Manager, Brand Strategy & Performance

IHG Corporate
Atlanta, GA

•Review and analyze brand health, market and industry data globally to understand current trends and opportunities within the brand to deliver on the needs of the market (Holiday Inn Express, Staybridge Suites, and Candlewood Suites). 

• Focus primarily on mid- to long term trends and competitive position by market to identify opportunities and define required actions to improve brand health, performance and loyalty over medium (2 to 3 year) to long term (5 to 10 year).

•Determine strategic objective , in collaboration with brand and cross-functional team regarding brand positioning, experience (service, product, design) and owner ROI and recommend potential strategic initiatives to achieve those objectives.

• Leverage Monthly Category Performance Meetings for Commercial & Brand Performance Optimization

• Contribute to the annual Brand planning process by providing insight into key brand opportunities

• Support ongoing efforts to optimize brand strategy and frameworks.

• Assess Guest Experience performance to inform on opportunities for innovation and operational remediation

Nov 10, 2021

Director, Loyalty & CRM

Popeyes
Miami, FL
The Head of CRM & Loyalty is responsible for the development and implementation of a comprehensive strategy that will transform our brand by building and continually optimizing a guest-facing loyalty program. This person will oversee the development of the strategic roadmap for a new guest loyalty program to drive profitable, incremental guest behavior as well as develop next gen CRM strategy, capabilities and processes to deliver personalized, customer-centric marketing campaigns across multiple digital channels and touchpoints. They will spearhead campaign and communications strategies for assigned programs, execution and implementation of promotions while working with key partners across the organization to develop and tailored and personalized programs across E-Mail, Push, SMS, etc. This leader will deliver and drive recommendations and enhancements to reach aggressive revenue goals and key performance indicators that transform CRM & Loyalty efforts to drive the brand’s long-term growth.
Nov 10, 2021

Senior Director, CRM Loyalty Strategy

Peapod Digital Labs
Carlisle, PA
  • Ensure each loyalty program is hitting all annual goals.
  • Oversees the loyalty and lifecycle marketing in collaboration with each brand for all loyalty programs  – driving sales, loyalty, and retention
  • Work with internal stakeholders including but not limited to campaign operations and offer delivery to ensure optimum loyalty program execution
  • Work cross functionally with Analytics to measure results, glean insights, and help develop a robust test and learn plan to dive continued program optimization
  • Work closely with the digital experience team to ensure UX enhancements are aligned with the loyalty strategic vision 
  • Work collaboratively with each brand’s finance team to ensure the loyalty budgeting is aligned with goals and utilized efficiently
  • Oversee the relationship with all 3rd party vendors supporting the loyalty programs to ensure deliverance of support needed to drive stated goals
Nov 10, 2021

Digital Optimization Analyst

Ally
Charlotte, NC
The Digital Optimization Analyst will support all Ally consumer businesses by planning and executing campaigns, A/B and multivariate website testing. This position requires the ability to work with partners on identifying new testing and optimization opportunities, setting up campaigns utilizing web tools such as Adobe and Pega, and analyzing related web and campaign results.
Nov 10, 2021

Senior Guest Loyalty Specialist

Casey's
Ankeny, IA
The Senior Guest Loyalty Specialist is responsible for creating and activating guest segmentation strategies for the Casey's loyalty program; seeking to drive enrollment, guest engagement, and increased sales. This role will collaborate with business partners to plan guest incentives, create age-restricted promotions and activations, develop subscription membership programs, and deliver insights on the impact of loyalty programming. The Senior Guest Loyalty Specialist will partner with digital marketing, category managers, guest insights, and others to support loyalty initiatives.
Nov 04, 2021

Loyalty Strategy Consultant

Comarch
Chicago, IL; New York, NY; Phoenix, AZ
• Work closely with Comarch customers to develop an understanding of business objectives and goals• Present,  lead and deliver strategic omni-channel marketing plans for clients
• Coordinate with client and internal teams to ensure program and business requirement capabilities are met
• Advising clients on how to optimize their customer value propositions 
• Serve as client account expert regarding digital marketing and CRM
• Use data-driven analytics gauge program success
• Liaise and coordinate with internal departments to ensure technology requirements are met
•Monitor current industry trends and changes 
•Attend trade shows and events
Nov 04, 2021

Director of Loyalty

Bed Bath & Beyond
Union, NJ
The Director of Loyalty will provide expertise and leadership to define and implement customer loyalty strategies that successfully build profitable, long-term customer relationships across all channels. You will work with a cross-functional team of disciplines, business partners, and channel execution groups to define and design an impactful loyalty program, and to ensure proper implementation, activation and measurements are in place. You will lead the development of experience and communications strategies rooted in business and brand goals, customer data and channel-level best practices. You will also provide strategic direction into the data and technology needed to support the implementation and execution of the loyalty strategy and specific program management.
Nov 04, 2021

Sr Loyalty Program Manager

Jack in the Box
San Diego, CA
Jack in the Box Inc. is seeking a Sr. Loyalty Program Manager to be responsible for leading the development and implementation of the next generation of customer experiences (i.e., loyalty, personalization, experiential and lifestyle benefits, etc.) that serve to drive incremental sales, restaurant level profitability, improved customer retention, and next generation customer growth. Executes the overall loyalty strategy, implementation, project timeline, product and campaign launches, and other key marketing initiatives and opportunities which contribute to Jack in the Box’s Digital Guest Experience (DGX) initiatives.
Nov 04, 2021

Senior Manager, Loyalty Marketing

Hilton Corporate
McLean, VA or Dallas, TX
The Senior Manager, Customer Acquisition & Activation will develop effective marketing strategies and tactics to drive customer acquisition and improve customer relationships. This role will be responsible for the development and implementation of a comprehensive strategy to attract and acquire new Hilton customers. Additionally, you will focus on enrolling, activating, and growing Hilton Honors members to maximize customer value. A core function of this role will be leading integrated team meetings, creative development and campaign execution, and taking a customer-first approach grounded in data and insights.
Nov 04, 2021

Sr. Manager, Digital Products - Loyalty (In-store experience)

McDonald's
Chicago, IL
In this role, you and your team of product managers will be responsible for leading discovery and translating the “voice of the customer” into the overall strategy and roadmap for how we embed Loyalty functionalities on our kiosks while working with owners & operators around the world to ensure experiences are operationally viable and, most importantly, adopted and loved by customers and crew around the world. While you will obsess about your channel (Kiosk), you will be a collaborative, omnichannel experience champion who puts the customer first, and works closely with peers to deliver a seamless customer experience across all our touch points (e.g. App, Web, Drive-Thru).
Nov 04, 2021

Director of Loyalty & CRM Consulting - Auto

Epsilon
Troy, MI
Epsilon is seeking a dynamic Director of Loyalty Consulting with a background in loyalty and CRM consulting and/or marketing communications to work with Fortune 500 clients on retention strategy development, loyalty program design and execution, customer insights and omni-channel contact strategies.
Nov 04, 2021

Product Marketing Manager - Loyalty & Personalization

Cheetah Digital
United States (Remote)

As Product Marketing Manager, you are a key member of the Product Marketing organization, influencing the success of Cheetah Digital’s Customer Engagement Suite solution, specifically Cheetah Loyalty and Cheetah Personalization In this role you will work with global cross-functional teams, including product management, sales, finance, business development, marketing and corporate communications to drive product marketing activities necessary for growing market share.

The environment is fast-paced, energetic, and highly collaborative. You will actively participate in the development of go-to-market strategy, as well as marketing programs to enable effective selling, aligning product positioning with industry trends and product advancements, and increasing brand and product visibility through thought leadership activities. 

Nov 04, 2021

Digital Offer Manager (Loyalty)

Save - On - Foods
Langley, BC
Reporting to Senior Manager, More Rewards you will be responsible for developing and executing our personalized offer strategy to give our consumers a best in class experience within our digital environment. You will be responsible for implementation of the digital coupon marketing system and processes as well as developing strategies for customer acquisition, engagement, and retention.  This position will work cross-functionally with our Merchandising, Marketing, Operations, IT and Analytics teams.
Oct 19, 2021

Digital Manager (Loyalty)

Save - On - Foods
Langley, BC
Reporting to the Senior Manager, More Rewards, you will be responsible for driving omni-channel engagement of loyalty members across partners and the broader coalition loyalty platform ecosystem. You will be responsible for implementation of the multichannel marketing system and processes as well as developing full cycle CRM strategies for customer acquisition, engagement, and retention. You will be responsible for delivering exceptional customer experiences across all digital touchpoints with a keen focus on accelerating business objectives of loyalty partners, this includes driving revenue, accelerating growth and increasing engagement across 3.5M members and partners’ core products/services.
Oct 19, 2021

Director, Marketing - CRM & Martech

7-Eleven
Irving, Texas
The Director, Marketing CRM & Martech leads a team that collaborates with IT and Consumer insights teams to drive the strategy, planning, and execution of loyalty marketing communications to over 40M 7Rewards members. This team is accountable for driving incremental trips and spend from our current customer base by deepening relationships and ensuring that customers are receiving the messages that are most relevant to them at the right time. This role also has responsibility for the brand's Martech stack that enables CRM communications and personalization, as well as other key marketing functions.
Oct 08, 2021

Senior Content Marketing Specialist

Brierley
Dallas, TX
You have 3+ years of experience developing compelling work for website, email, print display, and online blogs. You have content marketing expertise that includes creating and building content and campaigns designed to bring new offerings to market that drive customer acquisition and revenue growth.

You bring strong conceptual thinking, excellent writing, and expertise in the technical tools of the trade. You are a go-getter that takes ownership of proposing new ideas and seeing them through to completion. You’re able to show your thinking and present your ideas to anyone in a professional manner —from internal teams to client teams to agency leadership.
Oct 04, 2021

Senior Manager, Product Marketing Stratgeic Partnership

SalesForce
San Francisco, California
At Salesforce, our Product Marketers create and tell inspirational stories with innovative demonstrations to people around the world. We develop and customize product messaging and positioning, go-to-market programs, events, and sales enablement. This unique opportunity to join the Strategic Partnerships team places you at the heart of marketing innovation at Salesforce. You will drive messaging and insights to position Salesforce as a ground-breaking force and trusted partner to business and IT leaders. You will collaborate closely with key marketing, sales and product partners across the organization to deliver programs that drive measurable impact globally.

The ideal candidate will have proven expertise in all areas of product marketing -- product positioning & messaging, customer & competitive intelligence, sales enablement, sales background. Ideally, you will have experience in building scalable enablement content, running a full and complex deal cycle and demonstrate the ability to drive cross-functional alignment. Strong presentation skills, executive presence and ability to deal with ambiguity is a must.
Oct 04, 2021

Client Success Director

Cheetah Digital
Chicago, IL

The Client Success Director (remote individual contributor role based on the West Coast / Pacific Time) collaborates with Cheetah’s largest, highest-priority clients to plan and orchestrate their adoption of our Customer Engagement Suite technology platform. This role is responsible for the creation and ongoing management of high-impact programs with a relentless focus on each client’s business objectives. Success metrics for this role include: platform adoption, CSAT, net ARR retention, and business impact. 

 

The CSD will own a concentrated portfolio of key clients, acting as the primary point-of-contact and representing the highest level of accountability on the client team. As such, we are seeking individuals with a high degree of business maturity, critical thinking skills, and operational discipline. Critical to this role is the ability to rally multiple stakeholders toward a clear plan of action that is designed to deliver business value.

Oct 04, 2021

Director/Sr Director, Wine Club & Customer Relationship Marketing

Cooper's Hawk Winery & Restaurants
Downers Grove, IL
Cooper’s Hawk Winery & Restaurants is a modern casual Napa-inspired full-service restaurant with a scratch kitchen, full bar, winery-inspired private event space and an artisan retail market. We currently have over 40+ locations in 10 states throughout the U.S. with over 5000 team members, and we will continue to grow those numbers!  Home to the largest wine club in the world with over 450,000 members, Cooper’s Hawk is a lifestyle brand centered around wine and focused on creating memorable moments that enrich lives.

We are looking for a passionate digital leader with a growth mindset to fill the Sr Director/Director, Loyalty & Customer Relationship Marketing role, reporting to our SVP, Marketing, Loyalty & Customer Experience.  In this new role, this person will lead the development and execution of innovative, data-driven strategies and programs to engage with guests and Members at every stage of the customer journey and across channels, with the goal of adding value to the brand, driving material increases in retention, lifetime value, revenues, and Wine Club signups. This is a highly visible role that will have the opportunity to make a significant impact to the business in shaping and building the long-term strategy, processes, and infrastructure for a leading CRM practice, along with leading a best-in-class team.

> Read the full job description here
 
Jul 22, 2021

Senior Marketing Manager, Promotions

Sephora
San Francisco, CA
As a Senior Marketing Manager on the Campaigns & Content team, you will support the development of strategic creative briefs and 360 communications plans, while leading the flawless execution of Sephora’s promotional campaigns. Reporting to the Director, Campaigns & Content (Client-led), you will be a key member of the team responsible for driving customer engagement and promo sales through marketing communications. This is a great opportunity for someone passionate about creative campaign development/execution, and who is interested in a retail-focused career. 
Jul 21, 2021

SVP, Exclusive Brands

Designer Brands
Columbus, OH
The DSW Brand Executive is responsible for developing DSW exclusive brands strategy, promoting brand growth and portfolio expansion, creating and implementing brand plans, and using a variety of data to drive sales, profitability and influence design. The role will focus on achieving brand business objectives in the short / long term and will collaborate with a wide array of business functions, including merchandising, marketing, e-commerce, stores, sourcing, etc.
Jul 21, 2021

Director, Customer Insights

Express
Columbus, OH
The Customer Insights team is tasked to create a meaningful and lasting customer dialogue that both provides the customer unprecedented access to our brand but also ensures the brand is innovating where it matters most to our customer across product, brand and experience. The team is responsible for being the authority on our customer and providing customer insights and data to strengthen enterprise decision making.
Jul 19, 2021

Vice President, Digital Marketing and eCommerce

Edible Arrangements
Atlanta, GA
The Vice President of Digital Marketing and eCommerce will develop a “game changing” digital strategy for Edible Brands. This includes strategic road mapping and executing content plans, overseeing the generation of digital campaigns, monitoring performance analytics, digital traffic and product performance, among other things .This position is responsible for collaborating cross-functionally with the CEO, President, and the executive leadership team on “all things digital” as well as directing and leading all aspects of our ecommerce, and digital marketing functions.
Jun 07, 2021

Director of Analytics

Peapod Digital Labs
Quincy, MA
The Director of Analytics will lead a team of Analytics Analysts responsible for utilizing advanced statistical tools and leading-edge technology for disseminating insights largely gathered from the respective transactions, shopper data, loyalty programs and marketing campaigns of Ahold Delhaize USA’s brands – Stop & Shop, Food Lion, Giant Food, Giant/Martin’s, and Hannaford. 
May 18, 2021

Loyalty Strategy Manager

Peadpod Digital Labs
Salsibury, NC

.The Loyalty Strategy Manager will be the main DiPLA contact for the brands to help build, execute and maintain their personalized marketing strategies by providing thought leadership on strategy as well as liaising on execution and analytical support.

 

May 06, 2021

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