Director, Energy Transition Communications and Analysis

PDI Technologies
US, Remote, Alpharetta GA preferred

What You Need:

  • Must thrive working in a fast-paced, innovative environment while remaining flexible, proactive, resourceful, and efficient.
  • Excellent interpersonal skills, ability to develop important relationships with key stakeholders, good conflict management and negotiation skills, ability to analyze complex issues to develop relevant and realistic plans, programs, and recommendations.
  • Demonstrated ability to translate strategy into action; ability to communicate complex issues in a simple way and to orchestrate plans to resolve issues and mitigate risks.
  • Minimum seven (7) years’ experience in communications, preferably in energy transition or “green” initiatives.
  • Substantial experience dealing with senior executives and ability to make strategic and succinct presentations to and for senior leadership.
  • Demonstrated skill and comfort in proactively building relationships with top tier influencers, and successfully positioning subject matter to achieve high-impact placements that enhance corporate brand and reputations.
  • Demonstrated experience and leadership in managing a comprehensive strategic communications programs to advance the organizations vision, mission, values, and strategic objectives
  • Enhancing communication initiatives.
  • Strong team player that has a customer service approach and is solution oriented.
  • Attention to detail and the ability to work individually and proactively, within a multi-disciplinary team, as well as with external partners and vendors.
  • Embrace our core values: Integrity, Curiosity, Adaptable, Courageous, Collaborative, and Accountable

About the Job:

As the Director, Energy Transition Communications and Analysis, you are a high visibility individual who is responsible for our energy transition corporate communication strategy that encompasses all internal and external communications and public relations, including: media relations, editorial coverage, press releases, articles, management, executive and financial communications; crisis/change management and brand and reputation management.

As head of energy transition communications/PR spokesperson, this role will self-sustain and source media as they evangelize the PDI brand, specifically positioning the convenience ecosystem as leading the energy transition and develop and execute activities that promote, enhance, and project the organizations vision, brand and reputation to employees and external stakeholders.

This role is a unique opportunity to contribute in a meaningful way to high impact projects. You should be an energetic professional with experience managing complex external projects, who enjoys building internal relationships, and possess excellent written communication capabilities and executive presence.

This role will partner with our executive leadership team, product management, sales organization, and the broader marketing team to establish the energy transition communication strategy. This role reports to our VP, Communications and PR.

What You’ll Do:

  • Understand the PDI strategy and objectives to develop and drive execution of a corporate narrative, develop annual corporate communications plan; and evaluate success against quantifiable, measurable goals.
  • Provide strategic insight to the senior leadership team on how to respond to industry issues, market movement, government mandates, and competitive threats. Provide strategic counsel throughout PDI on messaging.
  • Serve as communications counselor to senior leadership team on strategic external communications activities including analyst relations, executive media panels and speaking engagements.
  • Serve as a corporate spokesperson along with identified key external spokespeople within the company. Help train these spokespeople on PDI core messages across energy transition topics.
  • Comfortably serve in a matrix function as a strategical partner with senior leadership and functional heads, such as the Leadership Team, HR, Product Sales & Marketing, General Counsel, and others to assist with their external communications needs.
  • Serve as PDI global liaison for events and initiatives.
  • Represent PDI and evangelize the brand in key industry groups and establish a strategy and relationships extending beyond the current convenience ecosystem.
  • Oversee external facing news and information on PDI site.
  • Manage internal communications, community affairs, and compliance teams; leading cross-functional integration of external communications and activities.
  • Develop and lead relevant internal communications activities including employee town halls, employee-wide conference calls, employee email communication, and crisis communications.
Sep 19, 2023

Senior Manager, Process Excellence

Salesforce
Atlanta, GA; Dallas, TX; and Indianapolis, IN

This role requires a problem-solver who enjoys taking on an initiative, delivering change, and working with stakeholders to grow a process excellence culture! The ideal candidate has a combination of operations, coaching, and is able to thrive in a high-growth and fast-paced environment. This role will work within an initiative requiring a broad mix of work - some more operational/later stage and some strategic/ exploratory stage.

What you'll do:

  • Accountable for delivering Process Excellence for one E2E to build the organizational skills and knowledge to design and optimize processes
  • Create Process Excellence delivery plan that achieves the Process Excellence goals while partnering with Global Business Process Owners (GBPOs) on delivering projects
  • Drive engagement on HULA culture. HULA is Salesforce's Business Process Innovation methodology based on Six Sigma. (Hear the problem, Understand the causes, Launch the solutions, Achieve the benefits)
  • Influence and coach stakeholders on process improvement strategies
  • Facilitate working sessions or Kaizen events to identify process wastes and deliver optimized future state processes
  • Leverage internal metrics and benchmarks to identify business process improvement initiatives
  • Share best practices by bringing insights to business unit counterparts and positively contribute to a culture of process excellence
  • Prepare and deliver executive level presentations highlighting performance of the team in an easy-to-understand manner.
  • Run cross-functional team meetings efficiently, with the ability to connect dots and influence key decisions.
  • Support the planning process and be a trusted and critical adviser to the business's executive team and relevant partners during strategy formulation, development, and execution

Required Skills/Experience:

  • 8+ years of experience in leading continuous improvement, business process optimization, transformation, and reengineering methodologies
  • Must be Certified Black Belt from an accredited institution
  • Proven experience and track record to deliver large scale transformational projects
  • Excellent time and project management skills and able to build strong cross-functional relationships and work collaboratively
  • Strong analytical background. Able to analyze information, make connections and demonstrates deep level thinking
  • Strong organization, prioritization, team-work and communication skills (both written and oral) with ability to tailor message to the target audience
  • Ability to travel domestically and internationally 10%+ (post COVID)

Preferred Skills/Experience:

  • Change management certification
  • Prior experience working on RPA initiatives from ideation to implementation to post production maintenance.
  • Prior Knowledge of Salesforce and/ Tableau reporting applications (reports and dashboards)
  • PMP certification
Sep 15, 2023

Manager, Email Marketing

Caleres
St. Louis, MO

What will you be doing?

  • Strategize, plan, execute and report: Responsible for the strategy, planning, execution and reporting of the daily marketing email campaigns to ensure we drive channel sales that meet Famous.com sales goals
  • Strengthen performance: Improve approach to email marketing by using data, analytics, and research to evaluate current performance and identify areas for growth
  • Focus on the consumer: Create audience segmentation strategy for all marketing email sends, and identify opportunities to target other segments with custom campaigns not originally proposed by the marketing partners that will help drive incremental sales
  • Be the subject matter expert: Drive strategy for the monthly testing plan, sharing key email trends and tracking key competitors email messages and strategies
  • Work collaboratively: Partner closely with Lifecyle Marketing, Loyalty, CRM Database, Email Operations, Data and Analytics teams to ensure thoughtful planning, execution, and reporting are delivered in a timely manner
  • Budget and forecast: Manage the total email and mobile app send volume budget, including tracking past usage and forecasting future usage

Perks you will enjoy!

  • Our Shoe Discounts: No matter your style, we’ve got your perfect fit covered with a 30% Associate Discount across Famous Footwear and Caleres brands
  • Benefits that Start Day One: To learn more details about our total rewards including 401k, health benefits and PTO, visit yourcaleres.com
  • Get Paid When You Want: Access your money as you earn it and request your earnings before payday
  • Mental Wellness: Your mental health is important to us, and we offer free, 24/7 confidential support and resources through CompPsych EAP for eligible associates
  • Relaxed Dress Code: At Caleres, we believe that the right shoes can take you anywhere, and your authentic self is always in style. Feel free to leave your professional attire in the back of your closet!
  • Site Perks: Full access to our onsite gym, Starbucks, Grab and Go Market, and free parking located in the convenient area of downtown Clayton, MO 
Qualifications
  • Bachelor’s degree in Marketing, Business, Communications, or related field preferred
  • 5+ years of experience in Email Marketing required; In a retail environment preferred
  • Experience with Salesforce Marketing Cloud or other email service provider required
  • Strong analytical skills and ability to manipulate data using Microsoft Excel tools required
  • Ability to manage multiple projects and requests simultaneously required
Sep 15, 2023

CRM Manager, Casino

DraftKings
Boston, MA

As a CRM Manager, you will manage and lead a team responsible for communications with our existing Golden Nugget Online Casino users across all key channels. You will be responsible for working cross functionally to develop a winning strategy and play a key role in ensuring all communications adhere to best practices and deliver an exceptional customer experience. Sound good to you? Join us.

 

What you’ll do as a CRM Manager, Casino:
  • Lead a high-performing operational team laser focused on delivering against predetermined goals and KPIs including customer engagement and revenue.
  • Autonomously drive the creation and management of the CRM calendar for all critical user cohorts.
  • Own the strategy, planning, and development of a substantial reinvestment budget to drive customer retention and LTV.
  • Collaborate with the broader Marketing and Casino Operations teams to drive cross-functional initiatives.
  • Promote an aggressive testing agenda to continuously optimize promotional offerings and reinvestment spend.
  • Institute ever-increasing standards of excellence within email, push and in-app messaging; inclusive of designing message tests and learning agendas.
  • Drive campaign optimization with a significant focus on campaign analysis, consistently iterating, testing and learning.

What you’ll bring:

  • At least 5 years of relevant CRM or retention based Marketing experience, preferably in the Technology, Ecommerce, and/or Regulated Gaming Industry.
  • At least 1 year of experience as a People Manager.
  • Ability to use data to drive decisions and have experience managing marketing investments and running A/B tests.
  • Detail-oriented mindset with strong written and oral communication skills.
  • Experience with SQL and/or Tableau is a plus.
Sep 15, 2023

Associate Director, Loyalty & CRM

Bounteous
Remote, US
We are looking for an Associate Director, Loyalty & CRM to lead designing, refining, and optimizing CRM and loyalty programs, as well as retention marketing strategies across client engagements. This role will also be responsible for developing strategies around offers, campaigns, and additional marketing tactics set forth by the program. The Associate Director, Loyalty & CRM reports to the Director, Loyalty & CRM and will work closely with Product, Creative, and Analytics & Insights teams.

Role and Responsibilities

  • Lead CRM client engagements from discovery through deployment
  • Leverage expertise in retention based marketing, customer segmentation, lifecycle marketing, and customer engagement strategies to develop programmatic approaches to increase customer lifetime value
  • Lead all phases of the engagement and retention initiatives including scoping, discovery, ideation, program design, modeling, launch strategy, and ongoing execution of offers and campaigns 
  • Consistently measure, monitor, evaluate, and refine engagement and retention programs to maximize incremental revenue and profit results
  • Define and benchmark CRM and Loyalty KPIs against the competitive landscape as well as use data and analytics to develop the business case opportunity connected to program design including quantifying ROI and identifying KPIs  
  • Collaborates closely with cross-functional team across program implementation, solutions engineering and customer success - bridging CRM & Loyalty programs from initial client objectives to optimal execution
  • Lead materials creation and presentations for new business opportunities related to CRM & Loyalty
  • Responsible for the performance of major accounts from Loyalty & CRM perspective as well as the optimization of CRM

Preferred Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or related field
  • Minimum of 10+ years experience in Marketing, Loyalty Strategy, CRM, Communications with some agency experience
  • Understanding of CRM or user level schema for use in segmentation and targeting 
  • Analytical mindset and unparalleled attention to detail; demonstrated success in measurement of marketing activity; clear understanding of ROI
  • Proven experience with utilizing email and sales data for trend analysis 
  • Excellent written and verbal communication skills
  • Enjoy problem solving and making complicated situations simple and painless
  • Thrive in a fast-paced startup environment where flexibility and adaptability are key
Sep 08, 2023

Strategist, Loyalty & CRM

Bounteous
Remote, US
We are looking for a Loyalty & CRM Strategist to drive customer loyalty by leading engagement and retention strategies for our clients, aligned to business goals. The strategist should be able to see the big picture as well as give campaign direction to deliver optimal results. This role will be responsible for supporting CRM strategy, reporting, analysis, optimization and assisting with loyalty program evolution of client programs. The Loyalty and CRM Strategist works closely with the Product, Technology, Creative, and Analytics teams to deliver best-in-class experiences.

Role and Responsibilities

  • Support all phases of CRM and loyalty engagements including goal setting, campaign planning/testing, launch strategy, and ongoing marketing optimization
  • Identify gaps in the customer experience and assist in creating the ideal customer journey
  • Aid in developing marketing plans that align with our client’s customer, brand, and business objectives and drive incremental revenue
  • Review and synthesize client’s customer data, competitive space, and market to identify opportunities for program evolution and long-term planning
  • Aid in leading strategic planning sessions with the ability to identify opportunities & prioritize initiatives
  • Consistently measure, monitor, evaluate, and refine 1:1/CRM programs to maximize incremental revenue and profit
  • Define audience, segmentation, data requirements, use cases, and tests for CRM messaging
  • Identify KPIs and collaborate with analysts to deep dive into consumer insights that inform recommendations
  • Collaborate closely with cross-functional teams across product, creative, solutions engineering and customer success to ensure the strategy is properly executed

Preferred Qualifications

  • Bachelor's degree in Marketing, Communications, Business or related field
  • Minimum of 3+ years experience in Marketing, CRM, Loyalty, Communications
  • Previous agency experience preferred
  • Highly client-facing role, need to be able to clearly communicate ideas
  • Leader with creative, innovative spirit
  • Collaborative is key: Both internally and externally with client stakeholders
  • Understanding of CRM data for use in segmentation, targeting, reporting & analysis
  • Expertise in building or evolving loyalty programs is a plus
  • Proven experience working in marketing automation platforms a plus
  • Experience designing cross-channel strategies across all digital platforms: web, app, Email, SMS, push notifications a plus
  • Enjoy problem solving and making complicated situations simple and painless
  • Analytical thinker and unparalleled attention to detail
  • Excellent written and verbal communication skills
  • Thrive in a fast-paced startup environment where flexibility and adaptability are key
Sep 08, 2023

Director, Loyalty Strategy & Development, LUXE

L’Oréal
New York, NY

As part of the US Luxe CDMO, the Director, Loyalty will spearhead the planning and execution of the digital organization’s loyalty programs and member retention strategy. The candidate will demonstrate a strong skillset in product management, marketing, analytics, communications, project management, and loyalty program development. The Director of Loyalty will leverage data and consumer & competitive insights to fuel customer-centric features and enhancements that drive revenue to D2C and accelerate our Luxe loyalty programs. They will also be accountable for reporting and communicating the loyalty program performance, strategy, and best practices across D2C channels. We are seeking a consumer-focused marketing professional who is a skilled storyteller and strong communicator with experience collaborating cross-functionally to drive revenue growth.  

Key Responsibilities:

  • Develop and execute the overall loyalty program framework & strategy, including platform management, program features, promotional capabilities, best practices, and end to end member experiences
  • Support brands in meeting Loyalty KPIs, revenue goals, and new member acquisition goals for D2C by providing strategic guidance and actionable recommendations.
  • Accountable for developing, launching, and scaling Loyalty program vision, strategy, and best practices across LUXE and in alignment with organizational goals.  
  • Responsible for new and existing loyalty program features, product roadmap, and prioritization of innovations. Lead the identification and documentation of business requirements to support technical implementation and ongoing enhancements.
  • Project management of loyalty specific initiatives supports pilot projects as needed.
  • Responsible for loyalty program management for all brands. Continually audit and ensure loyalty program benefits & features are being fulfilled and communicated to consumers accurately; investigate any issues and manage support needs on behalf of brands; ensure the program adheres to both regulatory requirements, internal fraud, and member satisfaction (consumer care) expectations.
  • Create business cases for loyalty program value proposition changes, partner with accounting and finance to understand efficacy of new requests.
  • Develop and execute strategies that strengthen lifetime value, enhance the customer journey, and provide significant opportunities for marketing and engagement.
  • Own competitive landscape insights and recommendations to ensure the Loyalty program supports and enhances the LUXE brand’s positioning in the marketplace. Provide competitive insights and recommendations to brands as needed.
  • Partner with D2C, Digital Product, IT, Marketing and Creative teams to amplify loyalty initiatives, loyalty program enhancements and launches.
  • Track and report each initiative’s results against KPIs and identify learning for immediate corrective action or for organizational learning for next time.
  • Actively build networks and become in-house expert on loyalty programs to influence, convince, and introduce new ways of accelerating loyalty performance  

Job requirements include the following:

  • Bachelor’s degree
  • 8 – 10 years in a direct-to-consumer CRM Loyalty role
  • Experience with corporate reporting systems, CRM platforms, databases and data systems required.
  • Experience working with a web analytics program required.
  • Proficiency with technical tools and systems, especially customer databases and analysis and reporting tools and packages.
  • Expertise with how customer data is stored and moved across data systems and platforms.
  • Deep understanding of consumer behavior to build out key consumer segments and deliver the most relevant offers and communications to our user base.
  • Demonstrated experience with digital and direct marketing programs such as email, search, social and affiliate.
  • Strong people leadership skills, including the ability to influence, coach, develop and to get work done through others.
  • Ability to work across the organization and influence executives, cross divisional teams, partners, peers and leadership from across the company.
  • Highly effective presentation skills and experience in front of large audiences. This position presents to executive management and brand teams.
  • A knowledge of and passion for commerce/shopping trends and delivering the user experience to our consumers. This position will serve as the voice of the consumer across various groups.
  • Ability to manage multiple competing priorities, duties and/or projects.
Sep 01, 2023

Manager, Marketing Analytics - Paid Media and Advertising

Hertz
Estero, FL

A Day in the Life:

  • Develops best practices for measuring and optimizing strategic marketing investments, campaigns to drive data-driven decisions, and operational performance excellence across Hertz, Dollar, Thrifty, and Firefly brands globally.
  • Lead Media optimization efforts by identifying the right channel balance and mix to promote various offers; providing insights into the optimal communication channel to target the right customer at the right time with the best possible message.
  • Provide data driven insights / analytics that create revenue opportunities and full understanding of workload to complete.
  • Lead development and integration of robust marketing models (i.e. Customer Lifetime Value, RFM, Growth Strategy Mix, Product / Price / Promotion, multi touch attribution etc.

The salary range for this position starts at $85,000.00; commensurate with experience. 

What You’ll Do:

  • Automate and define process of regularly scheduled reporting across all media for the brands and their impact to the total business; in particular e-commerce impact - identifying goals, tracking pace and areas of risk and opportunities.
  • Oversee the production of weekly and monthly owned and paid reports, development of dashboards, consolidation, validation, and maintenance of data.
  • Support collaborative initiatives with cross functional teams including RM, Sales, Finance, and Operations.
  • Drive the development of evolving marketing tools utilizing best internal and external capabilities for data sharing across all of Hertz’s tech stack.
  • Foster and grow a culture of innovation and adaptability with a test and learn mentality. 
  • Collaborate with leaders in other marketing teams, to drive the consumption of monthly reports and aid in data driven decision making.
  • Design and develop analytics approach and data strategies to test marketing spend effectiveness.
  • Help build analytical models like multi-variate regression and forecasting for customer insights generation.
  • Provide a perspective on how to optimize resource allocation across 4 Ps (product, place, promotion, price), level of spend and allocation within a “P”; identify opportunities to optimize go to market investments.
  • Provide input on design and testing of various forecasting methodologies as it relates to loyalty points balance, customer behavior, and propensity to buy.
  • Revenue performance: Define and create an integrated view of revenue performance (backward-looking and forward-looking) across all channels and planning segments for Hertz, Dollar, and Thrifty brands.
  • Marketing performance: Collaborate across Marketing, Revenue Management, Sales, and Finance to align on metrics for measuring marketing spend performance and syndicate across the enterprise.
Sep 01, 2023

Senior Manager, Brand Customer Insights

Hilton
McLean, VA
The Senior Manager, Brand Customer Insights, will support a centralized function within the Global Brand Organization that provides relevant and accurate data, insights, and opportunities to the leaders, ensuring decisions and prioritization are made with practical information. The Senior Manager will be deeply embedded within our brand teams (e.g., Luxury, Lifestyle, Full-Service, Focused Service, Wellness, or Food & Beverage) to understand the needs of the business while driving brand initiatives forward using various tools as well as custom research. You will ensure a focused and thorough approach to understanding customer sentiment so that Hilton continues to drive best-in-class experiences!

More specifically, you will:
  • Create and implement a strategic learning agenda for your partner brands.
  • Partner closely with brand leaders, the insights & analytics team, marketing, and other partners to deliver brand-specific recommendations that drive growth.
  • Leverage existing enterprise-level data and research to your specific brand teams’ needs based on your learning agenda.
  • Use and develop expertise with internal and external insights tools, capabilities, and methodologies including; syndicated data, survey development, brand equity and customer satisfaction surveys, social listening tools, ethnography, and focus groups.
  • Manage data analysis and reporting methods and tools for your categories with support from a Sr. Analyst.
  • Gather and analyze data on market trends, customer behaviors, and competitor activity.
  • Design and implement surveys and mine data.
  • Manage outside vendors; deliver projects with clear business implications.
  • Prepare reports and presentations for management and leadership teams at appropriate levels of detail for your audiences; present and socialize across the organization.
What are we looking for?
The successful candidate in this role will have the following attributes and skills:
  • Data Fluency & Functional Expertise: Ability to interrogate, visualize, and share data in a simple, easy-to-understand way, while identifying and often directly implementing the right methodology for each project.
  • Growth Mindset: Demonstrated curiosity and desire to learn new skills.
  • Collaboration: Strong listener and good ‘question-asker’ to deeply understand team needs before performing the work. Ability to build consensus, develop strong relationships, and be diplomatic at multiple levels of the organization.
  • Bias for Action: Desire to move forward expediently and make an impact on the business.
  • Agility: Ability to prioritize and shift directions quickly in lockstep with the business and alongside our partners.
  • Accountability: Ownership of projects, results, and recommendations.
  • Problem-solving: Ability to resolve issues openly and creatively, while maintaining a high level of professionalism and integrity.
  • Storytelling: Ability to cut through the clutter, identify the most compelling data, and develop true conclusions from that data.
  • Project Management: Experience managing multi-tiered projects with matrixed collaborators.
  • Empathy: Desire to walk the customer journey, deeply understanding and feeling customer needs, and translating that back to the business.
To fulfill this role successfully, you should demonstrate the following minimum qualifications:
  • Seven (7) years of functional experience in qualitative and quantitative customer analytics, market, consumer research, and/or customer sentiment analysis
  • Experience translating data into insights that drive business growth, and delivering findings via presentations, videos, deck building, and white papers
  • Experience using self-service data management tools to analyze data, pull data for reporting, and visually present compelling presentations
It would be helpful in this position for you to demonstrate the following capabilities and distinctions:
  • Experience explaining complex data sets in simple terms and telling compelling customer stories that move partners to action
  • Agency or client-side experience; must be adept at both managing vendors and performing the research directly
  • Strong growth mindset and sense of curiosity
  • Experience synthesizing a broad variety of data sets, including ethnography, 1st-party, digital syndicated, and survey data
  • Tableau and Power BI familiarity
  • Passion for travel, hospitality, wellness, and/or food & beverage
Sep 01, 2023

Customer Experience Coordinator

TJX
Philadelphia, PA

Responsible for promoting an excellent customer experience. Oversees a team of Associates at front of store ensuring prompt, courteous customer service and promotion of loyalty programs. Leads by example by engaging and interacting with all customers, and maintaining a clean and organized store.

  • Role models outstanding customer service
  • Creates a positive internal and external customer experience
  • Promotes a culture of honesty and integrity; maintains confidentiality
  • Takes an active role in training and mentoring Associates on front end principals using appropriate company resources and tools
  • Trains and coaches Associates on personalizing the customer experience while promoting loyalty programs
  • Assigns registers, supports and responds to POS coverage needs, and coordinates breaks for all Associates
  • Addresses customer concerns and issues promptly, ensuring a positive customer experience
  • Ensures Associates execute tasks and daily activities in accordance with store plan; prioritizes as needed
  • Communicates accurately and effectively with management and Associates when setting and addressing priorities; provides periodic progress updates
  • Provides and accepts ongoing recognition and constructive feedback
  • Partners with Management on Associate training needs to increase effectiveness
  • Ensures adherence to all labor laws, policies, and procedures
  • Promotes credit and loyalty programs during customer interactions
  • Supports and participates in store shrink reduction goals and programs
  • Promotes safety awareness and supports maintenance of a risk-free environment
  • Performs other duties as assigned

Who We Are Looking For: You!

  • Available to work flexible schedule to support business needs, including nights and weekends.
  • Strong understanding of merchandising techniques
  • Capable of prioritizing multiple tasks at one time
  • Strong organizational skills with attention to detail
  • Ability to respond appropriately to changes in direction or unexpected situations
  • Team player, working effectively with peers and supervisors to accomplish tasks
  • Strong communication skills
  • Ability to train others
  • One year retail and 6 months of leadership experience.
Aug 25, 2023

Territory Account Executive, Retail Consumer Goods

Salesforce
Chicago, IL

Our SMB Account Executives engage with existing customers and new leads to sell the entire Salesforce Customer 360 platform. They build positive, trusted relationships with both key team members and decision makers within their patch, and become naturals at helping customers realize value from their Salesforce investments.

You will use your new business development skills to develop opportunities, through both warm leads and whitespace prospecting.

  • Close opportunities at assigned existing accounts and drive sales at new accounts

  • Drive sales within assigned segment (small business)

  • Acquire new logos within assigned territory

  • Speak to Salesforce offerings as they relate to the customer’s needs and engage other Salesforce resources as required

  • Manage high volume of accounts and sales

Who you are

  • We have an open mind in SMB and we’re not just looking for Account Executives who have experience in SaaS. If you have been in a quota carrying sales role looking after end-to-end sales processes, then we want to talk to you!

  • Embody a growth mindset – You’re thinking ahead and have a plan for yourself.

  • You're able to craft a point of view, hold an opinion, and build credibility as a ‘Trusted Adviser’ within your customers.

  • Self awareness is very important, and you must understand your ‘why’. You’re naturally curious and will be excited about the chance to absorb all Salesforce has to offer.

  • We don’t need you to have used Salesforce before, but it would have an advantage. A genuine passion for technology, disruption and innovation is also ideal.

  • Degree or equivalent relevant experience required. Experience will be evaluated based on the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer roles, work experience, etc.)

Aug 25, 2023

Manager, CRM & Loyalty Analytics – L'Oreal Professional Products Division

L’Oréal
New York, NY

The Manager, LEVEL Loyalty & DDX (CRM) Analytics is responsible for proactively mining, querying, and analyzing the CRM database and executing on the PPD analytics roadmap. This role will primarily support LEVEL Loyalty, to develop business & campaign analysis by identifying insights to inform overall marketing strategies. In addition, this role will partner with the PPD brands & cross-channel teams to develop business & campaign analysis, identifying consumer insights that support our business-to-business, business-to-consumer, direct-to-consumer, and e-commerce distribution channels.

Responsibilities include:

  • Data mining and analysis of customer and partner data (including ecom & loyalty) to uncover actionable insights & recommendations.
  • Work closely and collaboratively with LEVEL, PPD brands, cross-channel teams & partners to deliver a 360-reporting view.
  • Collaborate with LEVEL and PPD brands on consumer centric initiatives, such as acquisition, retention, engagement, cross-selling, performance forecasting & loyalty.
  • Create & manage cross-channel campaign reporting & ad-hoc business analysis with key stakeholders (i.e. sales, planning, education, marketing, finance).
  • Key understanding of CRM KPIs including engagement, churn & net gain.
  • Effectively reconciling the needs of business stakeholders with Digital IT and database management teams

The expectation is that this individual will become an expert on LEVEL and the PPD customer, both on the consumer and professional sides of the business by developing and disseminating customer insights and analyses that support business objectives.

What We Are Looking For:

Required Qualifications:

  • Bachelor’s degree, preferably in Business Analytics, Statistics, Sales/Marketing, Business Administration, or other related fields
  • 3-5 years of experience working with SQL – Strong SQL skills are a must
  • 2+ years of experience working with statistical analytics languages (Python, R, SAS, etc.) 
  • Experience with email and SMS marketing
  • Experience with dashboarding and data visualization tools (Power BI, Tableau, etc.)
  • Experience with customer loyalty programs
  • Experience with marketing technology-based data sources and integration concepts as they relate to sourcing data from disparate sources

Preferred Qualifications:

  • Masters in Statistics or Data Science
  • Experience with media analytics
  • Experience with web analytics services (i.e. Google Analytics))
  • Experience with Salesforce products (Marketing Cloud, Data Cloud, Commerce Cloud, Personalization, Interaction Studio)
Aug 25, 2023

Sports Social Media Marketing Manager (Corporate)

Caesar's Entertainment
Las Vegas, NV

We are looking for a talented Sportsbook and iCasino Social Media Marketing Manager to lead social media and content strategy with the ideation, production, editing, and scheduling of content for the Sports and iCasino verticals. This position will report to the Senior Director of Social Media, Sports. This role is for creating and assisting with organic content for the above listed brands and sub-brands within. This position is fully integrated within the corporate communications organization and will be exposed to the positioning of various Caesars Entertainment brands across multiple platforms. 

ESSENTIAL JOB FUNCTIONS:

  • Leads and expands the Caesars Sportsbook and Caesars Palace Online Casino brand with a clear social media content  
  • Works with Specialists to create and maintain editorial calendar to keep content fresh, accurate, and up-to-date 
  • Ensure quality and consistency of brand identity, narrative, tone and voice across all channels 
  • Identifies opportunities to engage on Instagram, Facebook, and Twitter (X)  
  • Bring fresh, exciting ideas and channel-specific approaches to the team that elevate existing initiatives as well as connect the brand with important cultural moments and conversations 
  • Stay abreast of updates and changes to the key social media platforms and explore new and emerging channel opportunities 
  • Collaborates with other departments such as Promos, Trading, Caesars Rewards, iCasino, internal creative agency, and other key players to produce and execute content around key initiatives.  
  • Fosters relationship with Enterprise Regionals properties to establish workflow and communication for synergies  
  • Consistently reports on channel findings and monthly social media metrics, ultimately connecting the social media strategy and tactics to key brand and business outputs 
  • Complies with process and governance with the usage of social media publishing and analytics tools. 
  • Project manages campaigns and deliverables when working with internal studio resources. 
  • Must have a strong knowledge of sports betting and sports betting content with a strong understanding of compliance and other regulatory guidelines 
  • Delivers work on or before deadline. 
  • Covers events and activations as needed. 
  • Must have a positive attitude and the flexibility to work with several departments and personalities at all levels of the organization. 

QUALIFICATIONS:   

  • Bachelor’s degree in related field and/or equivalent work experience required 
  • Candidate should be self-motivated; detail orientated, and prioritize multiple tasks 
  • 5+ years of experience with a proven track record of success managing social media strategies, channels, and campaigns  
  • Extensive passion and knowledge of sports betting and iCasino  
  • Excellent written and verbal communication skills 
  • Experience developing and posting content on all social media platforms, including Facebook, Twitter (X), Instagram, TikTok and YouTube 
  • Advanced knowledge of social media metrics and key performance indicators 
  • Experience reporting on campaigns successes  
  • An “always-on” mentality as the social media world is constant, with availability to work nights and weekends 
  • Candidate should be self-motivated; detail orientated, and prioritize multiple tasks 
  • Other desired skills include time management skills, critical thinking, problem-solving, and presentation skills 
  • Adobe Photoshop experience is a plus 

PHYSICAL, MENTAL AND ENVIRONMENTAL DEMANDS:   

  • Must be able to maneuver to all areas of the casino, from property to property.  
  • Must be able to perform physical job duties of line employees in emergency situations.  
  • Must be able to respond calmly and make rational decisions when handling guest and employee conflicts. 
  •  Must be able to work at a fast pace and in stressful situations.  
  • Must be able to read, write, speak and understand English. 
  • Must be able to respond to visual and oral cues. 
Aug 25, 2023

Senior Analyst, Competitive Analytics

Sephora
Remote, CA, US

Your role at Sephora:

As our Sr. Analyst, Business Intelligence and Analytics - Competitive Insights, you will be responsible for providing industry knowledge and advanced market analytics to business partners across the Merchandising and other organizations to drive results.

You will collaborate within Analytics and across the organization to develop a well-rounded perspective on business performance based on competitive intelligence. You will drive results by helping elevate operational efficiencies by developing automation and dashboards and are responsible for proliferating knowledge and usage of Competitive tools across the business.  Your role will significantly contribute to the organizations’ use of market share and other competitive data.

The ideal candidate is a self-starter, has outstanding analytic skills and strategic vision. They are data-savvy and have an intellectual curiosity to drill deep to uncover business drivers and present insightful, actionable recommendations to the business. This candidate can successfully build collaborative partnerships across the organization, independently manage projects, and work effectively with other analytics team members and leadership.
 

Job Responsibilities:

  • Transform business questions into fact-based analyses that deliver clear insights and actionable recommendations to drive growth and gain market share.
  • Empower key business partners with a holistic picture of competitive performance by forecasting, reporting, and evaluating key metrics and client behavior - understanding what moves them and why.
  • Join competitor earnings calls and provide relevant insights and Sephora comparisons to leadership.
  • Provide perspective of Sephora's business relative to total Prestige Beauty through market share analysis and reporting.
  • Monitor market trends to uncover patterns or variances between channels and categories.
  • Assist in managing the relationship with market data/measurement vendors.
  • Partner with IT to articulate requirements to capture data and build metrics needed to support analyses
Aug 18, 2023

Senior Specialist, Product Management- Loyalty Solutions

Mastercard
Purchase, NY
Job Overview:
Develops product strategies and roadmaps to execute to ensure maximum penetration of market segments. Manages and maintains existing product lines on an on-going basis, including partner management. Conducts opportunity assessments on new ideas and concepts. Provides design specifications for product enhancements to Product Development. Defines business and technical requirements and manages the relationships of technical resources and the Global Technology Organization to maintain and build out platforms.

Major Accountabilities:
• Solicit input from customer teams, customers and third parties regarding development of new solutions and possible enhancements of product offerings.
• Compile market research and support opportunity assessments on new concepts and ideas.
• Development of business cases and requirements for new solutions.
• Participate in bringing solutions to market.
• Interface with customer relationship managers to test concepts and monitor issuer pilots.
• Transition new products into maintenance mode.

All About You:
• Bachelor’s degree in business or equivalent work experience.
• 3-5 years related work experience, preferably in financial services.
• Experience in product management, product development, and project management desirable.

Skills / Abilities:
• Strong interpersonal, written and verbal communication skills.
• Strong organizational, planning and follow-up skills.
• Ability to manage work on several projects concurrently.
• Strong analytical skills and detail-oriented focus.
• Business Acumen with the ability to provide solutions that drive positive results to the customer and Mastercard.
• Self-motivated with a proven track record of delivering success while operating within a teamwork.
Aug 18, 2023

MANAGER, STRATEGIC SERVICES

The Lacek Group
Minneapolis, MN

The role of the Manager, Strategic Services is to assist in the development of customer marketing strategy on behalf of The Lacek Group's clients, and to co-lead smaller loyalty and customer engagement projects. The role primarily supports the Loyalty Strategy team, but often also supports broader Strategic Services needs as well as Business Development. The Manager, Strategic Services has a deep understanding of clients and industries and can leverage this knowledge to produce solid strategic input and recommendations for the Strategic Services team.

What you’ll do:

  • Create and maintain specific agency client facing documentation like program concept detail documents or benefit/feature planning documents
  • Support new business development with ideation and concept development
  • Update the The Lacek Group's business knowledge management library
  • Research trends, best practices and competitive programs to guide program development
  • Support ad-hoc client requests with research and insights
  • Support account teams with client specific requests and needs
  • Assist with insights gathering from program analytics and results
  • General presentation development and documentation

What you’ll bring:

  • Undergraduate degree in Business, Marketing, Economics, Finance or related field
  • 2-5+ years of relevant marketing experience, ideally in Direct Marketing, CRM or Loyalty Marketing
  • Able to build deep client and industry knowledge, and identify trends, gaps and opportunities from data and client/industry information
  • Working knowledge of loyalty programs, customer analysis, business metrics, program tracking & evaluation
  • Able to contribute to loyalty and engagement ideation on behalf of clients’ businesses, and translate strategies into promotional and tactical planning
  • Demonstrated experience or ability to manage smaller marketing projects and maintain positive client relationships
  • Solid presentation development skills
  • Self-starter with ability to thrive in an unstructured environment
Aug 18, 2023

Senior Success Manager - Slack (Portfolio Excellence)

Salesforce
San Francisco, CA; Chicago, IL; New York, NY; Denver, Co

Our Portfolio Excellence Success Managers play a critical role in driving growth for Slack’s Business across 3 key areas:

  • Maintaining and improving best-in-class revenue retention

  • Scaling the coverage model through technology, experimentation, and innovative Customer Success practices

  • Developing, identifying, and sharing out customer best practices and stories to create second order revenue

Part consultant, project manager, coach and product specialist, our Slack Success Managers are continually focused on helping our customers improve their team communication and be successful with Slack.
 

Your Impact:

  • Drive Executive relationships with the customer and foster executive sponsorship/aligned with Slack Executive leadership

  • Empathize with every aspect of the customer experience, putting customers’ needs first

  • Guide and coach customers with proactive customer success processes

  • Coach customers to be product specialists and train their teams on Slack standard methodologies, so they become increasingly self sufficient

  • Maintain high levels of customer engagement and satisfaction with a focus on customer loyalty

  • Identify common customer challenges to suggest better solutions.

  • Identify high-value opportunities and deploy targeted engagements to deliver customer value

  • Collaborate cross-functionally within Customer Success, Sales and Product to ensure customer success with special emphasis on adoption, value, and renewals

  • Help drive customer references and case studies

Minimum Requirements:

  • 6+ years relevant work experience in a customer-facing customer success, account management or strategic consulting organization. SaaS experience is a benefit.

  • Track record of creating innovative programs to drive value across a large swath of customers.

  • Ability to use data to make decisions and draw insights.

  • Self-motivated, proactive teammate with innovative ideas to inspire customer loyalty and adoption.

  • Strong interpersonal skills and experience building strong relationships.

  • Proven track record of highly-professional customer service in a fast paced, dynamic environment.

  • Diplomacy, tact, and poise under pressure when working through customer issues

Aug 11, 2023

Senior Specialist, Product Management, North America Small Business Segment Team

Mastercard
Purchase, NY; New York, NY
Role:
• Contribute to the definition of new card innovation workstreams and assist in the development of a go-to-market framework that will drive further small business market share and Mastercard revenue.
• Own the execution of these workstreams and build concepts in coordination with cross-functional Mastercard partners and assets (Finicity, Legal, Marketing, Franchise, Loyalty, Cyber and Intelligence, etc.) to ensure alignment and foster strong collaboration across business lines.
• In coordination with Finance, help to quantify the opportunity for individual concepts through business case development and financial modeling.
• Maintain current research on competitive landscape trends and help to identify potential third-party partners.
• Create compelling go-to-market materials to socialize with customers and solicit their input, as well as to develop pilot opportunities as relevant.
• Present to customer account teams, customers, and external partners as applicable.
• Support core product operational and strategic needs across small business credit, debit, and prepaid (e.g., performance analysis, optimization support, and development of key materials such as guide to benefits, product matrices, etc.).
• Support ongoing marketing needs as they relate to our merchant benefits and product line strategy refreshes.
• Communicate the evolution of our product line strategy to senior leadership as applicable.


All About You:
• Team player with the ability to work independently and operate through periods of ambiguity.
• Excellent written and verbal communicator with superb analytical skills; must be able to synthesize complex information to distill key messages for senior audiences, both internal and external to Mastercard.
• Proven project management skills, with the ability to craft strategies, define workplans, and execute successfully while balancing many priorities.
• Strong ability to build effective cross-functional relationships and serve as an internal advocate for North America small business.
• Can-do attitude and deep sense of intellectual curiosity.
• Demonstrated knowledge of payments, credit/debit/prepaid card products, and/or the fintech landscape.
• Knowledge of (and passion for) the small business space is a plus.
• Bachelor’s degree required.
Aug 11, 2023

Senior Marketing Analyst

RaceTrac
Atlanta, GA

The Senior Marketing Analyst is responsible for generating insights and recommendations through reports, dashboards, and RFM analysis to drive optimization of owned communications and improved business outcomes. They will create test and learn strategies, measurement frameworks, and optimization plans relating to all loyalty related efforts as well as personalization-focused initiatives.  This role works closely with the loyalty, digital, and customer experience teams with close ties to paid media and brand teams.

  • Works with loyalty and brand teams to develop measurement strategies, reports, and dashboards relating to loyalty communications, promotions, and other owned communications
  • Analyzes digital and web analytics to better understand site performance and landing page strategies
  • Owns and stewards master data management within the loyalty program, alongside technical partners across the Digital Guest Engagement team
  • Leverages understanding of RaceTrac’s current business performance enough to inform basic forecasting, RFM analysis, and light modeling which support recommendations and strategies for optimization and planning
  • Coordinates with key stakeholders, vendors, and internal analytics teams to ensure data sources are properly linked, structured, and maintained to support marketing and sales analyses
  • Creates presentations with actionable findings, insights, and recommendations to all levels of the organization.
  • Bachelor's degree from a 4-year College or University preferred
  • 2+ years’ experience in a marketing analytics role required (retail or QSR industry experience preferred)
  • Loyalty program experience is a plus
  • Experience with digital analytics tools such as Google Analytics, Omniture/Adobe, Marketo, HubSpot, etc.
  • High level of competence in relational data and master data management using SQL, Azure Databricks, etc.
  • Advanced understanding of data visualization tools, such as Business Objects, Tableau, Power BI, etc., and building reporting dashboards using these tools
  • Ability to oversee modeling; Experience modeling and using R is a plus
  • Self-starter with strong leadership skills and ability to work well cross-functionally; Aptitude to train internal stakeholders on how to use and understand a variety of analytics tools
Aug 11, 2023

Product Marketing Manager

Clutch Holdings, LLC
Remote

As a global market leader in the high-growth customer engagement market, Clutch is seeking to gain closer alignment between the product and go-to-market teams. This role will require the unique ability to understand technical elements of the software platform while also knowing how to communicate to potential buyers in the market and existing clients. This role will require multiple elements of executive function- specifically the ability to think big picture while also executing the creation of key deliverables.

The product marketing manager will report into the Marketing Director. In this role, he/she will be responsible for the management and development of The Clutch product message. They will focus on translating technical feature/function into engaging value prop based messaging that resonates in the market. This middle point between product and the go-to-market teams will be vital for internal alignment as well as supporting higher levels of engagement from our clients and prospects. This messaging will be used heavily throughout the marketing strategy, and will set the foundation for future content creation.

Primary job responsibilities:

  • Work closely with the product team and the marketing team to develop Product Marketing Strategy and Roadmap
  • Translate technical feature functionality into value prop based messaging that resonates with the market
  • Organize and communicate product messaging internally to ensure alignment throughout the organization
  • Research key competitors to understand market strengths, weaknesses and key differentiators of the Clutch Solution- create internal reference materials and communicate throughout the organization
  • Using the defined product messaging; project manage the creation of strategic content such as demo videos, product sales sheets, one pagers, and website content
  • Lead the Go-to-market strategy team to ensure processes, content development and new messaging are in place for vital product feature roll-outs.
  • Work with the partnerships team to ensure messaging is clearly communicated to the partner community. This includes updating partner presentations, creating co-branded partner materials, and communicating one-on-one with partners.

Job Requirements:

  • Bachelor's degree, preferably in management or marketing
  • 5+ years of experience in product marketing (preferably SaaS)
  • Industry knowledge in retail, hospitality, grocery, or banking
  • Strong writing skills with experience creating marketing messaging
  • Technical understanding and general aptitude
  • Comfortability with public communications and presentations
  • Strong time management, critical thinking, and problem-solving skills
  • A team first attitude and willingness to learn
  • Self- starter/ self-motivated
Aug 10, 2023

Manager, CRM

Hilton
McLean, VA

What your day-to-day will be like:

  • Extract customer data from Hilton’s internal customer database using SQL script to deliver insights to regional counterparts.
  • Determine effectiveness of CRM marketing campaigns and deliver recommendations for how to optimize the campaigns.
  • Support the Sr. Manager of CRM in developing the larger regional customer strategy, priority customer groups, and incorporating global strategy into a localized level.
  • Support Director of CRM with larger global ad-hoc data analyses to capture global customer or brand trends based on senior leadership needs. 

How you will collaborate with others:

  • Regularly engage with counterparts in the UK, Europe, Asia-Pacific, CALA, and China to capture feedback on their customer focuses and deliver informed opinions about customer groups.
  • Present to Honors and customer strategy leaders ideas and new points of view, influencing VPs towards a specific customer strategy.
  • Support priority projects and serve as the CRM representative ensuring CRM perspective is voiced in cross-functional team meetings.

What projects you will take ownership of:

  • Support regional reporting needs monthly to deliver critical metric updates.
  • Work on larger CRM projects focused on shaping customer data architecture and regional needs.

WHY YOU’LL BE A GREAT FIT

You have these minimum qualifications:

  • Five (5) years of professional experience
  • Four (4) years of experience analyzing customer data and extracting meaningful insights.
  • Experience crafting and delivering senior executive level briefings.
  • Experience with relational databases, SQL programming and Advanced Excel skills using complex formulas
  • Work a hybrid scheduled based in McLean, VA

It would be useful if you have:

  • One (1) year of experience in a CRM-related role
Aug 04, 2023

Manager, Loyalty & Digital Acquisition, BK, US&C

Restaurant Brands International
Miami, FL

The Digital Marketing team’s mission is to advance the Burger King brand by deepening our position in our core markets, strengthening customer engagement, scaling our programs, and enhancing paths to purchase by delivering exceptional digital experiences.

The Loyalty & Digital Acquisition Manager will be responsible for our growth, attribution analytics and loyalty insights, trend identification, identifying process efficiencies/recommendations and working with digital/loyalty team stakeholders to enhance performance. This person will work closely with our Product, Loyalty, Media, Communications, & analytics teams to achieve a coherent Media & Acquisition technical back end that drives growth for the business. The person will report to the Sr. Manager, CRM.

This role is critical to the growth of our brands and supporting the strategy to driving deeper relationships with our guests.

Roles And Responsibilities

  • Work directly with Product, Media, and digital analytics to build a framework to identify, prioritize and optimize growth channels, including paid search, social, mobile app installs, etc.
  • Ensure that all campaigns (sweepstakes, brand moments, cultural moments) are properly measured, executed, and reported on
  • Collaborate with marketing, product, and Loyalty teams to guide A/B creative tests, incrementality tests and spend scaling tests on campaigns to identify what works best
  • Lead exploration of emerging marketing channels, vetting partnerships ideas and advertising proposals, to support our broader goal of channel diversification
  • Lead and oversee all attribution working directly with digital engineering & product teams
  • Help utilize attribution models to advance Loyalty & Digital best practices, data utilization and support in maintaining a benchmark of technical setups across Burger King
  • Provide guidance for the teams to drive testing and optimization. Work closely with Finance and Analytics to analyze campaign effectiveness, track budget, and provide accurate forecasts.
  • Own & understand the holistic customer journey from a technical perspective, identifying opportunities across digital and in-store to optimize stack by introducing right back-end & front-end improvements to drive customers love and engagement to the brand
  • Proactively identify loyalty trends, risks, and opportunities in the business to influence and set technical strategy
  • Serve as main point of contact for Burger King’s digital media agency to improve reporting, develop a roadmap, and optimize media spend
  • Understand and support the underlying data architecture supporting Customer Success and how to use it to report on business performance
Aug 04, 2023

Director, Customer Insights (Customer Research)

Hilton
McLean, VA

What your day-to-day will be like: 

  • Manage a team of qualitative and quantitative research specialists, providing mentorship into their projects
  • Drive highly visible and strategic custom research projects where you are playing the primary insights role, using qualitative and quantitative research
  • Evolve the strategic research function’s strategy, including the customer journey program, growing in-house capabilities, and improving the insights end-to-end process

How you will collaborate with others:

  • By working with other insights and research-related teams at Hilton on the operating model and overall governance process to be led by your team.
  • You will partner with internal business partners and external research vendors (for vendor-led research projects) throughout research projects to align on research objectives, methodology, and reporting.

What projects you will take ownership of:

  • Example research projects include things like brand identity work, customer journey mapping, customer strategy, and segmentation work, customer trends monitoring, and loyalty program benefits research.

WHY YOU’LL BE A GREAT FIT

You have these minimum qualifications:

  • Nine (9) years of professional experience
  • Seven (7) years of work experience in market or consumer research
  • Five (5) years of experience managing a team
  • Strong communication skills and executive presence while speaking on behalf of the team to Hilton Senior leadership

It would be useful if you have:

  • BA/BS Bachelor’s Degree
  • Three (3) years of experience within one of the following industries: CPG, Retail, Travel/Hospitality, or Consulting
Aug 04, 2023

Senior Product Manager, Consumer Innovation

US Bank
Remote, CA, US

We're looking for a rock star product manager to join our exceptional team and help us develop next generation payment products. This is a unique opportunity to join a start-up team environment within one of the leading banks in the US, focused on designing, building, and launching new credit card and payment products that make a difference in people’s lives.

Basic Qualifications
- Bachelor's degree, or equivalent work experience
- 10 + years of product management experience

Preferred Skills/Experience

- Fintech/startup experience strongly preferred

- Consumer product management experience strongly preferred

- Demonstrated experience in owning a product (in contrary to owning a part of a product) strongly preferred

- Demonstrated experience building a product 0 to 1 strongly preferred

- Strong product management, design and development skills
- Proven experience of new product development, pricing, implementation and strategic analysis
- Someone who is an independent worker, a self-starter, and a go-getter with excellent interpersonal skills
- Advanced marketing and marketing research skills
- Thorough knowledge of competitive market, operations and various products and services within assigned area
- Well-developed verbal and written communication skills
- Strong financial and competitive analysis and PC/Mac skills

Jul 28, 2023

Job Description - Senior Analyst Honors Member Experience & Engagement (COR013W6) Senior Analyst Honors Member Experience & Engagement

Hilton
Dallas, TX or McLean, VA
What your day-to-day will be like: 
  • Lead a comprehensive review of Honors online training & resource information to ensure it is maintained in a consistent and easy to find format.
  • Perform vital Global learning program updates to learning material, including pre-shift guides, support documents, participant guides, and online resources.
  • Assess existing business processes and identify opportunities for operational improvement and make recommendations on proposed course of action needed
How you will collaborate with others:
  • Liaise between the Honors team, Brands team, HRCC, and Learning & Development teams.
  • Work closely with leadership to develop a training plan to ensure key internal teams as well as hotel-level team members are kept current.
  • Collaborate with Learning & Development partners to ensure learning content is aligned with strategic objectives and based upon instructional design and learning theory principles.
  • Engage with key Honors and brand teams so new program promotions or benefit changes are understood in a timely fashion.
What projects you will take ownership of:
  • Build and manage presentations, training documentation, procedural updates, and program documentation to ensure consistency and effectiveness regarding current and new initiatives.
  • Build and optimize T&Cs, FAQs, policy, and process guidelines across various internal teams as it pertains to Hilton Honors.
WHY YOU’LL BE A GREAT FIT
You have these minimum qualifications:
  • Three (3) years of professional experience
  • Two (2) years working with a wide variety of internal and external partners in a matrixed organization demonstrating excellent written and verbal communication skills
  • Experience creating visual presentations and clearly explaining sophisticated topics to a wide audience
  • Travel up to 10% of the time
  • Work a hybrid schedule at our corporate office in Dallas, TX, or McLean VA
It would be useful if you have:
  • BA/BS Bachelor’s Degree in Marketing, Business Management, or related field
  • Three (3) years in Learning & Development or Project Management
  • Experience working on a loyalty program
Jul 28, 2023

Loyalty Strategic Consultant

Kobie Marketing
St. Petersburg, FL

What You’ll Do Day to Day:

Primary Duties and Responsibilities:

  • Provide actionable recommendations: Consult with clients on loyalty strategy using Kobie’s strategic tools and processes; Create briefs and playbooks that guide execution of CX, marcom, and technology and data delivery; Build hypothesis-based learning agendas that inform test-and-learn activities and synthesize insights from in-depth, complex data sources based on a thorough understanding of client’s strategy, success criteria, and program objectives
  • Design and Activate Customer Experiences: Through primary research you build future state customer experiences with activation plans across channels.  Understanding of digital marketing execution to activate recommendations.
  • Drive flawless execution: Support our consultative process and help deliver Kobie’s suite of strategic services; Manage scope and deliverables for multiple projects and/or multiple clients while delivering on time and on budget
  • Provide thought leadership: Monitor and synthesize market research relative to our clients as well as industry best practices and emerging solutions that can be applied to our clients’ business; Create case studies and fact-based artifacts from your client work

Knowledge, Skills and Experience That You Will Need to Be Successful in This Role:

  • Results: Aligns time, budget, and stakeholders to efficiently get the right things done; Takes personal responsibility for quality outcomes that align with organization priorities through planning and communication
  • Grit: Comfortable working alone on tough assignmentsBalances autonomy with awareness of when to ask for help; Acknowledges failures and recalibrates quickly to continue forward during challenges
  • Influence: Strong presence and gravitas, a storyteller of data-driven strategy with the ability to clearly present and influence with ideas and concepts; Shares information with a “we” over “me” mentality with consistency, specificity, and clarity
  • Curiosity: Proactively seeks out ways to advance self and broaden skillsets and is an active listener who can provide and receive timely, direct, unbiased, and actionable performance feedback to/from others
  • Savvy: Analyzes situations and applies critical thinking to develop and implement solutions to overcome problems and constraints within an organization with a high degree of ambiguity and fast pace; Comfort in the grey and white space and can cut through the clutter
  • Inclusion: Invites diverse perspectives from others and shares ownership and visibility; Identifies and eliminates silos to tackle problems and move the work forward
  • Marketing and CX principles: Solid grasp of loyalty and/or marketing best practices and trends (earn and redemption of rewards, liability management, CRM, digital marketing, and CX). Expertise in digital marketing, personalization and omni-channel communication planning and lifecycle campaign activation.  
  • Insights and Analysis: Understanding of how to execute qual/quant research that drive insight.  Synthesize complex or diverse information; uses intuition and experience to visualize and complement data; ability to effectively communicate and translate business needs around engagement, retention and churn to technical teams; proactively identifies and resolves problems in a timely manner

Education and Details:

  • Bachelor's degree and prior loyalty marketing experience required
  • 5-7 years of consumer (B2C) marketing or management consulting experience
  • Ideal candidate will have category knowledge in one or more verticals: retail, consumer products, financial services, and travel and hospitality
Jul 28, 2023

Senior Manager, Strategic Services

The Lacek Group
Minneapolis, MN

As a Senior Manager, Strategic Services, you will be contributing to the development of customer marketing strategy on behalf of The Lacek Group’s clients and leading mid-size loyalty and customer engagement projects.  In leveraging your deep understanding of clients and industries, you’ll be responsible for providing strategic input and recommendations for the team. You will also enjoy building robust client relationships.

 

What you’ll do:

  • Own and manage specific agency client facing documentation like program concept detail documents or benefit/feature planning documents
  • Work directly with clients on defining strategic program direction for smaller marketing projects
  • Assist Strategic Services group in loyalty program development
  • Support account teams with client specific requests and needs
  • Support the Strategic Services group with knowledge and insight gathering for publication
  • Support new business development with strategic insights, concept generation and customer research
  • Help maintain The Lacek Group though leadership in the loyalty space
  • Aid in program analytics and metrics development in order to guide strategy formulation

 

What you’ll bring:

  • Undergraduate degree in Business, Marketing, Economics, Finance or related field
  • 5+ years of relevant marketing experience, ideally in Direct Marketing, CRM or Loyalty Marketing
  • Able to build deep client and industry knowledge, and identify trends, gaps and opportunities from data and client/industry information
  • Experience with loyalty programs, customer engagement, customer analysis, business metrics, program and promotional tracking & evaluation
  • Significant contributor to loyalty and engagement ideation on behalf of clients’ businesses
  • Able to lead smaller marketing projects and work independently on promotional and tactical planning
  • Demonstrated experience building positive client relationships
  • Solid storytelling and presentation development skills
  • Up to 10% travel

 

Competencies you’ll demonstrate:

  • Agency Citizenship
  • Building Strategic Work Relationships
  • Building Trust
  • Business Acumen
  • Continuous Learning
  • Engagement Readiness
  • Formal Presentation
  • Gaining Commitment
  • Innovation
  • Strategic Decision Making
  • Technical/Professional Knowledge and Skills
Jul 28, 2023

CRM Operations Manager

7-Eleven
Irving, TX

The CRM Operations Manager is responsible for the execution of multi-channel loyalty and retention marketing strategies to drive store trips and delivery orders, and to build basket size. In this role you will work closely with creative and IT deployment teams to deliver CRM programs across 7-Eleven, Speedway, Stripes, and restaurant brands. You will be the key leader in the execution of the CRM program responsible to optimize content, cadence and contactability. Your collaboration inside and outside of the marketing department will be key to the success of this program

  • Manage campaign execution and personalization efforts across all CRM communication channels including email, app push, in-app marketing and SMS
  • In partnership with the CRM Strategy manager develop journeys and triggers and take lead on the execution to deliver timely, relevant, and personalized messages
  • Coordinate cross-functionally and manage the calendar of communication for all CRM channels and campaigns
  • Manage a team of CRM specialists who coordinate and execute campaigns
  • Partner with Enterprise Data as needed to ensure accurate audience selection and campaign deployment
  • Partner with Analytics team to test, optimize, and report on campaign effectiveness

SPECIFIC KNOWLEDGE AND SKILLS:

  • Proven leader with expertise in change management and team performance
  • Strong communication skills and ability to influence decisions across functions that do not report directly
  • Ability to manage multiple projects simultaneously and flexibility to change as required based on shifting priorities
  • Ability to manage internal milestones and complex project timelines for excellent execution
  • Strategic mindset around developing and retaining customers
  • Strong ability to develop external partnerships
Jul 14, 2023

Senior Analyst, Development Support

Chipotle
Columbus, OH
THE OPPORTUNITY
The Senior Analyst, Development Support is a subject matter expert in Chipotle development processes. Collaborates cross functionally to drive best practices for business behaviors, system functionality and analytics for all development workstreams (NRO, Conversions, Implementations, etc.). Understands broad, inter-related processes for both new restaurant development and strategic initiatives to ensure efficient execution, effective change management and risk mitigation. Requires strong partnership, effective communication, and ability to influence.
 
WHAT YOU’LL DO
  • Assess projects and processes to proactively identify risks and opportunities to streamline timelines and minimize costs.  Leverage global view of the business to identify trends and to formulate solutions while liaising with multiple internal Development and Non Development partners.
  • Identify opportunities within a project and/or process and partner appropriately to drive solutions. This could require hands on involvement, facilitation or coaching depending on the need.
  • Support system functionality through testing, change management and troubleshooting. Behave as liaison between Business Teams and Real Estate System Support Team.
  • Maintain system and tool that creates Initial Cost Projections for all projects within the department. Partner within Development to keep current on upcoming implementations to maintain accuracy. Position will also prepare budgets as required.
  • Prepare for and facilitate as necessary for meetings on global topics; provide activity summaries and follow up on action items. This can include system efforts, leadership reporting, change management projects, etc.
  • Manage Report Portfolio by creating, maintaining, and distributing reports for current business practices.
  • Prepare documentation/proposal information for leadership approvals (RE Packages for NRO's, Process Change Proposals, etc).
  • Facilitate the bidding/contracting processes for vendors (NRO GC's or global).
  • Manage all feedback/survey processes that support "scorecard" reporting for department.
  • Assure proper documentation is obtained, verified and saved as required by department processes.
Jul 14, 2023

Loyalty Program Manager

Comarch
Chicago (Rosemont) and Phoenix (Mesa)
Are you familiar with the analysis of loyalty programs? Delivering, analyzing and creating enhanced CRM programs is exactly how you define your professional development? If so, join us as a Loyalty Program Manager and have a real impact on the world of loyalty.

CANDIDATE PROFILE:
  • Higher education in Economics, IT, Marketing, Management or related
  • Minimum 3 years of experience in the loyalty marketing or analytics software industry a plus
  • Strong network of contacts at executives’ level
  • Knowledge of Microsoft Excel, Tableau and other analytical software familiarity
  • Understanding technological and legal requirements within Marketing
  • Strong organisational and problem-solving skills
  • Strong analytical, sales and marketing skills
  • Excellent communication, networking and negotiation competence

YOUR RESPONSIBILITIES:
  • Build, develop and configurate offers within CLM tool
  • Enhance loyalty program analysis with transactional data mining
  • Contribute to the development and delivery of tools, methodologies, communication, promotions and analysis to support the profitability of program
  • Utilize transaction, product and customer databases to deliver, analyze and create an improve CRM programs
  • Ensures compliance with all applicable regulations and internal controls
  • Supports efforts to enhance the value proposition and profitability and create exceptional consumer pull
  • Support loyalty related studies and participate in loyalty program projects
Jul 14, 2023

Personalization & Loyalty Senior Analyst

7-Eleven
Irving, TX

Your role is to embed customer insights into every part of 7-Eleven and ensure that our brand lives up to our value of being "customer obsessed". This role will leverage loyalty member data to better understand customer behavior and identify opportunities that support business decisions and personalization efforts.

You will support the Personalization team advising cross functional partners on insights learned from exploratory customer analysis through data visualization. You thrive working in a fast-paced retail environment and can leverage multiple data sources to develop unique customer insights. You are good at influencing stakeholders across marketing, merchandising, operations, finance, and loyalty teams. This is a great opportunity for someone who can think strategically but also dive deep into data to identify untapped opportunities.

  • Collaborate with our Data Analytics and Digital teams to understand internal customer shopping patterns, opportunities, and the implications for the different areas of our business. 
  • Build reports and data visualizations with our first party customer data that provide meaningful insights to our partners and inform personalization efforts
  • Work cross functionally with Merchants, Marketing, Data and Loyalty teams to operationalize 1:1 messaging based on customer behavior
  • Partner with Data Science team to provide business support in the configuration of offer recommendation models and the management of customer data based on target and segmentation strategy
  • Define, monitor, and measure communication metrics and KPIs, incorporate learnings into product definition and development process. Iterate and learn – champion A/B testing for personalization and data-centric designs
  • Communicate insights and analysis to broader marketing organization
Qualifications
  • Bachelor’s degree in Marketing, Economics, or a research/business related field is required, MBA Preferred. 
  • 5+ years’ experience with syndicated data, databases, data mining
  • Advanced SQL. Big Data environment preferred.
  • Experience in customer segmentation and campaign measurement
  • Must be able to build storytelling visualizations and dashboards with raw customer data (Power BI)
  • Experience in retail, QSR, CPG and Franchise and/or DSD organization preferred. 
  • Must possess well-developed ability to assess trends, competitor actions and insight using multiple data sets. 
  • Able to create structure and process where it currently does not exist. Strong entrepreneurial acumen.
  • Ability to balance multiple priorities and meet project deadlines
  • Excellent oral and written communication skills
  • Ability to solve problems both independently and as part of a team through a structured approach
  • Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor.
  • Self-starter personality who can operate with minimal supervision and with a roll-up your sleeves mindset
Jul 07, 2023

Senior Director, Loyalty Performance

Marriott International HQ
Bethesda, MD

As a senior member of the Finance Business Partnership [FBP] Loyalty Team of the Finance Business Partner Group for Consumer Operations, the Senior Director will be responsible for hotel financial performance management of the Marriott Bonvoy Loyalty Program.  He / She will provide financial leadership and will set direction and provide guidance relative to the financial parameters of the program ensuring its overall financial health and stability. 

The Senior Director will act as a subject matter expert on financial and audit matters related to the Loyalty Program and will serve as a liaison between Finance, Tax, Accounting, Legal, Internal Audit and Owner and Franchise Services, as well as Marriott’s 3rd party actuary and other external partners to ensure that all company-wide efforts and goals are balanced with respect to the ongoing financial viability of the program.  He / She will have leadership for hotel reporting & analysis as well as Budget and Forecasting responsibilities and will provide accurate, timely and actionable financial information to the Continents, Consumer Operations, and Loyalty Finance leaders to enable the achievement of financial goals and objectives. 

The Senior Director will work as a part of the FBP Loyalty leadership team to drive execution of the program, Loyalty growth opportunities and enhancement of systems and processes that support this key objective to achieve the goals of these programs for Marriott.  He/She must therefore be adept at tapping diverse sources of information, identifying profitable opportunities, anticipating challenges, and devising and executing breakthrough strategies to deliver against this objective. 

EXPECTED CONTRIBUTIONS 

  • Ensure the proper finance and accounting support is provided to Program leadership. Maintain effective hotel cost reporting, analysis and control processes for the Loyalty program and proactively identify and address cost and funding variances. Maintain alignment of program costs with management agreements, to provide accurate, compliant allocation of cost and recovery of same to participating hotels.  Provide timely and accurate analyses of program and costs to support accounting procedures and to respond to internal management, Legal, Tax, Owner, and audit inquiries.  Manage the development of the cost distribution methodologies. 
  • Serve as hotel-facing Loyalty finance lead and liaison for OFS, Loyalty business and continent leaders, responsible for resolution of escalated billing and reimbursement issues from continents, hotels, or owners. 
  • Provide financial performance management of hotel funding and redemption costs, including budgeting, forecasting, long-range planning, reporting and analysis, billing and reimbursements, annual program policy adjustments, and hotel budget communications. 
  • Manage Loyalty Performance resources to provide analysis and financial oversight of hotel performance including development and implementation of key metrics (Cost-per-Kilopoint, Funding-per-Kilopoint, category mix, margin analysis, redemption rates/breakage, etc.) and partner with Loyalty business leadership to implement program adjustments that ensure the long-term financial health of the Program. 
  • Partner with Loyalty business leaders, Loyalty reimbursements team, Loyalty Accounting, OFB and Technology to provide financial oversight to hotel billing and reimbursements 
  • Using general ledger reports, queries, and data gathered from project leaders, successfully monitor and analyze hotel funding and costs by developing monitoring tools and a financial reporting and forecast process.  Ensure that potential issues are identified early and that program management is informed of hotel funding and costs at all times. 
  • In coordination with the Continent’s financial leaders and Global Finance FBP, ensure that hotel funding and costs are accounted for in accordance with approved policy. 
  • Oversees the maintenance and ongoing development of hotel reimbursement financial models, ensuring program policies are designed to align overall program costs and benefits, maintain the financial viability of the program, and meet the objectives of the Loyalty Program’s leadership team. 
  • Aggressively manage any program development costs and promote strategies to reduce overall program costs and mitigate risk areas. 
  • Support Loyalty Accounting and relationships with 3rd party actuaries to ensure financial calculations are performed properly and timely with the appropriate methodology and assumptions.
  • Prepare and present project financial updates as required for Marriott financial reporting and planning processes, Steering and Corporate Growth Committee Meetings, Owner and Franchisee meetings, etc. 
  • Maximize use of tools to help automate and ensure accurate and auditable reporting of program funding and costs. 
  • Maintain effective analysis, control and reporting processes.  Analyze actual performance of costs and cost recoveries against budget identifying major exceptions predicted effect on annual budget results and corrective action. Communicate financial impact of programs to stakeholders on a period basis.  Maintain effective financial reporting systems. 
  • Establish and maintain strong, collaborative relationships with program team and other key stakeholders understand the business, ensure timely exchange of actionable financial information and customer satisfaction. Drive alignment and shared accountabilities with this key stakeholders by outlining processing and outcome requirements through the establishment of standardized service level agreements. 
  • Ensure the integrity and accuracy of data and reports produced, through the systemic monitoring of key performance measures and the auditing of key reports on a sampling basis.  Identify unusual financial and process performance trends,and investigate and resolve any problems and/or inconsistencies as appropriate. 
  • Partner with Human Resources leadership to strengthen the organization performance by ensuring effective structures, processes, jobs, and performance management systems, along with the “right” people, are in place to support the strategic priorities of the business. 
  • Set goals and expectations for direct reports using the Leadership Performance Acceleration Process (LPA) and holds staff accountable for successful performance. Coach team by providing specific feedback to improve performance.  Conduct annual performance appraisal with direct reports and ensures the same occurs at lower levels of the organization.
  • Champion leadership development and workforce planning priorities by personally assessing, selecting, retaining and developing diverse, high- caliber talent that can lead the organization today and strengthen the leadership bench for the future. Work with Human Resources to anticipate future talent needs based on business growth plans and allocates resources appropriately. 
Jun 30, 2023

Customer Loyalty Representative

Avis Budget Group
Jacksonville, FL

What You’ll Do:

You will assist our frequent, premiere customers at our airport operations. This includes processing rentals of customers who are members of our loyalty programs, offering them products and services and providing excellent customer service to improve  their travel experience.

Perks You’ll Get:

  • Bi-weekly hourly wage plus monthly commission / incentive (unlimited earnings) (New York and Puerto Rico: weekly wage)
  • On the job training
  • Paid time off
  • Medical, dental and other insurance
  • Flexible spending account opportunity to contribute up to $270 as a tax-free benefit for public transportation or parking expenses
  • Retirement benefits (401k)
  • Employee discounts, including discounted car rental and discounted prices on the purchase of Avis/Budget cars

* Above perks may vary based on full-time/part-time status and location

Jun 30, 2023

Director of Loyalty - Marketing

Enterprise Holdings
Clayton, MO

As we continue on our journey to be the world’s best and most trusted mobility company, we are excited to announce an opening for an experienced leader to strategically guide our Global Loyalty strategy and program as the Director of Loyalty reporting to our Vice President of Global Brand Strategy.

The Director of Loyalty leads a team that owns, expands and evolves what loyalty means for the leader in mobility, unlocking customer potential, deepening engagement and maximizing impact for customers and the company globally. This leader is responsible for the strategy, evolution and implementation of the company's global loyalty approach, leveraging best-in-class technology and data platforms. The Director of Loyalty partners closely globally and cross-functionally with customer experience, brand, content, insights, digital, e-commerce, operations, among many others. This position builds actionable strategies and roadmap from company and marketing goals; and build and inspire teams and partners to achieve exceptional performance.

Responsibilities

  • Lead global loyalty vision, membership, partnership, roadmap and plan, including data gathering and analysis, customer database understanding, segmentation, and implementation, enabling technology platforms.
  • Drives loyalty program expansion strategy, building business case models to support.
  • Partner globally and with cross-functional partners to integrate the loyalty and customer journey with customer experience, brand experience and digital user experience.
  • Drive the holistic loyalty and customer data strategy, analytics, and test approach.
  • Oversee the development, implementation, and advocation of global loyalty customer segmentation and acquisition strategy, as well as measurement KPI approach.
  • In partnership, build a loyalty tech stack roadmap, to automation and continuous intelligence.
  • Lead and partner with agencies and vendors on loyalty strategy and experience.
  • Keep current with emerging loyalty technologies and trends.
  • Other responsibilities as assigned.

Qualifications

Minimum:

  • Bachelor’s Degree (Business, Advertising, or Communications preferred)
  • Must be authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the future
  • Ten (10+) or more years of a combination of marketing CRM and Loyalty
  • Five (5+) or more years of leading a team

Competency Based: 

  • Forward-Thinking
  • Leading and Inspiring People
  • Building Relationships
  • Planning and Organizing
  • Decision Making
  • Persuading and Influencing
  • Resilience
Jun 27, 2023

Manager, Marketing & Loyalty Performance Measurement

Hilton
McLean, VA

What your day-to-day will be like: 

  • Manage cross-functional creation of key performance deliverables including weekly, monthly, quarterly, and ad hoc performance narratives.
  • Responsible for compilation of data as well as alignment on messaging to provide actionable insights.
  • Improve accessibility and relevancy of Marketing & Loyalty success metrics through automation and dashboard integration efforts.

How you will collaborate with others:

  • Collaborate with internal partners to further integrate M&L performance insights into established performance reports and tools aligned with business priorities to assess strategic needs and outcomes.
  • Integrate with Strategy & Planning teams on performance narrative of business performance in alignment with Strategy and goals and initiative progress

What projects you will take ownership of:

  • Expertly support Marketing & Loyalty program target definition and tracking across business performance and critical initiatives

WHY YOU’LL BE A GREAT FIT

You have these minimum qualifications:

  • Five (5) years of marketing measurement, consulting, or brand/corporate strategy experience
  • Experience with Marketing, Loyalty, and Business Performance Analytics
  • Expertise in the development and delivery of succinct insights to executive audiences
  • Experience with reporting tools such as MicroStrategy, Tableau, and/or advanced Excel
  • Three (3) years of cross-functional partnership experience that lend to effectively communicating at all levels of the organization. This includes excellent relationships management and collaboration as well as building positive relationships when communicating objectives
  • Hybrid role based in our corporate office in McLean, VA

It would be useful if you have:

  • BA/BS Bachelor's Degree
  • Project management skills relevant to prioritizing multiple projects
  • Prior experience with project management software
Jun 23, 2023

Senior Product Manager, Consumer Innovation

US Bank
Remote, US

Job Description

We're looking for a rock star product manager to join our exceptional team and help us develop next generation payment products. This is a unique opportunity to join a start-up team environment within one of the leading banks in the US, focused on designing, building, and launching new credit card and payment products that make a difference in people’s lives.

Directly and through professional staff, oversees the strategic product management for a major product line or a group of related product lines in support of the organization's goals and market needs. Meets product profit and growth goals. Oversees the evaluation of market trends, product development, product position and pricing philosophy. Recommends revisions and enhancements to product lines to stimulate sales and meet objectives.

Those with experience in the following areas will be most successful in this opportunity; having demonstrated experience in new product innovation, consumer product management, in owning a full product (as opposed to just part of a product), and in building a product 0 to 1.


Basic Qualifications
- Bachelor's degree, or equivalent work experience
- 10 + years of product management experience

Preferred Skills/Experience

- Fintech/startup experience strongly preferred

- Consumer product management experience strongly preferred

- Demonstrated experience in owning a product (in contrary to owning a part of a product) strongly preferred

- Demonstrated experience building a product 0 to 1 strongly preferred

- Strong product management, design and development skills
- Proven experience of new product development, pricing, implementation and strategic analysis
- Someone who is an independent worker, a self-starter, and a go-getter with excellent interpersonal skills
- Advanced marketing and marketing research skills
- Thorough knowledge of competitive market, operations and various products and services within assigned area
- Well-developed verbal and written communication skills
- Strong financial and competitive analysis and PC/Mac skills

Jun 16, 2023

Program Manager - Loyalty & CRM

Cracker Barrel
Lebanon, TN

Responsibility

• Manage the execution of daily email and mobile communications for our Loyalty and CRM program. Write effective and compelling creative briefs, develop segmentation and personalization strategy to drive incremental profit and continuous improvement of KPI’s.
• Become a steward on acquisition and retention campaigns for our multi-channel databases.
• Create email campaigns that align with Cracker Barrel’s overarching multi-channel strategy and partner with internal Creative, Agency partners, Analytics, and Marketing teams to formulate targeted content and cohesive customer engagement.
• Manage email and mobile marketing production schedules to ensure flawless and on time execution. Secure necessary approvals from all applicable stakeholders and QAing all test sends.
• Analyze and interpret results from Loyalty and CRM marketing campaigns, share learnings with key stakeholders to drive continuous improvement in campaigns.
• Develop and help report on rigorous testing strategy for email marketing campaigns, including subject lines, dynamic content, creative layout, targeting, etc.
• Leverage data to make more informed decisions on customer behavior and continually optimize programs – email performance, customer data, email behavioral data, test results, etc.
• Managing and presenting the Loyalty and CRM campaign calendar for all email and mobile communications to support the business initiatives
• Stay aware of email marketing trends to communicate and execute new ideas to improve and optimize day-to-day activities.
• Effectively build relationships with cross-functional teams and be a subject matter expert on the benefits of a data-driven mindset and innovative digital solutions.
• Prepare materials to internally communicate business priorities and strategy for marketing efforts and help enhance the customer view.
• Assisting Loyalty Manager on any Loyalty Program field communications or needs required by the business.

Qualifications

• Bachelor’s degree in Marketing
• 5+ years of experience in digital marketing, preferably restaurant, retail or consumer packaged goods
• Proven success managing CRM/implementing personalization in email
• Ability to think strategically and execute methodically
• Effective time management skills to prioritize, delegate and meet deadlines
• Understanding of performance marketing, conversion, and online customer acquisition
• Excellent communicator, both verbal and written
• Proven track record of driving results in a fast-paced and ambiguous environment
• Experience working in a cross-functional team and managing multiple projects at once
• Experience running and optimizing large scale marketing programs and developing strategies to increase customer lifetime value is preferred
• Strong communication and project management skills with the ability to work with multiple stakeholders, manage stakeholder relationships and prioritize stakeholder requests
• Ability to identify and resolve problems creatively
• Courteous, “can do” personality
• Experience executing CRM strategies within Salesforce platforms a plus
• Skilled in Microsoft Office

Jun 07, 2023

Presentation Designer

The Lacek Group
Minneapolis, MN

What we need:

Are you a designer who, oddly, has grown to love PowerPoint? Or believes you could love PowerPoint? Or perhaps thinks it’s possible to differentiate yourself by specializing in PowerPoint? We are currently seeking a Presentation Designer to join our agency. In this role, you will help us create and/or edit PowerPoint presentations for one of our largest and most prestigious clients, as well as for our internal new business efforts. This is not an easy task. Your presentations must be beautiful, concise, simple and compelling. You will be a storyteller and problem solver, helping our team condense a lot of information into easy-to-understand slides, and create presentations that visualize our clients’ ideas and abstract concepts. At times you’ll be working within a structured template. At other times, you’ll be starting from a blank page. 

 What you’ll do:

  • Collaborate with account leadership and clients to translate their ideas, processes and more into engaging and compelling visual stories
  • Create well-designed and thoughtful presentations to showcase strategic concepts in the financial services category
  • Push creative boundaries by constantly pursuing new concepts and approaches, bringing new ideas and presentation design techniques to the table
  • Apply creative layout solutions to presentation slides
  • Design and/or update templates to facilitate efficient development of recurring and new presentations
  • Participate in client calls and meetings
  • Act as a champion for brand standards and guidelines to create consistency in decks
  • Work effortlessly in a group dynamic, navigating feedback from several sources, while also having the confidence to work independently when needed

What you’ll bring:

  • Bachelor’s degree, plus minimum 3 years of experience in graphic design
  • Agency/Marketing/Digital experience a plus
  • Proficient in PowerPoint and possibly Keynote a plus
  • Experience as a presentation designer a plus
  • Experience in Adobe InDesign, Adobe Photoshop, Adobe Illustrator a plus
  • Experience in the financial services industry a plus
  • Excellent communication skills, with demonstrated ability to tell stories and communicate concepts with easy-to-understand, eye-catching visuals
  • Strong conceptual ability, along with expert design and layout skills · Ability to think, react and execute effectively in a fast-paced environment while maintaining a high energy level
  • Positive attitude, receptive to creative direction and design feedback
  • Demonstrated ability to function independently
  • Excellent time management skills, as well as the ability to effectively establish priorities and manage multiple projects
Jun 05, 2023

Senior Manager, Strategic Services

The Lacek Group
Minneapolis, MN

As a Senior Manager, Strategic Services, you will be contributing to the development of customer marketing strategy on behalf of The Lacek Group’s clients and leading mid-size loyalty and customer engagement projects.  In leveraging your deep understanding of clients and industries, you’ll be responsible for providing strategic input and recommendations for the team. You will also enjoy building robust client relationships.

What you’ll do:

  • Own and manage specific agency client facing documentation like program concept detail documents or benefit/feature planning documents
  • Work directly with clients on defining strategic program direction for smaller marketing projects
  • Assist Strategic Services group in loyalty program development
  • Support account teams with client specific requests and needs
  • Support the Strategic Services group with knowledge and insight gathering for publication
  • Support new business development with strategic insights, concept generation and customer research
  • Help maintain The Lacek Group though leadership in the loyalty space
  • Aid in program analytics and metrics development in order to guide strategy formulation

What you’ll bring:

  • Undergraduate degree in Business, Marketing, Economics, Finance or related field
  • 5+ years of relevant marketing experience, ideally in Direct Marketing, CRM or Loyalty Marketing
  • Able to build deep client and industry knowledge, and identify trends, gaps and opportunities from data and client/industry information
  • Experience with loyalty programs, customer engagement, customer analysis, business metrics, program and promotional tracking & evaluation
  • Significant contributor to loyalty and engagement ideation on behalf of clients’ businesses
  • Able to lead smaller marketing projects and work independently on promotional and tactical planning
  • Demonstrated experience building positive client relationships
  • Solid storytelling and presentation development skills
  • Up to 10% travel

Competencies you’ll demonstrate:

  • Agency Citizenship
  • Building Strategic Work Relationships
  • Building Trust
  • Business Acumen
  • Continuous Learning
  • Engagement Readiness
  • Formal Presentation
  • Gaining Commitment
  • Innovation
  • Strategic Decision Making
  • Technical/Professional Knowledge and Skills
Jun 05, 2023

Chief of Staff (Remote)

Antavo
London, Greater London (Remote)
As a Chief of Staff you will provide the CEO with leverage and help the company deliver on its ambitious plans for growth. The Chief of Staff will report to the CEO, providing support for strategy, execution, leadership and special projects. This is an exciting opportunity for an individual with an entrepreneurial spirit to execute key projects and initiatives across the company.
 

Your main responsibilities

Prioritisation & Execution

  • Help the leadership team define and prioritize key initiatives and oversee their implementation
  • Own OKR process end-to-end (setting/ monitoring/ execution)
  • Define the cadence of leadership and broader company meetings 
  • Ensure that each meeting has the right objectives, agenda and follow-ups
  • Help the CEO define and prioritize key tasks, actions,  initiatives and oversee their implementation.
  • Identify gaps and opportunities for improvement across all operational matters; propose and execute the plan to close those gaps. 
  • Proactively think through company priorities, key objectives, resourcing and hiring needs.
  • Monitor progress and ensure that the company is on track with plans, KPIs and overall execution of its strategy. 

Strategy & Leadership

  • Plan and lead collaborative/ brainstorming events (e.g. offsites, quarterly prioritization exercises)
  • Write cross-functional presentations, such as strategy, investor updates, all hands
  • Coordinate board meetings - agendas, attendees, materials, pre-reading, follow-up
  • Draft and cascade major internal communications

Special Projects

  • Lead early stages of new cross-functional initiatives - partnerships, corporate development, new business lines etc.
  • Lead any ad hoc, high-priority projects for the CEO (e.g. research acquisition targets, evolve sales reporting, scale processes, etc.) 

You should have

  • Bachelor's degree in Business Administration, Management, or a related field 
  • Proven experience in a strategic leadership role, preferably as a Chief of Staff or in a similar capacity within a tech scale-up or fast-paced environment 
  • Native knowledge of English
  • Strong business acumen with a deep understanding of the tech industry, market dynamics, and emerging trends.
  • Exceptional strategic thinking and problem-solving skills, with the ability to analyze complex situations and provide innovative solutions.
  • Excellent communication and interpersonal skills to effectively collaborate and build relationships across all levels of the organization.
  • Proven ability to drive cross-functional projects and lead teams towards achieving strategic objectives.
  • Strong organizational skills with the ability to prioritize and manage multiple projects simultaneously.
  • High level of integrity, confidentiality, and professionalism.
  • Flexibility and adaptability in a rapidly changing and dynamic environment.

Why should I apply?

  • The opportunity to quickly advance in your career
  • Great remuneration package with bonuses and equity for top performers
  • Antavo Care (Private Health Insurance & Mental Health Support)
  • Be part of a remote-first (not hybrid) company. It means we will not require you to come to any kind of office at any time. You can keep living in a remote village as far as there is internet. We meet up time to time, but these are all occasional offsite meetings.
  • You can join the AYCM SportPass.
  • International vibe: we have 100+ colleagues from 10 different nationalities.
  • A dynamic, no corporate-BS environment to learn, grow, and really make an impact.
  • You will have a strong team around you to support you in reaching your goals.
Jun 02, 2023

Specialist, Email Marketing

Caleres
San Rafael, CA

We are Caleres, a global footwear company with brands that fit people’s lives. We are ferocious about fit and living our mission of inspiring people to feel great…feet first! We seek people who share our values and our ferocity for fit. People passionate about their work. People who hold themselves and others accountable. People who think a multibillion-dollar company should be as creative as a start-up. People driven by an insatiable curiosity. People who care about being the best, among the best.  

People who believe remarkable things are possible and will not stop striving for them.  

We are seeking someone to join our team at Vionic in San Rafael, CA as a Specialist, Email Marketing.  In this role, you will assure achievement of email and SMS marketing program goals, including revenue, conversion, average order value, customer lifetime value and list growth. 

Responsibilities

As a Specialist, Email Marketing, you will: 

  • Manage email and SMS execution from conception to deployment.
  • Ensure on-time set-up, deployment, and maintenance for all Vionic email and SMS campaigns including, but not limited to:promotional campaigns, triggered campaigns, transactional campaigns, loyalty campaigns.
  • Collaborate with digital merchandising and brand teams to plan email and SMS marketing calendar and to write creative briefs.
  • Ensure email and SMS creative and copy reflects brand strategies.
  • Identify testing opportunities, schedule, and execute A/B tests.
  • Regularly update email and SMS campaign reports, ecom tracker, customer projections and other reports.
  • Contribute to loyalty program developments and identify growth opportunities.
  • Coordinate email acquisition giveaway campaigns and reporting as needed.
  • Stay current with industry best practices, emerging technologies, and consumer insights to apply that knowledge to our email program.
  • Partner with analytics team to analyze program performance and adapt future campaigns to reflect learnings and insights.

Benefits you’ll enjoy:  

  • 30% shoe discount
  • Career development and growth opportunities
  • Full health benefits that start day one (medical, vision, and dental)
Qualifications

We seek people with these qualifications: 

  • Bachelor’s Degree in related field or equivalent experience
  • 2+ years of experience in consumer-focused email marketing
  • Familiarity with SMS marketing
  • Experience with email service providers
  • Experience with analytics tools and data segmentation
  • Understanding of Adobe Photoshop
  • Experience in digital marketing preferred
May 19, 2023

AVP, Digital Merchandising (ECommerce) - L'Oreal Consumer Products Division

L’Oréal
New York, NY

What You Will Do: 

The AVP of Digital Merchandising plays a pivotal role within eCommerce content development & syndication across our key retailers.  This role will own the Digital Shelf Strategy & Content Ecosystem Framework by directly managing a team (6) focused on the routing, execution, & measurement of digital shelf initiatives for the L’Oreal Consumer Products Division.   

Digital Shelf/Sales Technology:

  • Serve as strategic thought leader & closely collaborate with business teams to define our strategic technology roadmap which drives efficiency of people, process, & technology.
  • Serve as the CPD lead in CDMO LUSA driven technology driven projects.  Includes but not limited to digital asset management projects & retailer product content monitoring. (ie: Opera, LeShelf, etc.)
  • Owns development & distribution of best practice playbooks influencing ecommerce content creation, representing our national framework and retailer specific content experiences.

Content Management:

  • Define & Oversee the internal process & content pipeline for CPD.  Work closely with partners across the brands (Digital Accelerators, CTL’s) to ensure development/syndication of e-commerce content within current planning cycle/timeline as well as meeting key retailer requirements. 
  • Partner with e-commerce sales teams to ensure flawless execution of content for seasonal launches & key customer specific activations which support overall online strategy.
  • Partner with e-commerce sales teams to deliver best in class PDP’s across top 5 retailers.
  • Be the content SME as it relates to retail readiness internally (with our Brands & Content Factory) & externally (with our retailers) to ensure we offer the best possible experience for our consumers.

Content Measurement / Customer Experience:

  • Create, Maintain, & Distribute content health scorecards to drive actionable insights to ultimately increase traffic, conversion, & sales.  In addition, collaborate with sales & marketing teams on content A/B tests to ultimately influence content strategy & drive conversion.
  • Evaluate & Share competitive analysis as it relates to content health across platforms.  Share BIC learnings through fact based data driven analysis through 3rd party syndication tools (ie: Syndigo, Vizit, Revuze  etc..)
  • Lead CPD “Always On” content strategy (Hero Sku focus) and execution across all digital tools to meet content integrity parameters of the top 5 retailers while cascading to non-supported accounts.

Community Management:

  • Lead & participate in local, zone, & global content taskforces across CPD Brands.
  • Foster a collaborative culture across multiple L’Oreal divisions to guide forward thinking content/digital shelf strategies.

What We Are Looking For:

Required Qualifications:

  • Minimum 10-15 years’ experience in Digital Shelf Management, Customer Experience, Content Syndication & Ecommerce analytics (search, content, navigation)
  • Ideally, experience with tools such as Profitero, Syndigo, EDGE, Revuze, Sku Ninja, Salsify, VIZIT
  • Proven experience of building, socializing and landing retailer strategies and projects
  • Proven ability in managing complexity while driving strategies across multiple categories
  • Proven leadership and people management abilities necessary to manage a large team
  • Exceptional communication skills and experience in leading Retailer, customer facing meetings
May 19, 2023

Senior Account Manager (Remote)

ICF
Remote, US

We are currently hiring a Senior Account Manager to work remotely within the continental US (central time zone preferred).

As a Senior Account Manager, you will be a key liaison between the client and specific agency teams from inception of projects through final execution. You will effectively manage client relationships, acting as a primary point of contact for key clients related to their technology and operational needs.

You will:

  • Actively communicate with clients to understand and define current needs and priorities.

  • Run client status meetings and manage client requests, issue triage & resolution, and develop a prioritized backlog.

  • Build strong relationships with our clients to assure that the solution is understood and communicate relevant project information (e.g., status, risk, issues, deliverables).

  • Work collaboratively across disciplines to effectively scope and scale our delivery framework.

  • Manage Service Level Agreements.

The Senior Account Manager will become a trusted advisor for both your team, and the clients, for production operations related matters.

You will:

  • Work in a matrixed environment and across disciplinary teams, to develop, iterate, and refine technical solutions.

  • Maintain a positive, results-oriented work environment by building partnerships with internal and external partners.

  • Communicate issues and provide root cause analysis results in a clear, concise, and actionable manner.

  • Be conversant in both the business and technical impacts of production operations to confidently answer questions and inquiries.

The Senior Account Manager will play a critical role in partnering with both senior leader and the internal account teams to drive technical and operational initiatives for large consumer clients.

You will:

  • Establish and maintain schedules, roadmaps, and release plans in accordance with customer and stakeholder needs.

  • Manage budgets, prepare cost estimates, and track resources using financial management tools.

  • Create JIRA Tickets with enough information for the development team to resolve production issues in a timely manner.

  • Perform continuous risk assessment and mitigation; work with management to identify and remove resource, feasibility, and technical barriers that can impede development.

The Senior Account Manager will provide testing support for production releases.

You will:

  • Manage the input of testing defects during client user acceptance testing and post deployment production defects.

  • Assist the testing team with basic troubleshooting and defect assessment.

What You Will Bring With You:

  • 5+ years of technical account management experience within a Marketing Agency, Corporate function, or Management Consulting setting.

  • Exposure to client facing responsibilities, including actively leading remote and/or in-person client meetings, and responsibility for communicating project updates, i.e., status, risk, issues, deliverables.

  • Experience managing testing support for production releases.

  • Bachelor’s degree or equivalent work experience in a relevant field.

What We’d Like You To Bring With You:

  • Project Management principles, frameworks, and tools.

  • Experience with promotional or loyalty programs.

  • Familiar with a production ticketing system, e.g., JIRA.

Professional Skills:

  • Strong operations and technological acumen.

  • Strong communication skills, both verbal and written.

  • Strong interpersonal skills, including the ability to work with people at all levels as well as within cross-functional teams.

  • Demonstrated experience coordinating activities of the project team and ensure that project tasks are completed by scheduling and facilitating project-related team meetings (i.e., kick-offs, status, internal/client reviews, etc.), communicating action steps to team, and delivering weekly status reports to project team, the client and management.

  • Demonstrated experience meeting deadlines and ensuring the team has what they need to meet theirs.

  • Demonstrated experience managing a project to schedule and ensuring the client and team understand what is expected of them. 

  • The ability to identify and resolve or mitigate areas needing clarification, project dependencies, risks, and issues. 

  • The ability to be a proactive self-starter, working independently to move projects and tasks forward to completion.

  • The ability to work in a collaborative team environment and co-lead projects with other project managers.

  • Proficient with Microsoft Word, Excel, and PowerPoint.

May 17, 2023

Director, Loyalty Program Acceleration & Development

L’Oréal
New York, NY

What You Will Do: 

The Loyalty Program Acceleration & Development Director is responsible for leading marketing strategy and driving marketing execution for our loyalty programs across the complete L’Oréal LUSA brand portfolio. This role will partner closely with external vendors, CRM, Marketing, E-commerce and Store Operations to ensure delivery of relevant communications to drive member acquisition and retention.

•      Accountable for creating and communicating the Loyalty program vision, strategy and execution across the entire organization.

•      Serve as the expert on Loyalty best practices and competitor programs to gain understanding of trending behaviors and the marketplace.

•      Establish and meet Loyalty revenue and new member acquisition goals.

•      Lead key teams in eCommerce and Brick and Mortar to deliver the Loyalty experience across all channels and platforms.

•      Develop and execute strategies that strengthen lifetime value, enhance the customer journey and provide significant opportunities for marketing and engagement.

•      Apply learnings from consumer level data to develop segmented audience-based campaigns and activations.

•      Manage the relationship with key vendors supporting the Loyalty program.

•      Ensure the Loyalty program supports and enhances the brand’s positioning in the marketplace.

•      Demonstrate expertise in the data, systems and tools that support the Loyalty program and those that deliver the customer experience at eCommerce and Brick and Mortar.

•      Actively build networks and become in-house expert on the account database to influence, convince, and introduce new ways of executing CRM.

What We Are Looking For: 

  • Bachelor’s degree
  • 8 – 10 years in a direct-to-consumer CRM Loyalty role
  • Experience with corporate reporting systems, CRM platforms, databases and data systems required.
  • Experience working with a web analytics program required.
  • Proficiency with technical tools and systems, especially customer databases and analysis and reporting tools and packages.
  • Expertise with how customer data is stored and moved across data systems and platforms.
  • Deep understanding of consumer behavior in order to build out key consumer segments and deliver the most relevant offers and communications to our user base.
  • Demonstrated experience with digital and direct marketing programs such as email, search, social and affiliate.
  • Strong people leadership skills, including the ability to influence, coach, develop and to get work done through others.
  • Ability to work across the organization and influence executives, cross divisional teams, partners, peers and leadership from across the company.
  • Highly effective presentation skills and experience in front of large audiences. This position presents to executive management and brand teams.
  • A knowledge of and passion for commerce/shopping trends and delivering the user experience to our consumers. This position will serve as the voice of the consumer across various groups.
  • Ability to manage multiple competing priorities, duties and/or projects.
Apr 28, 2023

Vice President, Loyalty

Simon
Indianapolis, IN

PRIMARY PURPOSE:

The Vice President of Loyalty Programs is responsible for the strategic oversight, marketing and enhancement of Simon’s loyalty programs. This position reports directly to the Chief Marketing Officer.

PRINCIPAL RESPONSIBILITIES:

The successful candidate’s responsibilities will include, but not be limited to:

  • Oversee the development, execution, growth and marketing of Simon’s loyalty programs.
  • Guide and collaborate with creative departments, including brand management and creative services, to develop all marketing materials for loyalty programs.
  • Develop and executive strategic initiatives to engage and increase our member base.
  • Build mutually beneficial long-term relationships with consumers.
  • Plan, develop and execute events and promotions to drive new enrollments into our loyalty programs across all centers.
  • Partner with third parties to enhance the member value proposition.
  • Develop analytic capabilities to create measurable insights and data to track the success of the programs.
  • Partner with internal departments to create training materials that empower field staff to drive enrollments at a local level.
  • Manage budget and P&L for all loyalty programs.
  • Maintain brand standards and ensure compliance across all marketing and communications channels.
  • Identify competitors and evaluate their strategies and positioning and devise counterstrategies.

MINIMUM QUALIFICATIONS:

  • Blend of strategic, business, communication, creative, marketing, technical and project management skills
  • Bachelor’s degree in Marketing, Communications, or related field
  • 5+ years’ experience in loyalty programs, with demonstrated success in member acquisition and engagement
  • Retail experience a plus
  • Demonstrated excellence in writing, proofreading and editing
  • Outstanding communication, presentation, leadership skills and executive presence with ability to manage expectations at all levels of the organization
  • Critical thinker and problem-solving skills
  • Results-oriented, ability to manage high volume workload under strict deadlines
  • Sense of ownership and pride in your performance and its impact on company’s success
Apr 28, 2023

Director, Loyalty Program Acceleration & Development

L’Oréal
New York, NY
What You Will Do: 
The Loyalty Program Acceleration & Development Director is responsible for leading marketing strategy and driving marketing execution for our loyalty programs across the complete L’Oréal LUSA brand portfolio. This role will partner closely with external vendors, CRM, Marketing, E-commerce and Store Operations to ensure delivery of relevant communications to drive member acquisition and retention.
•      Accountable for creating and communicating the Loyalty program vision, strategy and execution across the entire organization.
•      Serve as the expert on Loyalty best practices and competitor programs to gain understanding of trending behaviors and the marketplace.
•      Establish and meet Loyalty revenue and new member acquisition goals.
•      Lead key teams in eCommerce and Brick and Mortar to deliver the Loyalty experience across all channels and platforms.
•      Develop and execute strategies that strengthen lifetime value, enhance the customer journey and provide significant opportunities for marketing and engagement.
•      Apply learnings from consumer level data to develop segmented audience-based campaigns and activations.
•      Manage the relationship with key vendors supporting the Loyalty program.
•      Ensure the Loyalty program supports and enhances the brand’s positioning in the marketplace.
•      Demonstrate expertise in the data, systems and tools that support the Loyalty program and those that deliver the customer experience at eCommerce and Brick and Mortar.
•      Actively build networks and become in-house expert on the account database to influence, convince, and introduce new ways of executing CRM.
Apr 06, 2023

CX Engagement Manager

TCS iBegin
Edison, NJ
TCS is building out its Customer Experience Consulting team within its Banking, Financial Services and & Insurance Management Consulting practice. We are looking for entrepreneurial CX consultants who loves a challenge and thrive in a fast-growing global organization.
 
This role offers a large degree of personal autonomy and requires very strong collaborative skills to succeed. You will be working with embedded account teams that need guidance and leadership in CX for the Banking, Financial Services and & Insurance industry. 
 
Job Purpose and primary objectives: 
Engagement Manager for CX Domain for large scale digital transformation projects

Key responsibilities (please specify if the position is an individual one or part of a team): 
• Solution, plan and deliver CX consulting engagements
• Provide CRM and analytics technology expertise
• Lead Design Thinking / solutioning workshops
• Develop recommendations and proposals
• Project and delivery management
• Work with a diverse set of client and internal stakeholders
• Work both on-site and off-site
• Lead mid-sized sales effort and support large ones
• Supervisory / Managerial responsibilities (please specify if the position will have persons reporting to it): • Will directly supervise and mange people on project teams
• Will coach consultants reporting to them
• Other responsibilities – Budgets, targets, equipment etc (please specify): • Plan and estimate project staffing and costs
• Develop compelling PowerPoint proposals
• Accountable for project success and profitability
• Develop thought leadership and internal offerings
• Support practice development efforts

Key Skills/Knowledge:
• Has a track record of solutioning, managing and delivering engagements
• Ability to prepare and present compelling proposals
• Ability to manage mid-size projects
• Is familiar with Design Thinking and Agile
• Understands business strategy as it relates to analytics, customer experience, digital marketing, etc.
• Understands CRM, analytics, and marketing technology platforms and can define solutions based on them
• Ability to relate to and engage with clients
• Ability to articulate complex business and technology ideas in a compelling manner
• Ability to lead client workshops, and ideally are familiar with Design Thinking
• Understanding of digital and interactive experience
• Familiar with financial services consulting and digital agency ways of doing business
• Ability to collaborate with virtual and physical teams
• Enjoys intellectual and client challenges
Apr 06, 2023

Lifecycle Marketing Manager

Overstock
Remote - United States; Remote - Washington; Remote - New Hampshire; Remote - California; Remote - Massachusetts

Job Responsibilities:

  • Lead the creation, development, and optimization of lifecycle moments for our customers via end-to-end campaign management and execution of key CRM programs, including A/B test plans, building audience segmentation, campaign deployment, and analysis.
  • Work closely with marketing partners on refining seasonal campaigns to better serve our customer cohorts in various stages of their lifecycle, ensuring we are engaging and retaining in a personalized, relevant, and timely manner. Partner with channel owners to tailor and deploy initiatives by platform.
  • Maintain and optimize the customer lifecycle roadmap and documentation.
  • Perform campaign analyses, drawing actionable insights from KPIs, and present results to key stakeholders.
  • Develop roadmaps, testing strategies, and a plan for continuous optimization, in close partnership with product, finance, merchandising, and other crossfunctional teams.
  • Write briefs and work closely with creative and content teams to manage delivery of assets for email and push campaigns.
  • Drive creation, dissemination and presentation of all lifecycle marketing reporting, recommendations, and recaps to cross-functional business partners.
  • Act as a subject matter expert on CRM execution and reporting platforms (e.g., mParticle, Microstrategy, Looker, Google Analytics).
     

Job Requirements:

  • Bachelor Degree or higher in marketing or related field; or equivalent combination of education.
  • 5+ years of experience and training working in CRM, Loyalty and/or digital marketing within a B2C ecommerce or retail brand.
  • Background in or understanding of lifecycle marketing across platforms and channels (e.g., email, .COM, App, SMS, paid).
  • Experience in pulling, analyzing, and presenting data to make informed recommendations based off KPIs.
  • Understanding of the latest digital marketing/CRM technology in order to build communications and journeys that are feasible and take advantage of the full suite of available capabilities. Demonstrated proficiency in designing test scenarios.
  • Proficiency with enterprise-level Email Service Providers (ESPs) (e.g., Braze, Twilio), customer data platforms (CDPs) (e.g., mParticle, Lytics), and Microsoft Office with particular mastery of Excel (e.g., pivot tables, vlookups)
  • Experience implementing and managing digital marketing communications, with emphasis on email, push, and SMS campaigns.
  • Ability to eloquently blend art with science. Keen understanding of how to interpret and action on data and inspire teams to execute programs.
  • Ability to work in a fast-paced environment, multi-task and take direction from multiple sources, adapt to shifting priorities, and deliver results.
  • Strong communication skills and ability to work collaboratively with cross functional partners within teams such as analytics, product, creative and finance.
  • Detail oriented with strong organizational, project management and analytical skills.
  • Basic knowledge of MySQL, Google Analytics, project management tools (e.g., Asana) preferred.
  • Proficiency in writing creative briefs, familiarity with and appreciation for creative process.
  • Experience in or passion for home furnishings.
Mar 23, 2023

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