For several years now, a strong digital presence has been a defining trait of small businesses that have been able to separate from the pack. While mega-corporations like Apple and Google are expected to have a strong, almost universal presence within the digital space, it still comes as a pleasant surprise to consumers when their favorite corner store has an app, a mobile-friendly website, or Apple Pay implementation.
According to recent GetApp research, the biggest factor in creating an online presence, in a landslide, is social....