Program Manager - Loyalty & CRM

Cracker Barrel
Lebanon, TN

Responsibility

• Manage the execution of daily email and mobile communications for our Loyalty and CRM program. Write effective and compelling creative briefs, develop segmentation and personalization strategy to drive incremental profit and continuous improvement of KPI’s.
• Become a steward on acquisition and retention campaigns for our multi-channel databases.
• Create email campaigns that align with Cracker Barrel’s overarching multi-channel strategy and partner with internal Creative, Agency partners, Analytics, and Marketing teams to formulate targeted content and cohesive customer engagement.
• Manage email and mobile marketing production schedules to ensure flawless and on time execution. Secure necessary approvals from all applicable stakeholders and QAing all test sends.
• Analyze and interpret results from Loyalty and CRM marketing campaigns, share learnings with key stakeholders to drive continuous improvement in campaigns.
• Develop and help report on rigorous testing strategy for email marketing campaigns, including subject lines, dynamic content, creative layout, targeting, etc.
• Leverage data to make more informed decisions on customer behavior and continually optimize programs – email performance, customer data, email behavioral data, test results, etc.
• Managing and presenting the Loyalty and CRM campaign calendar for all email and mobile communications to support the business initiatives
• Stay aware of email marketing trends to communicate and execute new ideas to improve and optimize day-to-day activities.
• Effectively build relationships with cross-functional teams and be a subject matter expert on the benefits of a data-driven mindset and innovative digital solutions.
• Prepare materials to internally communicate business priorities and strategy for marketing efforts and help enhance the customer view.
• Assisting Loyalty Manager on any Loyalty Program field communications or needs required by the business.

Qualifications

• Bachelor’s degree in Marketing
• 5+ years of experience in digital marketing, preferably restaurant, retail or consumer packaged goods
• Proven success managing CRM/implementing personalization in email
• Ability to think strategically and execute methodically
• Effective time management skills to prioritize, delegate and meet deadlines
• Understanding of performance marketing, conversion, and online customer acquisition
• Excellent communicator, both verbal and written
• Proven track record of driving results in a fast-paced and ambiguous environment
• Experience working in a cross-functional team and managing multiple projects at once
• Experience running and optimizing large scale marketing programs and developing strategies to increase customer lifetime value is preferred
• Strong communication and project management skills with the ability to work with multiple stakeholders, manage stakeholder relationships and prioritize stakeholder requests
• Ability to identify and resolve problems creatively
• Courteous, “can do” personality
• Experience executing CRM strategies within Salesforce platforms a plus
• Skilled in Microsoft Office

Jun 07, 2023

Presentation Designer

The Lacek Group
Minneapolis, MN

What we need:

Are you a designer who, oddly, has grown to love PowerPoint? Or believes you could love PowerPoint? Or perhaps thinks it’s possible to differentiate yourself by specializing in PowerPoint? We are currently seeking a Presentation Designer to join our agency. In this role, you will help us create and/or edit PowerPoint presentations for one of our largest and most prestigious clients, as well as for our internal new business efforts. This is not an easy task. Your presentations must be beautiful, concise, simple and compelling. You will be a storyteller and problem solver, helping our team condense a lot of information into easy-to-understand slides, and create presentations that visualize our clients’ ideas and abstract concepts. At times you’ll be working within a structured template. At other times, you’ll be starting from a blank page. 

 What you’ll do:

  • Collaborate with account leadership and clients to translate their ideas, processes and more into engaging and compelling visual stories
  • Create well-designed and thoughtful presentations to showcase strategic concepts in the financial services category
  • Push creative boundaries by constantly pursuing new concepts and approaches, bringing new ideas and presentation design techniques to the table
  • Apply creative layout solutions to presentation slides
  • Design and/or update templates to facilitate efficient development of recurring and new presentations
  • Participate in client calls and meetings
  • Act as a champion for brand standards and guidelines to create consistency in decks
  • Work effortlessly in a group dynamic, navigating feedback from several sources, while also having the confidence to work independently when needed

What you’ll bring:

  • Bachelor’s degree, plus minimum 3 years of experience in graphic design
  • Agency/Marketing/Digital experience a plus
  • Proficient in PowerPoint and possibly Keynote a plus
  • Experience as a presentation designer a plus
  • Experience in Adobe InDesign, Adobe Photoshop, Adobe Illustrator a plus
  • Experience in the financial services industry a plus
  • Excellent communication skills, with demonstrated ability to tell stories and communicate concepts with easy-to-understand, eye-catching visuals
  • Strong conceptual ability, along with expert design and layout skills · Ability to think, react and execute effectively in a fast-paced environment while maintaining a high energy level
  • Positive attitude, receptive to creative direction and design feedback
  • Demonstrated ability to function independently
  • Excellent time management skills, as well as the ability to effectively establish priorities and manage multiple projects
Jun 05, 2023

Senior Manager, Strategic Services

The Lacek Group
Minneapolis, MN

As a Senior Manager, Strategic Services, you will be contributing to the development of customer marketing strategy on behalf of The Lacek Group’s clients and leading mid-size loyalty and customer engagement projects.  In leveraging your deep understanding of clients and industries, you’ll be responsible for providing strategic input and recommendations for the team. You will also enjoy building robust client relationships.

What you’ll do:

  • Own and manage specific agency client facing documentation like program concept detail documents or benefit/feature planning documents
  • Work directly with clients on defining strategic program direction for smaller marketing projects
  • Assist Strategic Services group in loyalty program development
  • Support account teams with client specific requests and needs
  • Support the Strategic Services group with knowledge and insight gathering for publication
  • Support new business development with strategic insights, concept generation and customer research
  • Help maintain The Lacek Group though leadership in the loyalty space
  • Aid in program analytics and metrics development in order to guide strategy formulation

What you’ll bring:

  • Undergraduate degree in Business, Marketing, Economics, Finance or related field
  • 5+ years of relevant marketing experience, ideally in Direct Marketing, CRM or Loyalty Marketing
  • Able to build deep client and industry knowledge, and identify trends, gaps and opportunities from data and client/industry information
  • Experience with loyalty programs, customer engagement, customer analysis, business metrics, program and promotional tracking & evaluation
  • Significant contributor to loyalty and engagement ideation on behalf of clients’ businesses
  • Able to lead smaller marketing projects and work independently on promotional and tactical planning
  • Demonstrated experience building positive client relationships
  • Solid storytelling and presentation development skills
  • Up to 10% travel

Competencies you’ll demonstrate:

  • Agency Citizenship
  • Building Strategic Work Relationships
  • Building Trust
  • Business Acumen
  • Continuous Learning
  • Engagement Readiness
  • Formal Presentation
  • Gaining Commitment
  • Innovation
  • Strategic Decision Making
  • Technical/Professional Knowledge and Skills
Jun 05, 2023

SENIOR DIRECTOR OF OPERATIONS – HOUSE OF SPORT

Dick's Sporting Goods-House of Sport
Coraopolis, PA

ROLE RESPONSIBILITIES:

  • Responsible for the day-to-day strategy, direction, and operational communication to the House of Sport organization: Works collaboratively with the Executive Directors to ensure daily operations positively impact athlete interactions and the teammate experience. Collaborate with the merchant team and store operations leadership team on matters of regional and local assortment plans and in-stocks, training initiatives, merchandising issues (claims. Etc). Additionally, is responsible for developing the strategies and programs that that drive the Athlete Experience & bring to life a Trusted Advisor experience on the sales floor.

  • Drives Sales and Profitability:  Drives profitable sales and business performance by meeting or exceeding established objectives in sales, store contribution, KPIs, expenses, general profit and loss categories, and program metrics.  Analyzes and evaluates product and performance data to drive key item and department performance.  Identifies store opportunities to work collaboratively with Store Support Center business partners to remove obstacles to drive profitable sales and achieve store plans through entrepreneurial leadership.

  • Drives Vision & Purpose: Talks about future possibilities in a positive way. Creates organization-wide energy and optimism for the future. Coach, mentor and develop the Internal Operations team’s ability to deliver and exceed expectations. Ensure a highly productive, service and sales orientated culture through effective engagement and succession planning. 

  • Builds the Talent Pool:  Recruits, develops, and retains the right people for each position enabling us to drive positive business results in each market.  Ensures managers are properly on boarded, trained and developed for their role, while providing appropriate feedback, recognition, coaching and development, including accountability as needed to help maximize team productivity.  Implements strategic succession plans to develop future Executive Directors, Common Purpose Directors, and Community Experience Directors.

  • Creates the Customer Experience:  Delivers and executes plans that enable store teams to be focused on creating engagement and loyalty in each community, working with the Community Experience Director.  Has a deep understanding of each store's customer base to ascertain specific needs and utilizes information to empower the Executive Director and Store Manager to pursue specific product needs for their market.  Monitors competitive activity to develop and implement an effective business strategy for the district.  Leads by example and fosters a customer focused culture that drives sales.

WHAT WE'RE LOOKING FOR:

  • Bachelor's Degree in Business, Operations, Analytics, or relevant discipline

  • 10-15 years experience in advanced knowledge of the retail sector; multi store experience preferred. Management experience in a retail environment required.

Jun 02, 2023

Sr Product Manager Personalization & Loyalty

Tailored Shared Services
Dublin, Ireland

We currently have an exciting opportunity for a Senior Product Manager, Personalization and Loyalty to join our Marketing team reporting to the Senior Director of Marketing Technology. This role will be instrumental in driving continued success for Tailored Brands’ personalization and loyalty efforts.

This individual should be a problem solver, a self-starter with a passion for challenges, someone who can interpret strategic initiatives into technical requirements, is a strong collaborator and has an intricate understanding of customer journeys.

They will use their technical background and prior experience supporting marketing efforts to fuel customer growth and retention within in the current channels and help scale to future channels. They will also be responsible for monitoring overall program KPIs and trends, which will ultimately be used to inform future initiatives and revenue goals.

What You’ll Do | Key Accountabilities

  • Serve as marketing product owner and SME to deliver on initiatives such as personalization/acquisition/retention and loyalty programs to improve customer experience and business results.
  • Understand the needs of the stakeholders, align project goals to business objectives, evaluate trade-offs and make data driven decisions to support marketing initiatives.
  • Provide MarTech domain expertise and partner with cross functional teams (engineering, marketing, digital, product, analytics) to guide, build and execute on the MarTech roadmap.
  • Identify new technologies and opportunities for optimization of existing tools and processes. Gather requirements, define use cases, make product recommendations, and drive usage and adoption.
  • Monitor the effectiveness of new and ongoing initiatives and create a feedback loop to continuously optimize and improve performance.
  • Maintain and manage a backlog of feature requests and enhancements, prioritize new features vs reducing tech debt and communicate effectively with both technical and non-technical partners.
 

Skills & Experience

  • Bachelor’s degree in Computer science or related experience. MBA is a plus.
  • 8+ years of combined experience with products such as Salesforce Marketing Cloud Personalization, Adobe Experience Cloud, Cheetah Digital, Unica, Oracle Responsys, or related technologies supporting customer journeys and multi-channel communications
  • Experience leading the implementation of marketing automation and related technologies (CRM, CDP, personalization or loyalty platforms).
  • leading the implementation of personalization and loyalty platforms a plus
  • Understand and have experience in planning, segmentation, targeting, execution and analysis of marketing campaigns
  • Comfortable working across various levels of the organization and generating alignment across stakeholders while managing multiple projects with competing priorities
  • Ability to influence and persuade individuals within diverse teams without direct authority
  • Independent thinker with proven ability working on projects within a fluid environment
  • Experience with CDPs such as ActionIQ, Amperity is a plus
  • Strong strategic thinking and analytical skills
  • Understand the concepts of and have experience implementing A/B testing, holdouts and control groups
  • Strong SQL skills and experience with Teradata, Snowflake or Redshift.

Please note that you do not need to qualify for all requirements to be considered. We encourage you to apply if you can meet most of the requirements and are comfortable opening a dialog to be considered.

Jun 02, 2023

CRM Systems Manager

Porsche
Atlanta, GA (Hybrid)

The Porsche CRM System Manager serves as the subject matter expert for the Porsche CRM ecosystem and provide overall CRM technical and business support.  In this role, you will need to comprehend technical architecture and understand complex data flows.  The position will manage new CRM campaign management tools, front-end integration, and lead in the development of all future CRM strategy and implementation as it relates to key business areas throughout the Company.  Work closely with other IT teams that support transactional systems and infrastructure. 

Roles & responsibilities

Primary responsibilities:

  • Create and manage the implementation of the Porsche CRM ecosystem roadmap, serving as the organization's subject matter expert for CRM processes
  • Oversee and ensure implementation and full functionality of the CRM system and support projects and efforts from other teams that intersect with the CRM database.
  • Supports all PCNA departments in the development, implementation and training of programs and processes related to the CRM@Porsche (C@P) system as well as all related CRM processes and activities.
  • Serve as the main point of contact for Field, Dealer, PCNA, and PAG regarding system issues and questions
  • Conceptualize, build, and monitor the flow of departmental and programmatic data through multiple external systems and into/out of the CRM database. Set and manage the product roadmap for CRM@Porsche and related integrations.
  • Lead and perform the creation of custom dashboards/other advanced reporting capabilities.
  • Be the primary point of contact for questions by PCNA departments and Porsche AG headquarters in Germany related to PCNA’s activities and data.
  • Coordinate with Porsche AG on database design, structure and error resolution, and oversees the integration of data sources and testing/deployment of improvements.
  •     Create, approve or modify data entry guidelines as well as train users on such guidelines; Educate internal and external customers on the most efficient and accurate usage of data, and develop, and regularly review, business practices that effect customer data management and usage; coordinate with IT on database design, structure and error resolution, and on the integration of data sources and improvements.
  • Oversee CRM data governance which will include: data standards, data audit, data structures, user access rights, and reporting
  • Protect PCNA’s interests and position as part of the international Porsche CRM community for further program enhancements.
  •     Maintain and ensure security of all Customer & Prospect data and work with the Legal Dept. to ensure compliance with personal data usage legislation.

Decision Making:

  • Prepares documents and information material, which are used for top-level decision-making. Manages the CRM system for use in all departments of PCNA

Supervision:

  • Limited Autonomy:  Position receives guidance on unusual or highly complex issues. Considerable latitude & judgmen
Jun 02, 2023

Director, Hilton Experiences, Merchandising & Optimization

Hilton
McLean, VA
The Global Marketing team brings to life the unique promise of Hilton's portfolio of brands by defining, creating, and delivering exceptional multi-channel marketing campaigns designed to drive business results.

What will I be doing?
The Partnership Development and Experiences team is responsible for exploring, building, and managing the prospect roadmap, and driving development of new enterprise partnerships. The team also has responsibility for developing and driving Hilton’s Experiences business by curating a network of best-in-class partners and service providers to provide our guests with access to activities and services to complement their stays (i.e., local tours, attractions, events, dining, etc.).

The Director, Hilton Experiences, Merchandising & Optimization has responsibility for developing and executing strategic merchandising plans to improve product sales and achieve business goals for Hilton and our providers. You will manage the pipeline and roadmap of potential partners to enhance our Experiences offering, meet guest expectations, and drive Hilton Honors member engagement.
In addition, you will partner with teams across the business to promote the strategy and gather the necessary support and resources. As part of the broader commercial team, you will also support other critically important projects that are connected to the company’s strategic and commercial objectives.
The role requires a proactive leader who can handle complex provider and partner relationships and can lead the execution of that strategy to achieve defined business goals and metrics. You should be experienced in relationship management, project management, possess creative problem-solving skills, and have a passion for execution, innovation, and business development. The Director will be required to work and align cross-functionally, oversee the work of several groups and partners, serve as a subject matter authority on key terms and processes, and work independently to lead multiple initiatives.

More specifically, you will:
  • Help craft the vision for the future of Experiences offering through market opportunity research, cost/risk analysis, and relevant offerings based on audience, brand, and location
  • Build new Experiences provider relationships directly, and identify processes for measuring the impact and success of these experiences,
  • Work with a variety of teams and leaders across the organization and externally with providers and partners as a key partner
  • Recruit and mentor best-in-class talent while building a hard-working, thriving environment to promote a highly engaged and dynamic team culture
  • Build sustainable onboarding processes, pricing strategies, research capabilities to drive consistent performance for our hotels, our providers, and our guests
What are we looking for?
We believe success in this role will demonstrate itself through the following attributes and skills:
  • Strong commercial acumen with experience in partner negotiations
  • Skilled at motivating and encouraging a team and identifying and grow outstanding talent
  • Ability to distill a large creative vision into a clear roadmap with repeatable processes
  • Passion for experiences and adventures combined with a business owner mentality
  • Ability to build positive relationships both internally and externally – influence decision makers in a highly matrixed environment, and establish and grow strong partnerships externally
  • Confident presenting to senior executive and owner audiences
  • Data-driven decision-maker, with an ability to thrive in both strategic and tactical environments
To fulfill this role successfully, you should demonstrate the following minimum qualifications:
  • Ten (10) years of work experience
  • Five (5) years of experience in loyalty, marketing, experiences, partnerships, or merchandising
  • Five (5) years of management experience (direct reports, cross-functional teams, and/or matrixed projects)
  • Flexibility to travel 20%, as required
  • Hybrid role based out of the McLean, VA office (three days in person, two days remote)
It would be useful in this position for you to demonstrate the following capabilities and distinctions:
  • An advanced degree (MBA or similar degree)
  • Global/cross-cultural experience and knowledge of franchise organizations
  • Hospitality, travel, or other similar industry experience
Jun 02, 2023

Chief of Staff (Remote)

Antavo
London, Greater London (Remote)
As a Chief of Staff you will provide the CEO with leverage and help the company deliver on its ambitious plans for growth. The Chief of Staff will report to the CEO, providing support for strategy, execution, leadership and special projects. This is an exciting opportunity for an individual with an entrepreneurial spirit to execute key projects and initiatives across the company.
 

Your main responsibilities

Prioritisation & Execution

  • Help the leadership team define and prioritize key initiatives and oversee their implementation
  • Own OKR process end-to-end (setting/ monitoring/ execution)
  • Define the cadence of leadership and broader company meetings 
  • Ensure that each meeting has the right objectives, agenda and follow-ups
  • Help the CEO define and prioritize key tasks, actions,  initiatives and oversee their implementation.
  • Identify gaps and opportunities for improvement across all operational matters; propose and execute the plan to close those gaps. 
  • Proactively think through company priorities, key objectives, resourcing and hiring needs.
  • Monitor progress and ensure that the company is on track with plans, KPIs and overall execution of its strategy. 

Strategy & Leadership

  • Plan and lead collaborative/ brainstorming events (e.g. offsites, quarterly prioritization exercises)
  • Write cross-functional presentations, such as strategy, investor updates, all hands
  • Coordinate board meetings - agendas, attendees, materials, pre-reading, follow-up
  • Draft and cascade major internal communications

Special Projects

  • Lead early stages of new cross-functional initiatives - partnerships, corporate development, new business lines etc.
  • Lead any ad hoc, high-priority projects for the CEO (e.g. research acquisition targets, evolve sales reporting, scale processes, etc.) 

You should have

  • Bachelor's degree in Business Administration, Management, or a related field 
  • Proven experience in a strategic leadership role, preferably as a Chief of Staff or in a similar capacity within a tech scale-up or fast-paced environment 
  • Native knowledge of English
  • Strong business acumen with a deep understanding of the tech industry, market dynamics, and emerging trends.
  • Exceptional strategic thinking and problem-solving skills, with the ability to analyze complex situations and provide innovative solutions.
  • Excellent communication and interpersonal skills to effectively collaborate and build relationships across all levels of the organization.
  • Proven ability to drive cross-functional projects and lead teams towards achieving strategic objectives.
  • Strong organizational skills with the ability to prioritize and manage multiple projects simultaneously.
  • High level of integrity, confidentiality, and professionalism.
  • Flexibility and adaptability in a rapidly changing and dynamic environment.

Why should I apply?

  • The opportunity to quickly advance in your career
  • Great remuneration package with bonuses and equity for top performers
  • Antavo Care (Private Health Insurance & Mental Health Support)
  • Be part of a remote-first (not hybrid) company. It means we will not require you to come to any kind of office at any time. You can keep living in a remote village as far as there is internet. We meet up time to time, but these are all occasional offsite meetings.
  • You can join the AYCM SportPass.
  • International vibe: we have 100+ colleagues from 10 different nationalities.
  • A dynamic, no corporate-BS environment to learn, grow, and really make an impact.
  • You will have a strong team around you to support you in reaching your goals.
Jun 02, 2023

Partner Manager (Remote)

Antavo
London, London, City of (Remote)

We are looking for someone who has a background in martech, particularly within loyalty, and is able to own and manage channel sales and marketing responsibilities. It is an excellent career opportunity for someone who has worked with Technology and Agency Partnerships before, and would like to step up their game.

You will support and drive marketing opportunities across EMEA with the KPI of generating qualified partner referred opportunities. This will be across Antavo’s strategic partner network of System Integrators, Agencies, Tech Vendors and Loyalty Consultants. This will involve identifying new partner opportunities and working closely with the sales team, to support them in building a strong pipeline of Partner-Sourced-Revenue through collaborative partner marketing activities.

You will support the Partner Program alongside the partner team.

Your Main Responsibilities

  • Be aligned with the Global Partner Strategy and execute this on a local level
  • Focus on strategic initiatives to increase the pipeline and own a target against partner-sourced qualified opportunities
  • Provide insight and analysis on the effectiveness of partner marketing campaigns
  • Track all partner marketing activity to measure success with associated KPIs - being familiar with Hubspot is a must
  • Plan and execute local partner events to include podcasts, IRL, socials, lunch & learns, webinars, newsletters
  • Leverage your understanding of the marketplace to recognise the right partners for the right events
  • Build strong relationships with the contacts within the existing partner network
  • Create engaging value propositions and co-branded marketing collateral with System Integrators, Agencies, other Tech Vendors and Loyalty Consultants
  • Build clear workflows and processes for marketing material associated to the onboarding and ongoing support of new partners
  • Work closely together with other teams like Sales, Product, Marketing and Services
  • Support new initiatives
  • Travel to meet partners in person across EMEA with an initial focus on UK and Northern Europe.

You should have

  • Commercially driven and target focussed
  • Experience to include planning, development and execution of campaigns, as well as building strong pipelines for sales teams
  • Have a strong understanding of best practices within a partner ecosystem - ideally on a multi-national level with a good knowledge of the UK, Benelux and Nordics.
  • Familiarity with working on partner marketing activities such as in person events, webinars, podcasts, newsletter
Jun 02, 2023

Senior Analyst, Customer Platforms Delivery

Hilton Corporate
McLean, VA; Dallas, TX; Memphis, TN; or Remote

From smartphone capabilities like Digital Key to Hilton Connected Room that allow for integrated entertainment, temperature, and lighting controls, Hilton’s Global Technology team is responsible for creating the hospitality experience of the future – for our guests, owners, and Team Members. Through innovative technology development and deployment, this team ensures Hilton has the technology needed to support our continued global growth while remaining at the forefront of hospitality technology innovation.

What will I be doing:

Reporting to the Senior Manager Software Engineering, this role will be responsible for assisting in the delivery of technology projects supporting our Customer Platforms. The Senior Analyst, Customer Platforms Delivery will work closely with internal partners throughout the project lifecycle, collaborating with a cross-functional team of experts through all stages of the delivery process. The ideal candidate will possess strong knowledge of contact center technology and practices and demonstrate the ability to translate the diverse business needs of multiple functions into innovative technology solutions. In this role, you will assist with the planning of technology projects and the creation of project plans that identify tasks, owners, timelines, and dependencies based on project scope.

More specifically, you will:

  • Build technical product roadmaps and align work efforts in support of those goals
  • Ensure project goals, timelines, and constraints are well understood across project teams and partners
  • Multitask and prioritize ongoing team and application needs as multiple projects arise that may request testing efforts or analysis at the same time
  • Review and assess business requirements and technical specifications to build test plans to support the team and business
  • Coordinate activities across the various task owners, functional teams, and workstreams
  • Maintain a detailed understanding of the business and technical objectives that the projects achieve
  • Identify and report on risks and issues, and ensure appropriate mitigation plans are in place
  • Ensure all information related to projects is consistent, accurate, and timely

What are we looking for:

We believe success in this role will demonstrate itself through the following attributes and skills:

  • Effective and flexible communication and presentation skills, both written and verbal
  • Technical savvy and the ability to quickly gain proficiency with new tools and applications
  • Collaborative and customer-centric attitude, capacity to work well with others in teams and projects
  • Understanding of software development lifecycles and implementation methodologies
  • Strong knowledge and understanding of business goals, with the ability to establish and maintain a high level of customer trust and confidence
  • Good understanding of current and new technologies and how other enterprises are employing them to drive digital business
  • Demonstrated ability to develop and implement a project resource plan
  • Self-starter who can work independently as well as collaborate as needed
  • Strong analytical and technical capability with the capacity to quickly adapt to different technology platforms
  • Strong knowledge of Scrum techniques and artifacts

To fulfill this role optimally, you should demonstrate the following minimum qualifications:

  • Three (3) years of professional experience within Technology or related field
  • One (1) year of experience working within the Agile Methodology framework using tools such as Jira and Confluence
  • Travel up to 10%, as needed

It would be advantageous in this position for you to demonstrate the following capabilities and distinctions:

  • Bachelor’s Degree, or Associate’s Degree plus 6+ years of Technology related experience, or High School Degree/GED plus 12+ years of Technology related experience
  • Five (5)+ years of professional experience within Technology or a related field
  • Three (3)+ years of professional experience implementing or supporting technology
  • Two (2)+ years of project management experience
  • Hands-on experience with administration of the Salesforce platform
  • Experience with a CRM or contact center platform
  • Experience with relational databases such as MSSQL and Postgres and database query languages such as SQL
May 26, 2023

User Experience Research Manager

ICF
Remote, US

ICF is a mission-driven company filled with people who care deeply about improving the lives of others and making the world a better place. Our core values include embracing difference; we seek candidates who are passionate about building a culture that encourages, embraces, and hires dimensions of difference.  At ICF Next, we are fearless in finding new ways to solve problems, relentless in making sure it pays off for our clients and committed to making a positive change in the world.  Join our community of passionatecreatives, communicators, strategists, and technologists to challenge the status quo.  We seek a UX Research Manager to be a key part of a growing team of UX specialists. You will collaborate with other members of an Agile product team to understand users and their needs so you can deliver the best solutions for the most important problems. You will work to put your users first, whether they are consumers learning about financial literacy, financial advisors working with underserved groups, or analysts using mortgage data to research housing trends. You will apply a human-centered design approach based on research to ensure that solutions meet the needs of users and our client. 

 

Responsibilities 

  • Develop research questions, form hypotheses, and select appropriate methods that effectively uncover crucial insights that drive product and user experience decisions. 

  • Guide agile teams to user-centered solutions by driving empathy and validating concepts with user interviews, surveys, developing personas, and other research. 

  • Contribute to discovering and developing UX solutions by participating in and leading ideation sessions, rapid testing, and concept validation. 

  • Ensure teams solve problems effectively by leading usability testing, user feedback sessions, and related research. 

  • Work with product leadership to research, understand, and communicate user outcomes effectively.

  • Contribute to client and stakeholder management by communicating compelling insights grounded in data, advocating for users, and clarifying the rationale of the research process. 

Basic Qualifications 

  • 9+ years of experience of applied UX, CX, digital strategy, with a research focus. 

  • Bachelor’s degree in journalism, communications, library science, or a related field.  

  • Experience using Human Centered Design and UXD processes to develop a research plan that guides the application design. 

  • Research skills across one or more methods including qualitative, quantitative, and design-based methods. 

  • Experience facilitating user interviews, as well as creating research plans, moderator guides, personas, and recommendations reports. 

  • Experience with usability testing using design prototypes or existing digital systems, as well as with information architecture testing methods such as card sorting or tree testing. 

  • Understanding of usability and accessibility including heuristic and expert methods.  

  • Demonstrated resiliency and experience in client-facing roles requiring tactful communications within fast-moving environments. 

  • Experience managing other UX researchers and collaborating with teams using an Agile UX process across many workstreams to iterate user experience and improve user outcomes. 

  • Knowledge of and demonstrated proficiency with relevant UX participant recruiting services, tools and methods, as well as tools used for UX knowledge management and testing such as Dovetail, AirTable, Optimal Workshop, and/or others. 

  • Strong background in research ethics and best practices for human subjects to protect participants and control bias, including informed consent, personally identifiable information, NDAs, and related concepts. 

  • Special consideration will be given to any candidates with federal government experience as a contractor or employee. 

  • Able to provide a portfolio or examples demonstrating your research/design process and deliverables. 

  • Must live in the United States. 

 

Preferred Qualifications 

  • Demonstrated experience working on Agile development projects. 

  • Experience in the financial industry or federal government. 

 

Professional Qualifications 

  • Strong critical thinking and analytical skills. 

  • Ability to work successfully with a cross-functional, diverse, and distributed remote development team. 

  • Strong technical communication skills; both written and verbal. 

  • Strong problem solving and structuring skills. 

  • Demonstrated time management skills. 

  • Excellent written and oral communication skills. 

  • Attention to detail to produce client-ready reports and presentations. 

  • Strong organizational skills with attention to detail. ​

A suitability process may be required for positions supporting federal customers, and employment will be contingent upon the favorable outcome of the suitability/badge process. Depending on your role and project assignment, you may receive a request to submit a federal SF85P Questionnaire for Public Trust Positions and a fingerprint card for processing via the electronic questionnaires for investigation processing (e-QIP) system either immediately upon employment or later as project assignments change. The employee must complete the e-QIP application and return per the instructions within 4 days of receipt. 

Job Location: This is a remote position open to all U.S. citizens. 

May 26, 2023

Specialist, Email Marketing

Caleres
San Rafael, CA

We are Caleres, a global footwear company with brands that fit people’s lives. We are ferocious about fit and living our mission of inspiring people to feel great…feet first! We seek people who share our values and our ferocity for fit. People passionate about their work. People who hold themselves and others accountable. People who think a multibillion-dollar company should be as creative as a start-up. People driven by an insatiable curiosity. People who care about being the best, among the best.  

People who believe remarkable things are possible and will not stop striving for them.  

We are seeking someone to join our team at Vionic in San Rafael, CA as a Specialist, Email Marketing.  In this role, you will assure achievement of email and SMS marketing program goals, including revenue, conversion, average order value, customer lifetime value and list growth. 

Responsibilities

As a Specialist, Email Marketing, you will: 

  • Manage email and SMS execution from conception to deployment.
  • Ensure on-time set-up, deployment, and maintenance for all Vionic email and SMS campaigns including, but not limited to:promotional campaigns, triggered campaigns, transactional campaigns, loyalty campaigns.
  • Collaborate with digital merchandising and brand teams to plan email and SMS marketing calendar and to write creative briefs.
  • Ensure email and SMS creative and copy reflects brand strategies.
  • Identify testing opportunities, schedule, and execute A/B tests.
  • Regularly update email and SMS campaign reports, ecom tracker, customer projections and other reports.
  • Contribute to loyalty program developments and identify growth opportunities.
  • Coordinate email acquisition giveaway campaigns and reporting as needed.
  • Stay current with industry best practices, emerging technologies, and consumer insights to apply that knowledge to our email program.
  • Partner with analytics team to analyze program performance and adapt future campaigns to reflect learnings and insights.

Benefits you’ll enjoy:  

  • 30% shoe discount
  • Career development and growth opportunities
  • Full health benefits that start day one (medical, vision, and dental)
Qualifications

We seek people with these qualifications: 

  • Bachelor’s Degree in related field or equivalent experience
  • 2+ years of experience in consumer-focused email marketing
  • Familiarity with SMS marketing
  • Experience with email service providers
  • Experience with analytics tools and data segmentation
  • Understanding of Adobe Photoshop
  • Experience in digital marketing preferred
May 19, 2023

AVP, Digital Merchandising (ECommerce) - L'Oreal Consumer Products Division

L’Oréal
New York, NY

What You Will Do: 

The AVP of Digital Merchandising plays a pivotal role within eCommerce content development & syndication across our key retailers.  This role will own the Digital Shelf Strategy & Content Ecosystem Framework by directly managing a team (6) focused on the routing, execution, & measurement of digital shelf initiatives for the L’Oreal Consumer Products Division.   

Digital Shelf/Sales Technology:

  • Serve as strategic thought leader & closely collaborate with business teams to define our strategic technology roadmap which drives efficiency of people, process, & technology.
  • Serve as the CPD lead in CDMO LUSA driven technology driven projects.  Includes but not limited to digital asset management projects & retailer product content monitoring. (ie: Opera, LeShelf, etc.)
  • Owns development & distribution of best practice playbooks influencing ecommerce content creation, representing our national framework and retailer specific content experiences.

Content Management:

  • Define & Oversee the internal process & content pipeline for CPD.  Work closely with partners across the brands (Digital Accelerators, CTL’s) to ensure development/syndication of e-commerce content within current planning cycle/timeline as well as meeting key retailer requirements. 
  • Partner with e-commerce sales teams to ensure flawless execution of content for seasonal launches & key customer specific activations which support overall online strategy.
  • Partner with e-commerce sales teams to deliver best in class PDP’s across top 5 retailers.
  • Be the content SME as it relates to retail readiness internally (with our Brands & Content Factory) & externally (with our retailers) to ensure we offer the best possible experience for our consumers.

Content Measurement / Customer Experience:

  • Create, Maintain, & Distribute content health scorecards to drive actionable insights to ultimately increase traffic, conversion, & sales.  In addition, collaborate with sales & marketing teams on content A/B tests to ultimately influence content strategy & drive conversion.
  • Evaluate & Share competitive analysis as it relates to content health across platforms.  Share BIC learnings through fact based data driven analysis through 3rd party syndication tools (ie: Syndigo, Vizit, Revuze  etc..)
  • Lead CPD “Always On” content strategy (Hero Sku focus) and execution across all digital tools to meet content integrity parameters of the top 5 retailers while cascading to non-supported accounts.

Community Management:

  • Lead & participate in local, zone, & global content taskforces across CPD Brands.
  • Foster a collaborative culture across multiple L’Oreal divisions to guide forward thinking content/digital shelf strategies.

What We Are Looking For:

Required Qualifications:

  • Minimum 10-15 years’ experience in Digital Shelf Management, Customer Experience, Content Syndication & Ecommerce analytics (search, content, navigation)
  • Ideally, experience with tools such as Profitero, Syndigo, EDGE, Revuze, Sku Ninja, Salsify, VIZIT
  • Proven experience of building, socializing and landing retailer strategies and projects
  • Proven ability in managing complexity while driving strategies across multiple categories
  • Proven leadership and people management abilities necessary to manage a large team
  • Exceptional communication skills and experience in leading Retailer, customer facing meetings
May 19, 2023

Director of Loyalty - Marketing

Enterprise Holdings
St. Louis, MO

Responsibilities

  • Lead global loyalty vision, membership, partnership, roadmap and plan, including data gathering and analysis, customer database understanding, segmentation, and implementation, enabling technology platforms.
  • Drives loyalty program expansion strategy, building business case models to support.
  • Partner globally and with cross-functional partners to integrate the loyalty and customer journey with customer experience, brand experience and digital user experience.
  • Drive the holistic loyalty and customer data strategy, analytics, and test approach.
  • Oversee the development, implementation, and advocation of global loyalty customer segmentation and acquisition strategy, as well as measurement KPI approach.
  • In partnership, build a loyalty tech stack roadmap, to automation and continuous intelligence.
  • Lead and partner with agencies and vendors on loyalty strategy and experience.
  • Keep current with emerging loyalty technologies and trends.
  • Other responsibilities as assigned.

Equal Opportunity Employer/Disability/Veterans

Qualifications

Minimum:

  • Bachelor’s Degree (Business, Advertising, or Communications preferred)
  • Must be authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the future
  • Ten (10+) or more years of Global marketing CRM/loyalty experience
  • Five (5+) or more years of leading a large or Global team

Competency Based: 

  • Forward-Thinking
  • Leading and Inspiring People
  • Building Relationships
  • Planning and Organizing
  • Decision Making
  • Persuading and Influencing
  • Resilience
May 19, 2023

Senior Manager, Marketing-Personalization

7-Eleven
Irving, TX
Responsibilities

We are seeking a Senior Manager of Personalization. You and your team will help us understand our 7Rewards and Speedy Rewards customers. You will use this understanding to drive personalization, working with internal and external stakeholders to deliver the right message, to the right customer, in the right channel.  

You thrive working in a fast paced retail environment and thrive driving large-scale changes across your organization and influencing stakeholders. You are equally comfortable working with marketing, finance, IT, data and loyalty teams. This is a great opportunity for someone who can think strategically but also dive deep into data to identify untapped opportunities.

  • Establish an overall personalization strategy for the entire business
  • Partner with IT, Digital, CRM and Social teams Develop and implement a roadmap to 1:1 personalization across channels
  • Implement a continuous test and learn methodology on the route to 1:1 personalization
  • Partner with Finance team to systematically measure return of personalization investments
  • Create executive level summaries, progress updates and impact reports providing actionable insights on personalization


Qualifications

  • MBA Preferred
  • Experience in retail, QSR, CPG and Franchise and/or DSD organization preferred.
  • Proficiency and demonstrated results with personalization analytics, mar-tech platforms and CRM/Loyalty Programs
  • Able to create structure and process where it currently does not exist. Strong entrepreneurial acumen. Able to
  • quickly assess an opportunity with incomplete data, frame a strategy, business case, and action plan; then drive
  • a team to execute in market.
  • Ability to lead cross-functional teams and deliver results
  • Ability to balance multiple priorities and meet project deadlines
  • Excellent oral and written communication skills; ability to lead presentations with executives
  • Ability to lead and influence others
  • Ability to solve problems both independently and as part of a team through a structured approach
  • Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor
  • Self-starter personality who can operate with minimal supervision
May 19, 2023

Senior Account Manager (Remote)

ICF
Remote, US

We are currently hiring a Senior Account Manager to work remotely within the continental US (central time zone preferred).

As a Senior Account Manager, you will be a key liaison between the client and specific agency teams from inception of projects through final execution. You will effectively manage client relationships, acting as a primary point of contact for key clients related to their technology and operational needs.

You will:

  • Actively communicate with clients to understand and define current needs and priorities.

  • Run client status meetings and manage client requests, issue triage & resolution, and develop a prioritized backlog.

  • Build strong relationships with our clients to assure that the solution is understood and communicate relevant project information (e.g., status, risk, issues, deliverables).

  • Work collaboratively across disciplines to effectively scope and scale our delivery framework.

  • Manage Service Level Agreements.

The Senior Account Manager will become a trusted advisor for both your team, and the clients, for production operations related matters.

You will:

  • Work in a matrixed environment and across disciplinary teams, to develop, iterate, and refine technical solutions.

  • Maintain a positive, results-oriented work environment by building partnerships with internal and external partners.

  • Communicate issues and provide root cause analysis results in a clear, concise, and actionable manner.

  • Be conversant in both the business and technical impacts of production operations to confidently answer questions and inquiries.

The Senior Account Manager will play a critical role in partnering with both senior leader and the internal account teams to drive technical and operational initiatives for large consumer clients.

You will:

  • Establish and maintain schedules, roadmaps, and release plans in accordance with customer and stakeholder needs.

  • Manage budgets, prepare cost estimates, and track resources using financial management tools.

  • Create JIRA Tickets with enough information for the development team to resolve production issues in a timely manner.

  • Perform continuous risk assessment and mitigation; work with management to identify and remove resource, feasibility, and technical barriers that can impede development.

The Senior Account Manager will provide testing support for production releases.

You will:

  • Manage the input of testing defects during client user acceptance testing and post deployment production defects.

  • Assist the testing team with basic troubleshooting and defect assessment.

What You Will Bring With You:

  • 5+ years of technical account management experience within a Marketing Agency, Corporate function, or Management Consulting setting.

  • Exposure to client facing responsibilities, including actively leading remote and/or in-person client meetings, and responsibility for communicating project updates, i.e., status, risk, issues, deliverables.

  • Experience managing testing support for production releases.

  • Bachelor’s degree or equivalent work experience in a relevant field.

What We’d Like You To Bring With You:

  • Project Management principles, frameworks, and tools.

  • Experience with promotional or loyalty programs.

  • Familiar with a production ticketing system, e.g., JIRA.

Professional Skills:

  • Strong operations and technological acumen.

  • Strong communication skills, both verbal and written.

  • Strong interpersonal skills, including the ability to work with people at all levels as well as within cross-functional teams.

  • Demonstrated experience coordinating activities of the project team and ensure that project tasks are completed by scheduling and facilitating project-related team meetings (i.e., kick-offs, status, internal/client reviews, etc.), communicating action steps to team, and delivering weekly status reports to project team, the client and management.

  • Demonstrated experience meeting deadlines and ensuring the team has what they need to meet theirs.

  • Demonstrated experience managing a project to schedule and ensuring the client and team understand what is expected of them. 

  • The ability to identify and resolve or mitigate areas needing clarification, project dependencies, risks, and issues. 

  • The ability to be a proactive self-starter, working independently to move projects and tasks forward to completion.

  • The ability to work in a collaborative team environment and co-lead projects with other project managers.

  • Proficient with Microsoft Word, Excel, and PowerPoint.

May 17, 2023

Senior Manager, Guest Voice Loyalty & Growth Programs

Marriott International HQ
Bethesda, MD

The Senior Manager, Guest Voice Loyalty & Growth Programs supports the strategy and ongoing management of customer feedback mechanisms designed to measure and generate customer experience insights for the business. The Senior Manager is responsible for ensuring that the content, sampling strategy, and reporting for loyalty relationship surveys and non-hotel experience surveys meet business needs. This involves not only providing thought leadership on these critical voice-of-customer products, but also being able to collaborate with, coordinate, and influence the opinions of corporate and market leaders who leverage the programs for key data points and perspective on Marriott’s customer experience.

The Senior Manager reports to the Senior Director who has responsibility across multiple ongoing VOC research programs, including hotels, digital web and mobile app, loyalty, and non-hotel experiences. In addition, the Senior Manager partners closely with the Loyalty team and non-hotel business teams to manage and enhance the survey reporting platforms, which are accessed by associates for self-serve reporting. The Senior Manager manages multiple priorities and stakeholders to deliver information and knowledge for action.

Education and Experience Required

Education and Experience Preferred

  • 4-year degree from an accredited university in a discipline with a rigorous emphasis on consumer research methods and statistics (e.g., psychometrics, consumer marketing research, operations research, economics, statistics, social psychology, consumer psychology).
  • Master’s or other advanced degree in a research-related discipline.
  • Hands-on experience with CX software platforms (Medallia, Qualtrics, etc.).
  • Knowledge of statistics/sampling theory; experience with multivariate techniques.
  • Experience reporting on trends and using data visualization tools (Tableau, Power BI, etc.).
May 05, 2023

Vice President, Retention and Martech

Overstock
Hybrid (UT)

At Overstock.com, we believe that everyone should “Be You!”. Overstock is a community that upholds a culture of understanding, acceptance, and respect. We believe a person’s individuality is at the core of diversity, and those traits, beliefs, and characteristics should be valued and embraced. Living by this ethos is essential to the success of our business. Our goal is to foster a more diverse environment where every employee visibly demonstrates inclusive behaviors and respect for individuals.

Job Responsibilities

  • Team Leadership: Build out the email, push marketing team, and support the development of team members. Develop and implement strategic plans to meet company OKRs and drive growth strategies. 
  • Operations & strategy: Develop email and push strategies and roadmaps and collaborate with cross-functional teams, especially life cycle and loyalty teams to increase email opt-in, enhance push and email creative, content personalization, trigger cadence and lifetime value per email. 
  • Technology leadership: Onboard and engage flexible customer-related platforms that address ever-changing industry requirements around privacy and performance. Partner with leaders across the organization (including product, Engineering, and leading Martech vendors) to develop new capabilities via innovative and meaningful technology to personalize the user experience.  
  • Data and Analytics: Lead the retention analytics team and ensure a data driven culture with a high adoption of experiments. Own reporting and Analytics for Retention. 
  • Make results happen: Measure performance by results and impact, not actions or good intentions. Put maximum resources behind initiatives that will move the needle. 
  • Communicate effectively: Able to communicate with internal and external stakeholders in ways that convey both clarity of thought and rigor, while being concise - be that via prose or visual aids. Executive presence internally and externally. 

Job Qualifications

  • 10+ years of leadership experience in retail, eCommerce or CPG industry required. 
  • 10+ years in working closely in or with Marketing teams in designing, developing, and executing high-class Customer retention strategies.  
  • Has exceptional knowledge of client-driven creative design concepts and life cycle marketing techniques. 
  • Has proven experience leveraging, meaningfully evolving, and managing MarTech (CRM, CEM, and Analytics) in a rapidly changing B2C environment to engage with customers effectively. 
  • Can operate both strategically as well as operationally and tactically as needed. 
  • A terrific leader who can articulate a coherent and compelling vision AND a highly effective manager who gets things done quickly, thoughtfully, and with great diligence. 
  • Ability to leverage large data sets to provide insights that drive customer-centric actions across lifecycle journeys, segmentation strategy, and audience targeting.  
  • Advanced understanding of foundational analytical and statistical concepts and methods  
  • Understands Financials models and metrics to deliver on top line and bottom-line goals.
  • Excellent communication and storytelling skills, both written and verbal.
  • Experience hiring and leading diverse teams including retention operations, analytics, and technology.
  • Thrives in a collaborative, team-based environment. 

Education

  • Bachelor’s and/or Master’s Degree in Marketing, Management, Ecommerce, and/or a technical field strongly preferred. 
Apr 28, 2023

Director, Loyalty Program Acceleration & Development

L’Oréal
New York, NY

What You Will Do: 

The Loyalty Program Acceleration & Development Director is responsible for leading marketing strategy and driving marketing execution for our loyalty programs across the complete L’Oréal LUSA brand portfolio. This role will partner closely with external vendors, CRM, Marketing, E-commerce and Store Operations to ensure delivery of relevant communications to drive member acquisition and retention.

•      Accountable for creating and communicating the Loyalty program vision, strategy and execution across the entire organization.

•      Serve as the expert on Loyalty best practices and competitor programs to gain understanding of trending behaviors and the marketplace.

•      Establish and meet Loyalty revenue and new member acquisition goals.

•      Lead key teams in eCommerce and Brick and Mortar to deliver the Loyalty experience across all channels and platforms.

•      Develop and execute strategies that strengthen lifetime value, enhance the customer journey and provide significant opportunities for marketing and engagement.

•      Apply learnings from consumer level data to develop segmented audience-based campaigns and activations.

•      Manage the relationship with key vendors supporting the Loyalty program.

•      Ensure the Loyalty program supports and enhances the brand’s positioning in the marketplace.

•      Demonstrate expertise in the data, systems and tools that support the Loyalty program and those that deliver the customer experience at eCommerce and Brick and Mortar.

•      Actively build networks and become in-house expert on the account database to influence, convince, and introduce new ways of executing CRM.

What We Are Looking For: 

  • Bachelor’s degree
  • 8 – 10 years in a direct-to-consumer CRM Loyalty role
  • Experience with corporate reporting systems, CRM platforms, databases and data systems required.
  • Experience working with a web analytics program required.
  • Proficiency with technical tools and systems, especially customer databases and analysis and reporting tools and packages.
  • Expertise with how customer data is stored and moved across data systems and platforms.
  • Deep understanding of consumer behavior in order to build out key consumer segments and deliver the most relevant offers and communications to our user base.
  • Demonstrated experience with digital and direct marketing programs such as email, search, social and affiliate.
  • Strong people leadership skills, including the ability to influence, coach, develop and to get work done through others.
  • Ability to work across the organization and influence executives, cross divisional teams, partners, peers and leadership from across the company.
  • Highly effective presentation skills and experience in front of large audiences. This position presents to executive management and brand teams.
  • A knowledge of and passion for commerce/shopping trends and delivering the user experience to our consumers. This position will serve as the voice of the consumer across various groups.
  • Ability to manage multiple competing priorities, duties and/or projects.
Apr 28, 2023

Vice President, Loyalty

Simon
Indianapolis, IN

PRIMARY PURPOSE:

The Vice President of Loyalty Programs is responsible for the strategic oversight, marketing and enhancement of Simon’s loyalty programs. This position reports directly to the Chief Marketing Officer.

PRINCIPAL RESPONSIBILITIES:

The successful candidate’s responsibilities will include, but not be limited to:

  • Oversee the development, execution, growth and marketing of Simon’s loyalty programs.
  • Guide and collaborate with creative departments, including brand management and creative services, to develop all marketing materials for loyalty programs.
  • Develop and executive strategic initiatives to engage and increase our member base.
  • Build mutually beneficial long-term relationships with consumers.
  • Plan, develop and execute events and promotions to drive new enrollments into our loyalty programs across all centers.
  • Partner with third parties to enhance the member value proposition.
  • Develop analytic capabilities to create measurable insights and data to track the success of the programs.
  • Partner with internal departments to create training materials that empower field staff to drive enrollments at a local level.
  • Manage budget and P&L for all loyalty programs.
  • Maintain brand standards and ensure compliance across all marketing and communications channels.
  • Identify competitors and evaluate their strategies and positioning and devise counterstrategies.

MINIMUM QUALIFICATIONS:

  • Blend of strategic, business, communication, creative, marketing, technical and project management skills
  • Bachelor’s degree in Marketing, Communications, or related field
  • 5+ years’ experience in loyalty programs, with demonstrated success in member acquisition and engagement
  • Retail experience a plus
  • Demonstrated excellence in writing, proofreading and editing
  • Outstanding communication, presentation, leadership skills and executive presence with ability to manage expectations at all levels of the organization
  • Critical thinker and problem-solving skills
  • Results-oriented, ability to manage high volume workload under strict deadlines
  • Sense of ownership and pride in your performance and its impact on company’s success
Apr 28, 2023

Senior Product Manager - Digital Enterprise Platforms

Rite Aid
Remote, US

Sr Product Managers at Rite Aid will define the product roadmap for their area of ownership in partnership with their stakeholders. This role will collaborate with the relevant UX and Engineering teams to ensure that the user experience is thorough, thoughtful, and impactful for the customer.
The Sr Product Manager will build the capabilities to reinforce the benefits of the program offered by Rite Aid and partner experiences to drive customer lifetime value. This role is centered on the customer experience and will work backwards to drive the organization's goals.

  • Drive a prioritized product roadmap that enables personalization and segmentation, and responds to customers’ needs while also delighting them with a differentiated experience.
  • Run competitive benchmarking, user research, usability studies, and data-driven experiments to inform the direction, optimization, and prioritization of features; generate business impact at scale through rapid iteration and hypothesis-driven experimentation.
  • Work closely with internal and external teams, specifically Rite Aid’s Marketing, Analytics, Pharmacy, Ecommerce, and Engineering teams for roadmap prioritization to determine best solutions to bring products to market and analyze performance.
  • Maintain current knowledge of competitor platforms, technology, and relevant drivers for the Rite Aid business and report progress to leadership.
  • Bachelor’s Degree in Arts/Sciences (BA/BS) required.

“The typical starting pay range for this position is between [$119.8k-$184k], although wages can vary based on experience and geography.”

  • 10 years of experience in product management experience delivering innovative and consumer-facing products that people love required.
  • Experience in ecommerce, pharmacy, or other healthcare related fields preferred.
  • Strong understanding of and experience with technology focused organizations and what it takes to build technical products in an agile + scrum environment.
Apr 21, 2023

Director, GPO Strategic Relationships

McKesson
USA, TX, Remote

Position Description

The Director of Strategic GPO Relationships will be responsible for growing and optimizing the membership of PACT, our health system focused GPO. The successful candidate will collaborate with the sales and operations teams of McKesson Health Systems and McKesson Plasma and Biologics to target appropriate GPO candidates. develop sales pitches, optimize contract performance, and work closely with the GPO Services team to ensure optimal customer experience.


Key responsibilities of this individual will include:

  • Collaborating with GPO Operations to ensure appropriate rostering, reporting and payment of GPO members
  • Working with Contracting/Legal to make sure new member agreements are executed
  • Partnering with Manufacturer Business Development Directors to ensure that customers’ product needs are represented
  • Conducting member meetings to ensure pull through and optimization of GPO contracts
  • Regular interface/account management with key customers to provide relevant industry data, account data and contract optimization data to ensure pull through and foster loyalty and satisfaction
  • Be the voice of the customer for key GPO strategic initiatives
  • Collaborate with GPO services, MPB and Health Systems associates and customers on the development and execution of new programs for the GPOs
  • Serve as the point person for assigned accounts for GPO related business
  • Articulate the value of GPO participation including its products and services, to clients and prospects
  • Conduct QBRs for key customers

Success will be measured by

  • Growth of GPO membership
  • Increase in GPO administrative fees
  • Satisfaction of internal and external candidates

Minimum Requirements

Typically requires 7+ years relevant experience.

Critical Skills

  • At least 7 years of direct experience with health systems or specialty product GPOs – customer facing experience and knowledge of the specialty drug market required
  • Experience in healthcare including pharmaceutical distribution services, technology, and/or group purchasing organizations required
  • Demonstrated experience in understanding distribution economics and GPO contracting
  • Demonstrated success in implementing a strategy and working through change

Additional Knowledge/Skills

  • Project management, operations, analytics, negotiations, and presentation development

Education

Undergraduate degree preferred.

Travel

Ability to travel up to 50% of the time

Apr 21, 2023

Director of Business Travel Sales

Accor
Chicago, IL

As a Director of Business Travel, you will actively connect and establish relationships with luxury leisure agencies in defined geographic region as well as utilize network to grow partnership with Travel Managers and all travel segment contacts. As a senior member of the team, you will also work closely with Sales and Marketing team to cross sell within all markets to achieve and exceed budgeted revenue goals.

Our luxurious downtown hotel is a real architectural star in the place where skyscrapers were invented.  Guests are invited to discover the finest of everything in the Windy City at our downtown Chicago hotel.  Our unique hotel designed by French architect Jean-Paul Viguier is a 32-floor prism of glass featuring stunning views of Lake Michigan and Chicago skyline.


What’s in it for you:

  • Opportunity to learn and develop your career with one of the best global hospitality companies
  • Representing Sofitel, a world renowned lifestyle luxury brand in the #1 best big city in America
  • Joining a motivating and inspiring team of ambassadors, focused on personalized service and unique experiences
  • Rewarding & satisfying career with a Lucrative Incentive Plan

What you will be doing:

  • Responsible for growing business in the Corporate and Local negotiated segments, Consortia/Leisure, and Wholesale/FIT segments.
  • Maintain entrepreneurial mindset  and be able to take initiative to capture business and maximize profits for the hotel
  • Anticipate and identify business opportunities and challenge status quo
  • Develop strategic relationships with key accounts/agencies with the purpose of penetrating and growing market share and driving revenue to the hotel
  • Drive customer loyalty by delivering service excellence through each customer experience – collaborating with operational departments to ensure your clients experience exceeds expectations
  • Presenting business plan and results to corporate and ownership

Your experience and skills include:

  • A minimum of 5 years in luxury hotel environment in similar capacity, ideally in Chicago market.  
  • Proven ability with anticipating needs and working with C-Suite level clientele highly desirable.
  • Ability to assist with identifying and implementing initiatives and promotions to attract new business.
  • Strong and outgoing personality and good negotiation skills
  • Excellent communication skills, interpersonal relationship, and time management skills

Your team and working environment:

  • Being a member of a motivating and inspired team of leaders
  • Sofitel offers a unique opportunity to blend French hospitality with the culture of downtown Chicago
  • An environment allowing you to use your knowledge and experience to contribute to the success of our operation
Apr 21, 2023

Director, Global Marketing Content Operations and Account Management

Hilton Corporate
McLean, VA

The Global Marketing team brings to life the unique promise of Hilton's portfolio of brands by defining, creating, and delivering exceptional multi-channel marketing campaigns designed to drive business results.

What will I be doing?

Our team recently launched an exciting new marketing strategy and platform. The Director of Marketing Content Operations and Account Management will have an opportunity to play a meaningful role in bringing to life our ambitious long-term marketing strategy. This role will help enable new ways of working and be a leader in building a more agile, nimble creative operation to support the creation of inspiring, distinctive, personalized marketing content for our Enterprise and 19 trading brands.

The Director of Marketing Content Operations and Account Management will help lead and influence the development of a global content operating strategy and model that aligns content, media, partnerships, influencers, and channels to support the growth of our brands, ignite our cultural relevance, and drive positive returns on our investment.

This role will be responsible for leading our operations, account management, and production teams with a focus on collaboration, disciplined project management, and process consistency.

You will lead a team of global operations, account managers, and producers to streamline the delivery of campaign content deliverables. You will be responsible for leading the people, practices, and processes that allow our teams to scale operations successfully, driving operational innovation, consistency, and cost management.

You will lead the team to help achieve Hilton’s marketing and loyalty goals through a comprehensive understanding of company objectives and performance metrics. You will build and grow strong senior-level relationships with cross-functional partners and represent the Marketing Content, Media, and Partnership team’s perspective, goals, and business model. You will partner closely with the other team leads who oversee brand strategy, creative concepting, and design.

More specifically, you will:

  • Lead our account, operations, and production teams to deliver effectively and efficiently in support of our global Marketing and Loyalty goals
  • Identify and grow top talent for account management, operations, and production teams with the ability to match resources with organizational needs
  • Build cross-functional relationships in order to understand strategic objectives, develop scope and alignment on the level of effort required, and effective cost management
  • Lead the account and production teams to effectively manage creative execution across multiple lines of business, establishing consistent workflow processes, scoping, project tracking, reporting metrics
  • Mentor and develop the team to function as strategic creative advisors, and strong project managers to deliver effectively and build strong partner relationships
  • Play an active role in team member recruitment, retention, and professional development plans
  • Develop and maintain external agency and freelance roster, partnering across Marketing and Loyalty to develop RFPs, solicit competitive bids, and ensure adherence and accountability to our procurement process.
  • Develop and leverage existing workflow processes, tools, and technology to enable capacity and time tracking, file sharing, and effective delivery
  • Partner with our Hilton Finance team for department budget oversight, tracking monthly and quarterly spending, providing input into quarterly budget forecast reports
  • Stay updated on Hilton business and the competitive landscape, including industry, target audience, and marketplace changes

What are we looking for?

The success in this role will demonstrate itself through the following attributes and skills:

  • Ability to encourage and mentor teams and set clear team priorities
  • Experience working in a large, global, and matrixed environment
  • Experience working within a corporate structure and a solid understanding of company performance metrics
  • Expert knowledge of creative account management and project management principles
  • Ability to develop processes to develop and sustain agency partnerships, resourcing strategy, performance measurement, and team retention
  • Able to navigate and set strategy within an undefined, often ambiguous environment
  • Can communicate strategically, directly, and diplomatically in a high-paced environment; ability to build strong relationships and gain trust quickly
  • Proven track record of budgeting, forecasting, and planning
  • Excellent interpersonal and coaching skills
  • An exceptional work ethic and the willingness to go above and beyond to get the job done while maintaining a supporting, empowering, and positive demeanor, coupled with an appreciation of business realities and achieving deadlines.

To fulfill this role successfully, you should demonstrate the following minimum qualifications:

  • Ten (10) years of relevant client and/or agency experience in an operational, account management, and project management function
  • Three (3) years managing teams with multiple direct reports in a cross-functional environment
  • Demonstrated leadership, planning, management, organizational, and supervisory skills
  • A deep understanding of the creative production process and expert-level project management skills
  • Travel - 25%
  • Hybrid role based out of the McLean, VA office (three days in person, two days remote)

It would be useful in this position for you to demonstrate the following capabilities and distinctions:

  • BA/BS Bachelor's Degree
  • Experience in building and leading account and operational teams across global regions (Americas, EMEA, APAC)
  • Experience in hospitality or consumer brands
  • Experience in leading creative teams
Apr 21, 2023

Senior Manager, Loyalty & CRM Analytics

Cracker Barrel
Lebanon, TN

Overview

At Cracker Barrel, our mission is Pleasing People. This is evident from the moment you walk through our doors, with the first smile that greets you, from the items in our retail store to the food on the table, we welcome you home!

Cracker Barrel has exciting things on the horizon with a Loyalty Program! This individual will lead analytics for our Cracker Barrel Rewards, CRM and Gift Card programs. Primary role will be to support the Customer Marketing Team as the people-based marketing analytics and insights subject matter expert. You will provide meaningful analysis and insights that drive our marketing planning and forecasting, all while mentoring the team on best practices for data-driven decisions.

Responsibility

• Lead development and implementation of interactive dashboards/analysis tools to provide a holistic view of Loyalty, CRM and Gift programs, enabling timely insights generation and campaign optimization. Identify, wireframe, prototype, test, and operationalize analytic solutions analyzing the customer ecosystem and connected commerce experience using data visualization tools (e.g., Tableau, PowerBI, etc.)
• Partner with the Loyalty/CRM team to measure, analyze and report overall KPI program performance for Cracker Barrel Rewards, CRM and Gift Card sales
• Track, analyze, and report Rewards accrual and liability in partnership with Accounting and Finance
• Analyze and forecast incremental sales and margin impact of planned promotional activities, provide insights and recommendations to the Marketing Planning teams
• Understand and advocate strategic priorities, partnering with Sales, Operations and Marketing teams to develop thoughtful, innovative strategies that drive incremental profit, revenue and long-term customer value
• Partner with Director of Customer Data and Audience Management to maintain data for accurate, reliable, and timely program financial reporting
• Assure an insights-driven marketing culture by building and maintaining a test-and-learn environment to drive profitable marketing promotions for segmented, personalized campaigns
• Assist content owners to develop messaging strategies based upon campaign performance insights

• Continually advance the team’s analytical capabilities, including forecasting, test and learn, automation, incremental analysis, and other sophisticated methodologies
• Supervise Marketing Analyst in marketing dashboard reporting and management of the Gift Card business

Apr 14, 2023

CPG Partnerships Digital eComm-Shopper Marketing Specialist (Hybrid)

Food Lion
Salisbury, NC

Position Summary

Responsible for the programming and execution of Food Lion OMNI CPG Digital & eCommerce marketing partnerships programs, that, collaboratively works with CPG vendor partners, to influence customer behavior and drive brand equity, sales, and category growth. The role executes strategic campaigns and events with CPG’s participating within approved Omni-channel playbook packages. Works closely with Category Management, Merchandising, and Peapod Digital Labs (PDL) to ensure execution of all program/package tactics agreed to by CPG marketing sales management team. Analyzes key metrics and ROI inside of CPG/Category package analytics recaps.  


Principle Duties and Responsibilities

  •  Fulfills all CPG Digital/eCommerce marketing partnership package tactical channel execution commitments that drive profitable, category-building, sales-driving playbook results leveraging designated inventory within Marketing, Category, and Merchandising channels
  • Analyzes, reviews, and sends data from marketing packages to APEX Portal, CPG’s and category teams with feedback to improve future results and recommendations
  •  Captures and bills all income and expenses from all Digital/eCom CPG marketing partnership packages to achieve monthly reconciliation to deliver financial goals
  •  Maintains inventory tracker for tactical plan, content inventory calendar, monthly budgets/vendor billings, weekly creative submission, approval and proofing/testing of weekly CPG sold package content
  •  Assists CPG Partnerships manager team communication and training tools that assist Category Management with selling select CPG OMNI Marketing programs to vendors
  • Updates sales team on weekly eCom inventory and monthly channel rate card evaluations
  • Collaboration with PDL Customer Insights and SAG/PDL Analytics team to identify measurement metrics and post-event analysis, including sales and ROI
  • Assists CPG Partnerships manager team regularly with special projects & CPG related ad hoc requests including but not limited to idea creation, process development, and team oversight/mentorship

 

Basic Qualifications

  •  3+ years of CPG Marketing Partnerships experience
  • Bachelor’s degree in marketing or related field
  • Marketing or category management experience.
  • Proven experience in budget and program management.
  • Strategic and creative brief writing experience
  • Working knowledge of retail food industry, e-commerce systems, and marketing
  • Previous experience in retail, brand, or shopper marketing that includes demonstrated results in developing strategies and programs to drive retail sales.
Apr 12, 2023

Senior Director, Consumer Insights

Vans
Costa Mesa, CA
What you will do:
  • Under your leadership, you and your team will execute primary market research and consumer insights studies that support brand growth and consumer segment understanding.  You will identify the most impactful areas of research for our brand and business strategies, as well as lead initiatives such as: Global Brand Health Synthesis, Consumer Segmentation, Persona Development, and Brand Campaign Insights.
  • Build deeply empathetic and holistic understanding of brand consumers, what they care about and how to drive impact, while also providing a window into the next generation of aspirational future consumers we will need to reach.
  • Serve as the voice and visionary for our consumer, ensuring consumer insights serves as the foundation for key strategic decisions across brand functions. Extract insights from data synthesis to identify future strategies & opportunities.
  • Collaborate with global and regional partners throughout the organization to ensure that consumer insights translate into positive business outcomes. Develop plans connected to consumer needs, trends and market whitespace, driving distinction and relevance. 

How you will do it:
  • Fluently lead both cultural and consumer insight work streams with a global and regional perspective, and ability to harness both qualitative and quantitative methodologies.
  • Tap into unmet needs, optimize existing initiatives, develop for emerging needs.
  • Harbor an expansive curiosity to learn about and utilize best-in-class new methodologies and tools.
  • Adeptness at looking within a category to measure success, but also outside to adjacent, emerging players, spaces and ideas that can inspire the organization.

What success looks like:
  • A highly collaborative mindset, and ability to work closely with regional reports and be accountable to senior partners across multiple functions.
  • Recruit and develop high-performing consumer insights experts that can champion strategy across the organization; acquire and train new talent to propel the overall strategic mission forward.
  • Strengthen Brand Equity– Identify opportunities for improving the effectiveness of all brand activities by integrating insights from consumer targets, brand positioning, brand equity tracking/scorecarding and communications testing to help craft action plans.
Apr 06, 2023

Director, Loyalty Program Acceleration & Development

L’Oréal
New York, NY
What You Will Do: 
The Loyalty Program Acceleration & Development Director is responsible for leading marketing strategy and driving marketing execution for our loyalty programs across the complete L’Oréal LUSA brand portfolio. This role will partner closely with external vendors, CRM, Marketing, E-commerce and Store Operations to ensure delivery of relevant communications to drive member acquisition and retention.
•      Accountable for creating and communicating the Loyalty program vision, strategy and execution across the entire organization.
•      Serve as the expert on Loyalty best practices and competitor programs to gain understanding of trending behaviors and the marketplace.
•      Establish and meet Loyalty revenue and new member acquisition goals.
•      Lead key teams in eCommerce and Brick and Mortar to deliver the Loyalty experience across all channels and platforms.
•      Develop and execute strategies that strengthen lifetime value, enhance the customer journey and provide significant opportunities for marketing and engagement.
•      Apply learnings from consumer level data to develop segmented audience-based campaigns and activations.
•      Manage the relationship with key vendors supporting the Loyalty program.
•      Ensure the Loyalty program supports and enhances the brand’s positioning in the marketplace.
•      Demonstrate expertise in the data, systems and tools that support the Loyalty program and those that deliver the customer experience at eCommerce and Brick and Mortar.
•      Actively build networks and become in-house expert on the account database to influence, convince, and introduce new ways of executing CRM.
Apr 06, 2023

CX Engagement Manager

TCS iBegin
Edison, NJ
TCS is building out its Customer Experience Consulting team within its Banking, Financial Services and & Insurance Management Consulting practice. We are looking for entrepreneurial CX consultants who loves a challenge and thrive in a fast-growing global organization.
 
This role offers a large degree of personal autonomy and requires very strong collaborative skills to succeed. You will be working with embedded account teams that need guidance and leadership in CX for the Banking, Financial Services and & Insurance industry. 
 
Job Purpose and primary objectives: 
Engagement Manager for CX Domain for large scale digital transformation projects

Key responsibilities (please specify if the position is an individual one or part of a team): 
• Solution, plan and deliver CX consulting engagements
• Provide CRM and analytics technology expertise
• Lead Design Thinking / solutioning workshops
• Develop recommendations and proposals
• Project and delivery management
• Work with a diverse set of client and internal stakeholders
• Work both on-site and off-site
• Lead mid-sized sales effort and support large ones
• Supervisory / Managerial responsibilities (please specify if the position will have persons reporting to it): • Will directly supervise and mange people on project teams
• Will coach consultants reporting to them
• Other responsibilities – Budgets, targets, equipment etc (please specify): • Plan and estimate project staffing and costs
• Develop compelling PowerPoint proposals
• Accountable for project success and profitability
• Develop thought leadership and internal offerings
• Support practice development efforts

Key Skills/Knowledge:
• Has a track record of solutioning, managing and delivering engagements
• Ability to prepare and present compelling proposals
• Ability to manage mid-size projects
• Is familiar with Design Thinking and Agile
• Understands business strategy as it relates to analytics, customer experience, digital marketing, etc.
• Understands CRM, analytics, and marketing technology platforms and can define solutions based on them
• Ability to relate to and engage with clients
• Ability to articulate complex business and technology ideas in a compelling manner
• Ability to lead client workshops, and ideally are familiar with Design Thinking
• Understanding of digital and interactive experience
• Familiar with financial services consulting and digital agency ways of doing business
• Ability to collaborate with virtual and physical teams
• Enjoys intellectual and client challenges
Apr 06, 2023

Lifecycle Marketing Manager

Overstock
Remote - United States; Remote - Washington; Remote - New Hampshire; Remote - California; Remote - Massachusetts

Job Responsibilities:

  • Lead the creation, development, and optimization of lifecycle moments for our customers via end-to-end campaign management and execution of key CRM programs, including A/B test plans, building audience segmentation, campaign deployment, and analysis.
  • Work closely with marketing partners on refining seasonal campaigns to better serve our customer cohorts in various stages of their lifecycle, ensuring we are engaging and retaining in a personalized, relevant, and timely manner. Partner with channel owners to tailor and deploy initiatives by platform.
  • Maintain and optimize the customer lifecycle roadmap and documentation.
  • Perform campaign analyses, drawing actionable insights from KPIs, and present results to key stakeholders.
  • Develop roadmaps, testing strategies, and a plan for continuous optimization, in close partnership with product, finance, merchandising, and other crossfunctional teams.
  • Write briefs and work closely with creative and content teams to manage delivery of assets for email and push campaigns.
  • Drive creation, dissemination and presentation of all lifecycle marketing reporting, recommendations, and recaps to cross-functional business partners.
  • Act as a subject matter expert on CRM execution and reporting platforms (e.g., mParticle, Microstrategy, Looker, Google Analytics).
     

Job Requirements:

  • Bachelor Degree or higher in marketing or related field; or equivalent combination of education.
  • 5+ years of experience and training working in CRM, Loyalty and/or digital marketing within a B2C ecommerce or retail brand.
  • Background in or understanding of lifecycle marketing across platforms and channels (e.g., email, .COM, App, SMS, paid).
  • Experience in pulling, analyzing, and presenting data to make informed recommendations based off KPIs.
  • Understanding of the latest digital marketing/CRM technology in order to build communications and journeys that are feasible and take advantage of the full suite of available capabilities. Demonstrated proficiency in designing test scenarios.
  • Proficiency with enterprise-level Email Service Providers (ESPs) (e.g., Braze, Twilio), customer data platforms (CDPs) (e.g., mParticle, Lytics), and Microsoft Office with particular mastery of Excel (e.g., pivot tables, vlookups)
  • Experience implementing and managing digital marketing communications, with emphasis on email, push, and SMS campaigns.
  • Ability to eloquently blend art with science. Keen understanding of how to interpret and action on data and inspire teams to execute programs.
  • Ability to work in a fast-paced environment, multi-task and take direction from multiple sources, adapt to shifting priorities, and deliver results.
  • Strong communication skills and ability to work collaboratively with cross functional partners within teams such as analytics, product, creative and finance.
  • Detail oriented with strong organizational, project management and analytical skills.
  • Basic knowledge of MySQL, Google Analytics, project management tools (e.g., Asana) preferred.
  • Proficiency in writing creative briefs, familiarity with and appreciation for creative process.
  • Experience in or passion for home furnishings.
Mar 23, 2023

CRM and Loyalty Manager

Caleres
St. Louis, MO

We are Caleres, a global footwear company with brands that fit people’s lives. We are ferocious about fit and living our mission of inspiring people to feel great…feet first! We seek people who share our values and our ferocity for fit. People passionate about their work. People who hold themselves and others accountable. People who think a multibillion-dollar company should be as creative as a start-up. People driven by an insatiable curiosity. People who care about being the best, among the best.  

 

People who believe remarkable things are possible and will not stop striving for them. 

 

We are seeking a curious, data-driven, analytical individual who has a passion for driving customer retention and loyalty to join our St. Louis Marketing team as a CRM and Loyalty Manager supporting the Allen Edmonds, Franco Sarto, and Zodiac brands.  In this role, you will lead the strategic development of customer-focused retention-first strategies to increase sales, purchase frequency, and customer lifetime value across this portfolio of brands. You will also be responsible for mentoring and developing one direct report.


As a CRM and Loyalty Manager, you will:

  • Lead the development and evolution of CRM Lifecycle campaigns for multiple brands and act as the subject matter expert with detailed understanding of Email, SMS, and Direct Mail technology and capabilities
  • Responsible for leading the Allen Edmonds loyalty program including program strategy, performance, loyalty liabilities, and value proposition to drive maximum ROI to the brand and customer
  • Deliver the monthly, seasonal, and annual sales and expense forecast for email, SMS, and direct mail for multiple brands
  • Develop best-in-class omni-channel customer segmentation strategies to support business growth
  • Partner with Email Operations team to leverage personalization tools to deliver personalization at scale
  • Provide support to cross-functional teams to identify opportunities within the Email and SMS channels to improve sales in order to meet/exceed business goals
  • Partner with various marketing channel execution teams to test and deploy to ensure marketing campaign success
  • Partner with analytics team to understand customer, segment, and campaign results, gain learnings and define areas of improvement and growth

Benefits you’ll enjoy:

  • 30% shoe discount for all our brands
  • Full benefits that start day one (medical, vision, and dental)
  • Retirement benefits that start day one with company matching
  • Relaxed dress code

We seek people with these qualifications:

  • Bachelor’s degree in Marketing, Business, or related field
  • 5+ years’ experience in Customer Relationship Marketing
  • Retail Marketing experience preferred
  • Experience leading and developing talent
  • Direct Mail, Email, and SMS marketing experience preferred
  • Familiarity with email service providers (ESP), SMS, and database technologies (i.e. Salesforce Marketing Cloud, Attentive, Aptos, etc.)
Mar 23, 2023

Loyalty Consulting Director, North America

Comarch
New York, USA
Looking to work in friendly atmosphere. We really enjoy our team building activities, happy hours, and collaborative gathers. Stable employment – Comarch have been on the market for over 30 years.

CANDIDATE PROFILE:
  • Bachelor’s Degree
  • Min.5 years of relevant experience Marketing Loyalty / Analytics industry
  • Experience in Software Consulting or in Application Solution architecture
  • Knowledge of SaaS and Loyalty Marketing Solutions
  • Previous client facing roles
  • Skilled in Microsoft Office
YOUR RESPONSIBILITIES:
  • Direct contact with clients and consulting on their needs
  • Gather customer technical requirements and recommending solutions
  • Leading training for clients
  • Increase market exposure and brand awareness within the loyalty vertical
  • Maintain database of key industry individuals, prospective clients and events
  • Participate at industry events to find new clients
  • Coordinate responses to RFPs, RFIs, and most client-facing materials
  • Cooperation with IT teams to gather all required information needed
  • Roadmap enhancement, following competitive offerings (e.g. Aimia, LoyaltyOne, Kobie Marketing, Epsilon, Oracle)
  • Monitor loyalty industry specific trends and IT innovations
Mar 10, 2023

Sr. Marketing Manager

Autozone
Memphis, TN
Job Responsibilities include but not limited to
  • Work with senior Merchandising leadership to develop long and short-term marketing strategies that develop into relevant campaigns, promotions and/or other multi-channel executions that result in measurable traffic, conversion and/or sales (in store and online)
  • Develop, present and execute a 3-5 year roadmap for the expansion of the AutoZone Media Network
  • Identify and execute first party targeted marketing opportunities through the AutoZone Media Network by working across merchandising vendor partners and Marketing/Ecommerce cross-functional teams
  • Guide team in the development of category-specific multi-channel plans that start with the customer based on competitive analysis, consumer insights/segmentation research, customer analytics and financial data (business performance)
  • Lead development of strategic and tactical plans for seasonal cross-category marketing efforts including but not limited to events such as Tax Time, Holiday and Black Friday and overseeing cross-functional team on execution of marketing plan
  • Partner with Marketing (Brand, CRM, Loyalty, Media), Ecommerce, Merchandising, Store Operations, and Pricing to identify priorities across categories and execute multi-channel marketing initiatives and plans 
  • Mentor, coach and develop the Merchandise Marketing team
Supervisory Responsibility:
  • This position has direct reports (1-3)
Position Skills and Requirements:
REQUIRED:
  • Must have a Bachelor’s degree in Marketing or Business; MBA strongly preferred
  • Minimum 10 years of experience in retail, automotive or QSR marketing industry
  • Solid experience managing, coaching and developing a team, including external agency partners
  • Strong leadership skills; proven ability to work successfully in fast paced “change oriented environment, to navigate a complex, matrixed organization and to build positive relationships across an organization as well as with outside partners
  • Proven ability in applying and leveraging consumer insights, customer analytics and business metrics to interpret and inform marketing plans
  • Exceptional verbal and written communication and presentation skills
Mar 03, 2023

Customer Loyalty Campaign Manager (Hybrid)

Food Lion
Salisbury, NC

 Position Summary

Responsible for the enrollment process and development of MVP customer campaign management strategies, tactics, content, and offers designed to build loyalty and improve sales and ROI.  Leads the fulfillment of CPG vendor and self-funded personalized campaign offers as well as performance reporting to partners. Collaborates closely with analytics and insights team to understand campaign performance and make recommendations to CPG’s and internal teams for improvement. Stays abreast of competitor-targeted and personalization program strategies to ensure great customer experiences.

Principle Duties and Responsibilities

  • Collaborates to secure personalized CPG (Consumer Product Goods) offers and income to support select multi-channel targeted campaigns. Leads business meetings and performance updates with key category and CPG/vendor leaders. Manages and tracks expense and income budgets.
  • Conceptualize, design, approve creative assets, and execute vendor-supported customer campaigns.  This includes idea generation and exploration, presenting proposals, managing execution, and reviewing offer and campaign performance results.
  • Builds out offer strategy and offer pool to achieve self-funded and vendor-funded offer goals and overall campaign sales and ROI goals.
  • Partners closely with Peapod Digital Labs (PDL) offer delivery team and agency partners on building & deploying offer pools for customer campaigns and any other ad hoc campaigns.
  • Knowledge of personalized multi-channel campaign platforms.
  • Collaborates with PDL campaign and agency teams on articulating strategic campaign briefs for audience build, personalization and analytics, and IT enhancements.
  • Manage, coach, and develop team members and agency partners.
  • Oversee the participation and management of 3rd party external rewards programs such as Ibotta, Checkout 51, Quotient, & Eversight, & Solutran.
  • Oversee accountability and strategy for the Entry-point kiosk and Catalina on-site teams that support each channel.
  • Responsible for partnering with Director to update all quarterly Ahold Delhaize and quarterly scorecard metrics related to key performance metrics and CPG marketing income.
  • Partners with retail operations to continue to develop efficient and effective ways to support the growth of customer loyalty.  Works with retail leaders to ensure flawless execution of loyalty initiatives at store level and MVP enrollment options.

Basic Requirements

  • 5 years of experience managing targeted, results-based, data-driven marketing.
  • Category and campaign-related marketing experience.
  • Bachelor's Degree.

Skills & Abilities

  • Relationship management experience with vendors, brokers, and third-party consultants.
  • B2C and B2B  industry targeted & personalization campaign marketing experience.
  • Leadership experience managing resources, projects, and budgets.
  • Experience with large-scale, multi-media contact programs - spanning email, direct mail, point of sale, and digital media.
  • Functional knowledge of "Point of Sale" software suites as well as offer and promotion execution software/systems.
  • Functional knowledge of enterprise campaign management suites.
  • Marketing, merchandising, or category management work experience.
Other Benefits
  • We offer a competitive salary along with a bonus target set at 15%
  • We are including a one-time sign-on bonus of $7500 payable within the first 30 days of employment.
  • This role is eligible for a relocation package.
  • Full benefits package; medical, dental, vision, HSA match eligibility on day one
  • 401K match dollar for dollar up to 5%
  • 3 weeks PTO + 21hrs/QTR for holidays
Mar 02, 2023

Loyalty Consulting Director, North America

Comarch
Chicago (Rosemont) and Phoenix (Mesa)
Looking to work in friendly atmosphere. We really enjoy our team building activities, happy hours, and collaborative gathers. Stable employment – Comarch have been on the market for over 30 years.

CANDIDATE PROFILE:
  • Bachelor’s Degree
  • Min. 5 years of relevant experience Marketing Loyalty / Analytics industry
  • Experience in Software Consulting or in Application Solution architecture
  • Knowledge of SaaS and Loyalty Marketing Solutions
  • Previous client facing roles
  • Skilled in Microsoft Office

YOUR RESPONSIBILITIES:
  • Direct contact with clients and consulting on their needs
  • Gather customer technical requirements and recommending solutions
  • Leading training for clients
  • Increase market exposure and brand awareness within the loyalty vertical
  • Maintain database of key industry individuals, prospective clients and events
  • Participate at industry events to find new clients
  • Coordinate responses to RFPs, RFIs, and most client-facing materials
  • Cooperation with IT teams to gather all required information needed
  • Roadmap enhancement, following competitive offerings (e.g. Aimia, LoyaltyOne, Kobie Marketing, Epsilon, Oracle)
  • Monitor loyalty industry specific trends and IT innovations

FOR YOU:
  • Competitive salary
  • 100% paid health insurance
  • 401(k) match
  • Flexible Spending Account (health, dependent, commuter)
  • Wellness Reimbursement Program
  • Exciting work in a rapidly growing department working with leading world brands
  • Opportunity to learn from leading specialists to develop professional IT career
  • Hybrid Work Model
Feb 24, 2023

Manager, Data Analytics (Remote-US)

Brierley
Remote, US

Manager, Data Analytics (Remote)

As a Manager of Data Analytics, you are expected to be comfortable working in a quantitative research capacity, providing actionable business insights that may require manipulating and analyzing complex, high-volume, high-dimensionality data from varying sources.  The ideal candidate will demonstrate

  1. strong understanding of the ‘scientific method’ and its role in gathering business insights and supporting decision making;
  2. passion for solving difficult business problems using quantitative data-driven methods; and
  3. keen interest in communicating complex quantitative analysis in a clear, precise, and actionable manner;
  4. acumen for creating dashboards and reports that tell a story to our clients, delivering business intelligence designs that allow end users maximum flexibility in specifying their own parameters and requirements;
  5. thought leadership and team leadership, with the ability to lead a team of direct reports to implement solutions and share insights with clients.

Educational training or prior work experience in a quantitative environment is essential.  Prior experience with database marketing, data mining and predictive modeling, various analytical software platforms, would be beneficial to validate experience with data driven methods, but are not essential. 

Requirements:

  • Degree in a relevant quantitative field (e.g. statistics, mathematics, economics, operations research or social sciences) – we will also consider relevant coursework/experience demonstrative of aptitude for inferential data analysis.
  • Passion for answering difficult business questions with quantitative data driven methods.
  • Appreciation for developing an adequate competency manipulating and analyzing complex, high-volume, high-dimensionality data from varying data sources, including relational and unstructured data warehouses.
  • Ability to communicate complex quantitative analysis in a clear, precise, actionable and visually appealing manner.
  • Keen sense for striking the right balance between quantitative methodological precision and providing a timely answer to the business questions at hand.
  • Mastery of BI solutions (especially Tableau) and database querying languages (especially SQL).

Preferred:

  • MS/Ph.D. in Statistics, Mathematics, Economics, Operations Research or Social Science.
  • Prior work experience with database marketing, data mining and predictive modeling.
  • Working knowledge of one or more analytical software platforms (e.g. SAS, SPSS, R, Alteryx or open-source data mining tools such as Python).
  • Working knowledge of database querying, reporting and visualization tools (e.g. Tableau, Alteryx, SQL).

Responsibilities:

  • Work closely within a cross-functional environment that includes internal stakeholders (Consumer Insights leadership, Strategy, Campaign Management, Project Management and Account Management functions) as well as external clients/stakeholders.
  • Answer business questions by using appropriate statistical techniques on available data.
  • Interpret the results of analyses and communicate findings to internal and external stakeholders.
  • Recommend the collection of new data and the refinement of existing data sources that will drive additional value for the client or cost efficiencies for Brierley.
  • Develop ‘best practices’ for answering frequently raised business questions and work within the team to productize or streamline these to gain economies of scale.
  • Occasional travel to client sites to share learning from analyses and develop client relationships and demonstrate solutions to client stakeholders.
  • Architect business intelligence solutions and supervise a team of direct reports to ensure that these solutions are implemented and maintained.

Location:

This position can be performed working in a remote environment, but is limited to individuals who live in the US. 

Feb 09, 2023

Sr Data Analyst (Remote-USA)

Brierley
Remote, US

Brierley is seeking a Senior Data Analyst to join our Consumer Insights Analytics team.  

A Senior Data Analyst is expected to be comfortable working with relational databases to provide actionable business insights.  This may require manipulating and analyzing complex, high-volume, high-dimensionality data from varying sources. You will quickly be empowered to own projects as you work alongside the analytic team.

The ideal candidate will demonstrate:

a) passion for solving difficult business problems using quantitative data-driven methods;
b) keen interest in communicating complex quantitative analysis in a clear, precise, and actionable manner;
c) strong understanding of the ‘scientific method’ and its role in gathering business insights and supporting decision making; 
d) acumen for creating dashboards and reports that tell a story to our clients, delivering business intelligence designs that allow end users maximum flexibility in specifying their own parameters and requirements.

Prior experience with database marketing, data mining, reporting and data visualization is essential.  Experience with predictive modeling and analytical software platforms is preferred.

Requirements
- 3+ years of work experience with database querying, reporting and visualization tools (e.g. SQL, Tableau, Alteryx).
- Passion for answering difficult business questions with quantitative data driven methods.
- Ability to communicate complex quantitative analysis in a clear, precise, actionable and visually appealing manner.
- Keen sense for striking the right balance between quantitative methodological precision and providing a timely answer to the business questions at hand.
- Competency manipulating and analyzing complex, high-volume, high-dimensionality data from varying data sources, including relational and unstructured data warehouses.
- Degree in a relevant quantitative field (e.g. statistics, mathematics, economics, operations research or social sciences). We will also consider relevant coursework/experience demonstrative of aptitude for inferential data analysis.  

Preferred
- Working knowledge of one or more analytical software platforms (e.g. SAS, SPSS, R, Alteryx or open-source data mining tools such as Python).

Responsibilities
- Answer business questions by using appropriate statistical techniques on available data.
- Interpret the results of analyses and communicate findings to internal and external stakeholders.
- Work closely within a cross-functional environment that includes internal stakeholders (Consumer Insights leadership, Strategy, Project Management and Account Management functions) as well as external clients/stakeholders.
- Develop ‘best practices’ for answering frequently raised business questions and work within the team to productize or streamline these to gain economies of scale.
- Recommend the collection of new data and the refinement of existing data sources that will drive additional value for the client or cost efficiencies for Brierley.

Location

This position may be performed in a remote capacity but is limited to the U.S. only.  Our headquarters is located in the Dallas, Texas metroplex.

Feb 09, 2023

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