Digital Experience Consultant

Caterpillar
Chicago, IL; Peoria, IL; Cary, NC; Irving, TX

Role Definition: Lead global critical customer requirements into dealer-facing applications that are used to create sustainable, positive experiences with our customers. Provide expertise in new services development and implementation of go-to-market workstreams.

What You’ll Do

  • Create and align roles and responsibilities / process(es) around digital product enhancement requests & dependencies with internal business partners and key product owners.

  • Drive new services development and go-to-market workstreams for Foresight, Customer Admin Tool, and Dealer Maintenance Tool.  Additional dealer-facing applications may be added as deemed necessary.

  • Lead on Construction Industries’ business requirements development based on voice of internal business partners as well as voice of dealers to ultimately drive more effective usage of the tools to drive a sustainable, positive experience between the dealers and our customers.

  • Rationalize voice of business and voice of dealer enhancement requests by managing prioritization process and aligning on which requests will be worked first with product owners – keeping customer experience at the forefront.

  • Establish metrics/KPIs to monitor and review the effectiveness of existing marketing strategies; suggest necessary interventions for improvement.

  • Maintain effective internal communications across business partners to discuss and align the future state of the tools based on changing organizational scenarios.

What You Have (Core Skills)

  • Customer Focus: Knowledge of the values and practices that align customer/dealer needs and satisfaction as primary considerations in all business decisions.

  • Service Excellence: Knowledge of customer/dealer service concepts and techniques; ability to meet or exceed customer/dealer needs and expectations and provide excellent service in a direct or indirect manner.

  • Consulting Experience: Knowledge of techniques, roles, and responsibilities in providing technical or business guidance to dealers and product owners; ability to apply consulting knowledge appropriately.

  • Effective Communications: Ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

  • Strong Influencing Skills: Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization.

  • Problem Solving Skills: Knowledge of approaches, tools, techniques for recognizing, anticipating, and resolving organizational, operational or process problems.

  • Strong Relationship Management Skills: Ability to establish and maintain healthy working relationships with external and internal peers.

  • Strategic Thinking Skills: "Big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.

Top Candidates Will Also Have

  • Experience in Digital, Aftermarket, Machines or Commercial related positions.

  • Knowledge of product applications and machine systems.

  • Strong project management skills / experience.

  • Bachelor’s degree in business, marketing, project management, sales engineering, construction management or similar.

  • Experience with Caterpillar systems/tools.

Additional Information:

  • This role can be located in Dallas, TX; Cary, NC; Chicago, IL; Peoria, IL.

  • 25-40% domestic and international; dependent upon business need.

  • Domestic relocation assistance is available for this role.

Mar 01, 2024

Manager, Merchandise Marketing

Autozone
Memphis, TN

AutoZone, the leading retailer and distributor of automotive replacement parts and accessories in the U.S., is looking for a strategic, results-driven Merchandise Marketing Manager to develop the omnichannel marketing strategy for specific merchandising categories to increase B2C customer engagement and drive traffic and transactions to AutoZone (online and offline). This role is critical in continuing to build on the synergies between Marketing, Ecommerce, and Merchandising as well as maintaining a focus on category-specific initiatives across the customer journey. 

This person will provide strategic, analytical, and operational support for the Merchandise Marketing team and will build new marketing programs, refine current processes and protocols across Marketing and Ecommerce, lead the development of new initiatives (omnichannel experiences, promotional plans, tracking, and reporting), and partner with Merchandising teams and their vendor partners (the brands sold in our stores). As Omnichannel / Integrated Marketing on behalf of key product categories, this person will have responsibility, both strategic and tactical, as well as promotional initiatives across Marketing channels. 

This is a high visibility role that regularly interfaces with leadership at the Director, VP and SVP level across Marketing, Ecommerce, and Merchandising. The pace is fast and the ability to impact the business is great. 

Job Responsibilities:

  • Work with senior Merchandising leadership to develop long and short-term marketing strategies that develop into relevant campaigns, promotions and/or other omnichannel executions that result in measurable traffic and/or conversion
  • Identify and execute targeted marketing opportunities by working across merchandising vendor partners and Marketing/Ecommerce cross-functional teams
  • Guide team in the development of category-specific omnichannel plans that start with the customer based on competitive analysis, consumer insights, customer analytics and financial data (business performance) and lead plans directly
  • Lead development of strategic and tactical plan for seasonal cross-category marketing efforts including but not limited to events such as Tax Time, Holiday and Black Friday, overseeing cross-functional team on execution of marketing plan
  • Take ownership and lead cross-category initiatives including but not limited to product discovery, product reviews and trends as they come to life across the omnichannel consumer experience
  • Support the operation, reporting and expansion of the AutoZone Media Network
  • Partner with Marketing (Brand, CRM, Loyalty, Media), Ecommerce, Merchandising, Store Operations, and Pricing to execute omnichannel marketing initiatives and plans 
  • Mentor Merchandise Marketing team members, identifying priorities across categories and teams within Marketing, Ecommerce, and Merchandising

Supervisory Responsibility:

  • This position has direct reports (2)

Position Skills and Requirements:

  • Minimum 5-7 years of experience in marketing with a multi-channel retailer (i.e. QSR, Automotive, Home Improvement)
  • Experience with/strong knowledge of the operations of a retail media network
  • Experience managing a team, including external agency partners
  • Ability to navigate through complex matrixed organizations
  • Strong leadership and project management skills
  • Demonstrated experience working with and leveraging consumer insights, customer analytics and business metrics to interpret and inform marketing plans
  • Excellent verbal and written communication skills with exceptional presentation skills
  • Ability to make swift decisions, work through demanding situations and quickly solve problems to ensure initiatives are completed within the designated time frame, scope and budget
Mar 01, 2024

Loyalty Marketing Operations Partner

MGM Resorts International
Las Vegas, NV

The Loyalty Marketing Operations Partner will primarily execute processes supported by Loyalty Marketing that drives member acquisition growth, engagement, retention, and program profitability. This position will support the overall guest experience strategy to increase NPS scores.

THE DAY-TO-DAY:

  • Support manual processes and system testing, enhancements, and integrations.

  • Execute manual processes supported by Loyalty Marketing to ensure members' Tier Credit and Rewards balances are accurate, such as: BetMGM exception reports, manual adjustments from offers, account corrections, etc.

  • Acts as a liaison to address questions and complaints regarding MGM Rewards escalated from Executives, Member Services, MGM Rewards desk, Guest Experience, and other corporate or property teams.

  • Research questions and communicates directly with members to address complaints as needed.

  • Supports and drives initiatives that drive member enrollment, engagement, and retention programs to achieve program KPIs.

  • Fulfill approved requests to delete MGM Rewards account, restrict from Financial Incentives (CCPA), send Itemized Win/Loss (Tax information) statements, and other approved requests related to compliance and legal.

  • Partners on initiatives that engage employees companywide through events, communications, materials, etc.

  • Evaluate programs on an ongoing basis based on feedback from employees and members and make actionable recommendations for continual improvement.

THE IDEAL CANDIDATE:

  • Bachelor's degree or equivalent professional experience.

  • Minimum of 1 year of relevant prior experience.

  • Familiarity with system testing and integrations.

  • Intermediate proficiency in Excel.

THE PERKS & BENEFITS:

  • Enjoy exclusive access to discounts on company amenities including hotel stays, dining experiences, retail offerings, and entertainment.

  • Enhanced healthcare coverage, robust financial benefits, and generous time-off perks.

Mar 01, 2024

AVP, Brand Engagement, Garnier US

L’Oréal
New York, NY

The Assistant Vice President of Brand Engagement for Garnier is a key leader within the Garnier brand’s marketing team tasked with bringing the brand’s strategy to life through execution of “best in class” consumer touchpoints. As the brand’s resident storyteller, this individual will lead a team responsible for consumer-centric social, advocacy and influencer content development & strategy, PR and advocacy programs, from an earned and owned perspective. In addition, this individual will collaborate very closely with the Product Marketing team, to strategize and execute go-to market plans to ensure that the influencer content being boosted via paid social is set up for success and has high engagement and conversion. The BEL is expected to stay ahead in terms of hair care, hair color, skincare, and beauty trends, to ensure that our social and A&I efforts are not only on brand, but also helping us increase our brand awareness efforts in an already saturated market. We are looking for a consumer-focused, data-driven content marketing professional who is a skilled communicator and has a proven track record of building and developing a team of diverse individuals. As we look to increase the brand’s footprint within the market, this individual will ensure that our story is heard. 

This individual will work closely with the DMI, Product Marketing, Shopper Marketing, CRM/Platforms, and the Media Lead to ensure that our brand story is properly developed and disseminated across our various channels.  They will support strategic brand objectives, launches, and activities; responsible for increasing consumer touchpoints, brand engagement and reach for social media platforms. This role drives collaboration and influences multiple levels of leadership to execute on the following key deliverables to support the development of customer-centric programs that drive profitable, long-term relationships: 

  • Set the brand’s overall communications strategy across earned, owned and paid channels for the Garnier master brand and the product categories including skincare, hair color and haircare 

  • Develop social, influencer, PR strategies to build brand love and advocacy, growing an engaged community and recruiting new consumers into the brand, informed by data driven insights 

  • Lead internal and external agency teams responsible for development of strategy & execution of US rollout across paid, earned, owned content for the brand 

  • Manage social and influencer team to ensure that all content is driving engagement, tailoring content for each specific channel (Instagram, Facebook, TikTok, Pinterest, YouTube, Twitter) and optimizing what works 

  • Thoroughly understand ever-evolving social/influencer marketing landscape and build and enhance brand strategies as needed based on industry trends and consumer behavior 

  • Liaise and collaborate with product marketing to execute on digital content marketing tactics inclusive of digital content development, influencer & advocacy efforts to drive business goals (brand loyalty, consumer engagement, results) 

  • P&L accountability for all PR, social, influencer and advocacy budgets; work closely with brand Finance team 

  • Bring recommendations to head of marketing on shifts, based on performance reporting and consumer-focused data from internal and external sources (CMI reporting, retailer consumer reports) 

  • Organize and lead brand/PR in-person events, mailers, etc. to help support brand engagement initiatives 

  • Lead the relationship with internal and external PR/A&I agencies on behalf of the brand, from negotiations, strategy, budget management to execution of plans 

  • Partner closely with Brand DMI (global team responsible for the brand’s global image and direction) to create feedback loop to ensure that the US plan properly embodies the global brand vision. This individual will be the brand’s point person for the DMI relationship, so they will also be the primary person to share consumer communications insights from the local market back to the DMI 

  • Report to Garnier US Head of Marketing, while managing and developing 2 direct and 4 indirect reports 

    

Qualifications/Requirements 

  • Minimum ten (10) years of Marketing experience with heavy experience for digital, social, influencer and public relations. 

  • Bachelor’s Degree  

  • In-depth, knowledge and understanding of digital platforms and how they can be leveraged to achieve business goals, including emerging trends in channel performance and content strategies 

  • Experience with executing digital & social media campaigns from upper funnel awareness campaigns to performance marketing campaigns focused on conversion 

  • Proven experience with brand communications, community management, social marketing, influencer & advocacy programs,  

  • Experience developing compelling social media campaigns and effective content strategies 

  • Detailed knowledge of CRM best practice and industry benchmarks 

  • Experience managing and developing a team, with experience onboarding to new social media management, listening platforms and social frameworks 

  • Exceptional organizational skills and high level of attention to detail 

  • Strong written and verbal communication skills, including ability to lead internal and executive level meetings/presentations 

  • Experience managing and cultivating direct reports 

  • Creative problem solver 

  • Ability to develop solid relationships and lead with influence  

  • Ability to manage in complex, matrixed, fast paced environment 

Feb 23, 2024

Senior Director, Business Consultant - Loyalty Specialist

Salesforce
IL, CA, NY, MI, GA (Remote)

Business consulting is a pre-sales, CX consulting practice comprised of tenured, data-driven customer experience experts, innovators and problem solvers. They apply their digital marketing, commerce, data and loyalty subject matter expertise and executive-level business acumen coupled with our proven Salesforce consulting methodology to deliver comprehensive business and digital engagement strategies that help our sales organization differentiate and win.

Role Description:

The Business Consultant, Loyalty specialist will be a cornerstone loyalty program strategy SME for our teams and clients focused on driving new business growth for Salesforce’s Loyalty Management solution and the related cloud solutions it requires or enhances (e.g., marketing cloud, data cloud, commerce cloud, etc.).

In this pre-sales role, you cultivate trusted relationships with customers and prospects by helping them reimagine their existing loyalty programs or designing new, next-gen loyalty program strategies for implementation on the Salesforce platform based on your proven success and deep subject matter expertise helping brands build modern loyalty programs.

You will create and deliver thought leadership, offer strategic guidance and define best practices for loyalty program planning, implementation and ongoing execution. Business Consultants are seasoned story builders and storytellers, who can lead a room of executives to consensus.

You will also be a key partner, trusted advisor and collaborator with our digital sales, solutions, product, product marketing, professional services and partner teams, where together you will create scalable, repeatable go-to-market sales strategies to maximize Loyalty Management product growth.

Ultimately, the Business Consultant, Loyalty Specialist will drive innovation, revenue, and adoption of Salesforce’s loyalty management solution (especially in the retail, CPG, travel and hospitality industries), positioning Salesforce as a leader in modern loyalty solutions.

Responsibilities include:

1:1 Pre-Sales Loyalty Consulting Engagements to uncover and progress loyalty management pipeline

  • Design, test and roll-out scalable new pre-sales strategies and consulting motions that bring rigor to a client’s loyalty management solution decision making process and that drive growth and adoption of the loyalty management solution with prospects and customers across industries (in partnership with a cross-functional SWAT team of technical/product/sales and implementation SMEs)
    • Cultivate relationships with prospects and collaborate closely with our sales and product experts to guide the sell-through of Salesforce loyalty management.
    • Lead customer workshops and create compelling presentations that align cross-functional teams on a loyalty program vision and strategy, uncovers innovative use cases for the loyalty management solution to address emerging/next-gen loyalty business needs, assesses their ability to execute a successful program (including key gaps/barriers that must be addressed to ensure success), aligns their program strategy to business needs, maps program objectives to relevant Salesforce capabilities, short-circuits long delays that can come from program strategy gaps that require time and resources (typically with a third party) to address, prioritizes use case to inform an execution roadmap and drives consensus among key stakeholders.
    • Define the solution scope for clients in partnership with our solution engineers. This includes determining what use cases will be addressed with which Salesforce capabilities, what business results to measure, how business processes will be improved, gathering key business requirements and identifying the organizational and operational changes required to successfully realize the benefits of the solution.
    • Deliver executive recommendations and use case roadmaps that address their unique needs, remove barriers to progress and get customers to say yes to Salesforce.

Internal SME

  • Champion loyalty innovation, keeping our teams updated with industry trends to inspire our clients & prospects.
  • Mentor and guide key team members, ensuring they have the necessary resources and knowledge to support Loyalty Management opportunities.

Scale growth

 

  • Collaborate with systems integrators and alliance partners to expand into new growth opportunities.
  • Assist in the creation of effective pre-sales guides, sales materials, demos, sales strategies and enablement for Loyalty Management.
  • Help establish our cross-functonal teams as loyalty SMEs and implement best practices, streamline sales processes, and evaluate opportunities to enhance our approach.

Top of funnel thought leadership to drive new, qualified pipeline

  • Be a trusted advisor. Evangelize the potential of the Salesforce Loyalty Management solution (as part of the SF Einstein 1 platform) and the trust of Salesforce as a transformation partner in the loyalty space both within Salesforce and to external audiences.
  • Be a story teller. Create and deliver compelling executive-level presentations that showcase the unique benefits and measurable business impact of the Salesforce Loyalty Management solution (as part of the Salesforce Einstein 1 platform) AND define how Salesforce can help design and implement successful loyalty programs in 1:many and 1:1 customer engagements.


Requirements:

  • 10+ years of proven excellence in the loyalty program space including program design, program financial management, partner & technical evaluation, technical implementation and program execution (in high-volume industries such as retail, CPG, hospitality or travel)
  • Well versed in the needs and requirements for building modern loyalty programs, that have evolved beyond the transactional
  • Marketing & Loyalty Strategy Problem Solving: Proven success taking complex, multi-LOB challenges and, using research, personal experience, business assessment capabilities and loyalty SME, clearly defining customer business challenges, identifying opportunities, driving innovative new ideas, and recommending actionable, prioritized next steps that make a big impact on business needs/goals.
  • A history of leading influential loyalty technology engagements at the C-suite level.
  • Strong business acumen and strategic thinking skills, with the ability to translate
    business objectives into tangible loyalty solutions and outcomes.
  • Strong understanding of marketing, advertising and loyalty industry trends and the overall SaaS landscape
  • Excellent communication, presentation, and interpersonal skills, with the ability to
    influence and persuade senior stakeholders and decision makers including the c-suite.
  • Experience with Salesforce Loyalty Management platform or other loyalty platforms
  • Bachelor's degree in business, marketing, or related field. (MBA or equivalent
    preferred.)
  • Willingness to travel up to 50% as needed.

Preferred:

  • Deep knowledge and understanding of retail, CPG, travel and hospitality industry dynamics, including
    evolving loyalty trends and solution requirements.
Feb 23, 2024

Senior CRM Analyst, Lifecycle Marketing

Sprouts Farmers Market
Phoenix, AZ

We are seeking a skilled and dynamic Sr. Lifecycle Specialist to join our Loyalty and CRM team. In this role, you will be responsible for developing customer lifecycle strategies and journeys, taking ownership from wireframing to execution. As a key contributor, you will collaborate with cross-functional teams to ensure seamless integration and deliver a superior customer experience. The ideal candidate possesses a blend of technical expertise, strategic thinking, and a passion for optimizing customer interactions as well as driving customer engagement, retention, and business growth through innovative CRM strategies.

Overview of Responsibilities
  • Develop and execute holistic lifecycle marketing strategies integrating email, SMS, push and app.
  • Architect and execute advanced CRM lifecycle strategies aimed at enhancing customer engagement, LTV, retention and aligns with marketing business goals.
  • Lead the end-to-end development of customer lifecycle journeys, from wireframing to testing and deployment.
  • Manage end-to-end lead flow process and automated campaign development.
  • Hands-on management of marketing automation platform.
  • Utilize CRM platforms and coding languages to ensure the technical feasibility of journeys.
  • Analyze customer data to optimize journeys and drive data-driven improvements.
  • Collaborate with internal teams to align CRM strategies with overall business objectives.
  • Conduct A/B testing and continuously optimize customer journeys for engagement and conversion.
  • Familiarity working across all digital channels: Email, SMS, Push, In-app messages, and Content Card channels.
  • Partner with Data and Analytics partners and implement personalization strategies to tailor customer interactions based on preferences and behaviors.
  • Develop segmentation models for targeted and effective communication strategies.
  • Utilize analytics tools (including GA4) for performance measurement and reports.
  • Provide insight into strategies that will enhance / improve lead generation, nurture campaigns, customer engagement, and database optimization.
  • Support CRM team for additional QA and CRM support for day to day campaigns.


Qualifications

  • Bachelor’s degree in Marketing, Business, Computer Science, or related field.
  • 3-5 years experience as a Lifecycle Specialist with expertise in CRM platforms and marketing automation tools.
  • Strong understanding of customer lifecycle management, journey mapping, personalization, and segmentation.
  • Understands core principles of marketing analysis, testing and optimization.
  • Proficient in coding languages relevant to CRM development.
  • Excellent analytical and problem-solving skills.
  • Strong communication and collaboration skills.
  • Detail-oriented with a focus on delivering high-quality results.

Preferred:

  • Certification in CRM or related field.
  • Previous experience with Braze or similar CRM platforms.
  • Familiarity with UX/UI principles.
  • Experience with data analytics tools.
Feb 23, 2024

Senior Director, Marketing (Brand)

Bounteous
United States
  • Develop and maintain the go-to-market strategy for the Bounteous brand
  • Work with go-to-market team to create and execute demand generation and lead nurturing programs
  • Facilitate development of outward-facing collateral and content marketing
  • Generate and promote content on the Bounteous website with subject matter experts
  • Create and execute Account Based Marketing (ABM) campaigns to create demand and aligned with our sales teams
  • Focus on multi-channel acquisition programs that seamlessly integrate events, email, website, paid advertising, and social driving demand across partners and capabilities
  • Coordinate with internal resource teams around media and SEM, analytics, and personalization
  • Provide leadership and insights, supporting strategic planning, as well as being a hands-on member of the team
  • Understand industry best practices and apply to process creation, adding recommendations as necessary
  • Collaborate closely with business development to ensure that leads and resulting opportunities are qualified, actionable, and reported accurately
  • Mindfully lead by example and mentor junior-level team members in their development

Preferred Qualifications

  • 7+ years experience in marketing with a significant focus on brand management, demand generation, and digital marketing strategies
  • Experience in the technology or digital solutions industry strongly preferred, with an understanding of service offerings such as Co-Innovation
  • Experience at a digital-first agency/consultancy strongly preferred
  • Proven track record of developing and implementing successful go-to-market strategies and marketing campaigns that have significantly increased brand awareness and lead generation
  • Deep understanding and experience with Account Based Marketing (ABM) campaigns and strategies
  • Strong expertise in multi-channel acquisition programs including events, email marketing, content marketing, paid advertising, social media, and search engine marketing (SEM)
  • Proficient in working with analytics, user experience, and personalization to tailor and optimize marketing efforts
  • Ability to lead and inspire, with excellent teamwork and collaborative skills to work across different departments
  • Strong analytical and strategic thinking skills, with the capability to translate complex ideas into simple and actionable recommendations
  • Exceptional communication and interpersonal skills, including the ability to create compelling and effective outward-facing collateral and content
  • Experience in coordinating with business development teams to ensure alignment between marketing efforts and sales objectives
  • Knowledge of the latest marketing tools, technology, and best practices, with a desire to stay ahead of trends in the marketing space
  • A creative thinker who can bring innovative ideas and a fresh perspective to marketing strategies and campaigns
  • Prior people management/mentorship experience
  • Marketing, business, or communications degree or equivalent work experience preferred
Feb 21, 2024

Loyalty Strategist

Capillary Technologies
Minneapolis, MN

Capillary Technologies is the global leader in loyalty and customer relationship management solutions, and we are growing! Our exciting, culture-focused company is looking to add a Strategy Consultant who embraces challenges, is eager to work with exciting clients, and enjoys being rewarded & recognized for their hard work. Working at Capillary means working with globally-recognized companies to create cutting-edge solutions, all while enjoying industry-best benefits and perks.

Summary :

Capillary is seeking a loyalty strategy and customer experience specialist to join our growing Strategy team. Individuals on this team are expected to be comfortable working as part of the Client Services team responsible for knowing / reporting on the client’s business, anticipating / recommending program / platform optimization, ensuring exemplary delivery, and creating high client satisfaction. The ideal candidate will demonstrate a:

  1. Talent for program optimization / improvement, blending traditional loyalty mechanics with creative and innovative customer experiences.
  2. Passion for solving difficult business problems using qualitative and quantitative data-driven methods.
  3. Keen interest in communicating and selling complex program evolution and improvements in a clear, precise, and actionable manner.
  4. Desire to integrate into the client’s ecosystem, to ’ fret’ or ‘revel’ in their weekly comps, and to establish and maintain relationships with individuals at all levels of the organization.

Responsibilities :

  • Work as part of a team to understand the impact of the client’s programs on their business, align with the client on key strategies and markets, and ‘sell in’ optimization and evolution that nurtures loyalty and customer experiences.
  • Work closely within a cross-functional environment that includes internal stakeholders (Consumer Insights leadership, Strategy, Campaign Management, Project Management and Account Management functions) as well as external clients/stakeholders;
  • Develop innovative & practical solutions that reflect our three core pillars of program design: (1) compelling value proposition; (2) enhanced Member experiences; (3) emotional loyalty and engagement.
  • Answer business questions by using appropriate techniques with available data; Interpret the results of analyses and communicate findings to internal and external stakeholders.
  • Develop ‘best practices’ for answering frequently raised business questions and work within the team to productize or streamline these to gain economies of scale.
  • Ensure the entire cross-functional team strives for ‘right-first-time’ implementation, campaign execution, and deployments
  • Travel to client sites for stakeholder meetings and collaboration as needed.

Skills required :

  • Bachelor’s degree in a relevant field (marketing, business, economics, social sciences or other relevant field).
  • Experience in a loyalty strategy or customer experience role;
  • Track record of strong delivery, with emphasis on meeting deadlines and ensuring accuracy, while injecting innovative thinking to enhance the quality of client deliverables.
  • Passion for answering difficult business questions with qualitative and quantitative data driven methods.
  • Knowledge of financial modeling, with ability to develop pro forma or ROI spreadsheets and communicate these to stakeholders with varying degrees of financial acumen.
  • Experience with customer journey mapping and engineering unique consumer brand and customer experiences.
  • Ability to communicate complex analysis in a clear, precise, actionable and visually appealing manner.
  • Keen sense for striking the right balance between quantitative methodological precision and providing a timely answer to the business questions at hand.
  • Willing to travel up to 10% of the time for business purposes (within state and out of state).

Preferred Skills :

  • MBA or advanced degree in relevant fields.
  • 5+ years’ experience in a loyalty strategy or customer experience role.
Feb 16, 2024

Loyalty & Customer Marketing Manager

Sonic
Atlanta, GA
The Loyalty & Customer Marketing Manager will play a key role in the growth and success of loyalty and owned outbound communications within the Inspire portfolio. You will be a key driver in a loyalty program’s growth targets, enhancements, member communications, and promotions. The position reports directly to the Director of Customer Marketing & Loyalty and shares responsibility for delivering incremental sales, visits & customer LTV through all available marketing channels.

RESPONSIBILITIES

  • Responsible for omnichannel campaign development focusing on driving acquisition, member engagement, and retention within the rewards program. Examples include broad promotional campaigns and/or limited-time offer products, or 1:1 loyalty offers.
  • Conduct ongoing loyalty projects, from ideation to implementation support Examples include bringing to market new loyalty program features via 1:1 multi-channel (email, push messaging, social, in-store).
  • Oversee partner agencies and other internal teams for the development of creative assets for owned channels, along with providing input on digital and in-store creative that supports loyalty messaging.
  • Design loyalty triggers / journeys to further establish and build out a lifecycle framework.
  • Partner with media teams on digital advertising including display, paid and organic search, paid social, etc. with the purpose of driving consumer engagement with the loyalty program, and promoting new and existing features and offers.
  • Manage owned calendar flighting and prioritize message hierarchy and segmentation strategy.
  • End-to-end testing of new rewards/offers.
  • Monitor campaign send progress and escalate any technology issues.
  • Develop creative strategy and messaging to support owned comm brief creation, approving all briefs prior to submission.
  • Design loyalty triggers/journeys and support end-to-end implementation and testing with campaign programming.
  • Partner with Digital eComm team on Freaky Fast Rewards experience in app/web
  • Partner with media teams on digital advertising including display, paid and organic search, paid social, etc. with the purpose of driving consumer engagement of new and existing features and acquisition of new members.
  • Conduct ad hoc reporting as needed to support the measurement and performance of the loyalty program and offer initiatives.

EDUCATION AND EXPERIENCE QUALIFICATIONS

  • 4-year degree required.
  • Minimum of 2+ years of experience and a passion for creating an ideal customer loyalty experience.
  • Successful track record of developing promotion(s) and program execution for a retail or consumer brand.
  • Experience directing creative processes and managing digital agencies/staff.

REQUIRED KNOWLEDGE, SKILLS, or ABILITIES

  • A passion for marketing and engaging with consumers, creativity, and excitement for developing new marketing campaigns and tactics.
  • Understands the customer mindset and can translate that to effective marketing programs.
  • Strong communication, attention to detail, and organizational skills.
  • Ability to multi-task, work independently within a team, and take on new work and expanded responsibility as needed.
  • A go-getter, positive attitude
  • Can forge appropriate external relationships with vendors, agencies, and partners to ensure an exceptional outcome on projects.
  • Follow project schedules in a fast-paced and highly detailed environment.
  • Interest in testing and learning to discover the most effective marketing programs that will reach a project’s objectives.
Feb 16, 2024

Manager II Loyalty Promotion

Stop and Shop
Quincy, MA

The Loyalty Manager is responsible for leading the development and implementation of an enterprise-wide customer engagement strategy. This position will work with the Director of Loyalty and the Manager of CRM, as well as business leaders across the company, to build out a best-in-class customer experience and loyalty strategy.

RESPONSIBILITIES

  • Responsible for all efforts to increase identifiable customers, decrease attrition and increase engagement and satisfaction through the loyalty program.
  • Oversees and manages the day-to-day program operations on the new loyalty program for Stop & Shop.
    • Associate training programs
    • In-store materials – register signs, brochures, cards
    • Points conversion
    • Online and app cardholder sign up and points earn/burn experience
  • Lead various work streams within loyalty. Work streams may include, but are not limited to, technology and data infrastructure, test and measurement, operating processes and marketing campaign execution.
  • Partners cross-functionally to execute tactics and loyalty campaigns that deliver value and increase value perception among cardholders. 
  • Collaborates with marketing and merchandising to evaluate campaign effectiveness and optimizes the plan based on key learning’s and loyalty industry best practices.
  • Manages customized benefits to members throughout their shopping journey which are relevant to any channel they shop in – stopandshop.com, Stop & Shop app or in-store. 
  • Writes business requirements for product enhancements and partner with Technology to bring those enhancements to life.
  • Serve as the ongoing liaison between business and Technology to create product and user experience solutions (i.e., buy 10 bags of dog food online, get the 11th free).
  • Partners with brand marketing team to share product learnings and collaborate on marketing activities.
  • Design and improve customer service processes to ensure a customer-first approach when members have questions or concerns.
  • Benchmark competitors and partner with Insights to conduct customer research and quantitative studies.
  • Leads cross-functional initiatives and teams related to enhancing Stop & Shop’s loyalty capabilities.
  • Communicate progress regularly through informal and formal presentations; provide insights and recommendations to brand teams and Executive Leadership.
  • Influences cross-functional partners to act and adopt new approaches when needed.
  • Partners with RBS to maintain the customer loyalty database, including hygiene, auditing for accuracy and integration of new data elements.
  • Partners with internal resources to develop customer segment plans that include tactics for prospect acquisition, new customer onboarding and loyal customer marketing.
  • Partners with operations to continually develop efficient and effective ways to support the in-store growth and retention of loyalty customers and to ensure the flawless execution of loyalty initiatives at store level.
  • Interacts with internal business partners and is a key contact with marketing planning, 3rd parties and DiPLA.
  • Continuously partners with merchandising to keep abreast of new and ongoing products and programs.

REQUIREMENTS

8+ years of experience working on a loyalty program.
A collaborative partner who demonstrates empathy and actively works together to solve problems.
Comfortable working with ambiguity and change.
Must be able to work in a fast-paced environment and willing to roll up your sleeves.
Bachelor's Degree in Marketing/MBA preferred.
Retail experience preferred.

Must be in the Quincy office 3 days a week

Feb 15, 2024

Senior Analyst, Digital Execution

Restaurant Brands International
Miami, FL

The Senior Analyst, Digital Execution will partner closely with the Popeyes digital execution, digital product, and restaurant technology team to ensure projects and initiatives are executed and implemented to our enhanced standards with full owner/operator acceptance. This role sits on the Popeyes Delivery team, focused on driving both first party and third-party (i.e., DoorDash and UberEats) digital initiatives. This senior analyst is responsible for the project management and execution of digital integrations, such as POS Middleware and technology improvement projects. Additionally, this role will assist in projects across the Popeyes Digital team, such as Kiosk / new technologies expansion, improving restaurant digital onboarding processes, and improving the accuracy of restaurant pricing and hours of operation. The ideal candidate is a strategic and analytical problem solver, can dive deep and scan wide, knowledgeable in technology and digital platforms, and can manage complex projects with various stakeholders to deliver exceptional results.

 

*Although this will characterize the bulk of the work, we operate in a lean fast-paced environment that expects every person to take ownership of their part of the business. If you join the team you should expect to flex into business strategy, owner communications, project management, digital marketing, and much more. An ability to manage multiple projects across business functions is key. *

 

Responsibilities:

  • Support the PLK delivery and digital strategy to drive business growth across one of the world's largest quick service restaurant companies.
  • Lead key cross functional initiatives across operations, technology, and digital to enhance the end-to-end delivery experience, such as improving the digital technology stack to reduce reliability challenges.
  • Perform quantitative analysis to transform digital reporting and insights into actionable improvements, such as creating performance and monitoring KPIs/ impact of the team.
  • Improve our onboarding process and help ensure all new locations are quickly and effortlessly added to all of our delivery platforms, on time, and with frequent updates to our FZs
  • Continuously improve digital execution processes, provide regular testing of all POPEYES® content, tech integrations, and campaigns, and serve as point of escalation for owner/operator feedback on digital ordering and loyalty program issues.
  • Create and document best practices and processes for identifying, escalating, and resolving common issues with thorough issue logging and performance tracking.
 

 

Competencies and Qualifications:

  • 3-5+ years of experience in product or project management, strategy consulting, or digital analytics
  • Strong expertise working Excel (I.e., formulas, financial modeling)
  • Proficiency in SQL for data management and analysis
  • Excellent analytical and problem-solving skills with a strong attention to detail.
  • Ability to work independently as well as collaboratively with cross-functional teams.
  • Strong written and verbal communication skills to convey complex data findings to stakeholders.
  • Ability to multitask and manage priorities in a fast-paced environment.
  • Results-driven with bias for action and commitment to excellence. Values taking ownership and taking educated risks to run a test and learn agenda, occasionally failing, but fast and forwards.
  • Expertise in Tableau for data visualization and reporting, preferred.
  • Preferred experience in QSR, food delivery, technology, customer experience, e-commerce, or related industry
Feb 09, 2024

Loyalty Manager

Chipotle
Newport Beach, CA
As the Loyalty Manager, you will oversee the North American Chipotle Rewards program, including driving innovation and engagement with current members. While in this role you will work hand-in-hand with our head of CRM as well as a Program Manager to ensure that messaging and technology are aligned to deliver the best experiences for our more than 38 million members. You’ll be energized by, and passionate about, creating a best-in-class loyalty program that not only leads in the restaurant industry but all with lifestyle brands across all industries. You will constantly be reading program results and creating optimization plans while also partnering with cross-functional teams and leading at least one direct report. Additionally, you will support all offer promotions and consult with local country teams as they launch the international expansion of Chipotle Rewards.
 
WHAT YOU’LL DO
  • Establish and execute the Loyalty marketing roadmap and strategic plan
  • Partner with Brand Marketing to deliver a member acquisition strategy and tactical approach to grow the active base of program
  • Engage with vendors to execute Loyalty marketing campaigns focused on retention and engagement
  • Work with internal analytics teams on measurement and analysis to constantly test, refine and scale campaigns
  • Partner closely with a Product Manager to inform program enhancements and innovation
  • Manage cross-functional meetings to drive Loyalty strategy, measurement, and business needs
  • Partner with the CRM Manager to deliver a seamless experience for members across email, SMS and push
  • Partner with Restaurant Ops and Brand Marketing to drive in-restaurant marketing enhancements
  • Troubleshoot technical issues with Loyalty vendors and Customer Care team to ensure seamless experience for members
  • Monitor and report on competitive programs to ensure program relevance
 
WHAT YOU’LL BRING TO THE TABLE
  • High school diploma or general education degree (GED) required
  • Bachelor's Degree (BA/BS) from 4-year college or university preferred
  • MBA or pursuit of an advanced degree is a plus
  • 5+ years of experience in Retention marketing specifically within CRM, loyalty marketing, email, and digital marketing
  • 1-3 years of supervisory experience
  • Strong understanding of existing and emerging loyalty marketing best practices and technologies
  • Proven experience in testing methodologies, versioning, and personalization
  • Strong vendor management experience
  • Ability to multitask and juggle multiple requests and projects in a fast-paced environment
  • Strong organizational and time management skills
  • Ability to work independently as well as collaboratively
Feb 09, 2024

AVP, Loyalty Strategy & Planning

Saks
New York, NY

The AVP, Loyalty Strategy & Planning will be responsible for defining the loyalty vision and strategy, building an industry-leading member experience. This critical leadership role will leverage their strong customer loyalty, marketing, and analytical skills to develop strategies that achieve organizational goals. This role will report to the VP, Credit & Loyalty and partner with cross-functional stakeholders across Technology, Finance, Operations, Marketing, and Merchandising. This is a highly visible role within the organization.

Key Qualifications:

  • 10+ years of experience leading and developing loyalty program initiatives 

  • P&L management experience

  • Demonstrated experience managing a team with the ability to engage and motivate talent with a growth mindset 

  •  Experience and passion for loyalty programs, customer marketing, analytics 

  • Customer-obsessed focused to ensure loyalty member experience is best-in-class 

  • Strong problem-solving, strategic thinking, and analytical skills 

  • Excellent communicator and strong storyteller

Role Description:

  • Develop and implement a best-in-class loyalty program that increases member engagement, optimizes program costs, and delivers differentiated value to customers. 

  • Establish a long-term vision, strategy, and roadmap for customer loyalty. 

  • Drive new member enrollment across channels by developing compelling member acquisition strategies/tactics.

  • Lead and define loyalty program strategies to drive customer engagement, retention, and lifetime value. 

  • Provide the structure, oversight, and direction of multiple projects occurring simultaneously to achieve objectives and manage team priorities. 

  • Define measure of success and program KPIs to monitor and optimize performance. 

  • Build financial models and conduct sensitivity analyses to inform value proposition and forecast financial liability. 

  •  Collaborate closely with the Loyalty Operations team on strategy, planning, and execution of programs. 

  •  Maintain deep knowledge of loyalty landscape, trends, and competitive insights to inform program evolution.  

  • Facilitate program reviews with the Senior Management Team on key strategies, results, reporting, program enhancements/roadmap.

Your Life and Career at Saks:

  • Exposure to rewarding career advancement opportunities, from retail to supply chain, to digital or corporate.

  • A culture that promotes a healthy, fulfilling work/life balance

  • Benefits package for all eligible full-time employees (including medical, vision and dental).

  • An amazing employee discount

Feb 09, 2024

US Ford Blue CRM Program Manager

Ford
Remote, US

Key Responsibilities: 

  • 25% Develop and maintain editorial calendar, lead quarterly and annual planning sessions, and provide timely status updates across key initiatives  
  • 25% Work with agency and internal teams to ensure creative and strategy alignment and deployments are in sync at all times  
  • 25% Continual seek process improvements, and cost savings to the bottom-line   
  • 15% Manage execution of ad-hoc strategic initiatives as needed 
  • 10% Tracks KPIs for measuring success against organizational objectives 

Cultivate Creativity & Disruptiveness:  

  • Supports the development and optimizations of the CRM Annual Marketing Roadmap (Programs & Client Journeys) 
  • Creates, publishes, and tracks project timelines with key stakeholders and proactively monitors progress to achieve deadlines and results 
  • Schedules and manages weekly, monthly, quarterly, and ad hoc cross-functional meetings to drive CRM Roadmap progress 
  • Populates agendas, sends agendas and pre-reads in advance, takes notes, assigns follow ups and updates necessary documentation (including timelines) to keep project and stakeholders on track 
  • Brings new, smarter, more efficient ways of working to the team 
  • Drive Results, Being Agile & Managing Ambiguity: Clearly and proactively communicates requirements, deliverables, timelines, and status throughout program lifecycle 
  • Monitors and advocates process, identifies gaps, and proposes improvement ideas to manager 
  • Identifies program risks early on and discusses mitigation strategies with manager including escalating when deliverables are at risk 
  • Ensures timely execution of all project assets to meet launch dates 
  • Demonstrates ownership/investment in the work; has clear understanding of business goals 

Collaborates:  

  • Fosters and leads key partnerships within and outside of the CRM Strategy & Operations  team 
  • Supports CRM Strategy & Operations teammates in fostering partnerships with other teams as needed in order to execute on the roadmap initiatives 
  • Beyond Marketing & Sales: Accessories, Connected Services, Blue Cruise, Brand, Customer Experience, IT, and many more.   
  • Inside of Marketing & Sales Team: Prospect Team, Ownership Team, Social, Paid Media, Analytics, Integrated Marketing, etc.  
 

QUALIFICATIONS

You'll have…

  • 5+ years experience in account, project, or program management in Marketing required; agency and agile experience preferred 

Even better, you may have…

  • Ability to grasp the objectives, scope and dynamics of a project and translate them into timelines, stakeholder lists, dependencies, requirements, etc. 
  • Strong time management skills; ability to troubleshoot, juggle multiple projects and prioritize 
  • Effective relationship-building skills; ability to cultivate strong partnerships across functions to bring people together toward common goals and consensus 
  • Fearless curiosity, high energy, and flexibility in a constantly evolving team environment 
  • Proactive problem-solving skills and confidence to work through new projects and unprecedented challenges with and without explicit direction 
  • Proven track record of successful project delivery, from inception through implementation 
  • Creative thinking on how to improve existing processes and introduce new ways of working efficiently 
  • Excellent technical skills – MS Office, Smartsheets, Figma, Rally,Slack, and Jira  

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all the above? No matter what you choose, we offer a work life that works for you, including:

  • Immediate medical, dental, and prescription drug coverage
  • Flexible family care, parental leave, new parent ramp-up programs, subsidized backup childcare, and more
  • Vehicle discount program for employees and family members, and management leases
  • Tuition assistance
  • Established and active employee resource groups
  • Paid time off for individual and team community service
  • A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
  • Paid time off and the option to purchase additional vacation time.
Feb 02, 2024

Specialist Customer Loyalty

Food Lion
Salisbury, NC

Position Summary

Responsible for the execution of overall MVP enrollment and personalized loyalty campaigns. Responsible for loyalty personalization program capturing of CPG offer pool, channel creative development needs and delivering against benefits that increase brand engagement. Assists with offer strategy and leveraging new campaign & offer types as business initiatives evolve. Works closely with PDL offer delivery team and campaign team to ensure proper execution and strategic business rules are applied. Responsible for program & coupon budget management that delivers best outcome towards program proforma sales & ROI goals.

 

Principle Duties and Responsibilities

  • Responsible for creation of internal/external activities and timelines surrounding the development and implementation of personalized/targeted marketing programs designed to improve customer loyalty & protect customer relationships to brand
  • Responsible for project management of campaigns that include personalization; including (but not limited to) oversight of budget tracker, project development from initiation to closure, project schedules, and working with team members and third parties for production and creative services, Workfront entry, and review
  • Oversees a $60M+ coupon and production budget, contract accruals and invoicing with regards to agencies and third-party vendors, including budget forecast/planning and strategic planning of budget
  • Responsible for working with CPG teams and managing the personalized loyalty marketing campaigns including collecting and processing all invoices and AR requests
  • Assists manager with relationships between external agencies (Direct Mail, Catalina, Kiosk, Cardlytics, Stonehouse, Quotient, Ibotta, etc) for execution of loyalty programs through all channels and ensure consistent branding and messaging
  • Partners closely with category management, Peapod Digital Labs (PDL) offer delivery team and agency partners on building & deploying offer pools for customer campaigns and any other ad hoc campaigns
  • Owns weekly budget tracking update to finance team
  • Works closely and negotiates rates with key third party channel direct mail vendors contracted to provide department support. Assist in the project work of these companies and develop relationships that ensure program objectives are met
  • Partners with campaign manager on MVP enrollment needs ensuring database health

Basic Qualifications

  • Relationship management experience working with many different teams and support partners
  • B2C industry targeted & personalization campaign marketing experience
  • Experience working with multiple resources, projects and budgets

Preferred Qualifications

  • Experience with large-scale, multi-media contact programs - spanning email, direct mail, point of sale and digital media
  • Functional knowledge of "Point of Sale" software suites as well as offer and promotion execution software/systems
  • Functional knowledge with enterprise campaign management suites
  • Marketing, merchandising, or category management work experience

Education

  • Bachelor's Degree

Experience

  • 3+ years of experience with targeted, results-based, data-driven marketing campaigns
  • Proven track record of managing budgets and timelines

Skills and Abilities

  • Strong attention to detail
  • Ability to build relationships and influence organizational alignment across multiple business areas
  • Strong working knowledge of Microsoft Office software suite
  • Strong oral and written communication and presentation skills
  • Aptitude for high level reasoning and problem solving
  • Strategic and creative thinker with ability to transform ideas into action

Competencies

  • Strategic planning, insights gathering, journey mapping, story building

Travel

  • Less than 10%
Jan 17, 2024

Director, Global SME Growth & Optimization

Mastercard
Purchase, NY; O'Fallon, MO; Miami, FL; London, UK
Mastercard is a technology company in the global payments space. We connect consumers, financial institutions, merchants, governments, and businesses worldwide, enabling them to use electronic forms of payment instead of cash and checks. We use technology and data-driven insights to make electronic payments more convenient, secure, and efficient for people everywhere.
Our business has a global reach—extending to more than 210 countries and territories—and continues to experience growth in a world where 85% of retail transactions are still made in cash and checks.

Micro, Small, and Medium Businesses (SMEs) are a critical driver of global economy growth and represent 75% of the global workforce and about 50% of the global GDP. Additionally, SMEs foster inclusion, as minorities own 45% of small businesses, and 1/3 of small businesses are women owned.

SME is one of the fastest growing portfolios in Mastercard but still with large untapped opportunities to increase performance of existing portfolios. As Global SME Growth and Optimization lead you will be responsible for end-to-end development and execution of tools and campaigns that will increase activation, usage, and adoption of our SME payments products.

Role:
• Be the central lead for SME optimization tools, narrative, and execution - The successful candidate will partner with the various Mastercard regional and global stakeholders – including Consumer Optimization, D&S, SME Analytics, and Marketing.
• Work cross-functionality with SME regional and market teams. Maintain and enhance data driven framework to identify opportunities and track progress across key metrics at global level. Prioritize markets & issuers for targeting. Identify lowest penetrated markets & issuers for activation, spend, x-border, digital enablement (eg: contactless) campaigns.
• Incorporate relevant SME research and insight into Optimization strategy and execution. Create and keep current go-to-market materials for internal and external audiences such as playbooks, bulletins, sales, and training materials to support new and enhanced products/tools in SME Central Hub
• Provide support to regional and sales teams in pre and after-sale customer meetings with a detailed understanding of tools and product features to identify and implement solutions.
• Execute & Monitor Results – Assume ownership of the end-to-end opportunities & hold everyone accountable in the execution.

All About You:
• Strong drive for execution and collaboration skills. Ability to lead cross functional initiatives from start to finish, with excellent time management and organizational skills.
• Strong analytical skills - Analytical thinker with data-driven approach and curiosity.
• Excellent writing skills and experience creating training materials, product guides, etc. Ability to “storyboard” and develop visually compelling presentations with clear logic and structure.
• Able to work independently and with minimal guidance.
• Self-motivated and thrives in a fast-paced environment; ready to take on stretch goals.
• Flexible and creative, able to not only adapt but also thrive in a constantly changing environment with the ability to multitask and adjust to evolving responsibilities. challenge the status quo and shape new ways of working to drive innovation through products or new processes.
• Experience in portfolio optimization or direct marketing is a plus.
Jan 05, 2024

Manager, Marketing & Loyalty Strategy & Planning

Hilton
McLean, VA

This is your chance to be part of a Marketing team that attracts customers to Hilton through strong storytelling, top-rated rewards, and unique customer experiences and partnerships. As the Manager, Marketing & Loyalty Strategy & Planning, you will support the team in increasing customer acquisition and retention, generate engagement through multi-channel marketing campaigns, and foster recognition of loyalty benefits. On the Strategy & Planning team reporting to the Director, Marketing & Loyalty Strategy & Planning, you will support the development and implementation of our go-to-market strategy, planning & reporting efforts.

What your day-to-day will be like:

  • Help build and implement new planning processes and tools that enable the organization to be more efficient, clear, and accountable for delivering our strategic priorities.
  • Develop views of projects, budgets, and workflows for strategic decision-making.
  • Manage ongoing weekly, monthly, and quarterly reporting of planned activity across the department in coordination with our performance team.
  • Support the preparation of Leadership Team materials, including strategic analysis and sequencing, building strategic storytelling decks, progress reporting, annual planning, and budget proposals.

How you will collaborate with others:

  • Own the development of planning, resourcing, and reporting tools in partnership with planning partner teams to ensure consistency across Enterprise, and with the Marketing Operations team to ensure tools are built and implemented accurately.
  • Act as a high-level, coordinating manager to guide teams through planning and reporting processes within necessary timeframes across geographic lines.
  • Join weekly team and 1:1 meetings with your manager, as well as regular connects with planning partner teams.

What projects you will take ownership of:

  • Department progress reporting aggregation, review, and output for senior stakeholder storytelling, leadership statuses, and broader team visibility
  • Marketing & Loyalty planning templates, calendars, and tool development and optimization

WHY YOU'LL BE A GREAT FIT

You have these minimum qualifications:

  • Five (5) years of professional experience
  • Three (3) years of experience in strategic planning. marketing planning, or consulting
  • Experience driving efficient planning processes & tools within a highly diverse organization
  • Ability to work a hybrid schedule from the McLean, VA office (3 days per week)

It would be useful if you have:

  • BA/BS Bachelor's Degree
  • Experience working across regions: Americas, EMEA and APAC
  • Understanding of project management and collaboration tools to improve planning processes, reporting, and collaboration
Dec 29, 2023

Director, Content Experience

Salesforce
San Francisco, CA; Burlington, MA; Bellevue, WA; Atlanta, GA; Indianapolis, IN

You’ll lead a team of talented content producers who collaborate with engineers, product managers, and designers to create high-quality documentation and user assistance that helps our customers succeed. You're an excellent match if you are self-directed, a problem solver, an excellent communicator, and passionate about technology. Content includes:

  • UI text and in-app user assistance

  • Online help and guides

  • Solutions and use case documentation

  • Developer and reference documentation

  • How-to and onboarding videos

  • Hands-on learning modules (Trailhead)

You will:

  • Inspire, coach, mentor, and provide professional development for your team

  • Work with Content Experience and cross-functional teams and stakeholders to determine direction and priorities for your team

  • Lead all aspects of content strategy and ensure coverage and quality

  • Recruit, hire, and onboard new writers as the team grows

  • Be a leader and contribute to overall Content Experience direction and priorities
     

Required Experience/Skills:

  • 2+ years management experience

  • 6+ years of experience in technical writing 

  • Proven leadership and mentoring skills 

  • Excellent communication, analytical, interpersonal, and team development skills

  • Good judgment and strong decision-making ability

  • Strong customer advocacy skills

  • Phenomenal organizational abilities

  • Cross-functional team experience and influence

  • Track record of improving existing styles, processes, and teams

 

Desired Experience/Skills:

  • Experience documenting SaaS applications or enterprise-class client/service software

  • Experience with source control software such as Perforce or GitHub

  • Experience with authoring tools such as Oxygen

  • Knowledge of DITA

  • Bachelor's degree in a technical or communications field or equivalent work experience

Dec 29, 2023

Senior Manager, Loyalty Marketing NA-Remote

Foot Locker
Nashville, TN; Detroit, MI; Dallas, TX; Raleigh, NC; Columbus, OH; Remote

We are seeking a talented Senior Manager to join the growing Loyalty team within the Global Marketing organization, working across the Foot Locker brand portfolio in North America. In this role, the Senior Manager will be responsible for driving a best-in-class loyalty program GTM strategy and execution. The Senior Manager is accountable for both driving vision and executing strategy in partnership with multiple regions and banners.

 

This is a high-profile role with senior-level visibility. The ideal candidate will have strong project management and communication skills, analytical aptitude, the ability to solve complex problems, and a willingness to roll up their sleeves to get the job done (think ‘start-up’ within the organization). A passion for putting the customer first is a must, and experience with loyalty programs is preferred.

Responsibilities

  • Own the holistic FLX Rewards member communication strategy across all Digital and Store channels (email, social, paid media, signage, web & more), collaborating with multiple cross-functional teams to deliver monthly/quarterly/annual member promotional calendars which support the program strategy and deliver impactful results.
  • Lead program GTM planning from end-to-end including campaign ideation, brief submission, project management, QA, post-campaign analysis and campaign archiving, ensuring content alignment and loyalty representation across banners and channels.
  • Define campaign success metrics, analyze results, and share actionable insights with executive-level stakeholders.
  • Identify and implement opportunities to drive acquisition and incremental revenue through utilization of innovative marketing tactics and audience segmentation strategies.
  • Foster a deep understanding of our key member segments, utilizing Consumer Insights to design and implement campaign strategies, program positioning and communications to drive business goals.
  • Collaborate with banner marketing partners and the CRM team to build test-and-learn strategies to grow and strengthen the membership program, including seamless integration into communications across the customer journey.

Qualifications

  • Bachelor’s degree required, advanced degree a plus.
  • 10+ years of relevant Brand or Integrated Marketing experience including program/product strategy and positioning, creative development, campaign planning and execution, post-campaign analysis and use of innovative marketing techniques and tools, preferably for a Direct-To-Consumer loyalty program.
  • Ability to build relationships and influence across a highly matrixed global organization.
  • Must have previous management experience with a desire to mentor and develop Direct Reports.
  • Proficiency in Microsoft Office Suite. Must deliver visually stunning PowerPoint presentations and have excellent presentation skills.
  • Skilled in Project Management, able to think strategically while also getting into the weeds of execution juggling multiple priorities and deliverables simultaneously.
  • Global experience (and/or fluency in French Canadian) a plus.
  • Experience with the Bluecore ESP a plus.
  • 15% travel.
Dec 29, 2023

Senior Marketing Manager, Campaigns & Strategic Initiatives

RaceTrac
Atlanta, GA

The Senior Marketing Manager, Campaigns & Strategic Initiatives is responsible for leading the development and implementation of campaign strategies to meet business objectives.  This individual is also charged with developing and implementing marketing strategies to support key strategic growth initiatives such as Fleet, Pro Driver, and EV. The Senior Marketing Manager, Campaigns & Strategic Initiatives is the Marketing expert on campaigns and strategic growth initiatives both internally and externally.  Up to 10% travel required.        

Responsibilities:

  • Develops and manages brand elements such as positioning and their translation into executable marketing tactics for strategic initiatives, including Fleet, Pro Driver, and EV
  • Proactively identifies business trends and recommends strategies to overcome or capitalize on these trends
  • Defines and executes strategies against previously undefined business challenges, including presenting these recommendations to senior leadership
  • Creates and oversees execution of annual campaign strategy & plan to support the annual promotions plan, Brand strategy, and the RaceTrac company strategy in partnership with the Brand, Promotions, and Media, Analytics, and Insights teams
  • Serves as the lead on the execution of this campaign strategy & plan, including partnering with internal and external Media, Insights, and Creative, Promo teams
  • Identifies and presents innovative opportunities to Marketing leadership for elevating the RaceTrac campaigns and strategic initiatives
  • Serves as a key point of contact for matters relating to campaigns and ensures brand consistency with individual initiatives
  • Partners with cross-functional internal teams and agencies to assess the effectiveness of various plans and programs and report performance to leadership
  • Manages the relationship between RaceTrac and multiple vendors and outside firms, including contract negotiations and program performance metrics
  • Develops and manages a team with various Marketing responsibilities

Qualifications:

  • Bachelor’s Degree from a 4-year college or university with an emphasis in marketing strongly preferred
  • High proficiency in Microsoft Office Suite required
  • Proven Project Management experience required, with Retail Management experience strongly preferred
  • 7+ years experience in the marketing function of a brand-driven company or agency required, focus on food & beverage or QSR strongly preferred
Dec 29, 2023

Loyalty Marketing Specialist I

Hannaford Supermarkets
Scarborough, ME
This role is responsible for supporting the Loyalty Marketing Manager II in the management and execution of internal and external activities for all digital targeted marketing programs designed to improve customer loyalty and shopping behavior. Responsible for daily operations tied to CRM targeted marketing, including managing schedules and timelines, communication with business partners across ADUSA and externally, quality assurance activities, ensure accurate and on- strategy creative content. The Specialist I supports processing of invoices, billing, and tracking actual expenses. This role is also responsible for addressing ad hoc service requests to resolve production issues if they arise.
 
Primary Responsibilities:
  • Sources content from internal and external stakeholders collects all creative assets and customer data. Responsible for quality assurance of data and creative assets are accurate and on strategy.
  • Pulls lists and builds offers and version grids to support production work. Works with external partners to communicate production details and ensure production is completed on time.
  • Work with agency and insights teams to prepare metrics, tracking and activity reports.
  • Distributes weekly reports to all internal key stakeholders. Supports ad hoc reporting requests/presentations as needed.
  • Responsible for processing all invoices entering them into accounting systems. The role follows up with vendors to resolve any questions related to project costs and invoice processing. Ensures budget costs are logged accurately in the accounting systems.
 
Qualifications and Experience:
  • Bachelor’s Degree, in marketing or a related field or equivalent work experience
  • 2-4 years of marketing experience – digital marketing, shopper marketing, or CRM preferred
  • Practical knowledge of consumer-packaged goods companies, retail trade practices and category management
  • Experience with marketing promotions or one-to-one direct promotions
 
Skills and Abilities:
  • Organization and time management skills
  • Campaign & project management skills
  • Able to effectively communicate at all levels of the organization
  • Strong working knowledge of Microsoft Office software suite and Office 365
  • Understanding of Digital Channel
  • Able to prioritize workload and adapt to multiple shifting timelines
Salary Range is $59,840 - $89,760
Dec 18, 2023

Consumer Experience Measurement Manager

Ulta
Bolingbrook, IL

The Customer Experience Measurement Manager plays a key role in Enabling “Wow” Experiences at Ulta Beauty.  They will lead the measurement of customer experience across every channel, including stores, digital (web and app), BOPIS, fulfillment and more. 

This position will be the key collaborator with external measurement vendors and internal experience owners, both.  Responsibilities include contract negotiation, vendor oversight, building and using measurement tools, data interpretation, storytelling and the development of cross-functional partner relationships to drive consumer-centricity in decision-making.  To accomplish this, the Customer Experience Measurement Manager will partner closely with both the Consumer Insights Team and Guest Services Leadership.

The Customer Experience Measurement Manager will need to understand and work effectively within customer data instruments such as the customer experience measurement platform (e.g. Medallia), and quantitative data analysis tools (e.g. Tableau, Q).

CORE JOB RESPONSIBILITIES:

  • Leader of the vendor relationships for experience measurement – including the measurement platform and servicing of it
  • Prioritization of both on-going and ad hoc work to drive maximum impact for Ulta Beauty
  • Responding to key business questions in-the-moment, while also building long-term action plans
  • Creation and evolution of reporting dashboards to meet needs of key business partners
  • Storytelling to drive business action grounded in data
  • Building a roadmap for to continually improve data quality and data collection efficiency through operations and new tool exploration
  • Cross-functional collaboration to drive efficient operations of experience measurement
  • Fierce advocacy of data integrity and data security
  • Key support for Voice of the Customer reporting and action planning – reflective of customer feedback from outlets beyond Ulta Beauty’s measurement platform (e.g. social listening, Google reviews, etc)
  • Support data analysis for Guest Services operations
  • Reporting for CX initiatives and innovation based on customer experience data

REQUIREMENTS FOR CONSIDERATION:

  • Bachelors or advanced degree in business, data analytics or related field
  • 5-7 years experience in consumer insights
  • Expertise in building, managing and reporting quantitative surveys
  • Capable of managing project schedules and deadlines that run simultaneously
  • Strong analytic skills including ability to analyze complex datasets 
  • Strong data visualization skills
  • Exceptional written, oral, and presentation communication abilities
  • Able to quickly learn survey software and other tools
  • Experience with or ability to learn Tableau
  • Experience with Excel, Word, and PowerPoint

PREFERRED OR SPECIAL POSITION REQUIREMENTS

  • Exceptional organization skills
  • Hands on end-to-end survey development experience (i.e., survey design and programming)
  • Sense of curiosity
  • Must be able to see the “big picture” and be able to relate insights across different resources
  • Willingness to both coach and be coached
  • High-level partnership development skills
  • Distinguishing priorities over nice-to-knows
Dec 15, 2023

Sr. Manager, Integrated Marketing

Foot Locker (Champs Sports)
St. Petersburg, FL

The Champs Sports team is looking for a strategic and innovative Sr. Manager, Integrated Marketing to drive strategic, customer-focused campaigns across all omni-marketing touchpoints. This individual is responsible for leveraging internal and external stakeholder relationships to ensure well-researched, well-timed, and well-documented marketing campaigns. 

This role will have a strong working knowledge of the customer experience both online and in-store, especially with regards to marketing touchpoints. They will be both a strong leader and team player, working within the organization to support the successful execution of all integrated marketing programs and ensure brand and product stories are delivered to the right people at the right time. 

We are looking for a highly-organized, self-motivated individual who can operate in a rapidly-evolving and fast-paced environment. This role will be responsible for collaborating cross-functionally across divisional brand marketing teams, agency teams, and other internal and external partners to drive operational success and consumer growth. 

Responsibilities

  • Lead the Integrated Marketing Team (IMT) in the planning and execution of paid media and social media brand campaigns 
  • Manage the tracking and reporting of campaign performance, including generation and distribution of reports using enterprise software tools for analysis. Manage scheduling and organizing agendas for key project milestones: post-program reporting, brand intake reporting, and effective archiving 
  • Collaborate with cross functional team in delivering full communications recommendations against top tier marketing programs 
  • Compile comprehensive, strategic marketing briefs by gathering inputs and insights from cross-functional teams 
  • Deliver inspiring marketing briefings, rooted in consumer truths, data and needs to drive the business 
  • Understand the brand’s key customer segments, and advocate for them in everything we do 
  • Build monthly, quarterly and annual strategic marketing calendar, intended to harness customer demand during critical selling periods, and also support major product/brand launches 
  • Identify consumer trends and propose innovations to marketing strategy, in order to meet reach customers 
  • Lead day-to-day relationship with key internal and external stakeholders, advocating for shared business success 

Qualifications

  • Approximately 5 years’ experience in a marketing/advertising, strategic planning, media, or related field 
  • Experience managing a team in a corporate environment 
  • Expert at leveraging data to inform decisions 
  • Ability to work in a fast paced, deadline driven environment which demands high quality, creativity and consistency 
  • Creative thinker who’s always on the lookout for the next trend or opportunity  
  • Outstanding organizational skills, adept at prioritizing, multi-tasking and time management  
  • Excellent communications skills – both verbal and written – with ability to align strategies across various departments and teams 
  • Retail experience a plus 
Dec 08, 2023

Digital Consumer Segment: Strategic Execution Lead

US Bank
Available in 9 Locations

U.S. Bank’s Digital Chief Operating Office is seeking a Senior Leader with proven leadership experience to drive change and accelerate execution across the enterprise. This role partners across teams to deliver One U.S. Bank solutions with superior outcomes. They become a trusted partner to the Segment Chief Digital Officer by providing strategic thought leadership, planning and execution that positions and drives digital's value to U.S. Bank and our customers.  They are considered part of the Chief Digital Officer’s Leadership Team. 

Ideal candidates will bring strong strategic thinking, relationship building and ability to tie the overall vision/strategy to key business objectives and execution management. They will be experienced with consolidating information into simple and actionable insights for review by product managers, leaders, and executives at large and matrixed organizations.

KEY RESPONSIBILITIES

Work within Digital Operations and with Digital Segment executive to orchestrate, drive and execute key strategic and operational initiatives for the segment.

  • Works closely with key partners and stakeholders, preparing necessary materials, documents, and reports for key audiences.

Examples: Inputs to Administrative Office Quarterly Business Review, inputs to Digital Quarterly Business Reviews, inputs for periodic board meeting updates, materials for Strategic Leadership Offsite

  • Optimizes and orchestrates the management ecosystem for the Digital Segment, including meeting cadence, management reporting, and operating norms to work efficiently and effectively.  Oversee daily operations of the Segment team, which includes thought leadership, close collaboration, planning, & communication with functional leaders on initiative coordination or business administration activities.

Examples:  Leadership Team Daily Stand Ups and/or weekly meetings, Segment Town Halls, Segment Leadership Team Offsites, Extended Leadership Meeting demo’s, Chief Digital Officer on premise demo’s, Administrative Office level weekly update inputs, Digital Quarterly Business Reviews, segment specific onboarding

  • Effectively leads and executes initiatives with variety of complexity, identifying risks, cost, and work to achieve it.  Provides thought leadership & consultative input, builds templates and drives deliverables leveraging cross-functional teams as needed. Drives accountability through measurable, optimized business outcomes.

Examples:  Annual CapEx investment planning work sessions, offshore visits, leadership offsites, Line of Business promotional & educational booths, Innovation roadshows

  • Manages day to day T & E and Training finance lines for Segment by prioritizing and sequencing spend & tracking actuals to forecast.

  • Identifies opportunities for continuous improvement, and develops and drives tactics that improve workflow, agility, teamwork, organizational performance, and budget management.

  • Content library for sharing across teams to reduce re-work and optimize limited resources (e.g., DEI, Tech Updates, new), review of open requisitions with Sr. Leader and workflow

  • Drives assigned work with focus on effectiveness, simplicity, and efficiency, removing roadblocks and eliminating bureaucracy at all levels of the organization.

  • Collaborates to build and harness highly talented, diverse teams: coach and develop others, understand team dynamics, and strengthen the overall capability of the organization.

  • Continuously expands and develops industry knowledge and experience in order to effectively influence strategic execution.

  • Leads, manages, and mentors team members, ensuring skill development to meet current and future execution needs enterprise wide.

PREFERRED QUALIFICATIONS:

  • Bachelor’s degree in business or related field. Master’s degree or further professional credentials would enhance a candidate's qualifications.

  • An average of 5-8+ years of experience, preferably in Operations or Financial Services Business leader with progressive experience working at both strategic and executional level, consulting with executive leaders, and operating in a matrixed environment

Nov 22, 2023

Director, Retail & Loyalty

AARP
Washington, District of Columbia
  • Leads, directs, recruits, and motivates the daily activities of a team.
  • Oversees implementation of the annual operating plan through quality control management of providers’/participants’ product/service offerings. Ensures that the appropriate dashboard measures are evaluated, analyzed, and acted upon for success and growth.
  • Manages provider/participant contract negotiations and renegotiations in the portfolio for the products/programs offered.
  • Influences matrix to optimize program functions, including strategic account planning and growth. Monitors benefit planning, operations, distribution, customer service, and marketing.
  • Manages and enables the continual growth and improvement of products/programs and ensures the implementation of product differentiation and communications through third party channels.
  • Develops and manages relationships with providers/participants to facilitate the effective administration of programs through multi-year account planning, with the goal of continually delivering and growing superior member value and awareness of this value.
  • Evaluates the competitive landscape of the marketplace through research to help make recommendations for strategic decisions.
  • Works with senior management and relevant departments to identify new pipeline and business opportunities and executes steps in the new product development process, as appropriate.
Qualifications
  • Bachelor’s degree; MBA or other related Master’s degree preferred
  • 10+ years of experience managing corporate accounts in the retail industry and or experience managing customer loyalty programs
  • Experience directly managing others, preferably account managers
  • Product management experience
  • Must be a data-driven professional that is well-versed in customer analytics and platform management
  • Previous management-level marketing experience in lifestyle or service-related industries is required
  • Experience working in a highly matrixed organization
  • Ability to travel up to 25% of the time required

Additional Requirements 

  • Regular and reliable job attendance
  • Effective verbal and written communication skills
  • Exhibit respect and understanding of others to maintain professional relationships
  • Independent judgement in evaluation options to make sound decisions
  • In office/open office environment with the ability to work effectively surrounded by moderate noise

AARP will not sponsor an employment visa for this position at this time.

Nov 22, 2023

Vice President, Customer Rewards & Ecommerce

DraftKings
Remote, US

As the Vice President, Customer Rewards & E-Commerce, you will optimize the foundation of our external-facing reinvestment strategy, Dynasty Rewards. Additionally, you will be the core driver of our retail storefront (DK Shop), responsible for building a best-in-class inventory of merchandise and experiences. Success is the development of a “flywheel” fueled by a clear customer journey matched with unrivaled quality in rewards.  

 

What you’ll do as a Vice President, Customer Rewards & Ecommerce

  • Architect and lead a multi-year strategy to position DraftKings as the market leader in loyalty-based customer rewards

  • Unify DraftKings ecommerce storefronts under a single strategy geared to drive brand affinity and admiration

  • Leverage and expand our extensive partnership network to develop collaborative, exclusive merchandise

  • Bring to life the value of membership in the DraftKings loyalty program, unifying our market leading partnership portfolio, sports & lifestyle assets, and passionate fan base

  • Partner with marketing and operations teams to develop marketing plans, offers, and promotional calendars

  • Develop a personalized, strategic approach to loyalty for our customers through the creation of new program offerings and partnerships

  • Lead, manage, and continue to build a high performing team to manage our loyalty programs, delivering value across DraftKings

 

What you’ll bring   

  • 10+ years of experience in customer rewards and e-commerce 

  • Extensive understanding of customer segmentation and value for iGaming, Daily Fantasy, and Online Sports Betting.

  • Expert in brand and promotional strategies

  • Experience setting winning strategies and building initiatives & management systems to exceed goals.

  • Experience leading and rapidly scaling teams across multiple geographies and jurisdictions.

  • Deep understanding of lifecycle marketing and the value created through differentiated rewards offerings

  • Excellent analytical, organizational, people leadership, and communication skills within a matrixed environment.

  • Product management expertise to deliver systems and capabilities for the business.

  • Bachelor’s degree in a related field or equivalent education and experience.

  • Critical thinking, creative problem solving, natural curiosity, and passion for the job are essential in this role.

  • Ability to lead in a dynamic, rapidly changing environment to include taking on additional responsibilities, strategic areas and operational teams

Nov 17, 2023

Vans: Manager, Journey & Lifecycle

VF Corporation
Costa Mesa, CA

What you’ll do

  • Own and execute journey and lifecycle campaign management for the Email and Mobile Marketing channels. Design and build personalized, data-driven journeys across paid + owned channels, within Salesforce Journey Builder (including Advertising Studio) to enable onboarding, post-purchase engagement, and win-back strategies. 
  • Scale communications for our new App Push and SMS marketing channels with journeys and batch campaigns.  Influence our App and mobile technology roadmap by advocating for a best-in-class mobile engagement use cases.
  • Support revenue growth from the Email channel by specifically scaling the traffic, conversion, and overall contribution of Bluecore lifecycle and journey marketing emails.

 

How you’ll do it

  • Partner with Retention & Content, Paid Media, Loyalty and DTC Marketing to identify and execute impactful journey campaigns.
  • Work closely with VF Salesforce and CDP teams on journey best practices and maintaining data integrations.
  • Evaluate and recommend new journey opportunities to engage more of our consumer base and advance their LTV. Partner with Merchandising to prioritize product journeys and cross-sell/up-sell mixes.
  • Partner with Martech and Mobile to launch new mobile communication experiences, ensuring accurate data flows and reporting of insights.
  • Collaborate with Bluecore, VF and Content teams to enhance delivery, storytelling, and conversion in our Bluecore triggered emails.
  • Support test-and-learn experimentation to unearth new sources of engagement.
  • Partner with VF and CLM Analytics to further our journey marketing reporting and share monthly insights about what optimizations are delivering the greatest impact.

 

What success looks like

  • Vans’ Email and Mobile channels deliver increased engagement and revenue.
  • Partners in Loyalty, Omnichannel, Marketing, and CLM increasingly look to collaborate with Journey Marketing to advance our consumer experience.
  • App Push and SMS channels continue to deliver a new source of growth for Vans Family and Vans commerce.
 

Skills for Success

Years of Related Professional Experience: 7+ years

 

Educational Position Requirements:

A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.
 

What we expect you already know: 

  • Expert in Salesforce Marketing Cloud (Marketing Cloud Certification is a huge plus!) as well as Bluecore or other triggered email platforms.
  • Experience writing AMPScript and deploying personalization experiences.
  • Experience with test-and-control experimentation frameworks
  • Demonstrated examples of identifying opportunity segments and deploying journeys to increase engagement
  • Scrappy, growth-oriented mindset with tendency for collaboration
  • Experience deploying marketing activations and driving retention via an App a plus.
  • Demonstrating experience translating analytical insights into marketing action. Familiarity with retention analytics a plus.
  • Deep knowledge of CRM required. Experience with CDP and SQL a plus.
  • Exceptional communication skills.
  • Strong organizational and time management skills with the ability to manage multiple projects and deliver a consistently high standard of work – all while meeting deadlines.
  • Passion for the Vans mission of enabling creative experience.
Nov 03, 2023

Manager of Consumer Insights

Bloomin' Brands
Tampa, FL

At Bloomin’ Brands, we are Customer Obsessed: everything we do keeps the customer at the center of our growth strategies. We are currently seeking a Manager of Consumer Insights with a passion to drive brand innovation and experiences that entice, inspire, and engage our customers.  This role will report to the Director of Strategy & Insights, Bloomin’ Brands, located in Tampa, Florida.

The Manager of Consumer Insights will be responsible for leading research informing Brand, Advertising, Channel and Customer strategies.  This candidate will be an expert in research methodologies to support the development of Brand Positioning, Customer Segmentation, Advertising Strategy and Customer Journey across traditional & digital channels.  The ideal candidate is someone who has a passion for getting to and sharing, deep differentiated insights.
 

Leadership Competencies

*  Strategic: ability to quickly weigh various alternative research paths to determine the optimal solution to meet business goals & objectives.

*  Persuasive: proven record of leveraging consumer insights to influence executive decision making.

*  Inventive: continuously seeks new opportunities to drive the research agenda to grow business across the customer journey.

*  Visionary: applies the possibility of "what could be" to identify opportunities to improve brand strategy and performance.

 

Research & Insights Expertise

*  Excellent knowledge of marketing strategy and how to translate consumer insights into successful marketing initiatives.  

*  Independently manage a variety of research projects that will contribute to the foundational understanding of consumer dynamics to grow traffic & sales.

*  Create a holistic view of consumers by leveraging primary & secondary consumer research to inform growth strategy, brand positioning, communication development, and pricing strategy.

*  Must have expertise in segmentation, need states, positioning, and creative testing methodologies.

*  Build strong relationships and foster teamwork among agencies, suppliers and team mates to achieve actionable results.

*  Ability to identify and implement where change is needed.

 

Business Impact

*  Proven track record successfully leveraging consumer insights to drive business results.

*  Possesses ability to transform data into compelling narratives communicating findings to guide brand strategy and execution.

*  Exhibits courage, confidence and proficiency presenting research results to senior leadership.

 

Oct 20, 2023

Senior Strategist, Loyalty & CRM

Bounteous
Remote, US
Bounteous is a leading digital innovation partner for the world’s most ambitious brands. Our organization creates transformative digital experiences through services that include strategy, experience design, technology, analytics and insight, and marketing.

We are looking for a Senior Loyalty & CRM Strategist to drive customer loyalty by leading engagement and retention strategies for our clients, aligned to business goals. The strategist should be able to see the big picture as well as give campaign direction to deliver optimal results. This role will be responsible for leading CRM strategy, reporting, analysis, optimization and assisting with loyalty program evolution of client programs. The Senior Loyalty and CRM Strategist works closely with the Product, Technology, Creative, and Analytics teams to deliver best-in-class experiences.


Role and Responsibilities

    • Lead all phases of CRM and loyalty engagements including goal setting, campaign planning/testing, launch strategy, and ongoing marketing optimization
    • Identify gaps in the customer experience and create the ideal customer journey
    • Develop marketing plans that align with our client’s customer, brand, and business objectives and drive incremental revenue
    • Review and synthesize client’s customer data, competitive space, and market to identify opportunities for program evolution and long-term planning
    • Lead strategic planning sessions with the ability to identify opportunities & prioritize initiatives
    • Consistently measure, monitor, evaluate, and refine 1:1/CRM programs to maximize incremental revenue and profit
    • Define audience, segmentation, data requirements, use cases, and tests for CRM messaging
    • Identify KPIs and collaborate with analysts to deep dive into consumer insights that inform recommendations
    • Collaborate closely with cross-functional teams across product, creative, solutions engineering and customer success to ensure the strategy is properly executed

Preferred Qualifications

    • Bachelor's degree in Marketing, Communications, Business or related field
    • Minimum of 7+ years experience in Marketing, CRM, Loyalty, Communications
    • Previous agency experience required
    • Highly client-facing role, need to be able to clearly communicate ideas
    • Leader with creative, innovative spirit
    • Collaborative is key: Both internally and externally with client stakeholders
    • Understanding of CRM data for use in segmentation, targeting, reporting & analysis
    • Expertise in building or evolving loyalty programs is a plus
    • Proven experience working in marketing automation platforms a plus
    • Experience designing cross-channel strategies across all digital platforms: web, app, Email, SMS, push notifications a plus
    • Enjoy problem solving and making complicated situations simple and painless
    • Analytical thinker and unparalleled attention to detail
    • Excellent written and verbal communication skills
    • Thrive in a fast-paced startup environment where flexibility and adaptability are key
Sep 29, 2023

Manager, Marketing Analytics - Paid Media and Advertising

Hertz
Estero, FL

A Day in the Life:

  • Develops best practices for measuring and optimizing strategic marketing investments, campaigns to drive data-driven decisions, and operational performance excellence across Hertz, Dollar, Thrifty, and Firefly brands globally.
  • Lead Media optimization efforts by identifying the right channel balance and mix to promote various offers; providing insights into the optimal communication channel to target the right customer at the right time with the best possible message.
  • Provide data driven insights / analytics that create revenue opportunities and full understanding of workload to complete.
  • Lead development and integration of robust marketing models (i.e. Customer Lifetime Value, RFM, Growth Strategy Mix, Product / Price / Promotion, multi touch attribution etc.

The salary range for this position starts at $85,000.00; commensurate with experience. 

What You’ll Do:

  • Automate and define process of regularly scheduled reporting across all media for the brands and their impact to the total business; in particular e-commerce impact - identifying goals, tracking pace and areas of risk and opportunities.
  • Oversee the production of weekly and monthly owned and paid reports, development of dashboards, consolidation, validation, and maintenance of data.
  • Support collaborative initiatives with cross functional teams including RM, Sales, Finance, and Operations.
  • Drive the development of evolving marketing tools utilizing best internal and external capabilities for data sharing across all of Hertz’s tech stack.
  • Foster and grow a culture of innovation and adaptability with a test and learn mentality. 
  • Collaborate with leaders in other marketing teams, to drive the consumption of monthly reports and aid in data driven decision making.
  • Design and develop analytics approach and data strategies to test marketing spend effectiveness.
  • Help build analytical models like multi-variate regression and forecasting for customer insights generation.
  • Provide a perspective on how to optimize resource allocation across 4 Ps (product, place, promotion, price), level of spend and allocation within a “P”; identify opportunities to optimize go to market investments.
  • Provide input on design and testing of various forecasting methodologies as it relates to loyalty points balance, customer behavior, and propensity to buy.
  • Revenue performance: Define and create an integrated view of revenue performance (backward-looking and forward-looking) across all channels and planning segments for Hertz, Dollar, and Thrifty brands.
  • Marketing performance: Collaborate across Marketing, Revenue Management, Sales, and Finance to align on metrics for measuring marketing spend performance and syndicate across the enterprise.
Sep 01, 2023

Customer Loyalty Representative

Avis Budget Group
Jacksonville, FL

What You’ll Do:

You will assist our frequent, premiere customers at our airport operations. This includes processing rentals of customers who are members of our loyalty programs, offering them products and services and providing excellent customer service to improve  their travel experience.

Perks You’ll Get:

  • Bi-weekly hourly wage plus monthly commission / incentive (unlimited earnings) (New York and Puerto Rico: weekly wage)
  • On the job training
  • Paid time off
  • Medical, dental and other insurance
  • Flexible spending account opportunity to contribute up to $270 as a tax-free benefit for public transportation or parking expenses
  • Retirement benefits (401k)
  • Employee discounts, including discounted car rental and discounted prices on the purchase of Avis/Budget cars

* Above perks may vary based on full-time/part-time status and location

Jun 30, 2023
Membership and Pricing

Videos and podcasts

Membership and Pricing