The Impact of CCPA Enforcement

  • August 03 2020
  • Loyalty Management: Articles
  • Matt Voda, CEO of OptiMine Software

Brands around the country, particularly those doing business in California, knew 2020 would be a challenging year long before the coronavirus pandemic ever hit American soil. The minute the clock struck midnight on January 1, marketing departments...Read More

7 Ways to Improve the Food Delivery Experience for Your Customers During COVID-19

  • August 03 2020
  • Loyalty Management: Articles
  • Laura-Andreea Voicu, GloriaFood

Online food ordering and delivery have been gaining ground for years now but have witnessed a recent boom due to the Coronavirus pandemic. Many restaurants around the world are still closed, and even with terraces open, restauranteurs have to find...Read More

How Brands Should Use Community to Enhance Their Marketing Stacks in Tough Times

  • August 03 2020
  • Loyalty Management: Articles
  • Susan Frech, Co-Founder and CEO, Vesta

  In a recent 2020 study from Gartner, 68% of CMOs expect their investments in marketing technology to increase in the next 12 months. This is significant considering that marketing technology already captures a notable 26.2% of marketing...Read More

Improving Customer Loyalty and Operational Efficiency through Business Messaging

  • July 08 2020
  • Loyalty Management: Articles
  • Rohan Ganeson, COO of [24]7.ai

Millions of customers use messaging apps such as Facebook Messenger or WhatsApp to keep in touch with friends and family, yet when it comes to customer service and support, their first instinct is still to pick up the phone. Part of this has to do...Read More

The Role of Loyalty in the New Normal

  • June 08 2020
  • Loyalty Management: Articles
  • Jamie Samaha, Mastercard

Building customer loyalty has always been challenging. And with today’s uncertain environment, strategies for forging loyal bonds with current and future customers are more critical than ever.  Businesses that have had to temporarily...Read More

Q1 Study Shows Winners and Losers in Retail Loyalty

  • June 01 2020
  • Loyalty Management: Articles
  • Lou Ramery, Director at Voice of the Customer, LLC

Urgent actions are required in a post COVID-19 marketing environment   In a study conducted by Voice of the Customer, LLC, consumer perceptions of retail brands are directly compared to those of the brand’s loyalty program, uncovering...Read More

Loyalty Programs Help Combat The Marketer’s Customer Identity Challenge

  • June 01 2020
  • Loyalty Management: Articles
  • Jonathon Goade, Senior Vice President, Epsilon

In a study on identity resolution from Forrester Consulting commissioned by Epsilon, Forrester found that, at best, only half of brands are capable of fundamental identity resolution capabilities, like finding customers across devices, controlling...Read More

How to Leverage Digital Experiences to Promote Customer Loyalty

  • June 01 2020
  • Loyalty Management: Articles
  • Mark Troester, Vice President of Strategy, Progress

COVID-19 has only served to spotlight the impact that digital experiences have on all aspects of our lives, especially when it comes to building out customer experiences with loyalty in mind. The current business reality, stemming from...Read More

Refining and Personalizing Communication of Promotional Offers

  • June 01 2020
  • Loyalty Management: Articles
  • By Dave Etling, SVP and General Manager of InComm InCentives

Seemingly every day, digital marketplaces create both new challenges and opportunities to connect with customers on a meaningful level. This goes the same for B2B customers as it does for B2C consumers, as more and more of today’s B2B buyers...Read More

The World Today is Different. Your Loyalty Program Should be Too.

  • April 07 2020
  • Loyalty Management: Articles
  • Phil Seward, Collinson’s Senior Vice President of Loyalty Strategies – Americas

Five Steps Loyalty Programs Need to Take to Remain Relevant in a Post COVID-19 World   The COVID-19 pandemic is an unprecedented crisis with significant impacts on our everyday lives, as governments move to control it while...Read More

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