Over the past several years, Millennials have been the hottest topic in marketing. Just hearing the word conjures up a veritable buffet of emotions: Analysts try to understand them, marketers try to engage them, and Millennials themselves, for the most part, simply respond with an all-too-deliberate roll of the eyes. Good news is on the way for the largest living generation, however, as the spotlight finally begins its shift to the younger members of the next big thing in market segmentation: Generation Z.
Largely defined as those....