Traditional loyalty programs and the associated rewards mix philosophy are a thing of the past. This from a recent study out of Collinson Group, a loyalty marketing services firm whose client portfolio includes respected names like MasterCard, VISA, and British Airways.
The study focused primarily on the affluent middle class, surveying just over 6,100 of the top 10%-15% of earners across 10 countries in Asia, North America, and Europe. Of those polled, 35% indicated that they “couldn’t be bothered” to engage with....