The Loyalty360 Board of Advisors
The Loyalty360 Board of Advisors are leaders in their respective industries and
are dedicated to helping Loyalty360 set the future of loyalty marketing. Driven by demand to bring loyalty to the
forefront of marketing, board members are focused on guiding Loyalty360 on strategic initiatives, such as development
of clear metrics, best practices, standards and certifications.
Senior Vice President of Digital Strategy and Operations | AARP
Nataki Edwards is Senior Vice President of Digital Strategy and Operations at AARP, the nation’s largest membership organization for people 50+. She is a leading expert in marketing to Boomers and other target segments, both demographic and psychographic, and has developed award-winning campaigns for top-tier brands including Yahoo!, AOL, Estée Lauder and American...Read More
President, Insights & Marketing | Baesman Group
Jeff Sopko co-founder and President, Baesman Insights & Marketing, has established himself within technology and agency ecosystems as both a visionary leader and growth advisor.
Jeff’s career is highlighted by his extensive work with entrepreneurs and rapidly growing companies in the SaaS, technology, consulting, and big data agency space...Read More
CMO | CenturyLink
William Hurley brings extensive leadership experience from a diversified career in a variety of industries. As CenturyLink’s Chief Marketing Officer, he is responsible for pricing, product, customer segmentation and distribution strategies and marketing communications for consumer and business markets.
Prior to joining CenturyLink, Hurley was...Read More
Chief Experience Officer | Caesars Entertainment
Michael Marino is the SVP of Loyalty & Digital at Caesars Entertainment.
Michael oversees the Total Rewards Loyalty program, which consists of customers from Caesars’ gaming, hospitality, and online businesses. Michael also oversees the Caesars.com e-commerce business, digital media, and PlaybyTR, Caesars’ mobile app. Michael...Read More
Managing Director | Emnos
Ron Orgiefsky joined emnos in January 2016 as Managing Director of emnos USA. He has spent much of his career helping retailers and brands extract relevant insights out of increasingly more complex data, and use those insights to fuel tactics and strategies that lead to growth. He has a passion for retail and the customer experience...Read More
Senior Vice President of Loyalty | Epsilon
As Senior Vice President, Loyalty, Tad is responsible for leading Epsilon’s Loyalty business, including the Agility LoyaltyTM solution. Prior to joining Epsilon in January 2016, Tad served as Senior Vice President, Global Commercial Solutions at Visa, where he was responsible for Visa’s B2B payment products around the world. Additionally...Read More
SVP, Digital Customer Experience | Finish Line
Danielle Quatrochi is SVP of Digital Customer Experience for Finish Line. As such, Quatrochi works with her team to deliver premium digital experiences to Finish Line customers across multiple channels. Before joining Finish Line in 2012, Danielle worked in marketing roles with Room 214, MapMyFitness.com, and Nike. Quatrochi holds degrees from the University of...Read More
Managing Partner & Founder | Lenati
Klein is the co-founder and Managing Partner for Lenati. He has 25 years of experience in both executive leadership and consulting roles with leading consumer and technology brands, including Apple, Microsoft, Starbucks, Google, Nike, Nordstrom, Adobe, Hitachi, and Salesforce.com. His areas of expertise are strategic planning, loyalty and retention models,...Read More
Senior Vice President, E-Commerce & Marketing | Lids Sports Group
Jeff Pearson is the Senior Vice President of E-commerce and Marketing for Lids Sports Group. He is responsible for multiple websites operated by Lids including Lids.com and Lids.ca. In addition, Lids has over 1300 stores in the US and Canada where Jeff leads the marketing, promotions and store support.
Key work coming soon includes a new Lids App and...Read More
Senior Vice President | MassMutual Financial Group
Una is Senior Vice President of MassMutual Financial Group and leads the Client Management organization within MassMutual WorkPlace Solutions. Leading all of the account and relationships managers, Una is responsible for the plan sponsor experience, ensuring high levels of satisfaction and retention driven by superior tactical and strategic execution. Una and...Read More
Senior Vice President of Customer & Partner Care | Overstock.com
Brian Popelka, as senior vice president of supplier and customer care, is responsible for the strategic direction and operational effectiveness of Overstock's award- winning customer care department. Under his direction, the department has repeatedly ranked in the top four of the former NRF Foundation/American Express Customer Choice Awards, and earned the Gartner...Read More
Chief Marketing Officer | Pearle Vision
Doug Zarkin is a senior-level, global strategic marketing executive with an impressive array of honors and recognition for his marketing and brand building successes in the retail arena. Beginning his career in advertising, Zarkin was integral in promoting diverse product lines, including Bacardi Imports, General Mills’ cereals, and Konami Video Games. As Vice...Read More
Founder | Red Shoes Living
Lonnie Mayne leads InMoment, one of the largest and most recognized customer experience optimization companies in the world. As company president, Lonnie works closely with the leadership of some of the most well-known global brands in the food services, retail, and hospitality industries, helping them to differentiate their brand stories through exceptional customer...Read More
Chief Marketing Officer | Red Lion Hotels
Bill Linehan joined Red Lion in February 2014 as Executive Vice President and Chief Marketing Officer. He has more than 25 years of hospitality experience, most recently as Chief Marketing Officer and Managing Director at Richfield Hospitality and Sceptre Hospitality Resources, where he led the sales, marketing and resource management activities surrounding the...Read More
SVP Strategic Marketing, CRM, and Loyalty | Ulta Beauty
Eric Messerschmidt is a proven marketing and sales executive with deep experience in technology, software, services, and retail industries. He has successfully led B2B and B2C marketing ...Read More
Senior Vice President of Retail Payment Solutions | U.S Bank
Bob Daly is Senior Vice President of Retail Payment Solutions at U.S. Bank where he has responsibility for FlexPerks Rewards credit cards and Loyalty Operations. Bob was the chief architect of FlexPerks and led the marketing strategy that launched the industry-leading family of reward cards. Previously, Bob directed operations for Northwest Airlines...Read More
The Loyalty360 Advisory Panel
Loyalty360 Advisory Panel members assist in Loyalty360 initiatives, such as
development of clear metrics, best practices, standards and certifications.
Director of Loyalty | Domino's
As an expert in engagement marketing, Stephen leads the development, execution and management of the award-winning Dominos® Piece of the Pie Rewards program; which has been a significant contributor to Domino’s continued business success. As Director of Loyalty Marketing, Stephen is responsible for the overall success and ongoing management of the loyalty...Read More
Chief Executive Officer | East West Marketing Group
Lou is the CEO of east|west marketing group. Lou joined e|wmg from Accenture Digital where he was a Senior Partner and Managing Director of the global Customer Experience Management Practice. His teams delivered client successes by developing meaningful & relevant experiences between consumers and brands through the understanding & orchestration of actionable...Read More
Vice President, Client Engagement | Guardian Life Insurance
Kim Delaney is the Vice President, Client Engagement, of Guardian Individual Markets. She has 25 years experience in the insurance and financial services industry.
As the President and owner of an insurance investigation and legal support firm, Kim was a federally recognized Certified Women’s Business Enterprise, providing...Read More
Vice President, Global CRM | Luxottica Group
At Luxottica, Brian is the VP of Global CRM responsible for customer and patient strategies across the optical and sunglass businesses. Prior to Luxottica, he ran CRM at Etrade where he oversaw customer experience and channel strategy. His experience includes companies like Sears and Capital One where he worked to develop segmentation, targeted marketing capabilities and...Read More
Vice President of Loyalty Marketing | Regal Entertainment Group
Kelly started her career in retail sales while in high school, that catered to providing friendly customer service and the ability to recognize what the consumers wanted. She joined Regal in 2001, while working her way through college at the University of Tennessee. During her career at Regal, she has held positions as Advertising Coordinator, Corporate...Read More
Vice President of Customer Care | Overstock.com
Jimmy Budnik, Overstock.com’s Vice President of Customer Care, began his career with the online retailer in 2008 as a Senior Process Improvement Engineer after half a decade working as an Industrial Engineer, first with UPS, then with Homeshield.
Budnik has held several positions in his time at Overstock, where he developed strategies and...Read More
Vice President, Marketing | Best Western Hotels & Resorts