Loyalty360 committees will give a voice to Loyalty360 members which can lead to direct impacts within the association. Loyalty360 committees allow members to actively engage in a trusted, peer-focused community. Brands can voice, in confidence, challenges and opportunities within their respective customer loyalty efforts, and via the community, derive insight needed to make their programs more effective, deepen their industry knowledge, and their jobs more rewarding.
These committees meet regularly to exchange ideas and address current and future trends affecting customer loyalty. Together, members navigate the uncertainty now inherent with growing complexity in technology, strategy, and regulations. The community and industry thus work in unison to elevate their brand performance and their program performance.
• Research, Benchmarks, Standards, and HR/Training – The customer loyalty industry looks to Loyalty360 as a leading source of industry insight. In touch with the pulse of our community of leading brands and technologies, we have access to the latest topics and trends that are impacting marketers. This member-driven council will elevate the discussion and deepen the understanding of these benchmarks and standards from a diverse vertical perspective.
The group’s objective is to determine relevant and needed research topics, data points, benchmarks, and standards for the customer loyalty industry. The collective team will leverage each other’s KPIs and program requirements to proactively own and develop major and minor Loyalty360 research initiatives for the community. The team will also drive content topics that will proactively build out accepted industry terminology, benchmark reports, and standards. New for this year, this group will add HR/training processes and protocols based on interest from brand members.
• Technology and Trends – The Technology and Trends Committee will encourage discussions pertaining to opportunities and challenges for current technology and service partners. These discussions will occur between members who are either interested in or are considering similar offerings and solutions. This member-driven council will elevate the dialogue and deepen the understanding of these technologies and trends impacting the industry from a diverse vertical perspective.
The group’s objective is to provide a member-driven forum for questions on potential providers and objective technology assessments. It will also gauge interest in and facilitate understanding of new technologies that community members may want to integrate into their customer loyalty offerings. These meetings will provide members with an objective understanding of the latest trends in technology that Loyalty360 and our member community may see.
• Membership, Partnership, Community – As the association for customer loyalty, we strive to keep our members satisfied and to proactively listen to them. The ability to glean insight from the community will help drive the industry. This member-driven council will elevate the value for the community from a diverse industry perspective concerning their interests, what they see working with other membership communities, and how we can increase the value of the Loyalty360 community. The group’s objective is to give advocates an outlet to ensure community members receive the most out of their memberships, share suggestions from other associations, and discuss potential partnerships and growth opportunities. It will also seek current members to serve as brand ambassadors for new members. Because there is a growing interest in partnerships within the community, this group will work to build community partnership processes on a brand-to-brand basis, as well as find external opportunities, facilitate member meetings, and give feedback on the state of the Loyalty360 community.
• Conferences – The Conferences Committee will play a key role in planning topics, suggesting and vetting speakers, and developing events for Loyalty360 conferences. This committee will require a short-term commitment from members, meeting a few times before and during the specified Loyalty360 conference. Committee members will be provided with additional exposure during events through panel participation, leading roundtable discussions, or networking events.
About Loyalty360 Committees:
Committee groups meet quarterly for 1-hour conference calls and gather twice each year in-person at Loyalty360 conferences in the spring (Loyalty Expo) and fall (Customer Experience Expo).
Each committee has determined its own goals, which reflect the objectives of the community, driven by and for its members. The community uses these goals to drive an expressed set of tasks (ongoing and new) that members collectively work to address with the objective of driving value to the individual members.
Committee participation is a benefit included with Loyalty360 membership.
Additional Time depending on project/agenda status is needed periodically to achieve agenda/tasks the requisite committee may be focused on.
Each committee is led by up to two Chairs who are respected, senior-level Loyalty360 community members and customer loyalty thought leaders who are appointed for a term of one year.
Loyalty360 will be reaching out in Q1 for 2021 Chair nominations.
The Chairs drive the focus of committee goals and completion of their respective tasks and interact with other Loyalty360 committee Chairs to coordinate applicable areas of interest, challenges, and opportunities being pursued by each committee. Together, they navigate the coordination of goals, tasks, and interactions between the committees.
Each committee currently has around 10 brand members, and we will be adding several interested brands as we relaunch to get to 12-15 members.
Due to the downtime with COVID, Loyalty360 will reconfirm participation in the respective committees for 2021