As social media continues to dominate the world of modern marketing, brands are scrambling to find ways to utilize the platform in new and engaging ways. Specializing in just that, Chirpify recently partnered with Togo’s Sandwiches to reward customers not only for spending with the brand, but for engaging with it via social media.
Loyalty360 spoke with Chirpify founder & CEO Chris Teso about the program, and how the company is changing the way brands use social media.
One concern we often hear in regards to....