CONTENT GALLERY

Programs  JetBlue’s European Expansion Will Strengthen Loyalty Program The airline has added international service, which will increase the value of its loyalty points. “Expanded availability into Europe means that TrueBlue...Read More

Sometimes, unexpected partnerships can get consumers to look at brands in a whole new light. Now, an automotive brand and an animal rescue service have teamed up. Subaru of America has announced it will host a pet adoption event during the 2019...Read More

Choice and convenience are two of the values that have helped Dunkin’ earn loyalty from on-the-go guests. Now, choice and convenience distinguish the brand’s rewards program and benefit its members in new ways. The brand has announced...Read More

Customer Experience  McDonald’s Trims Late-night Menu   The fast-food chain has announced that it will serve fewer menu items late at night. “The Chicago-based company said Thursday afternoon that the shortened menu is...Read More

Many brands have come to understand that interacting with customers throughout their journeys has positive consequences: reduced churn, improved sales, greater advocacy. The reason is clear. Customers want to be recognized as individuals, and when...Read More

Peet’s Coffee announces that the expansion of its Order Ahead feature in the company’s mobile app. This means an easier and quicker way for customers to save time by purchasing coffee, food, or beans on-the-go. The feature will roll...Read More

Customer Experience  New Store Experiences Are Not Stopping Mall Closures Sales for mall retailers peaked in August 2018, but many businesses were increasing foot traffic without increasing profits, and numbers are going down. “As...Read More

This article is the second in a series in which Gina Fleck, HelloWorld’s Director of Loyalty, discusses key insights from her organization’s 2019 Loyalty Barometer Report. Be sure to read the first part here.   Among the...Read More

In the build up to the release of the live-action film Pokémon: Detective Pikachu, 7-Eleven has begun to release dozens of exclusive movie-themed products, shareable photo filters, and interactive augmented reality experiences in the...Read More

Programs  Tesco Gives Clubcard Holders Lower Prices at Till The grocer has experimented with reducing prices for Clubcard holders, in preparation for CEO Dave Lewis’s plan to initiate an Amazon-like loyalty program. “Tesco is...Read More