In a recent earnings call, Nordstrom officials noted that the organization was looking to expand its loyalty program, but declined to go further into the specific changes. That was until Thursday, however, when the fine apparel retailer announced that Nordstrom Rewards would now offer the same benefits, regardless of how shoppers choose to engage with the brand.
“As customers’ definition of service continues to evolve, we are focused on being responsive and delivering services and experiences that are important to them,....