London Drugs, already a strong presence in the Canadian retail space, is looking to expand its customer engagement prospects through its new loyalty program, LDExtras. Launched last month, the program seeks to offer strong elements of personalization to offer loyal shoppers rewards tailored to their previous purchasing habits.
“Our customers will now reap rewards tailored to how they shop simply by shopping at London Drugs,” says Clint Mahlman, chief operating officer and executive vice president, London Drugs. &ldquo....