Creating a mobile app is quickly becoming table stakes for the QSR industry, and the question brands must ask themselves has shifted from “Do we need a mobile app?” to “What will set our mobile app apart from others?”
For some brands, this differentiation comes in the form of added value intended to spike initial downloads, while others, like Mediterranean restaurant Cava, seek to gain a competitive edge by offering streamlined and intuitive ordering, and leveraging the resulting customer data in....