With all the recent talk of Millennials, other demographics seem to have fallen by the wayside as a topic of conversational focus. While the youngest generation is undoubtedly deserving of the spotlight from brands looking to usher in years of increased sales, another group is on the rise in grocery: Males. More and more men are becoming the primary shopper within the household, a role that had traditionally been occupied by females.
As this shift ripples through the world of CPG, Dr Pepper Snapple Group is looking to stay ahead of....