Choice Hotels is the latest to jump on the summer travel trend with a special promotion added to its recently tweaked Choice Privileges loyalty program.
The promotion is simply titled, “Stay Twice, Earn a $50 Gift Card,” and it offers guests exactly that. When program members from the U.S. or Canada book and complete two qualifying stays within the Choice Hotels family (Comfort Inn, Comfort Suites, Sleep Inn, Cambria Hotels & Suites, or the Ascend Hotel Collection), they’ll receive a bonus of 8,000 points, enough to buy a $50 gift card to partnered retailers.
The program runs from May 12 through Aug. 18, effectively targeting the peak travel period in which children are out of school and families are making travel arrangements. Other hotels have taken advantage of the busy season as well, each offering unique promotions aimed at earning the lion’s share of customer loyalty during this summer rush.
“As people travel to see friends, family and business associates this summer, we wanted to provide even more of a reason to stay with Choice Hotels,” said Jamie Russo, Vice President, Loyalty Programs, Choice Hotels International. “Our $50 gift card offer can be redeemed for gas, dining, and shopping options, plus it can now be delivered instantly to your phone or email. This is yet another way we are making Choice Privileges the faster way to rewards.”
Offering flexibility in the form of multiple gift card options may prove to be a differentiating factor for the promotion; customers rate consistently rate versatility as a significant factor in choosing a hotel loyalty program. In offering members the option to redeem points for a wide variety of products, they place the choice of redemption in the hands of guests.
The hotel chain is among the largest in the world, and consists of more than 6,400 hotels across 12 brands in over 40 countries and territories.