It should come as no surprise that mobile can be the key to engaging customers and driving consumer behavior, and a new report out of Technavio confirms this notion, especially in regards to mobile coupon offerings. According to the data in the company’s latest report, the global mobile coupons market is set to grow at a staggering rate of more than 73 percent CAGR over the next four years.
With more transactions moving to the mobile space every year, a truly seamless customer experience has come to be ones in which the....