Customer Retention Rate: 5 Key Metrics to Track

  • November 23 2020
  • Resource: Loyalty Today
  • The Formation Team

Customer retention rate is one of the most critical metrics for measuring your company’s success and growth potential. We’ll explain how to calculate it, what other metrics to evaluate alongside it, and how to use those insights to...Read More

Contact Centers Play an Important Role in Customer Loyalty

  • November 12 2020
  • Loyalty Management: Articles
  • Brad Snedeker, Product Marketing Director, Calabrio

The COVID-19 pandemic has dramatically shifted daily routines, forcing business leaders to react quickly to adapt engagement strategies and support for employees and customers. Almost immediately, hundreds of thousands of support agents and...Read More

5 Loyalty Lessons You Shouldn't Ignore During COVID-19

  • November 20 2020
  • Resource: Loyalty Today
  • BRANDON LOGSDON, PDI

It’s been nearly 300 day since officials confirmed the first case of COVID-19 in the U.S. In that time, the country has undergone shutdowns, reopenings, and everything in between as the government and health experts have grappled...Read More

Why Marketers are Victims of Inflated App Reviews

  • November 06 2020
  • Loyalty Management: Articles
  • By Brian Levine, vice president of Strategy and Analytics at Mobiquity

For brands, it’s a good time to have a mobile app. In Q3 this year alone, consumers spent $28 billion on apps and clocked more than 180 billion hours using apps each month in July, August, and September. A significant driver of the pandemic...Read More

Using Machine Learning for Smarter Segmentation

  • November 19 2020
  • Resource: Loyalty Today
  • Josh Williams-Christy, HTK

Defining the segments for a campaign or promotional offer is one of the most fundamental marketing tasks. But the traditional approach to segmentation isn’t all that effective…It typically relies heavily on assumptions and trial-and...Read More

Maintaining Compliance with International ‘Do Not Contact’ Regulations Remains an Issue for Companies

  • October 06 2020
  • Loyalty Management: Articles
  • Eric Tejeda, PossibleNOW

There are several compliance laws and regulations at the state and federal level that many businesses could be violating without knowing it. Issues surrounding Do Not Call, Do Not Email, Do Not Text and Do Not Mail are important topics of...Read More

Carrot and Schtick: Which is the Best - Intrinsic vs Extrinsic Motivation

  • November 18 2020
  • Resource: Loyalty Today
  • Manoj Agarwal, Co-founder at Xoxoday

Peter in sales closes more deals every month than his peers. What do you think can be the reason? Is it intrinsic motivation or extrinsic motivation, or is there some other reason behind this? As his supervisor, you may think it’s the...Read More

How Companies Can Take Full Advantage of Checkout-Free and Remote Order Entry Systems Taking Over the Retail Sector

  • October 05 2020
  • Loyalty Management: Articles
  • Joe Scioscia, VP of sales at VAI

Many retailers have increased their adoption of contactless checkout in an effort to follow social distancing guidelines, especially in sports stadiums across the United States. Joe Scioscia, vice president of sales at VAI, discusses why checkout...Read More

5 Tips to Jumpstart Measuring Your Customer Loyalty Offers

  • November 17 2020
  • Resource: Loyalty Today
  • The Formation Team

Pressures stemming from COVID-19 have made consumers more selective in where they shop, as they put greater value on personal safety and face tighter budgets. In today's economy, loyalty will be a major deciding factor, since a majority of...Read More

4 Steps to Setting Up Customer Service Programs for Long Term Success

  • October 05 2020
  • Loyalty Management: Articles
  • Fara Haron, Majorel

The last several months have taught businesses that the current environment of remote work isn’t going away any time soon. While the initial move was swift and left a lot of companies to fix environmental and technology issues post...Read More

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