For years, Black Friday has been both the start and the peak of the holiday shopping season. So named because of the effect it has on a brand’s bottom line, the retail tradition serves up a prime opportunity for stores across the country to engage customers in unique and interesting ways, in hopes that these methods, in combination with the lowest prices of the year, are enough to entice shoppers through the doors.
For Express, a nationwide retail chain based out of Columbus, Ohio, this engagement comes via the newest wave of....