Since launching in 2007, Virgin America has been the epitome of a market disruptor. The San Francisco-based airline has positioned itself as a customer experience leader, offering travelers amenities and services years before competitors. What the airline lacks in extensive travel options (Virgin America flies to 24 U.S. destinations, compared to United’s 342), it more than makes up for in unique CX.
Leveraging the latest technologies, Virgin America was among the first to offer Wi-Fi and on-demand flight entertainment on....