Gift cards are on the rise, especially among young adults. This fact may seem to run counter to other trends regarding the spending habits of Millennials, but is nonetheless undeniable, thanks to data out of Mercator Advisory Group. “Consumers and Prepaid: Growing Use, Especially for Retailer Specific Cards” is a result of a survey conducted by the firm that asked more than 3,000 U.S. adults about their purchase habits related to prepaid and virtual cards, and then examined the results as a function of demographic.
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