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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
In case you haven’t heard, Amazon.com has made it even easier for you to cough up some of your dollars over this past year—enter the Amazon Treasure Truck. For Amazon Prime members, the Treasure Truck provides yet one more...Read More
Loyalty is everywhere. It’s not just a reward, or a transaction. It holds extreme value, and when done right it fuels brands with revenue. Loyalty is not a program, it is a relationship, an experience, a partnership, and an emotional...Read More
Note: This blog post should not be considered legal advice. For any questions regarding the law, please consult an attorney.
Perhaps it goes without saying: it’s simply good practice to understand the laws that apply wherever you...Read More
Personalization along the entire customer journey requires better data than ever before. It is not enough to know who a customer is and what they have purchased in the past. To survive in a rapidly changing world, customer-facing...Read More
Retailers are optimizing the omnichannel approach to loyalty by investing in new strategies and technologies to reach customers wherever they are, cutting through the noise of a cluttered space with messages and experiences that are relevant and...Read More
Struggling to prove the tangible value of customer experience? You’re not alone. About half of businesses report being ineffective at measuring the impact of customer experience, and 27% are unsure if there is even a ROI for customer...Read More
Evaluation Analyzes Gift Card Ecommerce Offerings of 100 Top MerchantsToday’s consumers demand great end-to-end experiences in store and online—and this expectation extends to gift cards as well. After all,according to a recent report...Read More
John Dillon, SVP and CMO of Denny’s, told Loyalty360 that personalizing the customer experience is a win-win for the customer and the company.
Denny’s officials take great pride in personalizing the customer experience to gain a...Read More
Marketers are tasked with promoting the business, building relationships with customers, and tracking results. Most marketers find themselves overwhelmed by disparate, disconnected tools and apps, and, frankly, inundated with data - sometimes...Read More
Increased sales and customer loyalty are goals for almost every business. With these goals in mind, many businesses have considered using coupons or promotional offers. And while coupons are still important, people simply forget to use them...Read More