Senior Campaign Manager

BetMGM
Jersey City, NJ
The Senior Campaign Manager role will play a key role in the BetMGM Marketing team, leading strategic marketing initiatives and a variety of cross-functional programs and projects across BetMGM.
 
As a Senior Campaign Manager you will act as the bridge between all Brand Marketing teams (Digital Marketing, Advertising, Promotions, Conversion, PR, Regional Marketing, Brand and Social Media and other marketing teams to ensure we bring our very best brand and product experience to our users in new and existing markets at key times throughout the year. Using your strong process and planning skills, you will work together with stakeholders in Brand Marketing, and other marketing teams to achieve our goals.  
 
Reporting into the VP of Brand Marketing, you will work with the Brand Marketing team to gather inputs from stakeholders, facilitate the prioritization process, and ensure the clear definition of requirements and scope for the Development teams. Once projects are confirmed you will work closely with the teams involved to ensure all projects are developed and delivered on time, keeping track of project statuses, and sharing project updates and timelines with stakeholders.
 
As a Senior Campaign Manager with a focus on Marketing projects and programs you will need to build relationships across BetMGM, MGM, Entain, and Stadium organizations to provide alignment across all companies and ensure the successful delivery of new features for our customers.
The ideal candidate will have strong multi-tasking skills, relationship building skills, and an ability to plan/prioritize and anticipate a changing workload within a fast-paced environment while dealing with a wide range of stakeholders and competing company priorities.
Responsibilities
  • Creates and executes marketing project plans and revises as appropriate to meet needs, milestones, and requirements.
  • Identifies resources, assigns responsibilities, and follows up on task progress and completion as part of the company’s Go to Market plan.
  • Manages day-to-day operational aspects, leads ongoing communication, and drives resolution of risks and blockers to ensure successful delivery of projects and marketing initiatives.
  • Outlines deliverables and project materials including status reports, communication plans, risk plans, marketing budget recommendations and other related documents.
  • Supports the product documentation and prioritization of the marketing roadmap planning process.
  • Ensure marketing business readiness surrounding key events (new state launches, major sporting events, new brand campaigns, significant company projects etc.)
  • Focus on delivering a range of different projects that enhance our marketing experiences.
  • Be the cross-functional bridge between marketing and the wider business including several agencies.
Qualifications  
  • Minimum 5+ years of proven experience in project management/PMO/Go to Market planning.
  • Project & Cross-Functional Leadership - possesses the skills, knowledge, and aptitude to engage, influence, and direct all functions involved in the development of the assigned product/project.
  • Strong communicator and effective interpersonal and collaborative skills
  • Experience with working across different companies, cultures, and time zones
  • Effective analytical, technical, and problem-solving skills.
  • Ability to deal with ambiguity: demonstrate ability to act in a changing environment. Effective change management skills.
  • Experience using Workfront and/or Asana a plus
Jun 21, 2024

SENIOR MANAGER, BRAND CREATIVE RETAIL MARKETING PRODUCER NA

Nike
Beaverton, OR

We’re looking for a candidate with deep expertise in the world of Retail planning & production – both in the construction of retail stores as well as in seasonal creative executions. This candidate is a strategic problem-solver who knows how to influence & drive teams in the organization to follow an end-to-end process across Nike’s matrixed structure! In this role, thought leadership, collaboration, and clear communications are key. It is critical to be curious, analytical, and have attention to detail as well as to drive processes that will result in decision-making when the priorities and processes are made clear. This person thinks holistically and has a deep understanding of how to build a better process and then bring people along to follow that workflow. They have a strong desire to lead and evolve the way we work to truly shape the brand for the consumer.

 

WHAT YOU WILL WORK ON

  • End-To-End Retail work flow: Establish a process that supports the work of Retail creative across Stores & Seasonal work as well as between Global, Geo, and City

  • Collaboration with Creative & Brand teams: To establish a successful E2E process, partner collaboration is vital. This candidate successfully navigates relationships with day-to-day partners in brand & creative.

  • People Management: This candidate is a successful team leader for the implementation of seasonal and annual work streams as well as a coach for long-term personal growth and career objectives

  • Streamline & Automate: Construct new ways of working & establish new protocols on the role of retail production & retail creative within North America

  • Establish renewed relationships with brand & business partners: Ensure that we have healthy relationships and communication between NA & Global brand & business partners, with information raised to leadership for decision-making

  • Establishment of Standardization: Whether it be through materials, partners, or process, how do we establish more standardization across seasonal and stores retail teams to guarantee visibility and understanding of our operating model.

 

WHO YOU WILL WORK WITH

You will report to the Director of Creative Planning & Operations, North America. You will work closely with all operational and production teams including Consumer Planning and Ops, Digital & Integrated Media, Retail & Partners, as well as NA & Global Retail Brand Creative teams and our Retail business partners. You will also work closely in your day-to-day role with the Sr Creative Directors of Retail Design & Retail Design Storytelling, NA. You will partner with all teams in North America Brand Marketing and in key cities to ensure that the improvements we deliver accelerate our ability to achieve our business goals.

 

WHAT YOU BRING

  • Bachelor’s Degree and 8-9+ years of experience working within a marketing organization (Note: One of the following alternatives may be accepted: PhD or Law + 6 yrs; Master’s +7 Yrs; Associate degree +9 yrs; HS Diploma +10 yrs)

  • Deep knowledge of retail landscapes, both within the seasonal marketing arm and the construction and development process of opening a new store.

  • Ability to streamline and optimize complex processes.

  • Excellent oral, written, and interpersonal skills, with the ability to identify and problem solve situations in an efficient manner, including conceptualizing and delivering presentations on complex business issues required.

  • Strong time management and project management skills, keep projects on track, raise awareness where issues may arise and bring solutions to the table, while keeping high attention to detail.

  • Strong analytical skills, commitment to support internal teams, and proven ability to manage expectations.

  • High level of motivation and energy, hard-working, driven, takes initiative and self-motivated with the ability to successfully deliver tangible results.

  • Demonstrated ability to work in a fast-paced and competitive environment, with a diverse group of individuals and talents, collaboration skills a requirement.

  • Possesses an optimistic and enthusiastic attitude towards change, while remaining flexible and tolerant to ambiguity.

  • Proven track record of working highly-collaboratively and cross-functionally, investing in relationships across diverse brand, creative, business, and technical teams.

  • Passion for Nike’s mission to bring inspiration and innovation to every athlete* in the world.

Jun 21, 2024

Director Revenue, Loyalty and Sales

Verizon
Basking Ridge, NJ; Irving TX; Lone Tree, CO; Irvine, CA; New York, NY; Rolling Meadows, IL: Miami, FL; Alpharetta, GA

This Director will lead and manage overall programs aligned into Performance Acceleration in support of driving KPI performance.  Your team will be responsible for capitalizing on actionable, data-driven insights and driving performance acceleration across all channels through performance initiatives and programs leveraging an Omni lens. These assets will enable front-line leaders with the tools to improve human performance, deliver on business outcomes, and leverage best practices and insights from all sales and service channels.

You will also define ‘what must be true’ to meet the target, using analyzed data you will assist with the development of performance goal targets, and drive/scale performance programs and insights across the channels.

You will have an analytical mindset and leverage a data-driven approach to optimize current tactics and stay on top of the latest performance and trends.  You will enable alignment of vision, key strategies, analyses, and drive success metrics to enhance business performance, productivity, and long-term profitability. You will actively keep a pulse on individual channel targets and performance. You understand the current state of the business, prospect expectations, marketplace demands, and technology. You will stay abreast of digital capabilities, industry research and analysis market conditions, and sales funnel analytics to advise on the challenges and drive forward opportunities that will deliver future performance improvements. Converting data into meaningful and actionable storyboard presentations. Showcasing opportunities and pain points through deep-dive analysis with supporting data. Leveraging data, including scorecards to extract information from text, speech, social media, and omnichannel analytics to better understand the root cause and drive performance.

You will possess a strong blend of analytical, tactical, strategic, people management skills, and the ability to operate on multiple levels and horizons. You will need a fierce commitment to quality and productivity, and the ability to work with a broad range of stakeholders to manage a high volume, high velocity, and high complexity environment. You will need the ability to speak up and lean in hard, but with as much empathy and compassion as possible.

You will own and deliver on Performance Initiative Development by

  • Creating and fostering the vision and strategy for the Customer Channels organization in alignment with the blueprint for growth VVO & VCG strategy. 

  • DRI for sales, revenue & loyalty strategy for the customer service channel 

  • Leading the creation of business requirements/roadmaps related to key Customer Channels systems, tools, and technologies across all value brands and teams to deliver revenue growth and loyalty

  • Developing and execute partner and agent compensation model to deliver revenue and loyalty KPI’s

  • Partnering with base management team to develop strategies and programs to drive revenue and loyalty

  • Developing strategic design for sales & loyalty team supporting all value brands .com and voice channels

  • Responsible for strategic design and evolution of performance goals, KPI’s, and coaching programs

  • Identifying performance initiatives, what must be true to deliver business outcome targets in growth, revenue, and CX through people/process/technology

  • Developing, and partnering with stakeholders to implement performance programs to drive revenue, growth, retention, CX, and cost objectives.

  • Partnering with Customer Channel PM on initiative valuation; ensure performance outcomes

  • Scaling best practices with an OMNI channel view

  • Driving cross-functional collaboration with constituents beyond, including alignment of vision, key strategies, and channel success metrics to enhance business performance, productivity, and long-term profitability.

  • Identifying replicable performance trends that can be scaled across channels and teams and ensure consistent outlier management processes.

  • Actively keeping a pulse on and drive targets and performance.

  • Understanding the current state of the business, prospect expectations, marketplace demands, and technology.

  • Staying abreast of market conditions, and funnel analytics to advise on the challenges and drive forward opportunities that will deliver the lift in performance strategy.

  • Leveraging and extracting information from text, speech, social media, and cross-channel analytics to better understand the root cause.

  • Converting data into meaningful storyboard presentations.

  • Showcasing opportunities and pain points through deep-dive analysis with supporting data.

  • Gathering and manipulating large quantities of data.

 

What we’re looking for…

You believe that solid data should be behind every important decision. You are a numbers person but you also have a strategic mindset. You have a knack for understanding and visualizing just the right way to share data and practical insights so that people can understand. Most importantly, you are able to create actionable programs based on what you learn from the data.

 

You’ll need to have:

This hybrid role will have a defined work location that includes work from home and assigned office days as set by the manager

  • Bachelor’s degree or four or more years of work experience

  • 12 or more years of relevant analytical work experience

 

Even better if you have one or more of the following:

  • An MBA or Advanced degree in statistics and business analytics.

  • Strong people leadership, development, and performance management skills with extensive experience successfully managing teams to drive business results

  • Proven ability to promote the importance of data driving decision making

  • Proven ability to produce accurate and timely information in a highly dynamic work environment

  • Must have excellent analytical, organizational, written, and verbal communication skills

  • Demonstrated strategic, analytical, and deductive reasoning skills and ability to synthesize information from a variety of sources and translate it into effective and actionable plans

  • Proven ability to produce accurate and timely information in a highly dynamic work environment

  • Must have excellent analytical, organizational, written, and verbal communication skills

  • Experience with communicating data to executive levels; ability to look at the analysis from a high-level strategic point of view as well as from detail and operational level

  • Proven ability to oversee needs assessment, make recommendations, execute change and drive consistent performance improvement

  • Superior communication and presentation skills, both oral and written, and the ability to communicate effectively with a broad range of stakeholders of varying seniority.

  • Proficiency in either the G-Suite or Microsoft Office document-related applications (e.g. PowerPoint/Slides, Excel/Sheets, etc.)

  • Strong problem solving, troubleshooting, and analytical skills

  • Strong attention to detail and organizational skills

  • Proven ability to manage deadlines and multiple/simultaneous, highly complex, cross-functional projects/initiatives

  • Highly responsive, reliable, and proactive

  • Ability to work constructively and positively within a team environment even under pressure or stringent deadlines

Jun 21, 2024

Senior Client Operations Manager

Epsilon
Austin, TX

The Client Operations Manager is a critical part of the team; responsible for the implementation and oversight of ad campaign launches by trafficking and management through the campaign lifecycle. This role is centered on working closely with the retailer team to guarantee all campaigns are launched successfully and performance goals are met. This includes campaign set up, traffic, execution, and management.  This position will be located in Austin, TX.

About the role:

  • Partner with the Account Management team to gather the necessary campaign details for accurate and and timely launches, additionally discussing and tracking against the brand’s goals & KPIs
  • Handle and oversee campaign setup, implementation and trafficking within CitrusAd platform
  • Once campaigns are launched, provide confirmation to the Account Management teams as well as provide proof of launch via campaign screenshots
  • Work closely with the Account Management teams to ensure successful delivery of all campaigns by routinely monitoring campaign performance and delivery; escalate potential delivery issues and optimize campaigns to meet performance goals
  • Upon campaign completion, generate campaign reports from the platform and validate for correctness prior to handing off to respective teams to provide to the brand client  
  • Oversee billing & invoicing process to ensure billing accuracy; confirm billing details with Account Management team and pull final delivery reports to review invoices prior to being sent to brands
  • Be a trusted source of data, insight and context of CitrusAd campaigns

About you:

We are looking for a Client Operations Manager who has the following skills, knowledge, and experience:

  • 2-4 years of Ad Operations experience
  • Experience with campaign management in a fast-paced environment
  • Willingness to quickly learn new tools and programs
  • Ability to work in a team environment as well as individually 
  • Strong written and verbal communication skills with all levels of internal stakeholders and external client partners
  • Data-driven and analytical with a strong attention to detail and process
  • Proven thought leader in strategic planning and operational efficiencies 
  • Efficient time management and organizational skills – able to sustain timeline management and campaign deliverables 

It would be great if you also have:

  • Experience with ecommerce media and search platforms and/or the ability and willingness to learn quickly
  • Working knowledge of retail, ecommerce, and digital industry 
  • Bachelor’s Degree in related fields (Advertising, Marketing, Communications, etc.)
Jun 14, 2024

Director, Customer Service Analytics & Insights

Verizon
Basking Ridge, NJ; Irving TX; Lone Tree, CO; Irvine, CA; New York, NY; Rolling Meadows, IL: Miami, FL; Alpharetta, GA

This critical position is responsible for customer channel insights and analytics to deliver commitments for experience, growth and revenue, development, and execution of customer service executive dashboards.  This leader will partner with key stakeholders across the business to develop commitment views and forecasts and then partner on target allocation to all levels of the business from SVP down to frontline agent.  This will be complimented by defining what must be true to achieve business targets by providing performance data with supporting insights and analytics linking outcomes to people, process and tools/technology opportunities and recommendations based on data analysis as well as contact interaction reviews.  Developing call flows, coaching and performance management programs and tools to enable the teams to become an engine for revenue growth, drive brand loyalty, while also providing differentiated and simplified employee and customer experiences.  This role will also represent Customer Channels in many cross functional meetings and teams and will need to advocate for the team to ensure the needs of the team are incorporated as new KPIs, reporting, products, tools, and technology are introduced.  This leader will manage a team that is diverse in experience and is located in numerous locations. Some travel will be required. An ideal candidate for this role is very enterprising, organized, collaborative, and able to operate with short term goals and long term vision.  The position requires the use of critical thinking skills and the ability to adapt quickly based on changing business dynamics. The candidate is responsible for identification, qualification, business case development, tracking, and creation of a roadmap as it relates to performance acceleration.  Strong team leadership, strong written and verbal communication skills, and ability to interact with all levels of the business is a must. The selected candidate will work with executive leadership, staff, and key stakeholders to provide executive-level support, planning, and directing of projects and operations to ensure strategic business plans and incremental opportunities are successfully developed and executed. 

Key responsibilities include: 

  • Performance management and acceleration for 10K agent partner portfolio, outlier programs, channel targets, reporting and analytics - across all brands

  • Responsible for weekly executive insights packages

  • Customer service trending, Sales trending and performance analysis

  • Developing metric builds, myInfo requests/launches and channel review data needs 

  • Interaction analytics supporting Operations, GTC and ROI analysis

  • Responsible for .com funnel and traffic conversion for sales chat teams across brands

  • CV and forecast development of key KPIs in sell, serve, and save model

  • Regular executive performance readouts including results, insights and actions

  • Primary contact for data needs, new KPI, reporting and dashboard development

  • Contact interaction and compliance performance reviews through executive calibrations, call studies, and automated quality management program

  • Target distribution to deliver top line KPI commitments

  • Enabling performance accountability through call flow, coaching and performance programs and tools leveraging AI and automation Forecast/modeling of revenue and retention efforts in partnership with Finance

  • Collaborating cross functionally and build relationships with teams including: Finance, Operations, Marketing, Verizon Global Services/GTS, HR and additional Verizon departments to accomplish goals 

  • Prioritizing project activities and coordinate resources to achieve goals 
     

What we’re looking for...

Ability to adhere to a hybrid schedule in office that includes assigned office days (3 days minimum)

You’ll need to have:

  • Bachelor's degree or four or more years of work experience.

  • Six or more years of relevant work experience.

Even better if you have one or more of the following:

  • Bachelor’s degree or equivalent experience 

  • 12+ years sales and/or service related experience with large, diverse teams

  • Knowledge of financial modeling to forecast, justify and evaluate the impact of our efforts

  • Proven accomplishments in process improvement, process design 

  • Proven operational experience with large scale projects

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

Where you’ll be working

In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager.
Jun 14, 2024

Senior Manager, Guest Relations

Cracker Barrel
Lebanon, TN

This individual manages the guest relations department and call center function. Manages customer service teams (12-15 reps/temps) to ensure our employees are living our mission by driving guest satisfaction and advocating for the guest. Sets Guest Relations team goals and metrics to drive efficient and effective ticket management across multiple channels (phone, email, web portal, chat). Develops vision and executes projects to improve team productivity, including the improving technology/tools, adjusting team structure, and determining best deployment to achieve goals. Fosters relationships with the team to improve skill sets and continually trains staff on guest service “best practices.” Builds and maintains key relationships across functions (ER, Ops, IT, Risk Management) to ensure that guest issues are appropriately addressed across departments.

Responsibility

· Directs and leads the Guest Relations staff. Handles scheduling and deployment of Guest Relations team to ensure timely responses to all inquiries, complaints, and product issues within 3 business days to improve guest retention.

· Develops policies and procedures for addressing guest complaints and issues. Works with others to develop initiatives aimed at correcting identified/recurring issues and problems. Demonstrates

and encourages from others a continuous improvement thinking process.

· Establishes process for pulling and analyzing Guest Relations data. Develops tracking and adhoc reports for departments across the organization to influence business decisions and drive operational efficiencies.

· Keeps team informed of any enhancements to Cracker Barrel such as the introduction of new menu items or curbside pick-up being tested or offered system wide. Monitors guest reactions after rollout of a new menu, product, or initiative to provide any feedback received on new products or services.

· Researches and resolves extreme, unusual, or sensitive issues. Escalates issues that need

further attention and follow up within other departments (ER, Ops, Risk Management).

· Reviews and develops work processes, procedures, and systems. Creates and documents CRM systems and processes for consistent execution of Guest Relations responsibilities and facilitates the building out of the CRM tool to harness all the functionality.

· Evaluates technology enhancements aimed at improving departmental efficiency and

effectiveness. Leads projects to enhance technology and tools to enable the team to improve

response levels and response times.

· Partners cross-functionally with other teams (e.g., Operations, Product Development, Maintenance, Merchandise Buying/Planning, Communications, Marketing) to facilitate a positive guest experience journey resolution.

· Develops, tracks, and reports key service performance measurements. Develops, recommends and implements approved process and/or operational improvements. Identifies ways to improve current systems to provide better guest service.

· Provides continuous training for the Guest Relations team to improve efficiency. Ensures that team is able to leverage new tools (e.g. web portal, guest self-service, chat) to increase

responsiveness to guest issues.

· Represents Guest Relations and advocates for guests as a member of key teams including

Crisis/Sensitive Topics team, Loyalty program team.

Qualifications 
Experience and Education

· Bachelor’s degree in communications, business, marketing or related field. Minimum 8 years customer service-related experience with 5+ years management experience; or equivalent combination of education and experience.

 

Knowledge and Skills

· Solid business judgment and excellent written and oral communication.

· Must be organized, proactive and possess strong sense of urgency.

· Strong leadership and coaching ability to support Guest Relations team.

· Strong interpersonal skills.

· Track record of collaboration across functions.

· Long-term Continuous improvement mindset

· Ability to leverage organizational resources to improve tools, technology, team performance

· Independent decision maker

· Proficient in Microsoft Office Suite.

· Good analytical skills.

Jun 14, 2024

Director, Loyalty & Incentives

BC Lottery Corporation
BC, Canada

The Director, Loyalty and Incentives will lead the design, development, implementation and ongoing management of BCLC’s Player Rewards and Incentives Program. The Director will oversee the end-to-end program, continuously refining it to ensure a world-class player and partner experience, and they will be pivotal in driving player attraction and retention, contributing to revenue growth, and promoting player health. Furthermore, the Director will be responsible for building the program’s brand and platform, overseeing ongoing marketing operations, and ensuring the achievement of the business case. Reporting to the Chief Social Purpose Officer & Vice President, Marketing, and with indirect reporting to the Chief Operating Officer and Chief Information Officer, this role is highly visible and spans much of BCLC’s operations.

As the ideal candidate, you have deep experience building and delivering consumer rewards and incentives programs that drive loyalty and brand affinity in a way that showcases an organization’s purpose and values. Using data and research, You bring knowledge of best practices in consumer rewards programs, and have the relationship and communication skills that will allow for identifying the components of a top tier program that is aligned to BCLC’s unique goals and objectives. You possess an ability to collaborate, communicate, and implement progressive, creative, and effective strategies across multiple consumer-facing platforms, and bring a marketing and customer experience ethos that allows for cross-functional collaboration. As a leader, you are known as someone who can coalesce and motivate a team of professionals, and can also lead with influence across a large and highly complex organization. Above all, you believe in BCLC’s brand promise, are committed to its social purpose and mandate, and you live the organization’s core values.

Jun 11, 2024

Manager, Change Management & Communication

Dick's Sporting Goods
Coraopolis, PA

The Manager – Change Management & Communication will be responsible for supporting organizational change efforts and creating and implementing change management strategies and plans that maximize employee adoption for a variety of organizational transformations. This role interacts HR Business partners and stakeholders across the organization.

This role is based out of our corporate office in Coraopolis, PA. The role will work on a hybrid model (remote Monday and Friday, in office Tuesday-Thursday).
 

Job Duties & Responsibilities

  • Develop, implement, and monitor effective change strategies and plans across the enterprise that maximize employee adoption and improve organization performance

  • Demonstrate strong leadership judgment and decision making in anticipation of project needs and develop innovative, sustainable solutions focused on adding value

  • Integrate change management work into broader plans (e.g., Project Management and/or Communication Plans). Provide active guidance for Project Sponsor(s) and other stakeholders.

  • Collaborate with HRBPs and Business Leaders to drive cultural evolution and organizational transformational initiatives

  • Drive engagement and acceptance of change amongst enterprise teammates through  thorough change and communication plans that are teammate-focused and drive the expected behaviors. Enable change actions through partnership with Communications and Training.

  • Provide expert facilitation on change management to leaders across the enterprise

  • Evaluate implementation / adoption gaps or opportunities, then create tools and materials to mitigate

  • Define and measure success metrics. Track progress, report, and manage issues/risk, adapting as needed.

 

QUALIFICATIONS:

  • Bachelor's Degree Organizational Development or related field strongly preferred

  • 5-7 years experience

  • Minimum of 5 years Organizational Change, Change Management, or Behavior Transformation

  • Knowledgeable of change management principles, methodologies, and tools.

  • Ability to develop, lead, and implement practical change management solutions.

  • Effectively listen, communicate, and collaborate with others at all levels, managing a multitude of differing opinions and passion from people leaders and team members.

  • Excellent interpersonal skills and influence skills. Demonstrated ability to establish rapport, build relationships, and foster trust quickly at all levels of the organization to drive performance.

  • Flexible and resilient. Ability to challenge, persevere, and thrive in ambiguous situations.

  • Strong problem-solving and analytical skills within multiple environments and teams who may have diverse viewpoints and needs

May 31, 2024

Manager, Customer Loyalty

Signet Jewelers
Akron, OH

JOB SUMMARY:

The Manager of Loyalty Partnerships will provide expertise and leadership to define and implement customer loyalty partnership strategies that successfully build profitable, long-term end-to-end connected customer relationships across all channels. You will work with a cross-functional team of disciplines, business partners, and channel execution groups to define, design and enhance our partners loyalty offering for Signet. You will use a qualitative and quantitative data-driven approach, leaning into the lens of the customer to ensure that there is a strong value proposition, proper implementation, activation and measurements in place, to drive incremental purchase behavior and build CLV across all Signet banners You will lead the development of experience and communications strategies rooted in business and brand goals, customer data and channel-level best practices. You will also partner closely with the Sr. Director of loyalty to build new partnerships as well as enhance existing relationships.

 

MAJOR RESPONSIBILITIES/ESSENTIAL FUNCTIONS:

  • Help enhance the overall vision, strategy and roadmap of our loyalty program partnerships
  • Drive member acquisition, activation and engagement delivering differentiated value at each tier of loyalty through our partnerships
  • Define and link program KPIs to business outcomes
  • Partner with internal teams and third-party partners to create personalized experiences to increase the value exchange between our brands and our consumers
  • Partner with Analytics team, other business groups, and third parties to identify marketplace and customer insights ensure a strong focus on desired outcomes
  • Use insights to develop sound, fact-based marketing strategies to drive incremental ROI against business objectives
  • Partner with merchant team to identify opportunities for “members-only” offers and promotions
  • Work with internal partners to establish and maintain a loyalty program reporting dashboard to measure and manage the overall impact and health of the loyalty program and its components across all channels and banners

 

POSITION QUALIFICATIONS:

Education:   

Bachelors degree required - MBA in Marketing, Finance or Statistics preferred

 

Years of Job-Related Experience Required:   

5+ years experience in the development and successful execution of loyalty programs, preferably for a company in an industry with an established reputation for loyalty excellence (e.g. Retail, financial services, hospitality, telecom, publishing, etc.)

 

Technical/Other Skills Required: 

  • Loyalty program development including detailing functional requirements, developing features/benefits, creating communication strategies, and establishing & evaluating program ROI performance.
  • Demonstrated success in the development of meaningful and impactful communication programs that support loyalty growth, including customer segmentation and trigger-based communications. Demonstrated success in building partnerships and creative execution with partners.
  • Strong capability to act in a role that is both strategic and tactical when necessary.
  • Very strong business acumen and ability to understand and analyze data to drive performance.
  • Experience in the development and execution of complex testing scenarios.
  • Proven ability to distill complex information, and “tell a story” using data.
  • Experience working in Sequel/QuicksSight/Tableau
May 31, 2024

Sr Manager, Customer Loyalty

Rite Aid
Remote, US
The primary purpose of this position is to provide business partners with statistically sound insights, reports and business models in support of the Company's marketing activities. Frequent independent judgments are essential. The incumbent is also required to perform all tasks in a safe manner consistent with corporate policies and state and federal laws. Frequent independent judgments are essential.

JOB RESPONSIBILITIES
  • Manage and lead the CRM/Loyalty team including skill development and workload management.
  • Work with IT, Product, POS and Digital teams to improve customer data, customer UX/UI, and reduce customer friction, data integrity risk, and fraud risk.
  • Champion for CRM/Loyalty in other departments, including Category Management, IT, Leadership. Be a subject matter expert in customer data, loyalty, and customer behavioral economics
  • Leverage customer analytics to assist business partners with making the best decisions regarding the marketing activities of the company and recommend marketing strategies based on that data.
  • Leverage all resources (including but not limited to: agency, analytic, vendor, and internal financial information) to improve short and long-term results of all loyalty/CRM tactics and experiences (including, but not limited to: campaign performance, production costs, offer performance, margin management)
  • Manage loyalty/CRM vendor and agency partners including contracts, payments, and performance
  • Support ad-hoc queries and other department requests for fraud, analysis that is not related to CRM, and other internal asks.
May 31, 2024

Director, Loyalty Strategy

Material
Remote, US

Working alongside a team of Loyalty + CRM strategy and delivery professionals you will become the trusted partner and subject matter expert for the Loyalty clients within your portfolio. You will guide clients to put their consumers at the center of their loyalty marketing initiatives. You will partner with account, technology, data & analytics, and operations to create recommendations to design innovative programs, help identify martech gaps, round out programmatic communications, improve loyalty member experience, and maximize the value of the program for the brands you serve.

You will work with your cross-functional team to ensure your recommendations are executed correctly, reported on promptly, and learnings leveraged for future program evolution. The successful candidate will have a strong affinity for collaboration, relationship building, storytelling, and enjoy a fast-paced, fluid agency environment.

 

As the Director, Loyalty Strategy you will:

  • Support our Sales Initiatives as a Loyalty program and platform subject matter expert

  • Lead cross-functional teams in the design, launch, and optimization of new Loyalty programs and platforms

  • Provide guidance to qualitative and quantitative research teams exploring the needs and wants of customer segments to inform Loyalty Design

  • Guide clients in building deeper relationships with their customers by placing them at the center of every new loyalty initiative. You will lead with a customer-centric bias, leveraging data, customer behavior, and competitive insights to inform every aspect of loyalty design, communication, and program improvement recommendation

  • Continually measure, analyze, and recommend strategies and tactics that close identified gaps and/or seize opportunities to drive the client’s loyalty business objectives, goals and strategic pillars

  • Learn the client’s business and act as a trusted partner in driving brand growth, engagement, revenue, and profitability through data-driven insights and financial acumen

  • Craft client-facing strategic recommendations for loyalty design, communications, martech, and program optimization to drive higher lifetime value and profitability across the member lifecycle (acquisition, onboarding, engagement, growth, and retention)

  • Continually assess client competitor programs, Loyalty best practices, and success across other Material+ programs to lead and continually improve client loyalty programs and communications to deepen relationships and drive higher profits

  • Help define strategies that leverage loyalty program(s) as a key motivator for changing customer behaviors

  • Lead Quarterly and Executive Business reviews of what’s working, learnings, trends, and what the client should consider Stopping, Starting, and Continuing to meet their annual loyalty program business objectives

 

About You

  • Have led the design of a loyalty program for a nationally recognized brand—you will be asked to explain your approach, insights, testing methodology, and launch results

  • Able to describe the differences in Monadic, Conjoint, TURF, and MaxDiff quantitative methodologies

  • Are familiar with customer loyalty concepts (like Goal Gradient and Endowed Progress Effect), customer behavior and motivation (Intrinsic and Extrinsic), and how to apply these concepts in strategic recommendations

  • Have a passion for loyalty marketing at the intersection of data, technology, and consumer behavior.

  • Bachelor’s degree required

  • 10+ years of experience in loyalty design and program optimization–agency experience required

  • Experience with running loyalty programs on platforms like Punchh, Thanx, LevelUp, Paytronix, Sparkfly, or enterprise platforms built by Forrester Wave agencies

  • Proven achievements in creating, storytelling, and selling in loyalty design, strategies and solutions to support customer business objectives

  • Able to easily navigate and drive consensus through influence and relationship building in a matrixed environment

  • Demonstrated analytical skills; comfortable working with data to tease out insights.

  • Comfortable working with financials and developing basic results and revenue projections for your recommendations

  • Aptitude for strategic thinking in a fluid environment

  • Effective time management skills: ability to prioritize, collaborate, and meet deadlines.

  • Comfortable in both marketing and technical environments

  • Solves for business needs in an ambiguous environment

May 17, 2024

Retention and Loyalty Strategy Senior Manager

Verizon
Basking Ridge, NJ; Alpharetta, GA; Irving, TX; New York, NY

In this integral role on the Base Pricing team,  you will be directly responsible for driving the retention of early tenure Verizon customers. You will be responsible for identifying opportunities and strategies to ensure that customers are set up for success as a Verizon customer. You will formulate ideas and carry them through execution and beyond to retrospective, post-promo analysis, and ensuring a positive customer experience. Design targeting and segmentation strategies of the VZW consumer base which will enable the business to deliver messages and offers  which are prioritized, personalized, and simultaneously beneficial to the customer and VZW.

You will be responsible for executing these strategies by leading peers from other functional work groups, including (but not limited to): Business Intelligence, Marketing Communications, MarTech, Performance Management, Finance, Legal, IT, Market Leadership, and Product Marketing. You will be responsible for both driving bottom up data-backed recommendations as well as adapting to top down requirements from executive leadership.

Responsibilities include:

  • Designing and executing from concept through implementation, programs that help ensure customers are set up to be successful as a Verizon Wireless customer.

  • Developing strategies to proactively mitigate voluntary disconnects, with an emphasis on early tenure customers.   

  • Proactive identification of potential issues related to perks/products/services that may cause customers to leave VZ before they have become an established account. 

  • Driving existing customer transactions through Verizon’s digital channels, both site and app.

  • Partnering with the AI&D, P&E, and Business Intelligence teams to develop, manage, maintain, and monitor new tools meant to improve audience creation, targeting, and offer development.    

  • Building presentations to effectively communicate trends, insights, and recommendations to senior leadership.  

  • Using broad industry perspective to interpret competitive information, draw intelligent conclusions, provide assessments at the strategic and tactical level, formulate promo recommendations on proactive and/or reactive actions and take actions to execute upon approved recommendations.

  • Analyzing and understanding the early tenure customer journey, pain points, and potential solutions to ensure a high quality experience at the beginning of a customer’s tenure with Verizon.

  • Deciphering performance across a variety of metrics: i.e. KPIs, Segmentation, Propensity, etc. to uncover new opportunities for growth and revenue from the Verizon base.

  • Partnering with internal and external stakeholders to develop unique promotional campaigns that will differentiate Verizon in the industry while driving growth.

What we’re looking for...

You'll need to have:

  • Bachelor’s degree or four or more years of work experience.

  • Six or more years of relevant work experience.

  • Experience working collaboratively with and presenting ideas and content to a variety of stakeholders.

  • Experience with Microsoft Excel and PowerPoint, as well as Google Suite alternatives.

  • Experience deciphering performance across a variety of metrics: i.e. KPIs, Segmentation, Propensity, etc. to uncover new opportunities for growth and revenue.

 

Even better if you have:

  • A Master’s degree, preferably an MBA.

  • Excellent written and verbal communication skills with ability to clearly express complex ideas.

  • Experience in marketing and finance-related roles, such as market research, financial analysis, pricing, product marketing, or strategic planning desired.

  • Ability to research, analytical, and critical thinking skills with the ability to see things not readily apparent to others and to find unique solutions to complex challenges.

  • Ability to think strategically and to "see the big picture".

  • Knowledge of the wireless marketplace and experience with promo development.

  • Ability to believe that solid data should be behind every important decision and are a numbers person with a strategic mindset, strong business and financial acumen.

  • Ability to bring both business perspective and an understanding of the marketplace and not just theory and numbers.

  • Understanding and visualizing just the right way to share data and practical insights so that people can understand and action on the insights.

  • Ability to take initiative, work with minimal supervision, and independently manage concurrent projects to timely completion. 

 

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

May 17, 2024

Loyalty Strategy Consultant

Comarch
Phoenix, AZ
We are currently seeking a dynamic and motivated Loyalty Strategy Consultant to join our team in the USA. The successful candidate will be responsible for working closely with clients to understand their business needs, identify opportunities for improvement, and develop and implement tailored solutions. If you're passionate about loyalty programs, customer-centric solutions, and have a deep understanding of software supporting sales, we want to hear from you!
 

Candidate Profile:

  • Bachelor’s Degree
  • 3-5 years’ experience working in management marketing & consulting (Loyalty Strategy, Marketing)
  • Knowledge of software supporting sales and loyalty programs
  • Experience with data-driven (CRM, online/offline media, email/SMS/push) marketing
  • Proven achievements in creating data-driven strategies and solutions to support customer business objectives
  • Must possess strong customer-facing presentation and demonstration skills
  • Strong communication and interpersonal skills
  • Ability to organize own work

Your Responsibilities:

  • Serve as a client account expert regarding loyalty and offers strategy, digital marketing, member communication, and overall CRM
  • Advising clients on how to optimize their customer value proposition through elaboration of customer strategy, loyalty program concepts, member experiences, and member journeys
  • Coordinate with clients and internal teams to ensure program and business requirement capabilities are met
  • Heavy focus on loyalty strategy, omnichannel communication, and marketing (Email, SMS, push) for current clients, propose needed changes and adjustments to ensure program success
  • Ensure project delivery timelines are accurate, achievable, and delivered in a timely manner for the program to meet objectives
  • Continuously monitor current industry trends and changes and adjust customer propositions accordingly
  • Serve as a company representative during trade shows, customer and internal events, and functions

For You:

  • Competitive salary
  • 100% paid health insurance
  • 401(k) match
  • Flexible Spending Account (health, dependent, commuter)
  • Wellness Reimbursement Program
  • Exciting work in a rapidly growing department working with leading world brands
  • Opportunity to learn from leading specialists to develop a professional IT career
  • Hybrid Work Model
May 10, 2024

Marketing Program Manager

Staples
Framingham, MA; Boston, MA; Hybrid

Our marketing team is charged with an important task – sharing our Staples story. We use customer data and analytics to help us understand and improve our customers’ experiences, drive customer retention, and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas.

What you’ll be doing:

  • Lead and manage our marketing nurture campaign efforts
  • Collaborate and partner with Marketing Operations, Digital Media, Sales, and Creative Team to strategize and execute campaigns across paid and organic digital channels
  • Improve the quality and quantity of leads to drive sales
  • Analyze campaign effectiveness and maximize ROI
  • Manage reporting, forecasting, and data inputs
  • Think creatively to bring new initiatives and campaigns to life

What you bring to the table:

  • A cross-functional collaborator who can build alignment within a matrixed team to drive shared goals and strategy
  • The ability to use data to measure progress and create content that drives interest to a B2B audience
  • Experience in lead generation, acquisition marketing and program development a plus
  • Excellent verbal and written communication skills with the ability to effectively interact and present to stakeholders
  • Able to balance multiple priorities simultaneously with the ability to adapt to the changing needs of the business while meeting deadlines
  • Demonstrated ability to manage multiple priorities and hit deadlines

Qualifications:

What’s needed- Basic Qualifications:

  • 5+ years of related work experience
  • 3+ year's experience in Microsoft Office suite (PowerPoint, Excel)
  • What’s needed- Preferred Qualifications:
  • Bachelor’s degree or equivalent experience
  • Experience with Marketo
May 08, 2024

Director, Loyalty Strategy

Material
Remote, US

Working alongside a team of Loyalty + CRM strategy and delivery professionals you will become the trusted partner and subject matter expert for the Loyalty clients within your portfolio. You will guide clients to put their consumers at the center of their loyalty marketing initiatives. You will partner with account, technology, data & analytics, and operations to create recommendations to design innovative programs, help identify martech gaps, round out programmatic communications, improve loyalty member experience, and maximize the value of the program for the brands you serve.

You will work with your cross-functional team to ensure your recommendations are executed correctly, reported on promptly, and learnings leveraged for future program evolution. The successful candidate will have a strong affinity for collaboration, relationship building, storytelling, and enjoy a fast-paced, fluid agency environment.

 

As the Director, Loyalty Strategy you will:

  • Support our Sales Initiatives as a Loyalty program and platform subject matter expert

  • Lead cross-functional teams in the design, launch, and optimization of new Loyalty programs and platforms

  • Provide guidance to qualitative and quantitative research teams exploring the needs and wants of customer segments to inform Loyalty Design

  • Guide clients in building deeper relationships with their customers by placing them at the center of every new loyalty initiative. You will lead with a customer-centric bias, leveraging data, customer behavior, and competitive insights to inform every aspect of loyalty design, communication, and program improvement recommendation

  • Continually measure, analyze, and recommend strategies and tactics that close identified gaps and/or seize opportunities to drive the client’s loyalty business objectives, goals and strategic pillars

  • Learn the client’s business and act as a trusted partner in driving brand growth, engagement, revenue, and profitability through data-driven insights and financial acumen

  • Craft client-facing strategic recommendations for loyalty design, communications, martech, and program optimization to drive higher lifetime value and profitability across the member lifecycle (acquisition, onboarding, engagement, growth, and retention)

  • Continually assess client competitor programs, Loyalty best practices, and success across other Material+ programs to lead and continually improve client loyalty programs and communications to deepen relationships and drive higher profits

  • Help define strategies that leverage loyalty program(s) as a key motivator for changing customer behaviors

  • Lead Quarterly and Executive Business reviews of what’s working, learnings, trends, and what the client should consider Stopping, Starting, and Continuing to meet their annual loyalty program business objectives

 

About You

  • Have led the design of a loyalty program for a nationally recognized brand—you will be asked to explain your approach, insights, testing methodology, and launch results

  • Able to describe the differences in Monadic, Conjoint, TURF, and MaxDiff quantitative methodologies

  • Are familiar with customer loyalty concepts (like Goal Gradient and Endowed Progress Effect), customer behavior and motivation (Intrinsic and Extrinsic), and how to apply these concepts in strategic recommendations

  • Have a passion for loyalty marketing at the intersection of data, technology, and consumer behavior.

  • Bachelor’s degree required

  • 10+ years of experience in loyalty design and program optimization–agency experience required

  • Experience with running loyalty programs on platforms like Punchh, Thanx, LevelUp, Paytronix, Sparkfly, or enterprise platforms built by Forrester Wave agencies

  • Proven achievements in creating, storytelling, and selling in loyalty design, strategies and solutions to support customer business objectives

  • Able to easily navigate and drive consensus through influence and relationship building in a matrixed environment

  • Demonstrated analytical skills; comfortable working with data to tease out insights.

  • Comfortable working with financials and developing basic results and revenue projections for your recommendations

  • Aptitude for strategic thinking in a fluid environment

  • Effective time management skills: ability to prioritize, collaborate, and meet deadlines.

  • Comfortable in both marketing and technical environments

  • Solves for business needs in an ambiguous environment

 

Why work for Material? 

 

In addition to fulfilling, high-impact work, company culture and benefits are integral to determining if a job is a right fit for you. Here’s a bit about who we are and highlights around what we offer. 

  

Who We Are & What We Care About 

 

  • Material is a global company and we work with best-of-class brands worldwide.  We also create and launch new brands and products, putting innovation and value creation at the center of our practice. Our clients are in the top of their class, across industry sectors from technology to retail, transportation, finance and healthcare. 

  • Material employees join a peer group of exceptionally talented colleagues across the company, the country, and even the world. We develop capabilities, craft and leading-edge market offerings across seven global practices including strategy and insights, design, data & analytics, technology and tracking. Our engagement management team makes it all hum for clients.  

  • We prize inclusion and interconnectedness. We amplify our impact through the people, perspectives, and expertise we engage in our work. Our commitment to deep human understanding combined with a science & systems approach uniquely equips us to bring a rich frame of reference to our work. 

  • A community focused on learning and making an impact. Material is an outcomes focused company. We create experiences that matter, create new value and make a difference in people's lives.  

May 02, 2024

Senior Manager, CRM Marketing Performance

MGM Resorts International
Jersey City, NJ
MARTECH MANAGEMENT:
  • Become an expert in the MarTech architecture and oversee the daily performance of CRM tools- including Optimove, Exact Target and other internal and third-party tools.
  • Responsible for all campaigns land as scheduled, including daily processes will meet daily SLAs and ensure no room for campaign error.
  • Work with BI to ensure data is used optimal across all points in the architecture for BetMGM.
  • Develop monitoring and alerts with corporate parents to monitor campaign performance.
  • Own problem ticket process- connecting with internal marketing, IT, and external IT teams to ensure timely resolution of any issues.
  • Partner to monitor/manage IP and domain reputation with corporate parent
  • Work with data partners and push notification platforms to reduce deliverability delays.
  • Review messaging channel matrix to optimize player communication.
MARTECH OPTIMIZATION:
  • Outline and drive best practice usage of CRM MarTech stack and build accountability within the wider team to follow accordingly.
  • Partner with all CRM teams to enable A/B/n Testing from ideation to analysis
  • Develop email marketing templates that enable scalable personalized campaigns
  • Establish best practices per communication channel to ensure optimal campaign build and customer journey
  • Collaborate with internal stakeholders to put forth enhancements 3rd party vendors to enhance the MarTech stack.
  • Partner with internal and external BI and marketing teams to ensure accurate, easily digestible campaign reporting.
  • Manage email and campaign deliverability monitoring, with strategic planning to improve status quo. Both for transactional communications and targeted marketing messages.
CRM TRAINING/LEARNING MANAGEMENT
  • Oversee CRM Technology Trainers responsible for onboarding training to CRM and MarTech tool users.
  • Partnership with the product team to develop new enhancements and features to existing tech stack.
  • Partner with Product and Customer Care teams to ensure knowledge transfer takes place and look to enhance
  • Evaluate Training Effectiveness through regular reviews to ensure relevance and accuracy
Essential Functions
  • Must be able to stand or sit and operate computers and other technological devices for extended periods of time
Qualifications  
  • 8+ Years Experience in marketing technologies and coding languages, Salesforce credentials preferred- Email Marketing Manager, and Admin preferred
  • Strong analytical skills with the ability to identify trends and areas for improvement
  • Excellent communication and interpersonal skills
  • Passionate about solving sophisticated user (internal customers) facing problems, developing strategies and roadmaps, and completing plans to benefit our business.
  • Comfortable driving change management
  • Possess a test and learn mentality and be willing to dive into varying, often divergent projects.
  • Relevant education/experience strongly preferred in Marketing, Operations, Training, CRM Technologies
May 02, 2024

Personalization Strategy Service Lead, US- Dynamic Yield

Mastercard
New York, NY
The Personalization Strategy Service Lead will assume responsibilities of a Strategic Consultant in our team, with additional managerial responsibilities to monitor customers deliveries and KPIs, while growing the team and managing career development.

Customer responsibilities:
•Perform sophisticated quantitative analyses (Google Analytics, Omniture, Tableau) that translates eCommerce data into actionable personalization strategy roadmaps
•Coordinate and lead cross-functional teams to advance project execution based on the strategic plan
•Analyze and track progress against the plan and report back on the success of the program internally and externally
Innovate on new ways of leveraging our service portfolio to create high impact personalized customer experiences across different industry verticals
•Act as a personalization strategy expert in front of executives in high profile clients
•Communicate project status and issues internally across multiple organizational levels
•Own outcomes including risk management and mitigation, and client value realization


Team responsibilities:
•Building a high-performing team - employees development programs
•Onboarding and training thoroughly
•Planning and prioritizing customers among the team, tasks, risks and escalations
•Engaging in times of change
•Encouraging motivation - proactively convey messages remotely
•Creating resilience for their team
•Monitor customers allocated hours and KPIs to drive the usage of our services
•Build and maintain great working relationships with customers and internal colleagues
•Utilize internal relationships to grow your knowledge
•Promote client forums and webinars
•Obtain reference sites, case studies, and referrals where possible
•Manage the team to ensure we retain and grow our customers
•Managing our multicultural, multilingual Strategic Service team in the region so they thrive in their roles.
•Creating and implementing Strategic Services processes
•Advocating for our customers across the business
•Working with regional Customer Success Managers & Account Directors to ensure company-wide collaboration and alignment in front our customers
•Keeping up to date with Personalization trends and tools and ensuring we’re staying ahead of the game
•Mentoring
•Engaging with authority

Tasks at hand:
•3-5 direct reports
•Completion of performance reviews
•Training and development of your team members
•Holiday Approvals and Management
•Goal settings and ensuring team members stay on track via weekly / bi-weekly meeting
•Encourage cross team collaboration across regions
•Represent management communications in a professional way in front of team members
•Ability to convey messages and constructive feedback
Manage MBOs
•Take responsibility for Strategic Services specific KPIs (Renewals and Upsells)
•Run POD meetings and follow ups on upcoming renewals & high risk next steps, while aligning the ADs and CSMs on next steps and follow ups
•Own executive relationship with your teams’ customer base
•Own internal renewal strategy meetings
•Cross team collaboration
•Support and drive team specific goals
•Contribute to weekly exec updates
•Collaborate with Marketing team to execute customer events, and have •customer speakers for main events in region
•Up to 3 Strategic Service customers
•Delivery of strategic campaign roadmaps meeting customer objectives
•Delivery of managed services for campaign development

About You:
The essentials we need from you:
• You are a driven and people-first manager with the ability to inspire your team. Your passion for better personalization across all channels shines through in all you do,
• You have 3+ years of experience in a customer-facing management role in a B2B SaaS environment. You are familiar with all aspects of the personalization and conversion rate optimization, and have built high performing teams and processes,
• You act as a player-coach: you lead the way by doing and you support and help your team develop the skills needed
• You build connections easily and are able to influence, negotiate, and build consensus with different stakeholders and personas,
• You combine the ability to think strategically and execute tactically to drive results,
• You have excellent communication and presentation skills, and an analytical and process-oriented mindset
 
Apr 26, 2024

Manager, Digital Execution, Firehouse Subs, US & Canada

Restaurant Brands International
Miami, FL

This role is critical to the growth of our brands and supporting the strategy to driving deeper relationships with our guests.  

Reporting to Group Product Manager of 1st Party Digital, this role will own the development of CRM strategies and our testing roadmap.  This will include understanding business objectives to develop the execution plans for email, Push and SMS/ in-app personalization strategies, and an A/B testing program. These initiatives will be managed from ideation through to launch and measurement of impact on key metrics. Additionally, the strategy for areas of our loyalty program and management of our customer lifecycle. 

 
Responsibilities: 

  • Manage end-to-end strategy and execution of campaigns, including audience targeting, channels (email, push, sms), creative requirements, and analyzing results to drive customer engagement and purchase activity 
  • Manage a CRM marketing calendar to keep cross-functional teams informed of upcoming and in-progress campaigns 
  • Build out a variety of campaign types including behavioral, merchandising, product awareness, and advocacy 
  • Optimize owned lifecycles, including building long-term roadmaps and executing on them 
  • Execute, articulate and present progress, results and data analyses/learnings effectively to other marketing stakeholders 
  • Lead initiatives to make our loyalty program competitive and profitable to ensure our guests are engaged but also not impacting negatively in our Franchisee profitability 
  • Manage user lifecycles since the account creation moment 

 Required Skills 

  • BA/BS degree in Business, Statistics or related field  
  • 2 years of experience of hands-on email/CRM experience 
  • Experience working knowledge in Marketing Technology and how martech stack works across ecosystem (CDP, ESP, data visualization, etc.) 
  • Experience working with CRM platforms (Salesforce, Braze, Cheetahmail, etc)  
  • Experience with Braze experience preferred  
  • Data-driven mindset with an ability to interpret analytics and data to drive decisions and strategy  
  • Start-up mentality, eager to move quickly and work with a lean team
Apr 19, 2024

Sr. Manager, Loyalty Member Satisfaction

Royal Caribbean Group
Miami, FL

The Captain’s Club is Celebrity’s award-winning loyalty program that keeps our guests coming back again and again.  With millions of members, the program is responsible for driving guest engagement, return, frequency, satisfaction, and brand loyalty.  Our members are at the core of everything we do, and their feedback and insights are vitally important to our brand.

We are seeking an individual to create a two-way open communication stream with guests to gather feedback and insights, test brand changes and messaging, and combat untrue information as well as lead member satisfaction initiatives.  This will include managing always-on two-way communication between our members and the brand, identifying and developing relationships with brand ambassadors, managing messaging for members for any brand changes, and working on a variety of initiatives to improve the member experience.  This role will work cross-functionally with colleagues in marketing, insights, hotel operations, and onboard revenue.

This person will thrive in a fast-paced, multi-branded environment and loves to problem solve. They will often work cross functionally to help drive key business decisions and in turn will lean heavy on their strong communication skills across the organization.  
 

Essential Duties and Responsibilities:

  • Serve as the voice of the member for cross-functional teams and initiatives.  
  • Develop and always-on two-way communication stream with members including an online research community, webinars, Q&A sessions, in-person ship events with members, and more.
  • Identify and propose new ideas that drive member satisfaction and engagement as well as enhance business goals.
  • Manage all guest channels to ensure accurate and up-to-date information is disseminated for members. Develop and implement a strategy to manage communication across social channels, work directly with forums like cruise critic and form partnerships with brand ambassadors to enhance our messaging.
  • Partner with business insights to identify pain points impacting NPS for members and develop strategies to combat it.
  • Partner with hotel operations and onboard revenue on all guest-facing initiatives to ensure it is a positive experience for members.
  • Support member events including annual President’s Cruise.
  • Manage ship-visits for shoreside team members to meet with crew.
  • Manage and report out on to leadership on KPIs and progress.
  • Manage loyalty budget.

Qualifications, Knowledge and Skills:

  • 10+ years’ experience working within a marketing environment preferably in loyalty, or other strategic marketing roles
  • Experience within travel and hospitality industry desirable 
  • Social experience a plus
  • Strong verbal and written communication skills
  • Proven project management skills
  • Experience with facilitating meetings among stakeholders on various levels within the organization Ability to be flexible, follow tight deadlines, organize and prioritize work. 
  • Experience with cross-functional collaboration and project management 
  • Knowledgeable of MS Word, Excel, PowerPoint 
  • Ability to manage multiple projects under tight deadlines.
  • Excellent interpersonal skills with an ability to interact with all levels of management.
  • Highly motivated and ‘can do’ attitude. Excellent attention to detail and accuracy, team player.
  • Experience with multi-channel marketing and campaign development preferred. 
  • Excellent Customer Service Skills.
  • Highly focused on the guest and their needs  
Apr 05, 2024

Proposal Manager

Phaedon
Remote
Here’s your chance to join our award-winning agency, Phaedon. We’re changemakers, a community of mission driven creatives, marketers, strategists, and technologists. We’re currently hiring for a Proposal Manager in our Minneapolis or Chicago office. Our Proposal Manager will be a key liaison across internal experts, our sales team, and presentation design specialists to determine and present a compelling response strategy to RFIs, RFPs, client briefs, custom proposals and pitches.
Essential Duties/Responsibilities:
  • Develop, coordinate, and prepare responses to RFIs, RFPs, client briefs, custom proposals and pitches for potential clients. 
  • Develop strong relationships with internal experts, our sales team, and presentation design specialists to determine and present a compelling response strategy. 
  • Manage the proposal process, including review and analyze requirements, develop and manage to a calendar, facilitate strategy and solutioning development, and act as the primary project manager guiding pursuit of a new opportunity from start to finish. 
  • In partnership with our experts, develop persuasive content that demonstrates that we understand the client’s needs and why they should select Phaedon. 
  • Adapt answers to standard and non-standard questions to fit sales strategies and highlight our differentiators. 
  • Meet all deadlines for on-time quality delivery of RFI/RFP responses, pitches, and proposals to customers. 
  • Provide proposal assistance, guidance, coaching, review, and advice to account teams managing their own RFP responses. 
  • Support Business Development Knowledge Management efforts to maintain proposal content database and proposal archive for future re-use. 
  • Continually hone and improve the proposal development process.
Mar 22, 2024

Manager MarTech Operations

Hilton
Dallas, TX

HOW YOU WILL MAKE AN IMPACT

Your role is important and below are some of the fundamental job duties that make your work unique.

What your day-to-day will be like:

  • Manage and maintain knowledge base, SOP’s, and Confluence pages.
  • Brainstorm and prioritize to come up with solutions that balance time cost considerations against strict adherence to a strategy or process.
  • Work with vendors and partners to understand new platform features to improve capabilities, processes, and support team culture. Maintain communication plan with broader teams for new feature awareness.
  • Deputize for Director when required.
  • Responsible for developing, coaching, inspiring, managing, and supporting direct reports against their personal and team-related goals.
  • Back-up for MarTech Support team when required.

How you will collaborate with others:

  • Collaborating with multiple groups and cross-functional departments such as Marketing Specialists, IT/Technology Developers, Partners, vendors, and various business stakeholders
  • Manage and maintain development roadmaps and backlog, including prioritization of both.
  • Review solutions to ensure they meet requirements.
  • Manage enhancements with internal/external tech teams including documentation of requirements and ensure UAT and proper knowledge transfer is completed with all necessary parties.
  • Identify problems and design process improvements for stakeholders and various internal teams.
  • Manage project-level work from inception through to execution, communicating across all levels.
  • Work with MarTech Support to manage the release of new enhancements to our platforms.

What projects you will take ownership of:

  • All Braze/Branch related enhancements included, but not limited to Braze and Branch platform product enhancements and communications Enhancement request intake, management, and delivery for both Braze and Branch
  • Be off-hours back-up for US-based Commercial Capabilities Support team

WHY YOU'LL BE A GREAT FIT

You have these minimum qualifications:

  • Seven (7) years of professional work experience in Technology or related field.
  • Seven (7) years of experience in messaging customers applying digital marketing technology.
  • Seven (7) years of experience working through system enhancements through the system development life cycle from gathering requirements, and supporting IT/stakeholders during build, to UAT, to post-deployment validation.
  • Database, SQL, or API knowledge.

It would be useful if you have:

  • BA/BS Bachelor’s Degree in Information Systems, Computer Science, Marketing, or related field.
  • Nine (9) years in Marketing or IT-related field.
  • Three (3) years of Database, SQL, and/or API experience.
  • Exposure to cloud platforms, technologies, and processing environments.
  • Experience in hospitality, travel, or technology industries.
  • Effective research and analytics.
Mar 22, 2024

Sr. Manager, Loyalty Lifecycle Marketing

Leading Hotels of the World
New York, NY

Are you a results-driven marketer with a passion for the customer lifecycle? As the Senior Manager, B2C Lifecycle Strategy and Marketing you will create an omni-channel customer experience strategy and implement associated lifecycle communications for LHW’s guests across stages and touchpoints.  You will focus on steering the overall guest experience addressing major milestones before, during, and after the stay, with a specific focus on engagement with LHW’s guest loyalty program, Leaders Club.  Reporting to the Senior Director, Loyalty, you will both define the roadmap and lead a cross-functional Marketing team to bring it to life.  

This is a full-time position located in New York City.  We offer flexible workplace policies that can accommodate work-from-home candidates who are comfortable traveling to our NYC office location 2 days a week. 

 
Essential Functional/Regional Responsibilities 
Please note that reasonable accommodations may be made to enable individuals with disabilities to perform the following essential responsibilities. 

  • Develop and refine an overarching B2C lifecycle marketing communication strategy and, in collaboration with the Brand and Marketing Communications, CRM, and Digital Product Development, and Global Servicing teams, create communication touchpoints across multiple channels to ensure a consistent experience and message 
  • Closely collaborate with cross-functional partners to optimize the B2C customer experience across core interactions and channels with a focus on revenue-generating opportunities as well as reducing potential friction areas 
  • Develop and implement a consistent message and experience for guests at different stages of engagement within prioritized channels  
  • Refine and prioritize loyalty lifecycle communications based on core KPI achievement and business focus/investment including refining core benefits hierarchy and call to action associated with lifecycle stage and communication focus 
  • Develop customer communication and marketing strategy, segmentation, and rollout plans for ongoing Leaders Club program enhancements, and partnership(s), including coordinating content and developing collateral in partnership with the Marketing Communications team. 
  • Serve as Agile team program owner for Loyalty marketing creation, managing all associated project updates in JIRA including ticket creation, comments, and follow-up with stakeholders 
  • Create and implement a test-and-learn plan to understand the effectiveness of communications and journeys and make ongoing updates to the plan based on findings  

Requirements, Experience, and Qualifications 

  • A bachelor’s degree in marketing
  • 5-7 years of prior experience in lifecycle marketing and/or marketing customer experience
  • Proven experience in owning KPIs and determining successful approaches to address them
  • Demonstrated success in creating and implementing customer and financial data-driven strategies
  • A flair for analytics, including a sound knowledge of Excel, Tableau, Salesforce, SQL, and Google Analytics (GA4), is highly desirable but not essential

 

Skills & Abilities 

  • Communicates with clarity and conviction to ensure messages are effectively received and understood
  • Influences change by challenging the status quo, proposing ideas, and creating solutions to advance the company forward 
  • Balances long-term success with driving strong short-term results for the company
  • Sets ambitious goals and adapts approaches as circumstances change
  • Asks questions to understand issues more fully including considering how they connect with other issues, functions, processes, the big picture, and the future
  • Takes ownership of outcomes
  • Sees what’s working and what’s not, recommends alternatives to enable better execution
  • Explores, reframes, creates, and solves to produce better results
  • Strives to be in sync with the team and the rest of the organization -- achieves alignment 
  • Drives for extraordinary results -- aims high and has a plan behind it. 
Mar 08, 2024

AVP, Brand Engagement, Garnier US

L’Oréal
New York, NY

The Assistant Vice President of Brand Engagement for Garnier is a key leader within the Garnier brand’s marketing team tasked with bringing the brand’s strategy to life through execution of “best in class” consumer touchpoints. As the brand’s resident storyteller, this individual will lead a team responsible for consumer-centric social, advocacy and influencer content development & strategy, PR and advocacy programs, from an earned and owned perspective. In addition, this individual will collaborate very closely with the Product Marketing team, to strategize and execute go-to market plans to ensure that the influencer content being boosted via paid social is set up for success and has high engagement and conversion. The BEL is expected to stay ahead in terms of hair care, hair color, skincare, and beauty trends, to ensure that our social and A&I efforts are not only on brand, but also helping us increase our brand awareness efforts in an already saturated market. We are looking for a consumer-focused, data-driven content marketing professional who is a skilled communicator and has a proven track record of building and developing a team of diverse individuals. As we look to increase the brand’s footprint within the market, this individual will ensure that our story is heard. 

This individual will work closely with the DMI, Product Marketing, Shopper Marketing, CRM/Platforms, and the Media Lead to ensure that our brand story is properly developed and disseminated across our various channels.  They will support strategic brand objectives, launches, and activities; responsible for increasing consumer touchpoints, brand engagement and reach for social media platforms. This role drives collaboration and influences multiple levels of leadership to execute on the following key deliverables to support the development of customer-centric programs that drive profitable, long-term relationships: 

  • Set the brand’s overall communications strategy across earned, owned and paid channels for the Garnier master brand and the product categories including skincare, hair color and haircare 

  • Develop social, influencer, PR strategies to build brand love and advocacy, growing an engaged community and recruiting new consumers into the brand, informed by data driven insights 

  • Lead internal and external agency teams responsible for development of strategy & execution of US rollout across paid, earned, owned content for the brand 

  • Manage social and influencer team to ensure that all content is driving engagement, tailoring content for each specific channel (Instagram, Facebook, TikTok, Pinterest, YouTube, Twitter) and optimizing what works 

  • Thoroughly understand ever-evolving social/influencer marketing landscape and build and enhance brand strategies as needed based on industry trends and consumer behavior 

  • Liaise and collaborate with product marketing to execute on digital content marketing tactics inclusive of digital content development, influencer & advocacy efforts to drive business goals (brand loyalty, consumer engagement, results) 

  • P&L accountability for all PR, social, influencer and advocacy budgets; work closely with brand Finance team 

  • Bring recommendations to head of marketing on shifts, based on performance reporting and consumer-focused data from internal and external sources (CMI reporting, retailer consumer reports) 

  • Organize and lead brand/PR in-person events, mailers, etc. to help support brand engagement initiatives 

  • Lead the relationship with internal and external PR/A&I agencies on behalf of the brand, from negotiations, strategy, budget management to execution of plans 

  • Partner closely with Brand DMI (global team responsible for the brand’s global image and direction) to create feedback loop to ensure that the US plan properly embodies the global brand vision. This individual will be the brand’s point person for the DMI relationship, so they will also be the primary person to share consumer communications insights from the local market back to the DMI 

  • Report to Garnier US Head of Marketing, while managing and developing 2 direct and 4 indirect reports 

    

Qualifications/Requirements 

  • Minimum ten (10) years of Marketing experience with heavy experience for digital, social, influencer and public relations. 

  • Bachelor’s Degree  

  • In-depth, knowledge and understanding of digital platforms and how they can be leveraged to achieve business goals, including emerging trends in channel performance and content strategies 

  • Experience with executing digital & social media campaigns from upper funnel awareness campaigns to performance marketing campaigns focused on conversion 

  • Proven experience with brand communications, community management, social marketing, influencer & advocacy programs,  

  • Experience developing compelling social media campaigns and effective content strategies 

  • Detailed knowledge of CRM best practice and industry benchmarks 

  • Experience managing and developing a team, with experience onboarding to new social media management, listening platforms and social frameworks 

  • Exceptional organizational skills and high level of attention to detail 

  • Strong written and verbal communication skills, including ability to lead internal and executive level meetings/presentations 

  • Experience managing and cultivating direct reports 

  • Creative problem solver 

  • Ability to develop solid relationships and lead with influence  

  • Ability to manage in complex, matrixed, fast paced environment 

Feb 23, 2024

Senior CRM Analyst, Lifecycle Marketing

Sprouts Farmers Market
Phoenix, AZ

We are seeking a skilled and dynamic Sr. Lifecycle Specialist to join our Loyalty and CRM team. In this role, you will be responsible for developing customer lifecycle strategies and journeys, taking ownership from wireframing to execution. As a key contributor, you will collaborate with cross-functional teams to ensure seamless integration and deliver a superior customer experience. The ideal candidate possesses a blend of technical expertise, strategic thinking, and a passion for optimizing customer interactions as well as driving customer engagement, retention, and business growth through innovative CRM strategies.

Overview of Responsibilities
  • Develop and execute holistic lifecycle marketing strategies integrating email, SMS, push and app.
  • Architect and execute advanced CRM lifecycle strategies aimed at enhancing customer engagement, LTV, retention and aligns with marketing business goals.
  • Lead the end-to-end development of customer lifecycle journeys, from wireframing to testing and deployment.
  • Manage end-to-end lead flow process and automated campaign development.
  • Hands-on management of marketing automation platform.
  • Utilize CRM platforms and coding languages to ensure the technical feasibility of journeys.
  • Analyze customer data to optimize journeys and drive data-driven improvements.
  • Collaborate with internal teams to align CRM strategies with overall business objectives.
  • Conduct A/B testing and continuously optimize customer journeys for engagement and conversion.
  • Familiarity working across all digital channels: Email, SMS, Push, In-app messages, and Content Card channels.
  • Partner with Data and Analytics partners and implement personalization strategies to tailor customer interactions based on preferences and behaviors.
  • Develop segmentation models for targeted and effective communication strategies.
  • Utilize analytics tools (including GA4) for performance measurement and reports.
  • Provide insight into strategies that will enhance / improve lead generation, nurture campaigns, customer engagement, and database optimization.
  • Support CRM team for additional QA and CRM support for day to day campaigns.


Qualifications

  • Bachelor’s degree in Marketing, Business, Computer Science, or related field.
  • 3-5 years experience as a Lifecycle Specialist with expertise in CRM platforms and marketing automation tools.
  • Strong understanding of customer lifecycle management, journey mapping, personalization, and segmentation.
  • Understands core principles of marketing analysis, testing and optimization.
  • Proficient in coding languages relevant to CRM development.
  • Excellent analytical and problem-solving skills.
  • Strong communication and collaboration skills.
  • Detail-oriented with a focus on delivering high-quality results.

Preferred:

  • Certification in CRM or related field.
  • Previous experience with Braze or similar CRM platforms.
  • Familiarity with UX/UI principles.
  • Experience with data analytics tools.
Feb 23, 2024

Manager II Loyalty Promotion

Stop and Shop
Quincy, MA

The Loyalty Manager is responsible for leading the development and implementation of an enterprise-wide customer engagement strategy. This position will work with the Director of Loyalty and the Manager of CRM, as well as business leaders across the company, to build out a best-in-class customer experience and loyalty strategy.

RESPONSIBILITIES

  • Responsible for all efforts to increase identifiable customers, decrease attrition and increase engagement and satisfaction through the loyalty program.
  • Oversees and manages the day-to-day program operations on the new loyalty program for Stop & Shop.
    • Associate training programs
    • In-store materials – register signs, brochures, cards
    • Points conversion
    • Online and app cardholder sign up and points earn/burn experience
  • Lead various work streams within loyalty. Work streams may include, but are not limited to, technology and data infrastructure, test and measurement, operating processes and marketing campaign execution.
  • Partners cross-functionally to execute tactics and loyalty campaigns that deliver value and increase value perception among cardholders. 
  • Collaborates with marketing and merchandising to evaluate campaign effectiveness and optimizes the plan based on key learning’s and loyalty industry best practices.
  • Manages customized benefits to members throughout their shopping journey which are relevant to any channel they shop in – stopandshop.com, Stop & Shop app or in-store. 
  • Writes business requirements for product enhancements and partner with Technology to bring those enhancements to life.
  • Serve as the ongoing liaison between business and Technology to create product and user experience solutions (i.e., buy 10 bags of dog food online, get the 11th free).
  • Partners with brand marketing team to share product learnings and collaborate on marketing activities.
  • Design and improve customer service processes to ensure a customer-first approach when members have questions or concerns.
  • Benchmark competitors and partner with Insights to conduct customer research and quantitative studies.
  • Leads cross-functional initiatives and teams related to enhancing Stop & Shop’s loyalty capabilities.
  • Communicate progress regularly through informal and formal presentations; provide insights and recommendations to brand teams and Executive Leadership.
  • Influences cross-functional partners to act and adopt new approaches when needed.
  • Partners with RBS to maintain the customer loyalty database, including hygiene, auditing for accuracy and integration of new data elements.
  • Partners with internal resources to develop customer segment plans that include tactics for prospect acquisition, new customer onboarding and loyal customer marketing.
  • Partners with operations to continually develop efficient and effective ways to support the in-store growth and retention of loyalty customers and to ensure the flawless execution of loyalty initiatives at store level.
  • Interacts with internal business partners and is a key contact with marketing planning, 3rd parties and DiPLA.
  • Continuously partners with merchandising to keep abreast of new and ongoing products and programs.

REQUIREMENTS

8+ years of experience working on a loyalty program.
A collaborative partner who demonstrates empathy and actively works together to solve problems.
Comfortable working with ambiguity and change.
Must be able to work in a fast-paced environment and willing to roll up your sleeves.
Bachelor's Degree in Marketing/MBA preferred.
Retail experience preferred.

Must be in the Quincy office 3 days a week

Feb 15, 2024

Loyalty Manager

Chipotle
Newport Beach, CA
As the Loyalty Manager, you will oversee the North American Chipotle Rewards program, including driving innovation and engagement with current members. While in this role you will work hand-in-hand with our head of CRM as well as a Program Manager to ensure that messaging and technology are aligned to deliver the best experiences for our more than 38 million members. You’ll be energized by, and passionate about, creating a best-in-class loyalty program that not only leads in the restaurant industry but all with lifestyle brands across all industries. You will constantly be reading program results and creating optimization plans while also partnering with cross-functional teams and leading at least one direct report. Additionally, you will support all offer promotions and consult with local country teams as they launch the international expansion of Chipotle Rewards.
 
WHAT YOU’LL DO
  • Establish and execute the Loyalty marketing roadmap and strategic plan
  • Partner with Brand Marketing to deliver a member acquisition strategy and tactical approach to grow the active base of program
  • Engage with vendors to execute Loyalty marketing campaigns focused on retention and engagement
  • Work with internal analytics teams on measurement and analysis to constantly test, refine and scale campaigns
  • Partner closely with a Product Manager to inform program enhancements and innovation
  • Manage cross-functional meetings to drive Loyalty strategy, measurement, and business needs
  • Partner with the CRM Manager to deliver a seamless experience for members across email, SMS and push
  • Partner with Restaurant Ops and Brand Marketing to drive in-restaurant marketing enhancements
  • Troubleshoot technical issues with Loyalty vendors and Customer Care team to ensure seamless experience for members
  • Monitor and report on competitive programs to ensure program relevance
 
WHAT YOU’LL BRING TO THE TABLE
  • High school diploma or general education degree (GED) required
  • Bachelor's Degree (BA/BS) from 4-year college or university preferred
  • MBA or pursuit of an advanced degree is a plus
  • 5+ years of experience in Retention marketing specifically within CRM, loyalty marketing, email, and digital marketing
  • 1-3 years of supervisory experience
  • Strong understanding of existing and emerging loyalty marketing best practices and technologies
  • Proven experience in testing methodologies, versioning, and personalization
  • Strong vendor management experience
  • Ability to multitask and juggle multiple requests and projects in a fast-paced environment
  • Strong organizational and time management skills
  • Ability to work independently as well as collaboratively
Feb 09, 2024

Loyalty Marketing Specialist I

Hannaford Supermarkets
Scarborough, ME
This role is responsible for supporting the Loyalty Marketing Manager II in the management and execution of internal and external activities for all digital targeted marketing programs designed to improve customer loyalty and shopping behavior. Responsible for daily operations tied to CRM targeted marketing, including managing schedules and timelines, communication with business partners across ADUSA and externally, quality assurance activities, ensure accurate and on- strategy creative content. The Specialist I supports processing of invoices, billing, and tracking actual expenses. This role is also responsible for addressing ad hoc service requests to resolve production issues if they arise.
 
Primary Responsibilities:
  • Sources content from internal and external stakeholders collects all creative assets and customer data. Responsible for quality assurance of data and creative assets are accurate and on strategy.
  • Pulls lists and builds offers and version grids to support production work. Works with external partners to communicate production details and ensure production is completed on time.
  • Work with agency and insights teams to prepare metrics, tracking and activity reports.
  • Distributes weekly reports to all internal key stakeholders. Supports ad hoc reporting requests/presentations as needed.
  • Responsible for processing all invoices entering them into accounting systems. The role follows up with vendors to resolve any questions related to project costs and invoice processing. Ensures budget costs are logged accurately in the accounting systems.
 
Qualifications and Experience:
  • Bachelor’s Degree, in marketing or a related field or equivalent work experience
  • 2-4 years of marketing experience – digital marketing, shopper marketing, or CRM preferred
  • Practical knowledge of consumer-packaged goods companies, retail trade practices and category management
  • Experience with marketing promotions or one-to-one direct promotions
 
Skills and Abilities:
  • Organization and time management skills
  • Campaign & project management skills
  • Able to effectively communicate at all levels of the organization
  • Strong working knowledge of Microsoft Office software suite and Office 365
  • Understanding of Digital Channel
  • Able to prioritize workload and adapt to multiple shifting timelines
Salary Range is $59,840 - $89,760
Dec 18, 2023
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