With the sheer number of loyalty programs on the market today, brands are on a continuous search for any way to distinguish themselves from the pack. Many companies find this distinction in unique avenues through which consumers can earn points. In a joint study with the Scripps Translational Science Institute, for example, Walgreens has examined the effectiveness of its Walgreens Balance Rewards program, which grants points based on health behavioral tracking.
According to the study, the key to engaging customers through the....