Uber’s recent efforts to build customer loyalty may be a step in the right direction, but the company isn’t resting on its laurels when it comes to holding onto riders in an industry that has, up until now, essentially placed retention on the backburner. In another move toward building a base of brand loyal riders, Uber is partnering with Visa to offer shoppers a chance to earn free rides.
Simply called Uber Local Offers, the program rewards riders for shopping at locally owned merchants. While shopping at these....