Fast food, faster rewards: Inside Chick-fil-A’s leading loyalty program

  • September 19 2024
  • Resource: Loyalty Today
  • The Talon.One Team

In this new blog series, "Loyalty Leader", Talon.One looks under the hood of some of the world’s best-loved loyalty programs and promotions.   Each article focuses on how leading brands are using incentives to drive revenue...Read More

Your Ultimate Guide to Winning Black Friday & Cyber Monday

  • September 09 2024
  • Resource: Loyalty Today
  • The Wunderkind Team

The holiday shopping season is quickly approaching, and as an ecommerce or retail marketer, now is the time to start preparing your strategies to maximize revenue. With the 2023 Black Friday and Cyber Monday (BFCM) season behind us, it’s...Read More

From Points to Experiences: Redefining Customer Loyalty in the Hotel Industry Through Experiential Rewards

  • August 30 2024
  • Resource: Loyalty Today
  • Anjali Pillai, Capillary Technologies

A loyal guest redeems their points for an extra night’s stay at your hotel. Sounds great, right? But wait—your competitor offers the same deal. So, how do you stand out? Enter experiential rewards. These unique, memorable experiences...Read More

Overcoming Barriers to GenAI Adoption

  • August 29 2024
  • Resource: Loyalty Today
  • Richard Flores, Ansira

Generative AI (GenAI) has dominated the conversation over the past year, thanks to its rapid and transformative growth. It’s considered one of the most significant technological advancements since the launch of the smartphone in 2007. Much...Read More

Wunderkind’s Perspective on Google's Decision to Keep Third-Party Cookies

  • August 28 2024
  • Resource: Loyalty Today
  • The Wunderkind Team

Google’s recent announcement to retain third-party cookies is a significant shift, highlighting ongoing debates around privacy and digital marketing strategies. Here’s what happened on the death row walk for the third-party...Read More

The Latest Thinking on Partner Marketing and How to Enable Partners for Success

  • August 21 2024
  • Resource: Loyalty Today
  • Karlyn Bentley, Ansira

As a leading channel technology company and services provider, Ansira has a unique method for driving B2B and B2C incentives, motivation, and loyalty. Our approach is to help clients realize a connected marketplace by uniting their distributed...Read More

Why Identity Resolution is the New Tool in Travel Marketing

  • August 20 2024
  • Resource: Loyalty Today
  • Anjali Augustine, Wunderkind

Sue cannot believe her luck. She just found a last-minute flight to Costa Rica and it’s time to book her hotel. There’s only three days before departure. Sue starts browsing hotels and narrows her search down to two places, The...Read More

Target’s Black Friday playbook: Promotion tactics & takeaways

  • August 19 2024
  • Resource: Loyalty Today
  • The Talon.One Team

Consumers anticipate big deals on Black Friday, making it a high-stakes event for retailers. With the 2023 holiday season setting new records and Cyber Week spending up 7.8% to reach $38 billion, the challenge is clear: how can retailers satisfy...Read More

The Loyalty “Check Engine Light”: Understanding Program Health and Member Disengagement

  • August 16 2024
  • Resource: Loyalty Today
  • The Kobie Marketing Team

In today’s competitive market, maintaining the health of your loyalty program is crucial for sustaining customer engagement and brand loyalty. Kobie’s 2024 Consumer Research Report sheds light on the key factors that...Read More

The Third-Party Cookie is Sticking Around and it’s Still Problematic

  • August 15 2024
  • Resource: Loyalty Today
  • Danny O'Reilly, Wunderkind

Recently, Google threw everyone for a loop when it announced that it had given up on trying to deprecate the third-party cookie. For the uninitiated, for two decades, third-party cookies have been the lifeblood of the digital marketing and...Read More

Displaying results 1-10 (of 7186)
 |<  < 1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10  >  >|