Videos & Podcasts

Coupon. The word itself has some odd connotations, doesn’t it? For many, it brings to mind thoughts of spending hours with scissors and the Sunday newspaper, or perhaps that one date who wouldn’t dine anywhere unless they had a...Read More

Times are tough and that means grocery shoppers are looking around to get the best deals. But what you might not expect is the level of retailer disloyalty they are displaying, along with the fact that almost half of all purchasing decisions are...Read More

For retailers, the final quarter of the calendar year is when sales targets are either made or missed. Marketers try every method in the book to attract shoppers into stores, from BOGO (buy-one-get-one) and couponing to Santa’s visits and...Read More

The holiday season tends to bring out what Abraham Lincoln referred to as “the better angels of our nature.” By and large, people caught up in the holiday spirit are more patient, friendly, forgiving and generous.  That feeling...Read More

To be successful in today's marketplace, marketers must consistently take what they learn about their customers and apply it to new campaigns and promotions. The marketing goal is to heighten awareness, reach the right consumer with the...Read More

The title of this piece is a “catch-phrase” beckoning throughout the global loyalty industry and is seen as one of the top loyalty trends of 2012. I say “globally”, because coming from the South African loyalty market...Read More

Through the Loyalty 360 Thought Leadership series we invite you to hear first-hand insights and perspectives from the thought leadership driving the customer engagement and loyalty industry today. In this video blog, Mark Johnson...Read More

Through the Loyalty 360 Thought Leadership series we invite you to hear first-hand insights and perspectives from the thought leadership driving the customer engagement and loyalty industry today. In this video blog, Mark Johnson, President and...Read More

Milista Anderson is chief customer officer for SunGard’s energy business, leading the organization in its voice of the customer program and retention strategies. Ms. Anderson has more than 20 years of experience in the design, development...Read More

Through the Loyalty 360 Thought Leadership series we invite you to hear first-hand insights and perspectives from the thought leadership driving the customer engagement and loyalty industry today. In this video blog, Mark Johnson, President...Read More