The Loyalty360 Awards:


Loyalty360, the association for customer loyalty, has selected the finalists for the 2020 Loyalty360 Awards, which recognize brands that drive customer loyalty and successfully navigate today’s complex and evolving landscape. Attendees at this fall’s Virtual Loyalty360 Expo will select the winners from the list of finalists.

Awards will be given across 13 categories, each representing a vital tenet of a brand’s interactions with its customers. In addition, top-performing finalists will also be competing for the 360-Degree Award for overall excellence in their work this past year.

“For the seventh year of these awards, we are thrilled with not only the quantity but, more importantly, the quality of this year’s submissions,” says Mark Johnson, CEO of Loyalty360. “These finalists represent a distinct group of brands leading the charge in customer loyalty innovation, and we’re excited to recognize them through our Loyalty360 Awards.”

The finalists for the 2020 Loyalty360 Awards are:

B2B Customer Loyalty:
• Floor & Decor (in partnership with Augeo)
• Bank of America
• Essilor Group (in partnership with Brierley)
• Ally Financial

Innovation in Corporate Social Responsibility:
• AARP (in partnership with Merkle)
• Caesars Entertainment
• TELUS (in partnership with Aimia)
• Air Canada

Business Transformation:
• Air Canada
• SCENE (in partnership with Elemental)
• Wawa
• The GIANT Company

Customer Engagement & Advocacy:
• Vans (in partnership with Cheetah Digital)
• Chipotle
• Ally Financial
• Best Western Hotels & Resorts
• Veggies Made Great (in partnership with Vesta)

Customer Insights & Metrics:
• Wyndham Hotels & Resorts
• Donatos Pizza (in partnership with Cheetah Digital)
• Caesars Entertainment
• Hibbett Sports
• Black Star Burger (in partnership with Loyalty Plant)

Employee Engagement & Impact:
• Sodexo
• Hannaford Brothers Company
• The GIANT Company
• Overstock
• Sleep Number
• Best Western Hotels & Resorts

Program Partnership:
• Verizon (in partnership with The Lacek Group)
• Fido Wireless (in partnership with Prizelogic)
• Floor & Decor (in partnership with Augeo)
• Sony
• Best Western Hotels & Resorts

Incentive and Reward Design:
• Vans (in partnership with Cheetah Digital)
• LEGO (in partnership with Oracle)
• American Eagle Outfitters
• Shell (in partnership with Wunderman Thompson)
• Wyndham Hotels & Resorts
• The Vitamin Shoppe

Loyalty Program Design:
• Verizon (in partnership with The Lacek Group)
• Atlantic Lottery Corporation (in partnership with Splash Dot)
• Giant Food
• 19 Crimes Wine (in partnership with Prizelogic)

Creative Campaign:
• Chipotle
• Sleep Number
• American Eagle Outfitters
• SCENE (in partnership with Elemental)
• TELUS (in partnership with Aimia)

Customer Loyalty Strategy:
• T-Mobile (in partnership with The Marketing Store)
• Porsche
• Bank of America
• 7-Eleven

Technology and Trends:
• Caesars Entertainment
• Overstock
• 7-Eleven (in partnership with Loyalty Methods)
• Ally Financial

CX Strategy:
• Domino’s
• T-Mobile (in partnership with The Marketing Store)
• Wyndham Hotels & Resorts
• 7-Eleven
• Hibbett Sports

“These brands will share learnings, successes, and passion with attendees over the next several weeks as a part of the final voting round during our virtual event,” Loyalty360’s Johnson says. “These sessions are typically an attendee favorite as they allow for an in-depth perspective through a comprehensive understanding of how these brands are winning the hearts and minds of their customers.”

The announcement of the Loyalty360 Awards finalists marks the completion of the first half of a two-phase judging process – part of which makes the Loyalty360 Awards genuinely unique to the industry. The second phase of the judging process is a part of Loyalty360’s Virtual Expo, where conference attendees will judge their peers based on short presentations delivered by each finalist. During the finalist sessions, conference attendees can select their choices for platinum, gold, silver, bronze, and honorable mention (if applicable) winners for each category.

Conference registration is still available for the Virtual Loyalty360 Expo. For information about the Loyalty360 Awards or virtual conference, contact [email protected] or visit


Loyalty360, The Association for Customer Loyalty, is proud to share the 2019 Loyalty360 Award winners, which were announced on May 22nd during Loyalty360's Loyalty Expo in Charlotte. The awards recognize brands that are building stronger and deeper loyalty with their customers in a proactive, meaningful, and—most importantly—measurable way. Loyalty360 awarded finalists in twelve categories, each representing a key facet of a brand’s customer loyalty focus. Additionally, winners for the Loyalty360 360 Degree Awards were also announced during the ceremony.
Earlier this spring, four brand finalists for each category were chosen by a board of judges comprised of Loyalty360 members, representing some of the top minds in customer loyalty. During the conference, each of the selected finalists delivered a short presentation on their brand’s award entry, after which conference attendees voted for what they felt represented platinum, gold, silver, and bronze winners in each category.

The winners for the 2019 Loyalty360 Awards are as follows:

B2B Customer Loyalty 
Platinum: Thermo Fisher Scientific
Gold: Floor and Decor
Silver: InterContinental Hotels Group (IHG)
Bronze: Hilton

Creative Campaign 
Platinum: Domino’s 
Gold: Ally Financial 
Silver: Mountain Dew
Bronze: Sony Rewards

Customer Loyalty Strategy 
Platinum: Sunglass Hut 
Gold: Sumo Sushi & Bento 
Bronze: Wyndham Hotels & Resorts

CX Strategy 
Platinum: Sugarfina 
Gold: Tarte Cosmetics 
Silver: Caesars Entertainment 
Bronze: MGM Resorts International

Employee Engagement 
Platinum: Omni Hotels and Resorts
Gold: MGM Resorts International
Bronze: Sodexo

Incentive and Reward Design 
Platinum: Verizon Wireless
Gold: Mountain Dew
Silver: Wyndham Hotels & Resorts 
Bronze: TELUS

Influencer Marketing 
Platinum: InterContinental Hotels Group (IHG)
Gold: The Vitamin Shoppe
Silver: Sleep Number 
Bronze: Dollar Car Rental

Loyalty Program Design 
Platinum: DSW 
Gold: Cinemark 
Silver: Food Lion 
Bronze: Break Time

Metrics and Measurement 
Platinum: Caesars Entertainment 
Gold: McClatchy 
Silver: Sodexo 
Bronze: Accor

Social Impact
Platinum: Food Lion 
Gold: DSW
Silver: Ally Financial
Bronze: Erie Insurance

Program Partnership 
Platinum: Verizon Wireless 
Gold: Sleep Number
Silver: Ally Financial
Bronze: Celebrity Cruises

Technology and Trends
Platinum: 7-Eleven, Inc.
Gold: Caesars Entertainment
Silver: Hertz
Bronze: Zumiez

360 Degree Vendor
Platinum: Crowdtwist 
Gold: The Lacek Group
Silver: Lenati 
Bronze: PrizeLogic

360 Degree Brand
Platinum: Verizon
Gold: DSW
Silver: Caesars Entertainment
Bronze: Food Lion

Congratulations to all of this year's Loyalty360 Award winners. For more information about the Loyalty360 Awards or Loyalty Expo, contact [email protected]

During the 2018 Loyalty Expo, Loyalty360 recognized the winners of the 2018 Loyalty360 Customer Loyalty360 Awards. 

The complete list of winners of this year's awards are as follows: 

Employee Engagement 
Platinum: Vans
Gold: GameStop
Silver: InterContinental Hotels Group
Bronze: Caesars Entertainment
Technology & Trends 
Platinum: Ally Financial
Gold: Best Buy Canada
Silver: Balance Grille
Bronze: Adore Me
Customer Analytics & Data 
Platinum: FedEx
Gold: Adore Me
Silver: Sleep Number
Bronze: USA Today
Program Partnership 
Platinum: American Family Insurance
Gold: Caesars Entertainment
Silver: SCENE
Bronze: Shangri-La Hotels
Loyalty/Reward Program Design 
Platinum: Minneapolis Institute of Art
Gold: FedEx
Silver: Cooper’s Hawk Winery & Restaurants
Bronze: Galderma
Creative Campaign 
Platinum: Domino’s
Gold: InterContinental Hotels Group
Silver: SCENE
Bronze: Celebrity Cruises
360-Degree Award - Vendor
Platinum: Optimove
Gold: Lenati
Silver: TLC Marketing
Bronze: Brierley + Partners
360-Degree Award - Brand
Platinum: FedEx
Gold: InterContinental Hotels Group
Silver: SCENE
Bronze: Caesars Entertainment

A special thanks to our panel of esteemed judges:

Lonnie Mayne - Red Shoes Living
Margie Kupfer - 3C Interactive
Erik Aiple - Collette
Paul Costello - SessionM
Bob Macdonald - Bond Brand Loyalty
Pam Spier - Lenati
Erin Raese - Aimia
Art Souza - Zylotech
Mairead Ridge - Crowdtwist
Michael Nelson - bLoyal
Jeff Sopko - Baesman
Brad Marg - Stellar Loyalty
Michela Baxter - HelloWorld
Jeremy Brooks - StrayBoots
Joe Doran - Persuade Loyalty
Lou Ramery – East|West Marketing
Tom Haley - Cloud Union
Jarred Thomas - Zendesk
Jonathan Seabolt - LoyaltyEdge
David Andreadakis - Kobie
Daniel Kahan - W. Capra Consulting
Adam Craig - Deluxe
Tamara Oliverio - Epsilon

2017 Customer Loyalty Awards Results

After deliberation by an objective judging panel of top-level customer loyalty executives, the finalists for the 2017 Loyalty360 Award have been announced. Each of these brands has demonstrated excellence in at least one of six categories, and together comprise a snapshot of the innovators looking to usher in a new era of customer experience, loyalty, and engagement.
“The Loyalty360 Awards are designed to recognize those brands that truly understand the complexities behind our changing industry,” said Mark Johnson, CEO of Loyalty360. “We’re incredibly proud of both the judges and finalists for the work they do in driving customer loyalty forward and look forward to seeing who takes home the top prize next month in Orlando.”
Winners were announced as part of Loyalty Expo 2017, May 2-4 at Caribe Royale in beautiful Orlando, Florida.
And the 2017 Winners are:
360-Degree Award
Platinum - Caesars Entertainment
Gold Barclaycard
Silver - Deutsche Telekom AG
Bronze - Celebrity Cruises

Loyalty & Rewards Program 
Platinum: Heathrow Airport
Gold: Barclaycard
Silver: The North Face
Bronze: Pizza Hut
Technology & Trends 
Platinum: Caesars Entertainment
Gold: Nissan
Bronze: Ryder
Customer Experience & Engagement 
 Platinum: Celebrity Cruises
Gold: Caesars Entertainment
Silver: Ubisoft
Bronze: Deutsche Telekom AG
Customer Insights 
 Platinum: Chicken Salad Chick
Gold: Caesars Entertainment
Silver: Arkansas Blue Cross Blue Shield
Bronze: Dell Technologies
Creative Campaign 
Platinum: Royal Caribbean
Gold: Domino's
Silver: Marvel
Bronze: Citizens Bank

Platinum: Barclaycard
Silver: InterContinental Hotels Group 
Bronze: Deutsche Telekom AG 

Special thanks to our 2017 judges:

Jeff Sopko - Baesman 
Lonnie Mayne - Red Shoes Living 
Joe McClure - Montrose Travel 
Chris Martin - Montrose Travel 
Bob Macdonald - Bond Brand Loyalty 
Margie Kupfer - 3C Interactive 
Clay Walton-House - Lenati 
Thomas Patchin - House Advantage 
Tom Beauchamap - House Advantage 
Carlos Dunlap-Beard - Snipp 
Rhonda Basler - Hallmark Business Connections 
Len Llaguno - Willis Towers Watson
Danika Hoffmann - The Lacek Group 
Cassie Boutelle - FIS
Laura Hewitt - Kobie Marketing 
David Andreadakis - Kobie Marketing 
Narina Sippy - Stellar Loyalty 
Brad Marg - Stellar Loyalty
Jonathan Seabolt - Loyalty Edge 
Trisha Asgeirsson - MasterCard
Kelly Crerar - IC Group 
Anthony Aguiar - IC Group 
Michelle Andre - Virtual Incentives 
Mairead Ridge - CrowdTwist 
Doug Carlson - Parascript
Scott Wallace - Deluxe  




2016 Customer Loyalty Awards Results

A field of 17 brands, representing the cutting edge in customer loyalty, is set to compete in the 3rd annual Loyalty360 Awards. The awards, which recognize the innovation and effectiveness of the world’s best customer loyalty strategies, will be presented during a special luncheon at the 9th Annual Loyalty Expo, presented by Loyalty360 – The Association for Customer Loyalty. The event will be held May 24-26, 2016, at the DoubleTree Universal in Orlando, Florida.

New in 2016, finalists were determined by judges from some of the most respected technology and loyalty solution suppliers, while winners will be chosen at the Loyalty Expo by the collective voice of expo attendees, a group consisting of brands across a wide spectrum of industries represented at the 2016 Loyalty Expo.

And the 2016 Winners are:

360-Degree Award
San Francisco 49ers
BronzeGlobal Hotel Alliance

Loyalty or Rewards Program
GoldGlobal Hotel Alliance

Customer Experience & Engagement
GoldSan Francisco 49ers
SilverBlueCross BlueShield of South Carolina
Bronze: InterContinental Hotels Group

Customer Insights
Wyndham Rewards
BronzeInterContinental Hotels Group

Dunkin' Brands
Silver: Kellogg's
BronzeInterContinental Hotels Group

Technology & Trends
Hilton HHonors
GoldCaesars Entertainment Corporation
SilverSan Francisco 49ers

Creative Campaign
GoldInterContinental Hotels Group
SilverGlobal Hotel Alliance

Top international brands will also be recognized for their excellence in each category, lending a global viewpoint to the proceedings and giving unique insight into the common themes (and differentiations) of customer loyalty around the world.

A special thanks to our esteemed panel of judges who are working tirelessly to ensure that truly the best loyalty strategies are recognized as winners for the 2016 awards.


2015 Loyalty360 Awards:

The winners of this year’s esteemed Loyalty360 Awards were presented at Loyalty360’s 8th annual Loyalty Expo at the Loews Royal Pacific Resort at Universal Orlando.

Many of the world’s leading CPG, retail, travel, hospitality, restaurant and financial services companies entered to win this prestigious industry award. The winners were selected from among five categories of excellence and for two overall North American and International “360-Degree Loyalty Awards.”

And the 2015 Winners are:

North American 360-Degree Award:
  • Platinum: Best Western Hotels
  • Gold: Global Hotel Alliance's DISCOVERY
  • Silver: Sam's Club MasterCard 5-3-1 Cash Back
  • Bronze: Orange Leaf
International 360-Degree Award:
  • Platinum: Flying Blue
  • Gold: Vodafone Turkey's Avantaj Cepte
  • Silver: Vodafone Turkey's KaraKartal
  • Bronze: The Saudi Investment Bank
Best Creative Campaign:
  • Platinum: Raley’s Family of Fine Stores
  • Gold: Best Western Hotels
  • Silver: HON
  • Bronze: Sam's Club MasterCard 5-3-1 Cash Back
Best Use of Customer Insight or Voice of the...
  • Platinum: Best Western Hotels
  • Gold: The Coca-Cola Company's My Coke Rewards for Schools
  • Silver: HON
  • Bronze: Global Hotel Alliance's DISCOVERY
Best Customer Experience & Engagement:
  • Platinum: Global Hotel Alliance's DISCOVERY
  • Gold: AARP's Rewards for Good
  • Silver: Sam's Club MasterCard 5-3-1 Cash Back
  • Bronze: Orange Leaf
Best Use of Technology and Trends in Loyalty...
  • Platinum: Freshii
  • Gold: Best Western Hotels
  • Silver: Wells Fargo
  • Bronze: Thanks Again
Best Loyalty or Rewards Program:
  • Platinum: Air Canada
  • Gold: Caesars Entertainment's Total Rewards Social
  • Silver: Bavarian Inn
  • Bronze: Recyclebank

A special thanks to our esteemed panel of judges who are working tirelessly to ensure that truly the best loyalty strategies are recognized as winners for the 2015 awards.

2015 Loyalty360 Awards judges, in no particular order:

Michael Hemsey | President | Kobie Marketing

Jane Ricciardelli | Chief Marketing Officer | Exchange Solutions

Brad Marg | COO | Clutch

Narina Sippy | Chief Marketing Officer | Stellar Loyalty

Luc Garneau | VP of Strategic Consulting services | Data Candy

Sue Yasav | Research Insights Leader | Synchrony Financial

David Hess | Head of Analytics | Emnos

Debora Haskel | VP Marketing | IWCO Direct

David Hargreaves | Chief Client Officer | Snipp!

Scott Wallace | Vice President Marketing | Deluxe Corp

Barb Olson | Senior Vice President, Loyalty & 1:1 Solutions | Cogensia

Bob Macdonald | President and CEO | Bond Brand Loyalty

Misia Tramp | Executive Vice President, Insights & Innovation Practice | Tahzoo

Nancy Porte | Vice President of Customer Experience | Verint

2014 Loyalty360 Awards

Congratulations to the winners of the inaugural Loyalty360 Awards presented March 17 at Loyalty360’s 7th Annual Loyalty Expo at the Hyatt Grand Cypress in Orlando, Florida. Thirty-five finalists representing some of the world’s top brands were chosen from a field of more than 62 original contestants. The winners were selected among six categories and for the overall, best-in-show “360 Degree Loyalty Award.”

The winners are:

360-Degree Award
Best Reward Program
Best Customer Experience & Engagement
Best Technology in Loyalty Marketing
Best Creative Campaign in Loyalty Marketing
  • Platinum: SpaWeek
  • Gold: Best Western
  • Silver: (tie) Best Buy “My Best Buy “ rewards program and TGI Fridays “Give Me More Stripes”
  • Bronze: HON HONORS
Best Use of Customer Insight or Voice of the...
  • Platinum: C Spire
  • Gold: HON HONORS for their Channel Loyalty Program
  • Silver: Global Hotel Alliance GHA Discovery Program
  • Bronze: Dell, Dell Advantage Loyalty Rewards Program
Best Customer Loyalty Strategy, International...
  • Platinum: OPET
  • Gold: Flying Blue, the loyalty program of Air France and KLM
  • Silver: Telefonica 02
  • Bronze: Coca-Cola, Turkey

Loyalty360 Awards 2014 Panel of Judges

For the inaugural Loyalty360 Awards we have called on a robust group of industry experts to apply their extensive knowledge of loyalty marketing to identify the brands that are true Loyalty leaders.

For the inaugural Loyalty360 Awards we have called on a robust group of industry experts to apply their extensive knowledge of loyalty marketing to identify the brands that are true Loyalty leaders.

Our esteemed panel of judges, in no particular order:

Bob Macdonald| President and CEO | Bond Brand Loyalty

Irving Fain | CEO & Co-founder | CrowdTwist

Nancy Porte | VP of Customer Experience | Verint

Barry Kirk | Solution Vice President – Loyalty Strategy | Maritz Motivation Solutions

Mike Blyth | Chief Operating Officer | Aginity

Lynn Grubb | Head of New Client Partnerships | Loyalty Edge from American Express

Jane Ricciardelli | Chief Marketing Officer | Exchange Solutions

John Bartold | VP, Loyalty Solutions | Epsilon

Michael Hemsey | President | Kobie Marketing

Adam Bashe | Senior Director, Residential | Direct Energy

Mark Friedman | Senior Vice President and General Manager, Mobile Marketing | Genesys

Phil Rubin | CEO | rDialogue

Marti Beller | Founder & CEO | PlanG

Angela Sanfilippo | CMO | PunchTab

Alison Simpson | EVP | Maritz Loyalty Marketing & Maritz Canada

Trevor Knott | Senior Vice President | Citizens Bank

Kelly Ford | VP, Marketing | SundaySky

Charles Christianson | Senior Vice President | Connexions Loyalty

Marc Steiner | Partner | Lenati

Michael Wilhite | SVP | dunhummbyUSA

Connie Hill | President and Founder | VeraCentra

Robert Koen | Head of Americas Field Operations & Sales | TIBCO

Herve Pluche | VP | SAP Precision Marketing

Michelle Geraghty | Global Product Lead for MasterCard Loyalty and Rewards | MasterCard