In their sales calls, websites, and articles, vendors and marketing service firms tout how Apple, Amazon, and other
highly successful companies use the latest marketing technology. However, many marketers are only just beginning
to leverage technology to acquire detailed information about who their customers are, where they live, where they
shop, and what they buy.
Should all brands try to become the next “Apple” or “Amazon?” Or is it more realistic and beneficial for brands to understand their unique brand identity, and then define objectives, process, and programs that align with that unique identity?
- Topic: CEM (Customer Experience)
- Industry: Other
Last activity: Jan 08, 2018 | Time: 2:26 PM