Nataki Edwards is Senior Vice President of Digital Strategy and Operations at AARP, the nation’s largest membership organization for people 50+. She is a leading expert in marketing to Boomers and other target segments, both demographic and psychographic, and has developed award-winning campaigns for top-tier brands including Yahoo!, AOL, Estée Lauder and American Express.

Nataki has been with AARP since 2007. She oversees the overarching marketing vision for AARP Digital properties and platforms, including loyalty marketing and engagement. Under her leadership, AARP Digital has grown in size and impact and is rated as the #1 website for the 50+ audience, both on mobile and desktop.
Nataki is regularly featured in media outlets like the Today Show, Washington Post, and USA Today as a digital and social media expert. She strives to expand AARP’s digital growth – meeting their members wherever they choose to engage and truly leading a revolution in the way people view and live life after 50.

Jeff Sopko co-founder and President, Baesman Insights & Marketing, has established himself within technology and agency ecosystems as both a visionary leader and growth advisor.
 
Jeff’s career is highlighted by his extensive work with entrepreneurs and rapidly growing companies in the SaaS, technology, consulting, and big data agency space.
 
Through Jeff’s leadership Baesman Insights & Marketing has established itself as a highly responsive, yet boutique provider of fact-based marketing strategy and execution services for the retail, fashion and home services brands.
 
Prior to founding the Baesman agency Jeff served as a senior executive and advisor to companies in Toronto, Ontario, Los Angeles and as CEO of eVisons.com a business and technology consultancy supporting both Fortune 1000 and dot.com brands.

William Hurley brings extensive leadership experience from a diversified career in a variety of industries. As CenturyLink’s Chief Marketing Officer, he is responsible for pricing, product, customer segmentation and distribution strategies and marketing communications for consumer and business markets.
 
Prior to joining CenturyLink, Hurley was Chief Marketing Officer for Unify, a position he held since March, 2014. He previously served as Chief Technology Officer and Chief Information Officer for Westcon Group and as CIO Americas/Global CIO for Marsh & McLennan Companies. Hurley was also a partner at Peppers & Rogers Group and worked for Mercedes-Benz USA for 12 years in a variety of capacities, including Information Technology, Marketing and Customer Relationship Management.

Michael Marino is the SVP of Loyalty & Digital at Caesars Entertainment. 
Michael oversees the Total Rewards Loyalty program, which consists of customers from Caesars’ gaming, hospitality, and online businesses.  Michael also oversees the Caesars.com e-commerce business, digital media, and PlaybyTR, Caesars’ mobile app.  Michael’s previous roles within Caesars include Vice President and Executive Associate to the Chairman, President and CEO and Director of Marketing Analytics.  Prior to joining Caesars, Michael worked at Bain & Company and Capital One Financial.
 
Michael holds a BS in Computer Science and an MBA from the University of Virginia.

Ron Orgiefsky joined emnos in January 2016 as Managing Director of emnos USA.    He has spent much of his career helping retailers and brands extract relevant insights out of increasingly more complex data, and use those insights to fuel tactics and strategies that lead to growth.    He has a passion for retail and the customer experience, and understands how data can help to elevate that experience, making it more satisfying for all involved.  After beginning with E. & J. Gallo Winery, Ron’s career spans roles at many leading marketing services firms, including Market Advantage, Spectra Marketing, Symphony EYC and Nielsen.

A  Delaware native and a graduate of Lehigh University, Ron now lives in suburban Chicago with his family.

As Senior Vice President, Loyalty, Tad is responsible for leading Epsilon’s Loyalty business, including the Agility Loyalty^TM solution.  Prior to joining Epsilon in January 2016, Tad served as Senior Vice President, Global Commercial Solutions at Visa, where he was responsible for Visa’s B2B payment products around the world. Additionally, he was responsible for business strategy and product management of Visa’s risk, loyalty and business intelligent solutions. Before joining Visa, Tad was the director of database marketing for Hilton Hotels Corporation. Tad holds a Bachelor of Fine Arts in Communications from Southern Methodist University.

Danielle Quatrochi is SVP of Digital Customer Experience for Finish Line. As such, Quatrochi works with her team to deliver premium digital experiences to Finish Line customers across multiple channels. Before joining Finish Line in 2012, Danielle worked in marketing roles with Room 214, MapMyFitness.com, and Nike. Quatrochi holds degrees from the University of Washington and the University of Oregon, and also sits on the Board of Directors for The Youth Foundation at Finish Line.

Klein is the co-founder and Managing Partner for Lenati.  He has 25 years of experience in both executive leadership and consulting roles with leading consumer and technology brands, including Apple, Microsoft, Starbucks, Google, Nike, Nordstrom, Adobe, Hitachi, and Salesforce.com.  His areas of expertise are strategic planning, loyalty and retention models, and customer experience design.  Kris works directly with boards and senior executives to accomplish the highest imperatives for companies, spanning innovation to margin improvement, and his work is often cited as the leading contributor to significantly improved profit contribution.  Honored by the PSBJ as a 40-under-40 leader, Kris also co-authored The Art and Science of Customer Experience with Lenati’s CX lead Paul Conder.

Jeff Pearson is the Senior Vice President of E-commerce and Marketing for Lids Sports Group. He is responsible for multiple websites operated by Lids including Lids.com and Lids.ca. In addition, Lids has over 1300 stores in the US and Canada where Jeff leads the marketing, promotions and store support.
 
Key work coming soon includes a new Lids App and a renewed customer loyalty program aimed at providing key benefits for loyal customers.
 
Before joining Lids in August of 2016, Jeff was the Senior Vice President of E-commerce, Marketing and Strategy for hhgregg. He spent 10 years at hhgregg in various leadership roles.

Una is Senior Vice President of  MassMutual Financial Group and leads the Client Management organization within MassMutual WorkPlace Solutions. Leading all of the account and relationships managers, Una is responsible for the plan sponsor experience, ensuring high levels of satisfaction and retention driven by superior tactical and strategic execution.  Una and her teams are focused on plan management and delivering consultative solutions to ensure that we are helping plan participants retire on their own terms.
   
Una joined MassMutual in 1996 and has spent her career in the Retirement Plan arena with over 24 years of industry experience.  Una has held several roles at MassMutual, all client facing, and has been recognized for her leadership and passion centered on constantly elevating the plan sponsor’s experience at MassMutual.
 
Una holds a Bachelor of Arts Degree in European Studies from the University of Limerick in Ireland. She also holds    FINRA Series 6, 7, 24 & 63 registrations, and is a Retirement Plans Associate of the International Foundation for Employee Benefit Plans.
 
Una lives in East Longmeadow, MA with her husband Lou, and two children Leah and Louie.

Brian Popelka, as senior vice president of supplier and customer care, is responsible for the strategic direction and operational effectiveness of Overstock's award- winning customer care department. Under his direction, the department has repeatedly ranked in the top four of the former NRF Foundation/American Express Customer Choice Awards, and earned the Gartner Gold Award and the 2011 Stevie Award for the Retail Customer Service Department of the Year. Popelka also oversees all relations with the company's drop-ship fulfillment partners.

Popelka has held several positions since joining the Overstock in 2002, including business to business manager, director of the books, media, movies and games department, and vice president of customer care. In these roles, Popelka has contributed greatly to the success of Overstock, helping to set the tone of the company's culture while at the same time spearheading development of a media channel, travel site, and auto sales site.

Popelka holds a Bachelor's Degree in Journalism, Broadcasting, Film and History from the University of Nebraska-Lincoln.

Doug Zarkin is a senior-level, global strategic marketing executive with an impressive array of honors and recognition for his marketing and brand building successes in the retail arena. Beginning his career in advertising, Zarkin was integral in promoting diverse product lines, including Bacardi Imports, General Mills’ cereals, and Konami Video Games. As Vice President of Business Development and Client Services with Grey Global Group, Zarkin launched a new partner company, G-WHiZ! Entertainment, with a focus in global youth, entertainment and leisure marketing in 1997. 

In 2002, Zarkin joined Avon Products, Inc. as Director of Marketing and Creative Services. It was there that Zarkin launched and managed “mark,” a domestic and international brand targeted to upscale young women. “Mark” was an immense success, amassing $118 million in sales in 18 months. The success of “mark” brought Zarkin numerous awards, including the Avon President’s Award and a Best Executed Launch Strategy Award from Women’s Wear Daily. Zarkin was also named "Marketer of the Next Generation" by Brandweek. 
 
In 2005, Zarkin assumed the role of Vice President of Marketing for Victoria’s Secret brand Pink. Leading the business development of Pink from its test market beginnings, Zarkin worked to achieve a +$400 million cross-category brand and stand-alone business. 


Following his time with Limited Brands, Zarkin led the strategic planning, marketing, creative services, brand development, entertainment marketing and public relations at global apparel companies Warnaco and Kellwood. 
 
In 2012, Doug joined Luxottica as the Chief Marketing Officer for Pearle Vision where he is currently responsible for the global strategic marketing, visual merchandising, product promotion and store design for Luxottica's +$500 million/+600 locations global optical franchise business. In 2015, Doug was recognized with a Silver Effie for marketing excellence in HealthCare Services Marketing for leading the brand revitalization work for Pearle Vision.
 
When not at the office, Doug can be found on the tennis court or in the pool with his two kids.

Lonnie Mayne leads InMoment, one of the largest and most recognized customer experience optimization companies in the world. As company president, Lonnie works closely with the leadership of some of the most well-known global brands in the food services, retail, and hospitality industries, helping them to differentiate their brand stories through exceptional customer experiences.

He travels the globe, speaking to audiences of all sizes at corporate conferences and management trainings, sharing his expertise on enterprise-level customer experience strategy and teaching his “Red Shoes” approach.

Lonnie has dedicated his entire career to helping companies drive bottom-line results by transforming their way of doing business from the status quo, to a high-performance, customer-centric model.

As president of InMoment, Lonnie is charged with building a people-centered culture with our internal “customers” (our employees), as well as with our clients. His 20+ year professional journey includes running worldwide sales & marketing operations and serving on international boards of directors. The companies he has worked both for and with include some of the largest and most successful brands in a variety of ultra-competitive industries, including retail, food, technology, and sports entertainment.

Lonnie’s expertise in building wildly prosperous, customer-centric organizations is in high demand, and he spends a good portion of his time traveling the globe to consult with C-level executives and speak publicly. He pioneered the Red Shoes Experience concept and use/s that platform to inspire others to create and deliver authentic, memorable relationships.

Bill Linehan joined Red Lion in February 2014 as Executive Vice President and Chief Marketing Officer. He has more than 25 years of hospitality experience, most recently as Chief Marketing Officer and Managing Director at Richfield Hospitality and Sceptre Hospitality Resources, where he led the sales, marketing and resource management activities surrounding the company's portfolio of hotels and resorts. At Sceptre, Linehan repositioned the company to become a global leader of hotel revenue technologies. Prior to that, he was Vice President of Global Marketing for InterContinental Hotels Group where he established the marketing to re-launch seven IHG brands to the development community. Linehan also previously served as Global Vice President of Marketing, Brand Alignment and Partnerships for Starwood Hotels and Resorts and held sales and marketing positions with both Hyatt and Sheraton.

Eric Messerschmidt is a proven marketing and sales executive with deep experience in technology, software, services, and retail industries. He has successfully led B2B and B2C marketing departments in established firms like AT&T and Sears Holdings, as well as mid-sized and early stage firms.  He has extensive experience in  loyalty marketing, CRM, customer insights and data analytics.  At Sears Holdings, he launched the Shop Your Way Rewards loyalty program, and over the last 5 years at Ulta Beauty, he has elevated Ultamate Rewards to become one of the leading loyalty programs in all of retail.   Eric graduated from the University of Illinois with an Electrical Engineering degree, and then earned his MBA in Finance & Marketing from The University of Chicago Booth School of Business.

Bob Daly is Senior Vice President of Retail Payment Solutions at U.S. Bank where he has responsibility for FlexPerks Rewards credit cards and Loyalty Operations.  Bob was the chief architect of FlexPerks and led the marketing strategy that launched the industry-leading family of reward cards.  Previously, Bob directed operations for Northwest Airlines WorldPerks Visa at U.S. Bank and was Senior Partner and head of loyalty marketing consulting at The Lacek Group where his clients included American Express, Commonwealth Bank Australia, and Jaguar Cars.  Bob has been honored as Marketer of the Year by the Midwest Direct Marketing Association and was awarded a U.S. Patent for a mobile reward redemption process that enables loyalty program members to instantly redeem their reward points after almost any credit card transaction.  Bob holds an MBA in Marketing from the University of Minnesota and a BA in Economics from The Colorado College.

Bob’s been at the helm of Bond Brand Loyalty since 2001. Under his leadership the company has grown in size, strength, skill & whiteboards. You’ll find his long held belief in loyalty in every aspect of Bond’s work and play. You’ll also find him asking questions, sharing insights and exploring ideas. It’s this hunger for knowledge, coupled with a strong vision, that’s helped lead Bond to the forefront of digital and human experience marketing. Bob likes to roll up the sleeves. But he’ll also roll out a great story. He knows loyalty. And he inspires it.

Bob first walked through Bond’s doors 20 years ago. His experience has seen him work globally with Fortune 500 brands including IBM, Ford, Scotiabank, Johnson & Johnson, The Home Depot, Cineplex/SCENE, BlackBerry & more.

Bob’s a champion for corporate social responsibility and has served on several boards including Altruvest Charitable services, Northmount School and the Ontario Science Centre’s board of trustees. In 2012 Bob became a member of CORE (Conserve Our Rural Environment), a local organization formed to respond to environmental threats in rural areas. Under his leadership Bond’s team has donated time, resources & dollars to Parents for Better Beginnings, The Mike Pinball Clemons Foundation and Free The Children.

As an expert in engagement marketing, Stephen leads the development, execution and management of the award-winning Dominos® Piece of the Pie Rewards program; which has been a significant contributor to Domino’s continued business success. As Director of Loyalty Marketing, Stephen is responsible for the overall success and ongoing management of the loyalty program, directs the testing of the program to ensure continued success and has responsibility for member engagement, experience and program profitability. Leveraging over 15 years of marketing experience focused on brand strategy, insights, innovation, advertising and strategic planning, Stephen is constantly striving to take the Piece of the Pie Rewards program to the next level of engagement. Prior to joining Dominos, Stephen held management positions at General Motors, Grail Brand Labs, Campbell Ewald and Borders Group. He earned a Bachelor of Arts degree from the University of Michigan and a Masters of Business Administration from Eastern Michigan University.

Lou is the CEO of east|west marketing group. Lou joined e|wmg from Accenture Digital where he was a Senior Partner and Managing Director of the global Customer Experience Management Practice. His teams delivered client successes by developing meaningful & relevant experiences between consumers and brands through the understanding & orchestration of actionable customer segmentation, data analysis, and differentiated value propositions, via omnichannel and digitally enabled solutions. Prior to Accenture, Lou spent 4 years at Sears Holdings as Senior Vice President, Customer Relationships (CRM) for Sears and Kmart with overall responsibilities for developing and executing Sears Holdings' relationship marketing strategies and programs. This included optimizing customers’ experiences by developing innovative multi-channel  programs including the design and launch of Shop Your Way Rewards, today, one of the world’s largest loyalty programs. Lou joined SHC from Digitas where he was Executive Vice President, Global Director of Marketing and led the firm’s global Marketing Capability and CRM & Loyalty Practices. Previous to his seven years at Digitas, he was Executive Vice President, Marketing and Planning for loyalty design firm & agency, Brierley & Partners, and later helped to launch e-Rewards, serving as Chief Marketing Officer. Prior to his client services career, Lou served in various senior marketing and strategic planning corporate positions including; Vice President, Marketing for PepsiCo Food Systems Worldwide; and at Continental Airlines where he was a key member of the executive team that engineered one of the airline industry’s most successful corporate turnarounds. His roles at Continental included Regional Vice President, Latin America; Vice President, International Marketing; and Vice President, Strategic Business Units.

Kim Delaney is the Vice President, Client Engagement, of Guardian Individual Markets.  She has 25 years experience in the insurance and financial services industry. 

As the President and owner of an insurance investigation and legal support firm, Kim was a federally recognized Certified Women’s Business Enterprise, providing litigation research,  fraud and investigative consulting for insurance/ financial services companies as well as state and federal government agencies.  During her 8 years as small business owner, Kim was the appointed advisor to the Diversity Fulfillment Program and the Primary Mediator on the  Contract Negotiation Committee for the Women’s Business Enterprise Funding Organization.

After several years as a Preferred Service Vendor to GE Capital, Kim sold her business and accepted a Operations Leadership position with GE Capital’s Acquisition & Integration Team.  Kim held various leadership positions and eventually assumed responsibility as the Director, Operations & Customer Strategic Planning Leader.  During this time, Kim earned her certification in GE’s Six Sigma Leadership Program, achieving successive certification as platinum level Black Belt, Master Black Belt and Champion. 

Kim joined Guardian in a consultative role within the corporate Business Advisory Services department which led strategic initiatives and coordinated enterprise-wide programs.  These roles brought Kim to her current role in which she has oversight of Operations, the Customer Experience Program, Business Technology Liaison Department, Project Management Office and the Lean Six Sigma team within Retirement Solutions.

In her nonworking hours, Kim enjoys spending time with her family and providing pro bono legal support services to women and children’s protective services.   

At Luxottica, Brian is the VP of Global CRM responsible for customer and patient strategies across the optical and sunglass businesses. Prior to Luxottica, he ran CRM at Etrade where he oversaw customer experience and channel strategy. His experience includes companies like Sears and Capital One where he worked to develop segmentation, targeted marketing capabilities and institute direct response innovations. He was a finalist in the Loyalty and Gamification World Championships. He received his MBA from the University of Virginia.

Kelly started her career in retail sales while in high school, that catered to providing friendly customer service and the ability to recognize what the consumers wanted.   She joined Regal in 2001, while working her way through college at the University of Tennessee.  During her career at Regal, she has held positions as Advertising Coordinator, Corporate Marketing Manager, and Director of Loyalty Marketing.  Kelly continues to focus on all aspects of customer engagement marketing from ideation to creation for communications and promotions to members.
 
 In 2014 Kelly was promoted into her current role of Vice President of Loyalty Marketing, where she oversees loyalty marketing for the largest loyalty program in the theatre exhibition industry, the Regal Crown Club. This program recognizes and rewards loyal movie fans for their love of movies.  She oversees a talented team focused on customer analytics, promotions, email and SMS marketing and online e-commerce reward center at MyRegal.com.     
 
Kelly has been married to her husband Matt for the past 15 years and they have a son, Brody who is 9.  She is an avid movie lover and sports fanatic that loves animals and spending time with friends and family.
 
Kelly has an Associates of Business Degree from Pellissippi State and Bachelors of Science in Communications Degree from the University of Tennessee.

Jimmy Budnik, Overstock.com’s Vice President of Customer Care, began his career with the online retailer in 2008 as a Senior Process Improvement Engineer after half a decade working as an Industrial Engineer, first with UPS, then with Homeshield.
 
Budnik has held several positions in his time at Overstock, where he developed strategies and executed improvements initiatives to drive growth and improve the customer experience. These roles included transitioning between multiple departments as a Chief of Staff, including Customer Care, Marketing, Merchandising, and the Office of the President. Also during this time, he was a Senior Director of the Product Content Teams, worked in Overstock’s technology incubator, OLabs, and most recently he served in a dual role as the General Manager of Marketplace and the General Merchandising Manager for Home Essentials and Apparel.
 
In his current role as VP of Customer Care, Budnik leads a workforce of hundreds of associates that consistently deliver a world-class customer experience, while promoting the customer-centric culture that has given Overstock the reputation as an award-winning leader in online retail customer service for nearly two decades.