CONTENT GALLERY

Direct mail continues to prove itself as a powerful tool to cut through the digital noise and establish a more personal connection with customers. Direct Mail marketing can play a pivotal role in building customer loyalty, focusing...Read More

Cookies are an important part of marketing. They are used to collect information on possible online customer behaviors, from searches, purchase history, the chosen payment methods and other preferences, to even every...Read More

Effectively implementing gamification as a strategy for your brand is like putting a giant flywheel in motion.  Imagine a big wheel that starts off slowly, but with every push, it gains momentum and becomes unstoppable. This is similar to how...Read More

Comarch, in collaboration with The Loyalty People – has developed a 6-Step Checklist for building fashion loyalty. These are proven methods for understanding, engaging, and retaining customers as your brand connects with them...Read More

Introduction In today's digital age, where every interaction matters, retail marketers are under constant pressure to deliver content that resonates, engages, and converts. One of the significant challenges they face is creating compelling...Read More

Games are fun – and gamification has become a serious loyalty strategy that achieves results beyond fun and games. A key component in many successful customer engagement strategies today, gamification is becoming a bigger focus of loyalty...Read More

Generative AI chatbots are helping change the business landscape. But they also have a problem: They frequently present inaccurate information as if it’s correct. Known as “AI hallucinations,” these mistakes occur up to 20...Read More

Did you know that the average American spends 4-6 hours a day on their phone? That's an astounding 2-3 months per year! What does this mean for fashion retailers? Well, it's just another way to maximize...Read More

The holiday season is upon us, and for businesses and brands, it's the perfect time to capitalize on the festive spirit through effective marketing strategies. While digital marketing has become increasingly popular, don't underestimate...Read More

In a time where consumers have as many options as they do today, sifting through the endless research can feel daunting. It’s why many of us turn to reviews and recommendations from friends, relatives, and influencers. Marketers can...Read More