CONTENT GALLERY

Have you noticed how retail stores are embracing digital technology to create immersive brand experiences? In the current retail landscape, stores are looking to shed their traditional "shop-like" identity and become...Read More

What Is Loyalty Marketing And Why Do Brands Need It? By definition loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. In truth it encompasses so much more and...Read More

A customer engagement strategy refers to the planned approach that businesses use to interact with their customers in a meaningful and sustainable way, with the ultimate goal of fostering customer loyalty, improving customer satisfaction, and...Read More

When it comes to getting the most out of your loyalty program, personalization is the final piece of the puzzle. ‍On average 71% of consumers express some level of frustration when their shopping experience is impersonal. A loyalty program...Read More

The days are longer, the weather is warmer, and spring is in the air! The time has come to dust our bookshelves and tidy up our inboxes, but brands should think of adding data cleansing to that list.Despite not needing a sponge for the task...Read More

While promotions and discounts drive sales, genuine brand loyalty comes from a deeper connection and a sense of shared values. For many consumers, commitment to the environment—that is, embracing sustainable practices—is an ever...Read More

Differentiation is key for brands looking to stand out in a crowded market and connect with consumers who are often overwhelmed by the demands of an always-on world. More than ever, consumers want to feel their purchases align with their personal...Read More

Moment marketing allows you to communicate with your customers in real-time by leveraging the power of data and technology to deliver personalized messages that are relevant to their current situation and context.One way to communicate with your...Read More

Unless you are a pioneer in a particular industry, you have many competitors who provide similar products and services in a similar price range to the same group of customers. So, how can you achieve competitive...Read More

Zero-party data is the future of marketing. And believe it or not, data collection benefits both consumers and brands! Data collection has to be balanced by the importance of data security and customers’ value of their privacy...Read More