Rental car company Hertz is flexing its international muscle, and celebrating five years of Hertz Gold Plus Rewards, with a giveaway for customers willing to engage and rent with the brand.
Interestingly, the European contest offers loyalty points as the only prize, with the winner of the grand prize earning 500,000 points, or enough to earn 555 complimentary rental days with the company. This creates a situation where the prize is undoubtedly generous but ensures continued engagement with the brand even for winners of the top....