Hilton Expands Lifestyle Portfolio Growth with Launch of Undergraduate by Hilton
Hilton is expanding its footprint in college towns with the launch of Undergraduate by Hilton, a new upper-midscale lifestyle brand designed to bring campus-inspired hospitality to a wider range of university markets. Building on the momentum of Graduate by Hilton, the new brand offers a more flexible and scalable model aimed at serving travelers visiting college communities, including students, families, alumni, sports fans, and business travelers. Hilton expects significant long-term growth for the brand, with the first property anticipated to open in 2027 and expansion potential reaching 400 to 500 hotels over time. Designed specifically for campus-driven destinations, properties will feature social gathering spaces inspired by off-campus hangouts, guest rooms designed to support both work and leisure, and food-and-beverage concepts tailored to the rhythms of college communities. As the brand grows, guests will also be able to earn and redeem points through Hilton Honors, giving members access to campus-connected experiences while benefiting from Hilton’s global loyalty platform.
“We saw a clear opportunity to bring the energy, design and experiences people love about campus communities to more university towns with this new brand. Undergraduate by Hilton unveils an exciting new era of college‑town hospitality, expanding how we show up for campus-connected travelers – offering more stay options while supporting disciplined, long‑term growth across our portfolio,” said Chris Nassetta, president and CEO, Hilton. “Undergraduate reflects the ongoing momentum of our Lifestyle portfolio, which is one of the most dynamic areas of expansion for our company as we plan to grow to offer 700 Lifestyle hotels globally by 2028, with 60 opening this year alone.”
Learn more here: Hilton Launches Undergraduate by Hilton, Accelerating Lifestyle Portfolio Growth
SIXT USA Offering Flat-Rate Fuel Deal to SIXT ONE Members During June
SIXT USA is helping travelers take some of the guesswork out of summer road trips by extending its popular flat-rate fuel offer through June 30. Available exclusively to SIXT ONE members, the promotion allows renters to prepay for a full tank of gas for $49.99 on qualifying rentals across all vehicle classes and U.S. locations.
The extended promotion reflects SIXT’s broader effort to deliver tangible value through its free SIXT ONE loyalty program. In addition to the prepaid fuel benefit, members who book directly through SIXT can access perks such as discounts of up to 20% based on status level, faster pickup experiences, accelerated rewards earning, complimentary upgrades, and points that can be redeemed on future rentals.
"The response to this offer has been tremendous, and as we kick off the summer travel season, we are extending our flat-rate fuel offer through June because we know fuel costs are top of mind,” said Tom Kennedy, President, SIXT North America. “SIXT ONE members get continued certainty at the pump — so they can focus on the journey, not the gas station. We are proud to deliver that relief as summer travel hits its stride."
Learn more here: SIXT Extends Fuel Relief for SIXT ONE Members into Peak Summer Travel Season
Pizza Hut’s New Campaign Celebrates Generations of Soccer Memories with World Cup Set to Kick Off
For many fans, the most lasting sports memories happen off the pitch — gathered around a television with family and friends, sharing meals, traditions, and moments that become part of personal history. As anticipation builds for one of the world’s biggest soccer tournaments, Pizza Hut is shining a spotlight on the role these shared experiences play in connecting generations, as QSR Magazine reports.
The brand’s latest global campaign explores how soccer becomes a timeline for life’s most meaningful moments. Through the story of a father and son whose relationship evolves across decades of tournament memories, the campaign captures the excitement, heartbreak, celebrations, and rituals that accompany every competition. From a child watching his first tournament with his dad to continuing those traditions as an adult, the film highlights how sporting events often serve as milestones that mark different chapters of our lives.
“With the tournament being hosted across the Americas, LA&C saw a great opportunity to fully leverage the scale and cultural relevance of the moment through a bold campaign designed to resonate across the region,” said Courtney Vogel, General Manager of Pizza Hut Latin America & the Caribbean. “The original creative concept centered on the idea of life being told through these iconic tournaments, capturing how they become intertwined with defining personal and shared moments across generations.”
Learn more here: Pizza Hut Celebrates Generations of Soccer Memories in New Global Campaign - QSR Magazine