Given the need for adaptability and personalization in today’s customer loyalty market, there are few things more valuable than measurable, actionable consumer insight. At their inner core, loyalty programs are designed to gather this data and, in most cases, place it into a format that can be easily digested, analyzed, and acted upon to make more informed decisions within the company.
Hawaiian Airlines is taking this dynamic to the next level while providing flyers with a unique opportunity to earn rewards. This is because....