CONTENT GALLERY

We at KNow Research are constantly curious about the changing needs and preferences of retail customers.  To keep our finger on the pulse or “In the KNow” on retail trends, we periodically conduct research with ...Read More

The State of Best-in-Class Customer Experience Survey Report, a collaboration between Loyalty360 and SAP, found that “almost 53 percent of brand marketers today do not believe or are not sure their current software providers understand their...Read More

Tips for measuring the effectiveness of your market development fund programs.“Not everything that counts can be counted, and not everything that can be counted counts.”This quote by William Bruce Cameron served as the backdrop for a...Read More

The conventional wisdom is that Millennials and Generation Z are earnest, open, and optimistic, and that may be true to some extent. But recent studies have shown that when it comes to marketing, they’re considerably more cynical than we...Read More

How do the successful loyalty programs work?Every year, companies spend billions on rewards programs. But from points to promotions to coupons, are they really successful?There are so many programs out there: How can you make yours stand out?To us...Read More

Video games know you’ll play longer if you win early (and often) Video game developers have become masters at creating and motivating loyal players through game mechanics that you need to add to your loyalty program, stat. My favorite game...Read More

We talk a lot about customer loyalty here at IC Group; how to build it and how to keep it. Customer loyalty is undoubtedly a necessary part of any business’ success, but what is the true value of those loyal customers?We will try to answer...Read More

Consumer privacy is something we as loyalty marketers take very seriously. With the current and upcoming regulations, we’re continuously monitoring and enhancing our technology and services to ensure our solutions meet compliancy...Read More

Marketers know measurement matters. Performance data informs our strategies and campaigns, and we’re constantly on the lookout for the next clever idea or initiative to deliver on those KPIs. The problem? Determining which numbers to focus...Read More

If you’re following new developments in sales and marketing, then you’ve no doubt seen plenty of headlines about customer experience being the new bottom line. Adobe even combined their marketing and creative platforms, renaming it...Read More