The travel industry is among the most volatile when it comes to customer loyalty. From booking flights to finding a place to stay after a long trek, engaging travelers is a constant point of focus for airlines, hotels, and any brand with a stake in the travel industry. A recent report from CrowdTap explores engagement opportunities in the vertical and how they continue to shift according to customer preferences.
The report demonstrates, above all else, the need for user-generated content (UGC) in engaging increasingly tech-savvy....