CONTENT GALLERY

This week, Starbucks started a contest called Starbucks for Life, giving its Starbucks Rewards loyalty program members a chance to win a beverage or food item every day for a month, a year, or even the rest of their life. While the contest is an...Read More

Social MediaInstagram Recruits Sports World to Sell Merchandise It is not uncommon for sports stars, teams and leagues to use Instagram as an outlet to build relationships with fans. However, that relationship is starting to change as now teams...Read More

Customer ExperienceThe New Canada Goose Toronto Store Offers Customers a Unique Multisensory ExperienceCanada Goose, a high-quality jacket and outerwear retailer is taking a new approach to customer experience with daily snowstorms. Although the...Read More

Recently, Dick’s Sporting Goods and The Dick’s Sporting Goods Foundation, announced together they will give $1.4 million to support youth sports teams in need beginning this holiday season. The campaign will be conducted through...Read More

Loyalty ProgramsNike to add perks to super-successful customer loyalty programNike is ramping up its loyalty program as it finds that customers who use its app are not just loyal but also big spenders. The brand is testing several new perks to its...Read More

During the holiday season, there is never a shortage of festive marketing campaigns – and Chick-fil-A is no exception. The brand has decided to focus on family for the holidays with a 2-minute ad spot and free, customizable greeting cards...Read More

MobileNearly 40 percent of online Black Friday purchases were made with phones Did you get your Black Friday shopping done while you were waiting in line for coffee? You weren’t the only one. Adobe shopping data indicates that 39 percent of...Read More

Tesco is taking on the retail competition by adding a subscription option to its Clubcard loyalty program. Originally launched in 1995, Clubcard helped Tesco beat its competitors to become the UK’s largest supermarket group. Recently, the...Read More

 Brand Loyalty  McDonald’s and Uber Eats’ Latest Contest Is Another Play to Build More Brand Loyalty Online   If Thanksgiving leftovers aren’t your thing, consider entering McDonald’s latest contest...Read More

Many airline loyalty programs are failing to deliver on their intended purpose because members do not understand how to redeem their rewards, according to the J.D. Power 2019 Airline Loyalty Program Satisfaction Study. One key finding in they...Read More