Cultivating Emotional Loyalty in the "In Between" Place

  • February 13 2020
  • Loyalty Management: Articles
  • Susan Frech, co-founder and CEO, Social Media Link

On a very basic level, the definition of being loyal to a brand means you repeat the purchase of a product or service rather than taking your business elsewhere. Marketers are often focused squarely on the financial aspect of being loyal. They...Read More

Declared Data Is the Customer Experience Differentiator You Didn’t Know You Needed

  • February 10 2020
  • Loyalty Management: Articles
  • Rachel Haberman | Content Marketing Manager, Jebbit

Digitally savvy organizations have come to think of the customer experience as a trail of information, each touchpoint leaving behind a data footprint that we aggregate into vast data lakes in the hopes of turning that data into granular insights...Read More

What you need to know to connect with Gen Z throughout the Purchase Cycle

  • February 05 2020
  • Loyalty Management: Articles
  • Julie Wojtowicz | Merkle

Julie Wojtowicz, Director, Strategy & Insights – In this role since late 2015, Julie works with the world’s largest brands to provide strategic consulting designed to drive acquisition, increase consumer engagement, and ultimately...Read More

The Next Frontier: How Loyalty Platforms are Leveraging AI to Get Ahead of Scammers

  • February 03 2020
  • Loyalty Management: Articles
  • The Comarch Team

According to one loyalty-fraud prevention group, there is an estimated $1 billion lost to fraud in loyalty programs each year and no one is entirely immune to it ‒ some of the most well-known brands across industry verticals experience huge losses...Read More

Customer Loyalty & Fraud Deterrence: How to Achieve the Best of Both Worlds

  • January 20 2020
  • Loyalty Management: Articles
  • Christina Luttrell | IDology

Consumers today are more aware than ever before of the risks they take in shopping online and engaging in other e-commerce services. That being said, e-commerce is virtually impossible to avoid. It’s convenient for both customers and...Read More

Gamification: A Refreshingly Old Way to Engage and Reward Loyal Customers

  • January 20 2020
  • Loyalty Management: Articles
  • Samantha Iodice, Director, Digital Solutions | Brierley+Partners

Gamification in email - it’s not a new idea in the digital space. In fact, it’s been around since Club Nintendo awarded points for opens and clicks within their emails. However, what is new-ish, and recently kicking up quite a fuss, is...Read More

Customer frustrations with loyalty programs and what marketers can do about it

  • January 06 2020
  • Loyalty Management: Articles
  • Mike Oberle | Epsilon

Does this sound familiar? You found a store you shop at often and discover they have a loyalty program. Great news! As a next step, you enroll in their loyalty program and are now are ready to receive the special treatment you deserve. ...Read More

Three Questions to Ask Your Agencies about CCPA

  • January 03 2020
  • Loyalty Management: Articles
  • Michael McSunas, General Counsel | Prizelogic

 With the start of the new year, most brands are still racing to ensure their house is in order and they have the processes in place to comply with CCPA. Those responsible for ensuring compliance have no doubt spent significant time...Read More

Four trends for the decade to come

  • December 02 2019
  • Loyalty Management: Articles
  • Tad Fordyce, Epsilon

As another year is coming to an end and we’re closing out a decade, we’re reflecting on the ‘big loyalty accomplishment’ we achieved throughout the past ten years in addition to the marketing advancements coming in the...Read More

How to Use Data to Drive Customer Engagement

  • November 01 2019
  • Loyalty Management: Articles
  • Mike Rowan, KPITarget

We all want to feel special. It’s human nature. In today’s frenetic world, no one wants to feel like just another generic, faceless customer. Tailored communications can go a long way to winning a customer’s long-term...Read More

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