Q1 Study Shows Winners and Losers in Retail Loyalty

  • June 01 2020
  • Loyalty Management: Articles
  • Lou Ramery, Director at Voice of the Customer, LLC

Urgent actions are required in a post COVID-19 marketing environment   In a study conducted by Voice of the Customer, LLC, consumer perceptions of retail brands are directly compared to those of the brand’s loyalty program, uncovering...Read More

Loyalty Programs Help Combat The Marketer’s Customer Identity Challenge

  • June 01 2020
  • Loyalty Management: Articles
  • Jonathon Goade, Senior Vice President, Epsilon

In a study on identity resolution from Forrester Consulting commissioned by Epsilon, Forrester found that, at best, only half of brands are capable of fundamental identity resolution capabilities, like finding customers across devices, controlling...Read More

How to Leverage Digital Experiences to Promote Customer Loyalty

  • June 01 2020
  • Loyalty Management: Articles
  • Mark Troester, Vice President of Strategy, Progress

COVID-19 has only served to spotlight the impact that digital experiences have on all aspects of our lives, especially when it comes to building out customer experiences with loyalty in mind. The current business reality, stemming from...Read More

Refining and Personalizing Communication of Promotional Offers

  • June 01 2020
  • Loyalty Management: Articles
  • By Dave Etling, SVP and General Manager of InComm InCentives

Seemingly every day, digital marketplaces create both new challenges and opportunities to connect with customers on a meaningful level. This goes the same for B2B customers as it does for B2C consumers, as more and more of today’s B2B buyers...Read More

The World Today is Different. Your Loyalty Program Should be Too.

  • April 07 2020
  • Loyalty Management: Articles
  • Phil Seward, Collinson’s Senior Vice President of Loyalty Strategies – Americas

Five Steps Loyalty Programs Need to Take to Remain Relevant in a Post COVID-19 World   The COVID-19 pandemic is an unprecedented crisis with significant impacts on our everyday lives, as governments move to control it while...Read More

Sustaining Customer Advocacy in the Face of Crisis

  • April 01 2020
  • Loyalty Management: Articles
  • Guy Cierzan, Managing Partner, Loyalty + Customer Marketing

We’re living in a time of great disruption for brands and customers, with our day-to-day lives and routines, relationships and financial well-being being upended by the COVID-19 pandemic and associated travel restrictions, lockdowns and...Read More

Social Commerce: The New World of Selling

  • March 17 2020
  • Loyalty Management: Articles
  • Farrah Shultz, Director, Business Development, Kobie Marketing

Just over a decade ago, Facebook became the most popular social media platform in the world. It hasn’t let go of the reins yet, but a quick glance of apps on any given cell phone will show that Facebook has a lot more competition these days....Read More

Aspire to Loyalty as an Outcome, Not Just a Program

  • March 09 2020
  • Loyalty Management: Articles
  • Tad Fordyce, SVP Loyalty, Epsilon

Truly progressive brands have evolved to look at ALL of their customers through a loyalty lens; not only those who are enrolled in their loyalty program. These innovators practice “Big L” loyalty, using their loyalty strategies and...Read More

When the (Data) Cookies Crumble

  • March 04 2020
  • Loyalty Management: Articles
  • Susan Frech, co-founder and CEO, Social Media Link

Entering a new decade is often a time to reflect on the preceding one and to brand them as “eras.” I believe the 2010s will be remembered as the wild, wild, west of data collection. In that new frontier of data, consumers were...Read More

Cultivating Emotional Loyalty in the "In Between" Place

  • February 13 2020
  • Loyalty Management: Articles
  • Susan Frech, co-founder and CEO, Social Media Link

On a very basic level, the definition of being loyal to a brand means you repeat the purchase of a product or service rather than taking your business elsewhere. Marketers are often focused squarely on the financial aspect of being loyal. They...Read More

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