Already an immensely powerful brand in casual dining, Buffalo Wild Wings continued its growth today with the nationwide launch of its new Blazin’ Rewards loyalty program.
At a glance, the program is a simple earn-and-burn structure that rewards members for repeat visits but, like the brand’s trademark wings, add a special spice to an old favorite. In addition to awarding points for spend (every $10 earns 100 points), the company is aiming to boost engagement and mid-day business by offering bonuses for completing a....