From email, to direct mail, to Facebook and Twitter, it seems that every available channel is being leveraged to serve up personalized marketing to consumers. One medium that is conspicuously missing from this outpouring of advertisements, however, is SMS messaging or, as it’s widely known, texting. The platform has become the preferred method of communication for Americans, yet it remains relatively untouched by marketers.
OpenMarket, an enterprise mobile engagement firm, examined the topic in its “Retail Mobile....