SR. MARKETING ANALYST, LOYALTY & PERSONALIZATION

Advance Auto Parts
Raleigh, NC

Job Description

Advance Auto Parts, a leader in the automotive aftermarket, currently has an opening for a Senior Marketing Analyst role focused on the Consumer (DIY) business unit of the organization.

The ideal candidate is a highly motivated, self‐starting, customer-first marketer whose passion is using email, SMS, and push notifications to create meaningful 1:1 consumer experiences at scale. You will primarily be responsible for developing and executing B2C communications focused on remarketing, loyalty, drip, and transactional campaigns. You will partner and collaborate with teams across the business on enterprise initiatives as well as leverage data to identify opportunities for continued growth and optimization along the customer journey.

This position is part of a Hybrid work arrangement based in Raleigh, NC, though remote candidates are welcome to apply.

ESSENTIAL DUTIES AND RESPONSIBILITIES includes the following.  Other duties may be assigned.

  • Drive end-to-end development and execution of email, SMS, and push campaigns, including strategy, creative build, audience segmentation, QA, deployment, analysis, and monitoring of channel best practices

  • Leverage data to develop communication strategies around personalization, segmentation, triggered campaigns, etc., and drive measurable improvements in customer engagement, retention, reactivation rates.

  • Collaboratively work across Product Marketing, Content, Design, Loyalty, and other stakeholder groups to ensure channel objectives, strategy, and performance is achievable.

  • Plan, set up, and implement A/B tests based on recognized practices to optimize open rates, click-through rates, and conversion rates.

  • Other duties related to CRM and performance marketing as assigned.

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

May 27, 2022

Senior Manager, CRM & Loyalty

Caleres
St. Louis, Missouri

Overview

We are Caleres, a global footwear company with brands that fit people’s lives. We are ferocious about fit and living our mission of inspiring people to feel great…feet first! We seek people who share our values and our ferocity for fit. People passionate about their work. People who hold themselves and others accountable. People who think a multibillion-dollar company should be as creative as a start-up. People driven by an insatiable curiosity. People who care about being the best, among the best.  

 

People who believe remarkable things are possible and will not stop striving for them. 

 

We are seeking someone to join our St. Louis team as a Senior Manager, CRM & Loyalty.  In this role, you will act as the business project owner and champion the identification, prioritization, and execution of customer experiences and ongoing improvements for the rewards program. You will partner frequently with IT and the CRM database team.

 


Responsibilities

As a Senior Manager, CRM & Loyalty, you will:

  • Support the evolution of the rewards program and act as the subject matter expert with detailed understanding of program mechanics, technology integrations, and communication strategies

  • Create the strategy for multi-channel customer journeys, leveraging behavioral data, campaign performance results, tools, and technologies to deliver the right messaging at the right time across the portfolio of brands and its rewards program

  • Partner with various marketing channel execution teams to test and deploy to ensure marketing campaign success

  • Responsible for set up, testing and management of rewards promotions and offers

  • Track and prioritize bugs and IT enhancements through JIRA ensuring defined requirements are met, oversee progress and development, provide feedback, testing and approval as needed

  • Manage the testing of customer experience journey enhancements, features and tools

  • Partner with members of the brand and creative teams to ensure consistency of rewards program branding/messaging and provides best practice to drive response and incremental margin across touch points and communication strategies

May 27, 2022

Sr. Digital Manager - PMO, Personalization Loyalty & Strategy

Bank of America
Charlotte, North Carolina; Richmond, Virginia; San Francisco, California; Phoenix, Arizona; Fort Worth, Texas; Waltham, Massachusetts
Job Description:
The Personalization & Loyalty Strategy team's mission is to drive client loyalty and engagement through relevant and personalized offer programs and platform strategies that lead to greater client satisfaction, retention and deepening. We lead Bank of America's BankAmeriDeals program and continuously innovate through additional third party and internal partnerships. We're looking for a savvy PMO to join our team to drive out the next generation of offerings for customers.  
The candidate for this position will:
  • Own and manage cadence, agenda, and deliverables for internal and collaborative strategy sessions
  • Own creation of and management of team deliverables for presentations and timeline deliverables for strategy team
  • Operate in a chief of staff mindset, seeking and ensuring collaborative feedback from stakeholders in all levels of the business is included in team discussions and deliverables
  • Own and manage technology intake, required governance and prioritization routines to ensure we achieve expected delivery timelines
  • Develop executive-level presentations and support communications to senior executives and stakeholders

Required Skills:
  • Excellent Project and Program Management skills
  • Excellent PowerPoint skills
  • Excellent Organizational skills
  • Digital experience
  • Clear and concise communication style
  • Strong collaborator across internal and external teams with power to influence
  • Passionate
  • Own-it/accountability mindset 
May 27, 2022

Senior Manager, Customer Marketing

Lowe's
LocationMooresville, NC
Job Summary:
The Senior Manager of Customer Marketing, reporting to the Director of Customer Marketing, will work with Customer Marketing Leadership to help deliver Lowe’s omni-channel customer engagement and retention strategies for the DIY and Pro customer segments (and respective subsegments) to build incrementality to our base business.
This role will be responsible for leading the day to day efforts of the “agile PODs” that work to drive sales and margin goals for known customers and opt-ins for unknown customers. The role will support complex, cross-functional transformation across a highly matrixed organization. It will leverage customer data, business insights, brand and business priorities, sales and margin goals. This position will operationalize omni-channel journeys; including, but not limited to owned channels like dotcom, in-store/POS and email/app to paid channels in partnership with the media team.
This role requires someone who can lead advanced analytics efforts within the “agile POD” to deliver business performance goals through an iterative and rapid test/learn/scale mindset. This role will identify and execute the day-to-day customer segment growth opportunities and develop subject matter expertise to help define acquisition and retention strategies, channels of engagement and personalization levers.
Responsibilities:
Overall:
  • Execute the day-to-day within cross functional continuous marketing PODs focused on Do-It-Yourself (DIY) and Pro customers to drive incremental sales and margin for customer subsegments using omni-channel journeys
  • Collaborate with VP and Director to develop segment strategy and plan that will drive higher engagement – leading the development of briefs and serving as the integrator across marketing and broader organization
  • Lead direct and indirect team members who work closely with cross functional partners, business owners, and other key stakeholders to develop effective segment specific marketing campaigns that meet critical KPIs
  • Strong analytical and data comprehension with experience working across data platforms to look for trends and monitor changes within specific customer segments
  • Work directly with partnership functions through the POD and/or Brand Marketing relationships to connect with business intelligence, data analytics, IT, Finance, Supply Chain, store ops, merchandising and Pro Services to identify critical service areas across the omni-channel journey that may have unmet needs and require solutions to create a true end to end customer journey
  • Measure and report KPIs, with ongoing efforts to continuously analyze data, identify trends, and identify continuous improvement opportunities to better drive our initiatives
  • Identify what is possible with existing data, but also identify future needs to best deliver on personalization and new growth strategies via the Lowe’s One Roof Media Network
  • Experience in informing communication plans, tactical campaign plans with customer journey insights
  • Working understanding of marketing channels including how they work, supporting technology, their capabilities, and their limitations
  • Comfortable operating in constant, rapid test & learn environment and driving organizational change through action
Leading Others:
  • Ability to drive leadership stakeholders to decisions
  • Be the customer champion and effectively communicate customer segment strategy outside of own functional area to gain alignment
  • Strong understanding of and relationships with Business, including ability to communicate Pod perspectives, needs, goals, etc.
  • Experience managing and working within cross-functional teams
May 27, 2022

Manager, Customer Loyalty Analytics

Chipotle
Newport Beach, California
THE OPPORTUNITY
Manages the execution of larger data analyses to provide actionable insights to the marketing team specific to Customers, Loyalty and CRM. Has strong analytical skills, Quantitative background, knowledge of Data Science algorithms and tools, and presentation skills. This role is specific to the marketing function and focuses predominantly on Chipotle Customer analyses for the overall brand (development of Customer migration framework, analyses of customer incrementality for promotions etc) and specifically to Loyalty / CRM. This position will work closely with Loyalty team in tracking performance of key customer segments, understand their lifetime values and recommend effective customer segmentation and targeting strategies to drive incrementality for the brand. This position also works closely with BI and Finance in establishing Pro-forma of the Loyalty program.
 
WHAT YOU’LL DO
In addition to following and supporting Chipotle’s policies and procedures, principal accountabilities include, but are not limited to:
  • Execute In-Depth Analyses specific to Chipotle Customers to drive understanding of Customer landscape; Lead analyses specific to customer promotions, Delivery etc
  • Lead delivery of larger initiatives such as Migration analyses, Segmentation etc3
  • Lead development of Customer dashboards for Chipotle - identify sales coming from Customer cohorts
  • Support the Loyalty team with key analytic deliverables, Proforma etc
  • Act as the lead analytics member on the Loyalty team to ensure that current campaigns are executed in line with larger incrementality goals. Work with Session M and Loyalty vendors on Campaign analyses and Performance management
  • Manage CRM / Loyalty Analyst to support the larger CRM/Loyalty Effort
May 20, 2022

Manager, Brand Analytics

Peapod Digital Labs
Salisbury, NC
What’s Our Dish
Announced in May 2018, Peapod Digital Labs (PDL) is an Ahold Delhaize USA company that powers the eCommerce and digital strategies for the Great Local Brands of Ahold Delhaize USA. Accelerating growth in digital and personalization capabilities, PDL is an innovation lab focused on meeting the changing needs of customers, regardless of when, where, and how consumers choose to shop.

Browse The Aisles 
The Brand Analytics team provides thoughtful and engaging analysis to support business leaders in marketing, ecommerce, loyalty and brand strategy at PDL and our ADUSA Banners. Leveraging advanced data analysis skills, this role creates innovative approaches to answer our business stakeholders most important questions.

Recipe for Success - What's “in store” for the role  
  • Responsible for the building analytics solutions and extracting insights through combining technical skills and business understanding
  • Collaborates with business stakeholders from marketing, strategy, ecommerce and loyalty teams to understand their problems and goals and create analytical solutions that meet their needs
  • Leverage existing data from transaction detail, product and store information and / or business plans to develop predictive modeling, statistical analysis, data reports and performance metrics
  • Tell the story that is uncovered by the analysis, along with recommendations, through written memos / emails, compelling presentations and interactive reporting as appropriate
May 20, 2022

CX Loyalty Analytics Manager

Ford
Dearborn, Michigan

Job Description:

At Ford Motor Company, we believe freedom of movement drives human progress. We also believe in providing you with the freedom to define and realize your dreams. With our incredible plans for the future of mobility, we have a wide variety of opportunities for you to accelerate your career potential as you help us define tomorrow’s transportation.

OUR VISION: Trusted advisor-enabling Ford to see and expand our business, know our customers, and act in a meaningful way

OUR MISSION: To drive evidence-based decision making by providing timely, actionable, and forward-looking insights to our business partners


What you’ll be able to do:

The CX Loyalty Analytics Lead will be a part of the Customer Analytics CX team charged with understanding and improving Ford's customer experience with the loyalty programs (FordPass Rewards, Lincoln Access Rewards and FordPass Rewards Credit Card). This position will play a key role in delivering the right customer insights to help the business transform the end-to-end customer experience.

  • Works closely with the CX/Loyalty business partners as well as other key collaborators to define and understand business problems

  • Demonstrates customer focus, with the ability to evaluate decisions through the eyes of the customer, build strong customer relationships, and create processes with customer viewpoint

  • Identifies data and apply descriptive or predictive analytics to provide insights to answer the business problem and present findings

  • Ensures work product is of a high quality, produced in line with established timelines and addresses the business need

  • Adheres to analytics protocol and technical governance ensuring output is technically sound and demonstrating the latest methodologies

  • Identifies potential process improvements / transformations

  • Supports and works to deliver continuous improvement of multi-functional transformational experiences across Ford

  • Provides mentoring and training to junior staff in the areas of business consulting skills and business acumen

  • Influences the strategic direction of the business team by leveraging data and analytics, coupled with business sense and ability to execute in a fast-changing environment

May 20, 2022

Analyst Sr, Loyalty Development

Carnival Corporation & PLC
Miami, Florida

Job Description

 

We are seeking a Senior Analyst, Loyalty Development person who will play a key role in managing the current VIFP program and its evolution into an industry leading loyalty program. The analyst will be responsible for both the program optimization (member acquisition, engagement, and retention) and the modeling, analysis and reporting of Key Performance Indicators (KPIs) to senior leadership. The role will be the key contact for marketing strategy related to the Carnival World MasterCard and will manage various acquisition and limited time offer (LTO) campaigns. The analyst will also utilize demographic and historical data to segment customers and ensure effective communication within each segment to drive growth of the program.

Essential Functions

  • Develop and adjust marketing strategy and needs for the current credit card program through the analysis of targeted offers and measurement of ROI on joint marketing spend.

  • Develop KPIs to measure success and report performance to senior leadership. Utilize historical data to create customer segments and tailor communications to drive growth.

  • Provide recommendations for future campaigns based on internal campaign performance and external market research.

  • Manage loyalty gift inventory and shipboard operation logistics for the current VIFP program to ensure a consistent and seamless experience across the fleet and provide design improvements of the program as needed.

  • Maintain data and provide analysis that supports the evolution of the loyalty structure with a communication plan based on results, cost analysis, and others.  

  • Analyze historical shipboard data and guest behaviors onboard to forecast impacts of decisions and develop gamification of the onboard revenue experience. 

  • Work with shoreside leaders to curate events related to shipboard departments and enhance the guest experience while supporting loyalty program optimization of member acquisition, engagement, and retention.

  • Monitor results and present findings and recommendations to stakeholders as needed.

  • Provide ongoing analytical support for a variety of ad hoc projects including building financial models to evaluate future decisions related to the development of the loyalty program

May 20, 2022

Sr. Mgr., Loyalty Program Redemption Center

Foot Locker
New York, NY (Remote)

Overview

Foot Locker, Inc is the world's leading retailer of athletically inspired footwear and apparel. Our brands include Foot Locker, Champs Sports, Footaction, Kids Footlocker, and Eastbay.

 

We are seeking a talented Sr. Manager to join the growing Loyalty team within the Global Digital Marketing organization working across the Foot Locker brand portfolio. In this role, the Sr. Manager will be responsible for helping the redevelopment of Foot Locker Inc.’s customer loyalty program. This is a high-profile initiative with senior-level visibility. The ideal candidate will have strong project management and communication skills, analytical aptitude, and a willingness to roll up their sleeves to get the job done (think ‘start-up’ within the organization). A passion for putting the customer first is a must, and experience with loyalty programs is preferred.

 

Our global house-of-brands inspires and empowers youth culture. Relentlessly committed to fuel a shared passion for self-expression, we create unrivaled experiences at the heart of the sport and sneaker communities through the power of our people. If you want to be a part of something bigger than you can imagine, you’ve come to the right place.  To learn more about the incredible impact we’re making on both our local and global communities, Click Here!

 

This position has the ability to work remote / fully virtual.

 

Responsibilities

  • Lead the process to establish the strategic vision for the NA (US and Canada) local redemption centers within a global loyalty program.

  • Identify the key functionality needed for a geographically focused redemption center and identify the right technology partners for an RFP process.

  • Drive the execution of redemption centers in each geography (US, Canada) adapting and adjusting as needed to local differences and needs.

  • Collaborate across the business globally to bring the vision of an ideal local redemption center to life (i.e. Data/Analytics, Technology, Legal, Brand Marketing, Product and Merchandising, Digital Marketing, Store Operations, Customer Service, etc.).

  • Actively search for and engage with partnership development globally, across various categories, informed by consumer research and engagement/redemption objectives for the program.

  • Build and execute reporting and dashboards to constantly monitor the health of the program and develop insights for future program enhancements.

  • Collaborate with loyalty marketing and CRM team to build strategies to drive program engagement throughout the customer journey.

  • Build test & learn strategies to enhance the program’s value for partners and members.

  • Optimize rewards mix/inventory to drive incremental spend behavior among members.

  • Collaborate with partners to build campaigns that drive loyalty marketing goals.

  • Perform periodic and post-campaign KPI analyses to inform the business and shape future strategies.

  • Work closely with marketing teams across the Foot Locker Inc. banners globally to ensure alignment with brand equity, voice, and storytelling priorities.

  • Manage a team of redemption managers.

May 20, 2022

Senior Manager, Loyalty Program

Neiman Marcus Group
Dallas-Fort Worth Metroplex (Remote)

The Sr. Manager, Loyalty Program will drive the Neiman Marcus InCircle® program with a view to delivering superior customer retention, loyalty, and advocacy.

 

This individual will lead a team focused on building customer loyalty and developing a customer experience that augments our luxury selling model and encourages customer behavior that drives a step change in customer lifetime value. This team will also work to develop and refine the value proposition for the future state of the Neiman Marcus loyalty program. This individual will also directly manage our Private Label Credit Card (PLCC) program, including the day-to-day relationship with our issuing bank partner.

 

 

Responsibilities:

 

  • Deliver on loyalty program goals, including acquisition, development, and retention.
  • Lead the transformation of InCircle towards a more inclusive and expansive program
  • Partner with promotions teams to build a promotions layer to the loyalty value proposition
  • Execute against loyalty marketing calendar; lead projects to ensure key milestones are met and project requirements are delivered on time.
  • Partner with internal creative and production teams to design, produce, and execute impactful communications on-time and with accuracy; Also, collaborate with Marketing teams to create compelling InCircle moments within broader NM campaigns and stand-alone InCircle marketing.
  • Assess effectiveness / P&L impact in partnership with Customer Insights, Media, and Finance teams
  • Monitor competitive and industry trends to serve as subject matter expert within the organization
Apr 29, 2022

Managing Consultant – Loyalty Strategy

Mastercard
Boston, MA
Mastercard Advisors is looking for a Managing Consultant (equivalent to Manager) to join its Loyalty Strategy team based in Boston. As a member of this team, you will have the opportunity to work with clients across industries, advising them on how to best drive customer loyalty. Our clients are global, household brands that you know, meaning you’ll see the tangible impact of your work firsthand when you go out to eat, grab a coffee, or go shopping.
 
We advise our clients on their full end-to-end loyalty journey, meaning you’ll experience work that starts with a blank page and goes all the way through running a live loyalty program. We approach our work from the perspective of both our clients and their customers, so you will get the unique opportunity to work at the intersection of human behavior and business. Throughout, you will lead teams of 2 - 4 consultants to identify challenges, develop solutions and launch loyalty programs that will lead to real impact for our clients. We are a client-facing team, offering you the opportunity to own senior client relationships.
Our team is close-knit and growing rapidly - you’re a good fit if you enjoy working with smart and motivated people. Join us as we shape the future of loyalty and customer engagement.
 
Responsibilities:
  • Lead teams: Lead client-facing project teams of 1-3 other team members on diverse projects involving:
    • Strategy – loyalty program design, customer research, journey mapping, customer segmentation
    • Analytics – financial ROI modeling, a/b/n testing, predictive analytics
  • Solve complex problems: Utilize a hypothesis-driven approach to help brands solve complex problems, overseeing recommended solutions through execution to achieve quantified impact
  • Innovate: Opportunistically identify and guide innovation efforts as we continue to push the boundaries of customer loyalty
  • About You:
  • Bachelor’s or graduate degree with an outstanding record of academic success
  • Experience leading projects and/or teams at top consulting firm, professional services organization, or strategy function of an established organization
  • Excellent ability to break down and communicate complex ideas
  • Affinity for quantitative analysis and telling a story with data
  • Enjoy fostering collaboration within a team and developing team members
  • High level of ownership, quantitative acumen, and entrepreneurship
  • Advanced analytics, SQL, and/or digital marketing experience is a plus
Apr 22, 2022

Manager, Loyalty and Partnership Performance Analytics

IHG Hotel & Resorts
Atlanta, Georgia

About Us

Bringing True Hospitality to the world.

We want to welcome you to a world of bringing True Hospitality to everyone. When you join us at IHG®, you become part of our global family. A welcoming culture of warmth, honesty and a passion for providing True Hospitality.

We pride ourselves on letting your personality and passions shine, recognizing the individual contribution you make and supporting your ambition to learn and create your own career path. In making a difference to our guests and owners, colleagues and communities, every day is a chance to create great and unique experiences, in your own way.

With over 370,000 colleagues in nearly 100 countries sharing our values, there’s countless opportunities at your fingertips.

We’re growing; grow with us.


 

Your day to day

Provide strategic analytical support to the Loyalty and Partnership function. Initiate and support projects to address strategic and tactical business questions for the Loyalty department related to performance, program evolution, cost optimization, etc  Design complex performance tracking methods for loyalty programs and translate insights into actions.  Interpret, explain and present technical findings to business stakeholders in practical non-technical language. Work well independently, as part of a global team supporting many differing regions, and as a strong leader and motivator of an insights-oriented team.

 

Essential Duties and Responsibilities – (Key Activities)

  • Thoroughly investigates ways in which business questions can be answered by diligently and precisely conducting database mining and analysis.

  • Consults with Loyalty functional experts to establish analytical support objectives.

  • Develops quantitative metrics to measure performance of Loyalty programs.

  • Maintains forecasts of key performance indicators (KPIs) based on operational drivers.

  • Measures performance against benchmarks and explains impact on business performance.

  • Proactively identifies opportunities and recommends action based on program performance.

  • Creates complex models of member behavior and program costs to support development of optimal structures for the loyalty program, reward night reimbursements, partnerships, etc.

  • Supports creation of powerful presentations of points of view to upper management

  • Collaborate with the broader analytics team to leverage best practices and deliver efficienciesMake recommendations for enhancements to the loyalty database from an information needs perspective including internal and external data sources.

  • May lead and review the work of less experienced staff by providing mentoring, technical guidance and training in daily activities.

Apr 20, 2022

SR Manager, Loyalty Product Management

Wyndham Hotels & Resorts
Parsippany, NJ

Job Summary

Wyndham Hotel & Resorts’ Loyalty Product & Technology team drives the innovation and process excellence behind hospitalities #1 loyalty program – Wyndham Rewards.  The Senior Manager – Loyalty Product Management will be responsible for supporting the Wyndham Rewards platform roadmap, interfacing with cross functional teams to launch new product features and marketing campaigns. S/he will ensure development and execution of product roadmap is in line with product and business strategy.  This hands on leader will collaborate with business and technical teams including Loyalty Marketing, IT, Digital Product, Content, and 3rd Party Partners.

The ideal candidate should be extremely curious, analytical, understand Marketing Technology, and have experience delivering impactful software solutions.

Responsibilities

  • Support of the Wyndham Rewards technology roadmap including requirement gathering, documentation, user acceptance testing and post production support activities.

    • Works with internal and external technology teams to identify solutions that efficiently and effectively meet business needs across a wide spectrum of projects.

    • Oversees the execution and implementation of the project.

  • Manage an internal team for the implementation, execution, testing and tracking of Wyndham Rewards promotions and strategic Partnership Integrations

  • Provide subject matter expertise and participate in loyalty impacting Digital Product projects.

  • Work closely with 3rd Party platform provider to set sprint deliverables and ensure timely delivery of enhancements. 

  • Review customer feedback across Members, Hotel Franchisees, and Call Center to identify opportunities to improve the Loyalty Platform and its myriad integration points.

  • General program operations support for marketing, international marketing, web, operations, member services, training and finance teams.

  • Understand and advocate the strategic business and customer priorities of the loyalty marketing team.

Abilities/Key Competencies/Skills

  • Bachelor’s degree (or commensurate experience) required.

  • 3+ years of progressive work experience managing technology products, marketing or product development.  Exposure to internet application technologies, hospitality and/or consumer loyalty is a plus.

  • Understanding of Project Management Life Cycle and methodologies. 

  • Understanding of and experience using project management tools and techniques.  Confluence and Jira a plus.

  • Demonstrated ability to work collaboratively in a multi-department, multi-stakeholder environment where priorities and participation shift.

  • Excellent oral and written communication and presentation skills.

Apr 20, 2022

Associate Manager: Customer Retention – Credit & Loyalty

American Eagle Outfitters
Pittsburgh, PA

POSITION SUMMARY:
Come be a part of the team that’s supporting two of the hottest brands in retail – American Eagle & Aerie! This role sits within the broader Customer Retention team within the Marketing organization and will focus on accelerating the growth of our Real Rewards by American Eagle & Aerie Loyalty and Credit program. The ideal candidate has previous experience with large scale customer loyalty programs and has extensive knowledge and experience working on a co-branded credit program (store card & world card), in addition to the evolving payments landscape (ex. Buy Now, Pay Later). This individual will be responsible for helping develop the strategy and manage the day to day tactics to bring benchmark leading campaigns/activations to life to fuel sales, enrollments, applications, retention and ultimately customer lifetime value. He/She will need to be a strong communicator, excel in cross functional collaboration, be comfortable with change, and be a self-starter.
 
RESPONSIBILITIES:

  • Always maintain a ‘customer first’ mentality to understand how actions or plans will affect program members and advocate for the best possible experience while delivering business goals

  • Partner with cross functional team on strategic roadmap (including product roadmap) and own building out seasonal campaigns to support key initiatives

  • Cultivate cross functional partnerships across key support teams (Marketing, Product, IT, Legal, Cust. Service, Store Ops, etc.)

  • Develop and maintain an accurate marketing calendar inclusive of all initiatives and touchpoints and communicate to necessary cross functional partners

  • Manage campaign briefing and routing process to ensure consistent, compliant messaging across all credit marketing campaigns and channels

  • Become a subject matter expert on the loyalty platform / other technical aspects related to how the programs execute

  • Lead seasonal campaign hindsight process by clearly detailing campaign results and recommendations for future campaigns 

  • Own day to day relationship with marketing counterparts at external credit card partner

  • Partner with Store Operations and credit card partner field sales teams to continue to optimize program based on direct field and customer feedback

  • Propose testing strategies to maximize financial return on loyalty / credit / payment marketing campaigns

  • Mine cardholder and company KPI metrics, identifying trends, opportunities and risk

  • Assist the field with operational reporting, performance analysis, and sharing best practices/trends

  • Other projects and responsibilities as assigned

Apr 20, 2022

Director Loyalty

Hertz
Estero, Florida

General Responsibilities

Are you overly analytical, obsessive and complex – in a good way?

Are you irked by basic customer loyalty programs and incentives?

Do you thrive in a fast-paced, high-performance work environment?

 

We’re looking for a customer-obsessed expert who is responsible for managing all aspects of our loyalty program. In this role, you will successfully lead, develop and execute on our award-winning program’s rewards system. You will successfully work across departments and with outside vendors, overseeing projects from conception to implementation. If this sounds like you, read on for more details.

 

Accelerate your career. Join the winning team. Let’s go!

 

The primary missions of the Director, Loyalty – Hertz Gold Plus Rewards are:

  • Lead and manage all aspects of the loyalty program’s rewards system.

  • Consolidate and complete analysis of all programs and provide recommendations to Senior Director, SVP and CMO

  • Optimize all activities to deliver against business targets, suggest upside opportunities and program changes

  • Own all vendor relationships and communication, provide direction and prioritize projects based on program performance

  • Lead and manage top account retention and reactivation initiatives from ideation through execution

  • Partner with cross-functional teams (i.e. Marketing, Sales, CRM, Creative Services and Customer Experience) to deliver best in class executions

  • Lead program design upgrades in partnership with IT, E-commerce and CRM

Apr 13, 2022

Manager, Digital Marketing

Hibbett Retail Inc.
Birmingham, AL
  • SUMMARY

    The Manager, Digital Marketing, is responsible for developing and executing a variety of marketing initiatives that increase brand awareness and drive sales for the Hibbett I City Gear brand and its vendors. Manages requests and plans campaigns, innovating each area of digital marketing. Collaborates and interacts with merchants, creative services, digital commerce, marketing, and other business partners to ensure marketing programs are cohesive across key channels and align with overall brand objectives.

     

    ESSENTIAL DUTIES AND RESPONSIBILITIES

    • Lead and oversee SMS, app notification, and email programs. Lead and oversee paid social efforts to achieve marketing objectives and goals.

    • Key liaison with marketing, digital, and merchant teams and external creative vendors in development of integrated marketing plans.

    • Develops processes and protocols to support established and new business objectives across multiple departments

    • Coordinate across various internal & external partners in digital commerce, merchandise, marketing, and design to ensure all marketing assets are created, approved, and delivered on time for both Hibbett I City Gear and vendor campaigns

    • Drives the execution of multiple marketing plans and projects

    • Manages budget across tactics to achieve business goals

    • Manage and strategize the marketing calendar for digital and traditional marketing channels

    • Engagement with creative agency for design & content development

    • Continuously provides optimization recommendations for media and creative to achieve ROAS targets

    • Monitor campaign effectiveness and report back results to internal stakeholders

    • Stay abreast of emerging marketing opportunities and innovative ideas

    • Manage the Specialist, Email Marketing and the Generalist, Marketing, mentoring, and training them on best practices, policies, and procedures.

    • Oversee and maintain vendor relationships, helping to carry out digital marketing campaigns.

    • Support various marketing campaigns with digital components and help with digital innovation projects.

    • Protect the company’s assets and financial information by ensuring the accuracy and effectiveness of internal control procedures and informing management and/or appropriate officials of potential fraud risk.

Mar 30, 2022

Associate Manager: Customer Retention – Credit & Loyalty

American Eagle & Aerie
Pittsburgh, PA

POSITION SUMMARY:
Come be a part of the team that’s supporting two of the hottest brands in retail – American Eagle & Aerie! This role sits within the broader Customer Retention team within the Marketing organization and will focus on accelerating the growth of our Real Rewards by American Eagle & Aerie Loyalty and Credit program. The ideal candidate has previous experience with large scale customer loyalty programs and has extensive knowledge and experience working on a co-branded credit program (store card & world card), in addition to the evolving payments landscape (ex. Buy Now, Pay Later). This individual will be responsible for helping develop the strategy and manage the day to day tactics to bring benchmark leading campaigns/activations to life to fuel sales, enrollments, applications, retention and ultimately customer lifetime value. He/She will need to be a strong communicator, excel in cross functional collaboration, be comfortable with change, and be a self-starter.
 
RESPONSIBILITIES:

  • Always maintain a ‘customer first’ mentality to understand how actions or plans will affect program members and advocate for the best possible experience while delivering business goals

  • Partner with cross functional team on strategic roadmap (including product roadmap) and own building out seasonal campaigns to support key initiatives

  • Cultivate cross functional partnerships across key support teams (Marketing, Product, IT, Legal, Cust. Service, Store Ops, etc.)

  • Develop and maintain an accurate marketing calendar inclusive of all initiatives and touchpoints and communicate to necessary cross functional partners

  • Manage campaign briefing and routing process to ensure consistent, compliant messaging across all credit marketing campaigns and channels

  • Become a subject matter expert on the loyalty platform / other technical aspects related to how the programs execute

  • Lead seasonal campaign hindsight process by clearly detailing campaign results and recommendations for future campaigns 

  • Own day to day relationship with marketing counterparts at external credit card partner

  • Partner with Store Operations and credit card partner field sales teams to continue to optimize program based on direct field and customer feedback

  • Propose testing strategies to maximize financial return on loyalty / credit / payment marketing campaigns

  • Mine cardholder and company KPI metrics, identifying trends, opportunities and risk

  • Assist the field with operational reporting, performance analysis, and sharing best practices/trends

  • Other projects and responsibilities as assigned

Mar 30, 2022

Senior Manager, Card Partnerships Rewards & Loyalty Marketing Team

Capital One
McLean, Virginia
We’re looking for an experienced marketing strategist to take on a key leadership role within the Lifecycle Marketing team of Capital One’s rapidly growing Card Partnerships business.  This Senior Manager role will report to the head of the Lifecycle Marketing Team and get the opportunity to work on several of the most admired brands in the world.  For example, our current partner portfolio includes brands like Neiman Marcus, Bass Pro Shops, and Williams Sonoma.

This role is at the center of our rapidly growing portfolio of client/partner card programs and will establish a new center of excellence responsible for customer rewards marketing and developing cardholder loyalty benefits.  Responsibilities include:
  • Developing marketing strategies that leverage rewards earn rates, balances, and milestones to spur active card use and purchase volume.
  • Partnering with rewards platform technical teams to ensure underlying capabilities are evolving to meet the changing needs of the marketing team and our clients/partners.
  • Developing unique, buzz-worthy cardholder experiences for VIP cardholders (culinary, travel, and/or entertainment benefits).
  • Collaborating with the corporate sponsorships team to extend the value of Capital One sponsored properties to Partnerships cardholders.
  • Creating a launch roadmap for innovative, loyalty driving benefits to Partnerships cardholders:  identify opportunities for added benefits or discounts, manage outreach to prospective vendors, oversee deal negotiation, and guide execution.

This Senior Manager must possess an entrepreneurial mindset, excellent communication skills, and the resilience needed to drive “never been done before” innovation within a matrixed organization.  This leader will define and implement the long-term team growth plan for Rewards & Loyalty Marketing Team.

Note:This role will require ~10-20% travelpost pandemic to client/partner worksites for project working sessions and presentations.


Responsibilities: 
  • Leverage customer insights, performance results, competitive intelligence, and creative thinking to identify new rewards/loyalty marketing ideas.
  • Influence senior leaders at both Capital One and the client/partner on goals and loyalty marketing strategies / tactics to achieve them.
  • Leverage an extended team of marketing strategists and cross-functional experts to assist in the creation and delivery of a loyalty marketing innovation roadmap.  (analysts, brand advertising & sponsorships, public relations, creative, digital design, operations, legal, and tech).
  • Ensure on-time, on-budget deliverables. Identify any potential impediments to either autonomously problem solve, or escalate to senior leaders for help as necessary.
  • Network and negotiate with vendors / agencies to build and deliver brand defining experiences for cardholders (programs specific to an individual client/partner or executed across multiple partners).
Mar 25, 2022

Loyalty Strategy Consultant

Comarch
Chicago (Rosemont), New York, Phoenix (Mesa)
Comarch is looking for a self-motivated and customer focused individual who is capable of navigating a quick moving environment. If you have a comprehensive understanding of how businesses and their brands interact with customers, come join Comarch as  Loyalty Strategy Consultant.
CANDIDATE PROFILE:
• Bachelor’s Degree required
• 3-5 years experience working in management marketing & consulting (preferably Loyalty, Marketing, Trade Marketing)
• Experience with data-driven (CRM, online/offline media, email) marketing
• Proven achievements in creating data-driven strategies and solutions to support customer business objective
• Must possess strong customer-facing presentation and demonstration skills

YOUR RESPONSIBILITIES:
• Heavy focus on Email Marketing and Loyalty Strategy for current clients
• Work closely with Comarch customers to develop an understanding of business objectives and goals
• Present, lead and deliver strategic omni-channel marketing plans for clients
• Coordinate with client and internal teams to ensure program and business requirement capabilities are met
• Advising clients on how to optimize their customer value propositions through elaboration of customer strategy, loyalty program concepts, customer experiences and customer journeys
• Serve as client account expert regarding digital marketing and CRM
• Use data-driven analytics to identify key data points and metrics to gauge program success
• Liaise and coordinate with internal departments to ensure technology requirements are met
• Ensure project delivery timelines are achieved and accurate
• Continuously monitor current industry trends and changes and adjust customer propositions accordingly
• Serve as company representative during trade shows, customer and internal events and functions
Mar 25, 2022

Account Manager

PrizeLogic
Remote
Account Manager Overview: 
PrizeLogic is seeking a results-oriented Account Manager who will act as a critical first point-of-contact for new and existing clients. The Account Manager will manage the onboarding process & advocate for the client’s interests during the campaign period.   
This Account Manager will collaborate with all internal departments, such as, Sales, Legal, Project Management, Strategy, Analytics, and Fulfillment Teams- to provide integrated, high-touch service to our clients. You will gain exposure to a variety of our engagement-based marketing solutions (promotions, loyalty programs, rebates/offers) and will contribute to client reports and presentations.  
 
Responsibilities of the Account Manager:  
You are the voice of the client and will liaise between clients and PrizeLogic internal Teams. This includes:  
  • Successfully facilitate and manage client onboarding processes  
  • Provide consultative support to ensure clients objectives and KPIs are met or exceeded  
  • Work with clients to complete promo brief & set all parties up for success  
  • Partner with project manager to manage all client communications and keep client deliverables on-time   
  • Lead any addendum discussions to manage proposal development and get contract commitment 
Mar 18, 2022

Loyalty Strategy Manager, Member Earn/Redeem & Tiers Personalization

Ford
Dearborn, Michigan
At Ford Motor Company, we believe freedom of movement drives human progress. We also believe in providing you with the freedom to define and realize your dreams. With our incredible plans for the future of mobility, we have a wide variety of opportunities for you to accelerate your career potential as you help us define tomorrow’s transportation.

The automotive industry is in the midst of an outstanding transformation. To win in the future, Ford will have to redefine itself, have a steadfast focus on the customer, and make strategic choices on where to focus energy, resources, and capabilities.

The NA Customer Experience (CX) Regional team helps to set and maintain the Always On vision for Ford and supports teams to understand what it takes to implement this vision with customer centricity and in a way that Treats Customers Like Family.

This role is responsible for Ford Pass Rewards’ (FPR) member earn, redemption, and tiers personalization strategy and will be a key lead to help advise the program’s enterprise positioning.


What you’ll be able to do:
  • Own the positioning and roadmap of our FPR member earn and redemption strategy; build differentiating value propositions that instill trust and advocacy for the Ford brand
  • Concept and implement the tiers personalization and catalogue strategies; work across CX counterparts to integrate key experiences to support outstanding positioning
  • Build the Ford Pass Rewards partnership strategy; identify, lead diligence, backlog, and roadmap of partners across the enterprise and segment/nameplate specific areas to deliver meaningful interactions and build value for members
  • Work across CX counterparts and cross-functionally to help deliver the enterprise positioning for the Ford Pass Rewards program and overall loyalty strategy
  • Help define and deliver OKR and critical metrics to measure success across the now, near and far; serve as a key input to the Customer Lifetime Value workstream
  • Share NA CX findings with global CX team
Feb 23, 2022

Loyalty Consultant - CLM

Comarch
Chicago (Rosemont), New York, Phoenix (Mesa)
Are you passionate about loyalty marketing and technology? Looking to join team of people with passions and knowledge on loyalty solutions. Working with people is among your strongest skills. This might be a great opportunity.

CANDIDATE PROFILE:

• Deep knowledge and understanding marketing practices in consumer markets and loyalty marketing
• Strong initiative, be results-oriented and have well-proven influencing /impact skills
• 3-5 years of experience working in software consulting or client facing role (e.g. client manager, sales consultant)
• Good understanding of product offering, USP and pitch
• Great presentation skills
• Communicative, customer-focused, success-oriented
• Problem-solving attitude and strong analytical skills
• Entrepreneurial spirit, working independently
• Follower of newest marketing trends
• Willing to work under pressure, meet deadlines
• Excellent verbal & written communication skills
Feb 23, 2022

Loyalty Program Director

Confidential
Pittsburgh, PA
This exciting Customer Loyalty Program Director opportunity is with a successful and growing client in Southwestern, PA. They have established excellent brand recognition, culture, and work environment and are known for being transformative leaders in their industry.

We are seeking a dynamic leader and Customer Loyalty SME with success in:
  • Building/establishing and/or significantly improving loyalty programs, and leading execution of these initiatives, resulting in stronger customer engagement, satisfaction, and customer retention.
  • Success in partnering cross-functionally with Operations and all stakeholders to gather information and valuable insights with which to base loyalty incentive foundation and continued optimization efforts.
The selected individual will be joining an accomplished, high-functioning team and will be able to make a significant impact on the business. This will be a visible position with promise of unlimited advancement potential for this successful candidate!

** Relocation assistance will be provided.
Feb 08, 2022

Loyalty Consulting Director, North America

Comarch
Chicago, New York, or Phoenix
Looking to work in Friendly atmosphere. We really enjoy our team building activities, happy hours, and collaborative gathers. Stable employment – Comarch have been on the market for more than 25 years.

Responsibilities Include: 
  • Direct contact with clients and consulting on their needs
  • Gather customer technical requirements and recommending solutions
  • Leading training for clients
  • Increase market exposure and brand awareness within the loyalty vertical
  • Maintain database of key industry individuals, prospective clients and events
  • Participate at industry events to find new clients
  • Coordinate responses to RFPs, RFIs, and most client-facing materials
  • Cooperation with IT teams to gather all required information needed
  • Roadmap enhancement, following competitive offerings (e.g. Aimia, LoyaltyOne, Kobie Marketing, Epsilon, Oracle)
  • Monitor loyalty industry specific trends and IT innovations
Feb 07, 2022

Director of Loyalty Strategic Consulting (Remote)

Epsilon
Remote
Epsilon, AdAge’s #1 Ranked U.S. Agency, is seeking a dynamic Director, Loyalty Consulting with a background in loyalty strategy and CX to work with Fortune 500 clients on loyalty strategy development, customer insights, omni-channel contact strategies, reporting, and related activities.
Jan 17, 2022

Loyalty | Senior Software Engineer Android

William Hill Sports Book
Remote | Las Vegas, NV
  • Design and develop innovative mobile apps for the next-generation of customer betting and gaming on Android platform
  • Take a functional development approach to Android development to create the “best in class” mobile sports betting and gaming experience for US customers in an exciting, emerging market
  • Collaborate with cross-functional business units in an Agile Scrum environment
  • Think big, provide ideas on how to make the mobile application better
  • Meet deadlines based on the Sports calendar and key strategic plans for the expansion of sports betting and gaming in the US
  • Work with QA/Automation team to test code prior to production release
Jan 12, 2022

Senior Director, CRM Loyalty Strategy

Peapod Digital Labs
Carlisle, PA
  • Ensure each loyalty program is hitting all annual goals.
  • Oversees the loyalty and lifecycle marketing in collaboration with each brand for all loyalty programs  – driving sales, loyalty, and retention
  • Work with internal stakeholders including but not limited to campaign operations and offer delivery to ensure optimum loyalty program execution
  • Work cross functionally with Analytics to measure results, glean insights, and help develop a robust test and learn plan to dive continued program optimization
  • Work closely with the digital experience team to ensure UX enhancements are aligned with the loyalty strategic vision 
  • Work collaboratively with each brand’s finance team to ensure the loyalty budgeting is aligned with goals and utilized efficiently
  • Oversee the relationship with all 3rd party vendors supporting the loyalty programs to ensure deliverance of support needed to drive stated goals
Nov 10, 2021

Loyalty Strategy Consultant

Comarch
Chicago, IL; New York, NY; Phoenix, AZ
• Work closely with Comarch customers to develop an understanding of business objectives and goals• Present,  lead and deliver strategic omni-channel marketing plans for clients
• Coordinate with client and internal teams to ensure program and business requirement capabilities are met
• Advising clients on how to optimize their customer value propositions 
• Serve as client account expert regarding digital marketing and CRM
• Use data-driven analytics gauge program success
• Liaise and coordinate with internal departments to ensure technology requirements are met
•Monitor current industry trends and changes 
•Attend trade shows and events
Nov 04, 2021

Vice President, Digital Marketing and eCommerce

Edible Arrangements
Atlanta, GA
The Vice President of Digital Marketing and eCommerce will develop a “game changing” digital strategy for Edible Brands. This includes strategic road mapping and executing content plans, overseeing the generation of digital campaigns, monitoring performance analytics, digital traffic and product performance, among other things .This position is responsible for collaborating cross-functionally with the CEO, President, and the executive leadership team on “all things digital” as well as directing and leading all aspects of our ecommerce, and digital marketing functions.
Jun 07, 2021

Director of Analytics

Peapod Digital Labs
Quincy, MA
The Director of Analytics will lead a team of Analytics Analysts responsible for utilizing advanced statistical tools and leading-edge technology for disseminating insights largely gathered from the respective transactions, shopper data, loyalty programs and marketing campaigns of Ahold Delhaize USA’s brands – Stop & Shop, Food Lion, Giant Food, Giant/Martin’s, and Hannaford. 
May 18, 2021

Loyalty Strategy Manager

Peadpod Digital Labs
Salsibury, NC

.The Loyalty Strategy Manager will be the main DiPLA contact for the brands to help build, execute and maintain their personalized marketing strategies by providing thought leadership on strategy as well as liaising on execution and analytical support.

 

May 06, 2021

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