In a sports apparel world traditionally dominated by Nike and Adidas, Under Armour has effectively crashed the party in recent years, signing top athletes like Steph Curry and Bryce Harper while posting astronomical sales numbers and building an impressive sense of brand loyalty with customers.
The company continues to expand with its newest effort to provide shoppers with a unique customer experience, a “shop-in-shop” relationship with leading retailer Champs Sports. The ARMOURY at Champs Sports, found in the Galleria....