Some of the most intense battles for customer loyalty can be found in the smartphone arena. Due to the ubiquitous nature of the device, combined with the distinction between a small number of enormous manufacturers and carriers, many smartphone users are eager to launch into reasons why their choice is superior to all others. According to a recent study from market research giant J.D. Power, however, data seems to suggest that one factor seems to drive customer satisfaction above all others.
The research, pulled from “J.D....