CONTENT GALLERY

Don’t let your co-op, MDF, or compliance programs run on autopilot. There are sales at stake. Many national brands with indirect sales channels such as franchisees, dealers, or resellers have allowed their channel marketing programs to...Read More

Our increasing use of digital channels, such as messaging and social media, to communicate with each other has fundamentally changed the customer service landscape. Our expectations as consumers continue to rise and now after a decade of digital...Read More

This is the second post in our “AI for CX & Marketing” series – check out the first post here.If you’re trying to build AI into your martech stack, you may hit some internal resistance, whether you’re trying...Read More

When you think of ‘the what’ behind a successful loyalty program, technology often comes to mind. Technology is ‘the science’ that stores and processes all the technical functionality within our programs. But what about the...Read More

In 2019, almost every brand, store and company has a customer loyalty program. If done correctly, these programs can increase and retain customers.Sallie Burnett is a loyalty consultant, keynote speaker and Founder of Customer Insight Group...Read More

As digital devices and services have proliferated in food service over the past decade, it seems that customer and employee loyalty have generally become more difficult to build and sustain.  Despite this trend, a few companies have managed...Read More

Chances are you have some affinity toward specific retailers, right?You might have a favorite grocery store or pet store or clothing store. Maybe that’s based on location. It’s on your way home. Maybe it’s just a place that you...Read More

What feedback loops and market research programs are your company taking to make sure you stay on the “cutting edge” of what your customers want? Staying ahead of the curve with regards to customers perceptions, needs and expectations...Read More

You’ve implemented a great loyalty program, your rewards program is converting quicker than you can imagine, but you’re trying to think of that little extra special something to give to your customers in 2019. Lucky for you, we...Read More

1. What are the various types of data gathering? The numbers of ways companies can access and gather data seem to grow exponentially every year. Information can be gathered actively (through surveys, market research, panels, communities, ad...Read More