The Global Marketing team brings to life the unique promise of Hilton's portfolio of brands by defining, creating, and delivering exceptional multi-channel marketing campaigns designed to drive business results.
What will I be doing?
Our team recently launched an exciting new marketing strategy and platform. The Director of Marketing Content Operations and Account Management will have an opportunity to play a meaningful role in bringing to life our ambitious long-term marketing strategy. This role will help enable new ways of working and be a leader in building a more agile, nimble creative operation to support the creation of inspiring, distinctive, personalized marketing content for our Enterprise and 19 trading brands.
The Director of Marketing Content Operations and Account Management will help lead and influence the development of a global content operating strategy and model that aligns content, media, partnerships, influencers, and channels to support the growth of our brands, ignite our cultural relevance, and drive positive returns on our investment.
This role will be responsible for leading our operations, account management, and production teams with a focus on collaboration, disciplined project management, and process consistency.
You will lead a team of global operations, account managers, and producers to streamline the delivery of campaign content deliverables. You will be responsible for leading the people, practices, and processes that allow our teams to scale operations successfully, driving operational innovation, consistency, and cost management.
You will lead the team to help achieve Hilton’s marketing and loyalty goals through a comprehensive understanding of company objectives and performance metrics. You will build and grow strong senior-level relationships with cross-functional partners and represent the Marketing Content, Media, and Partnership team’s perspective, goals, and business model. You will partner closely with the other team leads who oversee brand strategy, creative concepting, and design.
More specifically, you will:
- Lead our account, operations, and production teams to deliver effectively and efficiently in support of our global Marketing and Loyalty goals
- Identify and grow top talent for account management, operations, and production teams with the ability to match resources with organizational needs
- Build cross-functional relationships in order to understand strategic objectives, develop scope and alignment on the level of effort required, and effective cost management
- Lead the account and production teams to effectively manage creative execution across multiple lines of business, establishing consistent workflow processes, scoping, project tracking, reporting metrics
- Mentor and develop the team to function as strategic creative advisors, and strong project managers to deliver effectively and build strong partner relationships
- Play an active role in team member recruitment, retention, and professional development plans
- Develop and maintain external agency and freelance roster, partnering across Marketing and Loyalty to develop RFPs, solicit competitive bids, and ensure adherence and accountability to our procurement process.
- Develop and leverage existing workflow processes, tools, and technology to enable capacity and time tracking, file sharing, and effective delivery
- Partner with our Hilton Finance team for department budget oversight, tracking monthly and quarterly spending, providing input into quarterly budget forecast reports
- Stay updated on Hilton business and the competitive landscape, including industry, target audience, and marketplace changes
What are we looking for?
The success in this role will demonstrate itself through the following attributes and skills:
- Ability to encourage and mentor teams and set clear team priorities
- Experience working in a large, global, and matrixed environment
- Experience working within a corporate structure and a solid understanding of company performance metrics
- Expert knowledge of creative account management and project management principles
- Ability to develop processes to develop and sustain agency partnerships, resourcing strategy, performance measurement, and team retention
- Able to navigate and set strategy within an undefined, often ambiguous environment
- Can communicate strategically, directly, and diplomatically in a high-paced environment; ability to build strong relationships and gain trust quickly
- Proven track record of budgeting, forecasting, and planning
- Excellent interpersonal and coaching skills
- An exceptional work ethic and the willingness to go above and beyond to get the job done while maintaining a supporting, empowering, and positive demeanor, coupled with an appreciation of business realities and achieving deadlines.
To fulfill this role successfully, you should demonstrate the following minimum qualifications:
- Ten (10) years of relevant client and/or agency experience in an operational, account management, and project management function
- Three (3) years managing teams with multiple direct reports in a cross-functional environment
- Demonstrated leadership, planning, management, organizational, and supervisory skills
- A deep understanding of the creative production process and expert-level project management skills
- Travel - 25%
- Hybrid role based out of the McLean, VA office (three days in person, two days remote)
It would be useful in this position for you to demonstrate the following capabilities and distinctions:
- BA/BS Bachelor's Degree
- Experience in building and leading account and operational teams across global regions (Americas, EMEA, APAC)
- Experience in hospitality or consumer brands
- Experience in leading creative teams