When it comes to online retail, brands are faced with countless challenges, but many boil down to two categories: Engaging customers on a personal level without any face-to-face contact, and differentiating from a space that has only skyrocketed in growth and, consequently, in competition.
Online hobby shop HobbyTron hopes to solve both these problems with one solution: Its HobbyTron Rewards Program. The genesis of the program came in August 2015, and the brand views it not only as a way to show appreciation to loyal customers, but....