CONTENT GALLERY

2025 is bringing a multitude of rapid changes to the customer loyalty landscape. This year, personalization, AI-driven automation, experiential rewards, and customers’ quest for value are shaping customer loyalty and creating opportunities...Read More

In a recent survey conducted by Loyalty360, brand marketers shared valuable insights into their perspectives on artificial intelligence (AI) and its potential impact on customer loyalty strategies. The findings reveal AI is top of mind for many...Read More

In a recent survey conducted by Loyalty360, brand marketers shared valuable insights into their perspectives on artificial intelligence (AI) and its potential impact on customer loyalty strategies. The findings reveal AI is top of mind for many...Read More

Discover the latest trends, challenges, and opportunities in customer loyalty programs with Loyalty360's 2024 State of Customer Loyalty Report, sponsored by Phaedon. Featuring insights from nearly 100 brand marketers, this comprehensive report...Read More

Identifying customers across multiple channels poses considerable challenges for any brand. Fragmented data and diverse customer touchpoints make it difficult to create a unified view of the customer.   Furthermore, understanding consumer...Read More

As we step into 2024, the world of customer loyalty is buzzing with excitement and innovation. Brands across industries are recognizing the immense value of cultivating strong relationships with their customers, and the loyalty landscape is...Read More

The customer loyalty landscape is undergoing a profound transformation, marked by unprecedented opportunity but also uncertainty — brought on by changing customer preferences, an array of new, disparate technologies, limited internal...Read More

Brand interest in customer loyalty continues to be on the rise; however, traditional customer loyalty programs no longer wield the marketing influence they once did. Today, many brands are shifting their focus to the “next” generation...Read More

The evolving landscape of data and privacy regulations has forced brands to reevaluate their approaches to data collection, management, and communications, all of which significantly impact customer loyalty strategies. Research shows that...Read More

In early 2023, Loyalty360 surveyed Brand Members to better understand their perspectives on challenges with and opportunities for emotional loyalty. The results highlight the growing significance of emotional connections in fostering customer...Read More