The Loyalty360 Board of Advisors

The Loyalty360 Board of Advisors are leaders in their respective industries and are dedicated to helping Loyalty360 set the future of loyalty marketing. Driven by demand to bring loyalty to the forefront of marketing, board members are focused on guiding Loyalty360 on strategic initiatives, such as development of clear metrics, best practices, standards and certifications.
  • Nataki Edwards | AARP
    Nataki Edwards
    Senior Vice President of Digital Strategy and Operations | AARP

    Nataki Edwards is Senior Vice President of Digital Strategy and Operations at AARP, the nation’s largest membership organization for people 50+. She is a leading expert in marketing to Boomers and other target segments, both demographic and psychographic, and has developed award-winning campaigns for top-tier brands including Yahoo!, AOL, Estée Lauder and American...Read More

  • Jeff Sopko | Baesman Group
    Baesman Group
    Jeff Sopko
    President, Insights & Marketing | Baesman Group

    Jeff Sopko co-founder and President, Baesman Insights & Marketing, has established himself within technology and agency ecosystems as both a visionary leader and growth advisor.
    Jeff’s career is highlighted by his extensive work with entrepreneurs and rapidly growing companies in the SaaS, technology, consulting, and big data agency space...Read More

  • Bill Hurley | CenturyLink
    Bill Hurley
    CMO | CenturyLink

    William Hurley brings extensive leadership experience from a diversified career in a variety of industries. As CenturyLink’s Chief Marketing Officer, he is responsible for pricing, product, customer segmentation and distribution strategies and marketing communications for consumer and business markets.
    Prior to joining CenturyLink, Hurley was...Read More

  • Michael Marino | Caesars Entertainment
    Caesars Entertainment
    Michael Marino
    Chief Experience Officer | Caesars Entertainment

    Michael Marino is the SVP of Loyalty & Digital at Caesars Entertainment. 
    Michael oversees the Total Rewards Loyalty program, which consists of customers from Caesars’ gaming, hospitality, and online businesses.  Michael also oversees the e-commerce business, digital media, and PlaybyTR, Caesars’ mobile app.  Michael...Read More

  • Ron Orgiefsky | Emnos
    Ron Orgiefsky
    Managing Director | Emnos

    Ron Orgiefsky joined emnos in January 2016 as Managing Director of emnos USA.    He has spent much of his career helping retailers and brands extract relevant insights out of increasingly more complex data, and use those insights to fuel tactics and strategies that lead to growth.    He has a passion for retail and the customer experience...Read More

  • Tad Fordyce | Epsilon
    Tad Fordyce
    Senior Vice President of Loyalty | Epsilon

    As Senior Vice President, Loyalty, Tad is responsible for leading Epsilon’s Loyalty business, including the Agility LoyaltyTM solution.  Prior to joining Epsilon in January 2016, Tad served as Senior Vice President, Global Commercial Solutions at Visa, where he was responsible for Visa’s B2B payment products around the world. Additionally...Read More

  • Danielle Quatrochi | Finish Line
    Finish Line
    Danielle Quatrochi
    SVP, Digital Customer Experience | Finish Line

    Danielle Quatrochi is SVP of Digital Customer Experience for Finish Line. As such, Quatrochi works with her team to deliver premium digital experiences to Finish Line customers across multiple channels. Before joining Finish Line in 2012, Danielle worked in marketing roles with Room 214,, and Nike. Quatrochi holds degrees from the University of...Read More

  • Kris Klein | Lenati
    Kris Klein
    Managing Partner & Founder | Lenati

    Klein is the co-founder and Managing Partner for Lenati.  He has 25 years of experience in both executive leadership and consulting roles with leading consumer and technology brands, including Apple, Microsoft, Starbucks, Google, Nike, Nordstrom, Adobe, Hitachi, and  His areas of expertise are strategic planning, loyalty and retention models,...Read More

  • Jeff Pearson | Lids Sports Group
    Lids Sports Group
    Jeff Pearson
    Senior Vice President, E-Commerce & Marketing | Lids Sports Group

    Jeff Pearson is the Senior Vice President of E-commerce and Marketing for Lids Sports Group. He is responsible for multiple websites operated by Lids including and In addition, Lids has over 1300 stores in the US and Canada where Jeff leads the marketing, promotions and store support.
    Key work coming soon includes a new Lids App and...Read More

  • Una Morabito  | MassMutual Financial Group
    MassMutual Financial Group
    Una Morabito
    Senior Vice President | MassMutual Financial Group

    Una is Senior Vice President of  MassMutual Financial Group and leads the Client Management organization within MassMutual WorkPlace Solutions. Leading all of the account and relationships managers, Una is responsible for the plan sponsor experience, ensuring high levels of satisfaction and retention driven by superior tactical and strategic execution.  Una and...Read More

  • Brian Popelka |
    Brian Popelka
    Senior Vice President of Customer & Partner Care |

    Brian Popelka, as senior vice president of supplier and customer care, is responsible for the strategic direction and operational effectiveness of Overstock's award- winning customer care department. Under his direction, the department has repeatedly ranked in the top four of the former NRF Foundation/American Express Customer Choice Awards, and earned the Gartner...Read More

  • Doug Zarkin  | Pearle Vision
    Pearle Vision
    Doug Zarkin
    Chief Marketing Officer | Pearle Vision

    Doug Zarkin is a senior-level, global strategic marketing executive with an impressive array of honors and recognition for his marketing and brand building successes in the retail arena. Beginning his career in advertising, Zarkin was integral in promoting diverse product lines, including Bacardi Imports, General Mills’ cereals, and Konami Video Games. As Vice...Read More

  • Lonnie Mayne | Red Shoes Living
    Red Shoes Living
    Lonnie Mayne
    Founder | Red Shoes Living

    Lonnie Mayne leads InMoment, one of the largest and most recognized customer experience optimization companies in the world. As company president, Lonnie works closely with the leadership of some of the most well-known global brands in the food services, retail, and hospitality industries, helping them to differentiate their brand stories through exceptional customer...Read More

  • Bill Linehan | Red Lion Hotels
    Red Lion Hotels
    Bill Linehan
    Chief Marketing Officer | Red Lion Hotels

    Bill Linehan joined Red Lion in February 2014 as Executive Vice President and Chief Marketing Officer. He has more than 25 years of hospitality experience, most recently as Chief Marketing Officer and Managing Director at Richfield Hospitality and Sceptre Hospitality Resources, where he led the sales, marketing and resource management activities surrounding the...Read More

  • Brad Marg | Stellar Loyalty
    Stellar Loyalty
    Brad Marg
    GM / Vice President | Stellar Loyalty

    As GM / Vice President, Brad is responsible for managing the company’s lottery channel.  His role includes both supporting existing customer programs as well as enhancing client’s utilization of Stellar’s services and market expertise.

    Prior to joining Stellar Loyalty, Brad was the COO of Clutch Holdings where he had...Read More

  • Eric Messerschmidt | Ulta Beauty
    Ulta Beauty
    Eric Messerschmidt
    SVP Strategic Marketing, CRM, and Loyalty | Ulta Beauty

    Eric Messerschmidt is a proven marketing and sales executive with deep experience in technology, software, services, and retail industries. He has successfully led B2B and B2C marketing ...Read More

  • Bob Daly | U.S Bank
    U.S Bank
    Bob Daly
    Senior Vice President of Retail Payment Solutions | U.S Bank

    Bob Daly is Senior Vice President of Retail Payment Solutions at U.S. Bank where he has responsibility for FlexPerks Rewards credit cards and Loyalty Operations.  Bob was the chief architect of FlexPerks and led the marketing strategy that launched the industry-leading family of reward cards.  Previously, Bob directed operations for Northwest Airlines...Read More

The Loyalty360 Advisory Panel

Loyalty360 Advisory Panel members assist in Loyalty360 initiatives, such as development of clear metrics, best practices, standards and certifications.
  • Bob Macdonald | Bond Brand Loyalty
    Bond Brand Loyalty
    Bob Macdonald
    President & Chief Executive Officer | Bond Brand Loyalty

    Bob’s been at the helm of Bond Brand Loyalty since 2001. Under his leadership the company has grown in size, strength, skill & whiteboards. You’ll find his long held belief in loyalty in every aspect of Bond’s work and play. You’ll also find him asking questions, sharing insights and exploring ideas. It’s this hunger for knowledge...Read More

  • Steve Kennedy | Domino's
    Steve Kennedy
    Director of Loyalty | Domino's

    As an expert in engagement marketing, Stephen leads the development, execution and management of the award-winning Dominos® Piece of the Pie Rewards program; which has been a significant contributor to Domino’s continued business success. As Director of Loyalty Marketing, Stephen is responsible for the overall success and ongoing management of the loyalty...Read More

  • Louis Ramery | East West Marketing Group
    East West Marketing Group
    Louis Ramery
    Chief Executive Officer | East West Marketing Group

    Lou is the CEO of east|west marketing group. Lou joined e|wmg from Accenture Digital where he was a Senior Partner and Managing Director of the global Customer Experience Management Practice. His teams delivered client successes by developing meaningful & relevant experiences between consumers and brands through the understanding & orchestration of actionable...Read More

  • Kim Delaney | Guardian Life Insurance
    Guardian Life Insurance
    Kim Delaney
    Vice President, Client Engagement | Guardian Life Insurance

    Kim Delaney is the Vice President, Client Engagement, of Guardian Individual Markets.  She has 25 years experience in the insurance and financial services industry. 

    As the President and owner of an insurance investigation and legal support firm, Kim was a federally recognized Certified Women’s Business Enterprise, providing...Read More

  • Brian Venuti | Luxottica Group
    Luxottica Group
    Brian Venuti
    Vice President, Global CRM | Luxottica Group

    At Luxottica, Brian is the VP of Global CRM responsible for customer and patient strategies across the optical and sunglass businesses. Prior to Luxottica, he ran CRM at Etrade where he oversaw customer experience and channel strategy. His experience includes companies like Sears and Capital One where he worked to develop segmentation, targeted marketing capabilities and...Read More

  • Kelly Hawkins | Regal Entertainment Group
    Regal Entertainment Group
    Kelly Hawkins
    Vice President of Loyalty Marketing | Regal Entertainment Group

    Kelly started her career in retail sales while in high school, that catered to providing friendly customer service and the ability to recognize what the consumers wanted.   She joined Regal in 2001, while working her way through college at the University of Tennessee.  During her career at Regal, she has held positions as Advertising Coordinator, Corporate...Read More

Committee Members

  • Jimmy Budnik |
    Jimmy Budnik
    Vice President of Customer Care |

    Jimmy Budnik,’s Vice President of Customer Care, began his career with the online retailer in 2008 as a Senior Process Improvement Engineer after half a decade working as an Industrial Engineer, first with UPS, then with Homeshield.
    Budnik has held several positions in his time at Overstock, where he developed strategies and...Read More

  • Best Western Hotels & Resorts
    Tammy Lucas
    Vice President, Marketing | Best Western Hotels & Resorts