What Apple’s expanded Reward Redemption options mean for Loyalty

  • June 21 2024
  • Resource: Loyalty Today
  • The Kobie Marketing Team

With the release of iOS 18, Apple Pay users will be able to view and redeem rewards from eligible credit or debit cards when checking out online and in-app checkouts. Initially available in the US for Discover and ...Read More

The Gamification Engine: Gamify customer interactions into rewarding challenges

  • June 20 2024
  • Resource: Loyalty Today
  • Jorge Rodriguez-Ramos, Talon.One

Talon.One is excited to announce the launch of their Gamification Engine - the only out-of-the-box solution on the market to build a huge variety of automated gamification mechanisms at scale. The Gamification Engine consolidates your...Read More

The ROI of Customer Loyalty: How Do Loyalty Programs Make Money?

  • June 19 2024
  • Resource: Loyalty Today
  • The Comarch Team

Unlocking the full potential of a loyalty program can be a transformative strategy for improving your company's financial performance. Beyond simply rewarding repeat business, a well-structured loyalty program opens up...Read More

Redefining Incentives Podcast #2: How Adore Me masters its subscription membership program

  • June 18 2024
  • Resource: Loyalty Today
  • Gaelle Ouggourni, Talon.One

Subscription loyalty programs can be an impactful source of recurring revenue for retailers. But for retailers to earn customers’ subscriber fees, their loyalty programs need to offer the kinds of high-value perks, rewards, and opportunities...Read More

CPG Customer Loyalty: Strategies & Best Practices

  • June 17 2024
  • Resource: Loyalty Today
  • Trevor Antley, Brierley – Capillary

Every CPG (Consumer Packaged Goods) brand should invest in a loyalty solution. D2C programs and other loyalty solutions are critical for CPG brands to gain and retain customers. Understanding and leveraging insights from loyalty data allows...Read More

Generational Marketing: How to Target Millennials, Gen Z, and Other Cohorts

  • June 14 2024
  • Resource: Loyalty Today
  • The Comarch Team

There is a reason why the generational offer is one of the most important trends in loyalty marketing for the year 2024. When it comes to defining your audiences, demographics are a key building...Read More

Redefining Incentives Podcast #1: How Sephora is redefining loyalty beyond coupons and points

  • June 13 2024
  • Resource: Loyalty Today
  • Emeline Berlind, Talon.One

What goes into building a 38+ million member-strong loyalty program? It’s something Emeline Berlind, Sephora’s Senior Vice President and General Manager of Loyalty, knows all about. Sephora’s Beauty Insider program is both a...Read More

Boost Member Engagement and Revenue with Strategic Loyalty Partnerships

  • June 12 2024
  • Resource: Loyalty Today
  • The Kobie Marketing Team

Is Your Loyalty Program Missing Out? Partnerships Are the Key to SuccessIn today’s competitive market, loyalty programs are essential, but many fail to engage customers or deliver real value.The answer? Strategic partnerships. Our innovative...Read More

Top 5 learnings from INCENTIVIZE 2024 by Talon.One

  • June 10 2024
  • Resource: Loyalty Today
  • The Talon.One Team

Talon.One recently hosted its inaugural loyalty and promotions summit, INCENTIVIZE, welcoming over 250 guests, speakers and partners to their hometown of Berlin, Germany. With a jam-packed day of keynotes, panels and workshops,they are sharing...Read More

The Evolution of Customer Loyalty: Driving Brand Affinity without Points

  • May 13 2024
  • Resource: Loyalty Today
  • Ellen Green and Kristen Schrenkeisen | Bounteous

We get asked all the time, “Are loyalty and points synonymous?” And while points have become the loyalty standard—customers know what they are, they are simple and easy to understand, and reward customers—we find a points...Read More

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