with consumers. This is the goal for...Read More

Customer Referrals, Impulse Buys Move Toward a New Era of Customer Loyalty

  • June 29 2016
  • Resource: DailyNews

Customers today are constantly bombarded with marketing material. From car commercials to targeted online advertisements, it’s difficult to do anything without being told to buy a new product, shop at a new store, or join a new program. In...Read More

Fandango Rewards Adds New Technologies to its Loyalty Program Repertoire

  • June 28 2016
  • Resource: DailyNews

Fandango describes itself as “a leading digital destination for all things movies,” and the company took another step toward that goal on Monday, announcing that its Fandango Rewards loyalty program would leverage a new multi-year...Read More

In Wake of Brexit, FXTM Announces New Loyalty Program

  • June 27 2016
  • Resource: DailyNews

With the news of England’s vote to leave the European Union, world financial institutions have been thrown into a relative panic. Among the most affected industries is the foreign exchange market, in which the British Pound has plummeted in...Read More

Customer Loyalty Reaches All-Time High for SUV and CUV Automobiles

  • June 24 2016
  • Resource: DailyNews

Customer loyalty extends beyond just the brand name. Global consumers are loyal to products for a number of reasons, from color, form factor, and even specific features. In the case of automobiles, for example, a recent report released by IHS...Read More

Brands Continue to Innovate in B2B2C Customer Loyalty Space

  • June 23 2016
  • Resource: DailyNews

Traditionally, all industries have been grouped into two primary categories: B2C companies cater to individual end-users, while B2B companies are focused on providing products and services to other businesses. In recent years, however, various...Read More

Twitter Develops Standalone App to Provide Even More Avenues for Digital Customer Engagement

  • June 22 2016
  • Resource: DailyNews

As a social media platform, Twitter has been one of the most influential brands in the past decade. The platform has impacted the way people communicate online, engage with brands, and even interact in face-to-face conversations. The microblogging...Read More

Dr Pepper Snapple Uses Segmentation to Unlock Customer Engagement Potential

  • June 21 2016
  • Resource: DailyNews

With all the recent talk of Millennials, other demographics seem to have fallen by the wayside as a topic of conversational focus. While the youngest generation is undoubtedly deserving of the spotlight from brands looking to usher in years of...Read More

BloomNation Puts Florists First, and Builds Impressive Customer Experience as a Result

  • June 20 2016
  • Resource: In-Depth Exclusives

Customer experience is more than a few canned lines and a survey on the way out. Building a true bond with customers is about making them feel at home when interacting with the brand and providing them with a shopping experience that is simple...Read More

CPG Building Products Launches Unique B2B Loyalty Program

  • June 20 2016
  • Resource: DailyNews

The most famous loyalty programs in the world differ in many ways: Some are based solely on points while others make use of surprise & delight, some reward based on engagement with the brand, while others award based on dollars spent. What...Read More

Excentus Report Emphasizes Mobile Platform as a Catalyst for Brand Loyalty

  • June 16 2016
  • Resource: DailyNews

As more and more Americans choose to dine out as opposed to preparing meals, restaurant loyalty has become even more significant than in years past. Dining establishments of all shapes and sizes are constantly on the hunt for the newest and most...Read More

LYFE Kitchen Launches Loyalty Program, Taps into Success of “Fast-Fine” Food Chains

  • June 15 2016
  • Resource: DailyNews

(Image credit: LYFE Kitchen) LYFE Kitchen, a “fast-fine” food chain that originated in Palo Alto, California, is making sweeping updates to its customer experience. These changes include the launch of a mobile app, a new loyalty...Read More

American Airlines Makes Controversial Changes to Loyalty Program

  • June 13 2016
  • Resource: DailyNews

American Airlines is making changes to its AAdvantage loyalty program, but not all passengers are onboard with the revamp. The revamp was announced last week and will begin rolling out as early as Aug. 1.   Under the current system, members...Read More

Customer Loyalty is Bigger than a Loyalty Program

  • June 10 2016
  • Resource: DailyNews

Companies are quickly coming around to the idea that customer loyalty will be key to success in coming years. According to a Forrester study, 81% of marketing decision makers place customer loyalty as a top priority for improvement. The challenge,...Read More

Shell Partners with JPMorgan Chase to Accept Chase Pay

  • June 10 2016
  • Resource: DailyNews

If there’s one thing drivers agree on, it’s that even a small improvement to the fueling experience can go a long way. This was the thinking from Shell, which announced Thursday that it reached an agreement with JPMorgan Chase to...Read More

User Experience Essential Piece of Customer Loyalty

  • June 07 2016
  • Resource: DailyNews

Nearly all executives would agree that user experience is among the most important factors in building a strong following for any brand. What is less clear, however, is how exactly that role is defined within an organization.   This was the...Read More

KFC Latest to Improve Customer Experience via Mobile Payment Options

  • June 03 2016
  • Resource: DailyNews

Mobile pay is becoming one of the top trends in customer experience, and the latest brand to jump into the fray is QSR leader KFC, owned by Yum! Brands. The chain will accept the three market giants in the mobile wallet space: Apple Pay, Android...Read More

New App from Penn Station East Coast Subs Includes Reward-Laden Loyalty Program

  • June 01 2016
  • Resource: DailyNews

Fans of Penn Station East Coast Subs and its signature sandwiches, fries, and lemonade have reason to celebrate, as the company launched its new app last week, complete with a full-featured loyalty program.   Facing an increasingly mobile...Read More

Fidelity and Edward Jones Prove Customer Experience Excellence

  • June 01 2016
  • Resource: DailyNews

Investment firms often operate on a results-oriented basis, with the idea that customers will simply go wherever makes them the most money, regardless of the customer experience. Today’s investor, however, is looking for more than a purely...Read More

USAA Holds onto Top Spot in Insurance Carrier Customer Experience Ranking

  • May 30 2016
  • Resource: DailyNews

When it comes to insurance carriers, Temkin Group recognizes that customer experience is of the utmost importance. In light of this philosophy, the market research company recently recognized top CX providers in the industry. According to the...Read More

San Francisco 49ers Use Technology to Promote Fan Engagement

  • May 27 2016
  • Resource: In-Depth Exclusives

It can almost be said that NFL teams require no introduction; the league has permeated American life so completely that the annual Super Bowl broadcast routinely breaks television viewership records. In providing unique fan experiences, teams are...Read More

Nordstrom Details Loyalty Program Tweaks

  • May 24 2016
  • Resource: DailyNews

In a recent earnings call, Nordstrom officials noted that the organization was looking to expand its loyalty program, but declined to go further into the specific changes. That was until Thursday, however, when the fine apparel retailer announced...Read More

Marcus Theatres Uses Customization to Drive Brand Loyalty in Challenging Industry

  • May 21 2016
  • Resource: In-Depth Exclusives

Marcus Theatres, a division of the Milwaukee-based Marcus Corporation, faces unique challenges as a leader in the cinema industry. With so many theaters offering a nearly identical service (showing the newest and most popular films), the chain is...Read More

Traditional Loyalty Programs Losing Ground to Personalized Initiatives

  • May 20 2016
  • Resource: DailyNews

Traditional loyalty programs and the associated rewards mix philosophy are a thing of the past. This from a recent study out of Collinson Group, a loyalty marketing services firm whose client portfolio includes respected names like MasterCard...Read More

Google Play Adds New Customer Engagement Options Through Zendesk Partnership

  • May 20 2016
  • Resource: DailyNews

Customer service is no longer a one-way street: Customers expect brands to communicate in real time and use effective dialogue to improve customer experience. In the latest step toward this goal, Zendesk is partnering with Google Play to change...Read More

Samsung Pay Adds Loyalty Program Functionality

  • May 19 2016
  • Resource: DailyNews

Samsung sent shockwaves through the mobile wallet market on Wednesday, announcing that its payment technology, Samsung Pay, is now compatible with membership and loyalty cards. This is in addition to the platform’s current functionality, a...Read More

Global Loyalty Programs Demand Enhanced Technology, Personalization

  • May 18 2016
  • Resource: DailyNews

Customer loyalty is no longer a matter of finding a “one-size-fits-all” approach and sticking to it. Customer demand is constantly shifting across generations, demographics, and even international borders, and rigid approaches are...Read More

ShopSocially Emphasizes Role of Social Media in Predator Nutrition Loyalty Program

  • May 18 2016
  • Resource: DailyNews

Loyalty platform ShopSocially earned a big partnership recently, with the announcement that sports nutrition company Predator Nutrition selected the company to design and execute its loyalty program. The program encourages not only transactional...Read More

For Marriott, Customer Loyalty Goes Beyond a Transactional Relationship

  • May 17 2016
  • Resource: In-Depth Exclusives

When it comes to customer loyalty, Marriott isn’t afraid to stray from the beaten path in order to innovate. Thom Kozik, Marriott’s VP of Global Loyalty, spoke to Loyalty360 about the company’s strategy for creating a unique form...Read More

Customers Looking for More Social Loyalty Programs

  • May 17 2016
  • Resource: DailyNews

In the age of social media and digital connection, customers everywhere are looking to connect with one another more than ever before. From linking social accounts, to competing with friends to see who can rack up a high score, it’s clear...Read More

MasterPass Continues to Build Brand Loyalty at New Partnered Retailers

  • May 16 2016
  • Resource: DailyNews

Mobile wallet payment technology continues to take the shopping world by storm, and MasterPass by MasterCard earned a big victory with the recent announcement that Saks Fifth Avenue and Poshmark are now accepting the financial institution’s...Read More

Wyndham Rewards Builds on Strong Loyalty Program Reputation

  • May 13 2016
  • Resource: DailyNews

Wyndham Rewards Builds on Strong Loyalty Program Reputation   Steve Taggart, Loyalty360  Wyndham Rewards is making big changes to its industry-leading loyalty program, adding a tier system that allows guests to work their way toward a...Read More

Choice Hotels Offers More Value During Loyalty Program Promotion

  • May 13 2016
  • Resource: DailyNews

 Choice Hotels is the latest to jump on the summer travel trend with a special promotion added to its recently tweaked Choice Privileges loyalty program.   The promotion is simply titled, “Stay Twice, Earn a $50 Gift Card,”...Read More

Airline Loyalty Programs Continue to Evolve

  • May 12 2016
  • Resource: DailyNews

When hearing the words “loyalty program,” many consumers immediately think of airlines. Because the loyalty program is such a cornerstone of the industry, airlines have become savvy of the fact that offering customers just the right...Read More

Under Armour and Champs Team Up for Customer Experience Boost

  • May 11 2016
  • Resource: DailyNews

In a sports apparel world traditionally dominated by Nike and Adidas, Under Armour has effectively crashed the party in recent years, signing top athletes like Steph Curry and Bryce Harper while posting astronomical sales numbers and building an...Read More

Rocky Brands goes with Clutch for Unique Loyalty Program Development

  • May 11 2016
  • Resource: DailyNews

Part of designing a successful loyalty program is knowing the audience. Program features that attract some members may be the same things that drive others away. Rocky Brands, maker of a wide variety of footwear, has partnered with Clutch to...Read More

Customer Engagement Often Hinges on Effective Content Marketing

  • May 10 2016
  • Resource: DailyNews

Content marketing can be an incredibly effective method of delivering relevant messaging to potential customers and clients. Through this channel, brands can demonstrate their grasp on the needs, desires, and inquiries held by their target...Read More

Virgin America builds on Customer Experience with New Hawaiian Flights

  • May 09 2016
  • Resource: DailyNews

Members of Virgin America’s Elevate loyalty program have a new trip on which to earn points, with the start of the airline’s daily flights from Los Angeles to Honolulu.   The Hawaiian capital is the most desired destination...Read More

Points Partners with Tourico Holidays, Expands Loyalty Program Portfolio

  • May 06 2016
  • Resource: DailyNews

As the world’s fastest growing travel wholesale company, Tourico Holidays offers a traditional travel booking experience with a unique high-volume, wholesale business model. As such, the brand understandably worked to find ways to...Read More

IHG Offers Specialized Rates for Loyalty Program Members

  • May 06 2016
  • Resource: DailyNews

The tug-of-war between hotels and online travel advisers (OTAs) continues to rage on, and International Hotel Group has revealed its latest move to encourage customers to book directly through its hotels. Titled, “Your Rate by IHG Rewards...Read More

EMC Streamlines Customer Experience with MyService360

  • May 03 2016
  • Resource: DailyNews

EMC Corporation, a global leader in cloud computing and data management solutions, is building upon its own customer experience with the launch of MyService360. A service-centric cloud-based dashboard, the system will give customers a new...Read More

Marriott Wins Ninth-Straight Loyalty Program Honor

  • May 02 2016
  • Resource: DailyNews

Marriott has earned top honors once again for its Marriott Rewards loyalty program. Marriott Rewards garnered its ninth consecutive Freddie Award for “Hotel Program of the Year.” The awards were developed to recognize excellence in...Read More

Hotel Customer Experience Gets Boost from Real Time Customer Service Chat

  • April 29 2016
  • Resource: DailyNews

Customer experience in 2016 is largely about speed. Consumers have grown accustomed to the lightning-fast tempo of online and mobile platforms, and brands are expected to follow suit in all customer-facing processes. Chief among these evolving...Read More

Ace Hardware Extends Loyalty Program to Grocery Retailers

  • April 29 2016
  • Resource: DailyNews

Ace Hardware, which comprises 4,800 locally-owned hardware stores around the world, wants to extend its Ace Rewards loyalty program to the brand’s retail grocery locations. This initiative is driven by a partnership with ProLogic Retail...Read More

Loyalty Program Provides Health and Wellness Experiences for Pepperidge Farm Customers

  • April 28 2016
  • Resource: DailyNews

It’s tough to achieve “firsts” in a company that was founded in 1937. Bakery product producer Pepperidge Farm has done just that, however, with the launch of its first digital loyalty program. The program will be offered until...Read More

Effective Survey Execution Can Result in Brand Loyalty Spike

  • April 27 2016
  • Resource: DailyNews

Surveys have the potential to reveal crucial insight into customer sentiment and behavior. Through effective surveying, a brand can analyze shifting customer trends and predict how to best proceed with marketing efforts. Unfortunately, not all...Read More

Digital Customer Experience is Top Priority for Raley’s

  • April 27 2016
  • Resource: DailyNews

Grocery chain Raley’s is taking a big step forward in the digital customer experience space with the recently launched revamp of its web and mobile ecommerce platform. Branded as E-Cart, the solution was developed in collaboration with Unata...Read More

Books-A-Million Offers Weeklong Promotion for Loyalty Program Members

  • April 26 2016
  • Resource: DailyNews

National bookstore chain Books-A-Million is offering unique value to members of its Millionaire’s Club Card (MCC) loyalty program this week with its annual “MCC Week” promotion. The chain got its start in 1917, and has grown into...Read More

Telecommunication Providers Falling Behind in Personalized Customer Experience

  • April 25 2016
  • Resource: DailyNews

Omnichannel technology provider Now Interact recently conducted research into the personalization efforts of telecommunication providers, and the results are less than promising. As customers demand more from a personalized customer experience...Read More

Yext Partners With Denny’s to Optimize Mobile Customer Engagement

  • April 22 2016
  • Resource: DailyNews

Location data management leader Yext delivered impressive news on Thursday, in the form of results stemming from Denny’s implementation of the platform early last year. Since then, the world-famous diner has seen a staggering 162% increase...Read More

MasterCard Continues to Partner with MLB to Improve Customer Experience

  • April 22 2016
  • Resource: DailyNews

As MLB continues to improve on its tradition of unique and family-friendly customer experience, on Thursday it announced an extension of its partnership with MasterCard. As part of the collaboration, MasterCard was named as the presenting sponsor...Read More

New LiveWorld Software Expands Customer Engagement Capabilities

  • April 21 2016
  • Resource: DailyNews

Customer service has expanded to a number of different channels in recent years, and consumers now expect their favorite brands to have the ability to solve issues across any given platform. Providing this kind of customer experience has proven to...Read More

Newegg, American Express Team Up to Incorporate Loyalty Program

  • April 20 2016
  • Resource: DailyNews

In a move to benefit both parties, American Express will be integrated into the checkout process of Newegg. With the integration, American Express will tap into the enormous number of Newegg users to build upon their Membership Rewards points...Read More

Restoration Hardware Launches Paid Customer Loyalty Program

  • April 20 2016
  • Resource: DailyNews

More and more companies are charging customers to join loyalty programs. Just take a look at Restoration Hardware, which recently launched its RH Grey Card Membership program, which carries a $100 annual fee. “Shopping, Reimagined,&rdquo...Read More

Tips on Building Ecommerce Customer Loyalty

  • April 20 2016
  • Resource: DailyNews

Building customer loyalty is something marketers pursue on a daily basis. It’s wonderful to attain customer loyalty and, more importantly, to retain it. Needle released an infographic titled, “Chutes & Ladders of Ecommerce...Read More

Marriott Adds New Features to Loyalty Program in Preparation for Peak Travel Season

  • April 20 2016
  • Resource: DailyNews

Spring marks the beginning of the prime season for traveling, as the temperatures are rising and schools are quickly coming up on the magical time known as summer vacation. Loyalty programs from around the travel industry are beefing up in...Read More

Compelling Experiences Lead to Brand Loyalty at Marcus Theatres

  • April 19 2016
  • Resource: In-Depth Exclusives

The movie theater industry is one that is built on customer experience. Especially considering today’s landscape, in which movie lovers can just as easily turn on Netflix or Hulu, the role of a movie theater is to provide a customer...Read More

Wyndham Hotel Group Leverages Loyalty Program to Encourage Summer Travel

  • April 19 2016
  • Resource: DailyNews

As the weather gets warmer and spring quickly approaches, travel and entertainment companies are looking to stay ahead of the pack in taking advantage of the coming business boom. One brand that is making a move to acquire these customers is...Read More

Enterprise Holdings Reworks Travel Agent Loyalty Program

  • April 18 2016
  • Resource: DailyNews

Cash-In Club, a loyalty program from Enterprise Holdings Inc. designed specifically for travel agents, is undergoing a renovation focused on creating a more user-friendly experience. Additionally, the program is set to offer more chances for...Read More

Excentus Examines Loyalty Program Fuel Rewards from Regional Perspective

  • February 22 2016
  • Resource: DailyNews

There’s no doubt that Americans love loyalty programs that offer gas rewards. In a previous Excentus-Ipsos eNation survey, consumers ranked fuel savings as the No. 1 most-desired loyalty reward. For such a necessary expense, earning...Read More