Customer Experience Forum Video Blog: Blair Lyon, Monetate

  • July 09 2012
  • Resource: Multimedia
  • Loyalty 360

In this video blog series, Mark Johnson speaks with attendees of Forrester's Customer Experience Forum held in New York, June 26-27, 2012. In this video, Mark interviews Blair Lyon of Monetate. Read More

Customer Experience Forum Video Blog: Jeff Nicholson, Pitney Bowes Software

  • July 09 2012
  • Resource: Multimedia
  • Loyalty 360

In this video blog series, Mark Johnson speaks with attendees of Forrester's Customer Experience Forum held in New York, June 26-27, 2012. In this video, Mark interviews Jeff Nicholson of Pitney Bowes Software. Jeff will be presenting the...Read More

Customer Experience Forum Video Blog: Larry Freed, ForeSee Results

  • July 09 2012
  • Resource: Multimedia
  • Loyalty 360

In this video blog series, Mark Johnson speaks with attendees of Forrester's Customer Experience Forum held in New York, June 26-27, 2012. In this video, Mark interviews Larry Freed of ForeSee Results. Read More

Customer Experience Forum Video Blog: Ian Truscott, SDL

  • July 09 2012
  • Resource: Multimedia
  • Loyalty 360

In this video blog series, Mark Johnson speaks with attendees of Forrester's Customer Experience Forum held in New York, June 26-27, 2012. In this video, Mark interviews Ian Truscott of SDL. Read More

Customer Experience Forum Video Blog: Donald Chestnut, SapientNitro

  • July 09 2012
  • Resource: Multimedia
  • Loyalty 360

In this video blog series, Mark Johnson speaks with attendees of Forrester's Customer Experience Forum held in New York, June 26-27, 2012. In this video, Mark interviews Donald Chestnut of SapientNitro. Read More

Customer Experience Forum Video Blog: Alex Sion, SapientNitro

  • July 09 2012
  • Resource: Multimedia
  • Loyalty 360

In this video blog series, Mark Johnson speaks with attendees of Forrester's Customer Experience Forum held in New York, June 26-27, 2012. In this video, Mark interviews Alex Sion of SapientNitro. Read More

Why Traditional Market Research Just Won’t Do Anymore

  • June 27 2012
  • Resource: Multimedia
  • Lonnie Mayne, Chief Experience Officer, Mindshare Technologies

In the 21st Century retail environment, where consumer confidence and spending patterns can shift with the speed of a Tweet or Facebook post, for good or ill, traditional market research just isn’t enough anymore. While market research...Read More

The Ins and Outs of Tablet Marketing

  • June 20 2012
  • Resource: Multimedia
  • Robert Carroll, CMO, SDL Web Content Management Division

With great challenges come great opportunities. This is why it has never been more exciting—or more daunting—to be a marketing professional. Let’s start at the top: old models simply don’t work in today’s fast-paced...Read More

The Loyalty Marketing Revolution: What’s Next?

  • June 14 2012
  • Resource: Multimedia
  • TIBCO Loyalty Lab

  Today’s shoppers are being presented with a dazzling array of loyal programs that reward everything from making purchases, to merely walking into a store, to “liking” a Facebook page online. And while consumers can...Read More

Thought Leadership Video Blog: Rob Morgan, CMO, CAC Group

  • June 12 2012
  • Resource: Multimedia

In this video blog, Rob Morgan, CMO of CAC Group discusses the following questions: What do you think is the most important issue related to customer loyalty and retention? What brand would you consider a "best practice" customer loyalty...Read More

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