Amazon: Building Loyalty, In The Streets

  • January 19 2018
  • Resource: Loyalty Today
  • Hugo St. John

In case you haven’t heard, Amazon.com has made it even easier for you to cough up some of your dollars over this past year—enter the Amazon Treasure Truck. For Amazon Prime members, the Treasure Truck provides yet one more...Read More

Loyalty: It Comes in All Shapes and Sizes

  • January 02 2018
  • Loyalty Management: Articles

Loyalty is everywhere. It’s not just a reward, or a transaction. It holds extreme value, and when done right it fuels brands with revenue. Loyalty is not a program, it is a relationship, an experience, a partnership, and an emotional...Read More

Avoid These Legal Pitfalls in your Email Marketing

  • January 17 2018
  • Resource: Loyalty Today
  • The Xenial Team

Note: This blog post should not be considered legal advice. For any questions regarding the law, please consult an attorney.   Perhaps it goes without saying: it’s simply good practice to understand the laws that apply wherever you...Read More

Three Ways to Power Personalization with Customer Feedback

  • January 02 2018
  • Loyalty Management: Articles
  • Noah Rolff

Personalization along the entire customer journey requires better data than ever before.  It is not enough to know who a customer is and what they have purchased in the past.  To survive in a rapidly changing world, customer-facing...Read More

Steve Madden Kicks Loyalty into High Gear

  • January 16 2018
  • Resource: Loyalty Today
  • The CrowdTwist Team

Retailers are optimizing the omnichannel approach to loyalty by investing in new strategies and technologies to reach customers wherever they are, cutting through the noise of a cluttered space with messages and experiences that are relevant and...Read More

How to Build a Business Case for Customer Experience

  • January 02 2018
  • Loyalty Management: Articles
  • Laura Bassett

Struggling to prove the tangible value of customer experience? You’re not alone. About half of businesses report being ineffective at measuring the impact of customer experience, and 27% are unsure if there is even a ROI for customer...Read More

Gearing up for Gifting: Key Takeaways from NAPCO Research’s First Gift Card eCommerce Evaluation

  • January 16 2018
  • Resource: Loyalty Today
  • Nate Smith, Head of Marketing

Evaluation Analyzes Gift Card Ecommerce Offerings of 100 Top MerchantsToday’s consumers demand great end-to-end experiences in store and online—and this expectation extends to gift cards as well. After all,according to a recent report...Read More

Personalizing the Customer Experience A Priority at Denny’s

  • January 02 2018
  • Loyalty Management: Articles

John Dillon, SVP and CMO of Denny’s, told Loyalty360 that personalizing the customer experience is a win-win for the customer and the company. Denny’s officials take great pride in personalizing the customer experience to gain a...Read More

Selecting an Email Marketing Vendor

  • January 15 2018
  • Resource: Loyalty Today
  • By The Xenial Team

Marketers are tasked with promoting the business, building relationships with customers, and tracking results. Most marketers find themselves overwhelmed by disparate, disconnected tools and apps, and, frankly, inundated with data - sometimes...Read More

How Card-linked Offers Drive More Customer Engagement and Loyalty

  • January 02 2018
  • Loyalty Management: Articles
  • Lars Holmquist

Increased sales and customer loyalty are goals for almost every business. With these goals in mind, many businesses have considered using coupons or promotional offers. And while coupons are still important, people simply forget to use them...Read More

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