Pega Predicts: What’s Next for Tech in 2019

  • February 19 2019
  • Resource: Loyalty Today
  • Don Schuerman

It seemed like 2018 went by in a flash – with AI, robotics, blockchain, and data transparency dominating the conversations in technology. What’s in the cards for 2019? We’ve summarized our favorite tech trends, below. RPA, AI, CX...Read More

International Loyalty Marketing: Preparing Your People, Process and Technology For Success

  • February 06 2019
  • Loyalty Management: Articles
  • Tad Fordyce

In today’s global landscape, marketers are continuously thinking about how they can advance their programs and technology applications to keep up with the evolving consumer behaviors. The successful U.S. based loyalty programs brands have...Read More

How Strong Loyalty Programs Take Fan Engagement to The Next Level

  • February 18 2019
  • Resource: Loyalty Today
  • The Janrain Team, now part of Akamai

Rewards programs have long been synonymous with retailers and brand manufacturers, but over the past couple of years, entertainment and media companies have started getting in on the action. Given the increased competition from streaming...Read More

The Future of Loyalty: Four Shifts to Watch in 2019

  • February 06 2019
  • Loyalty Management: Articles
  • Francis Hondal, President of Loyalty and Managed Services at Mastercard & Jamie Samah, Senior Vice President, Issuer Loyalty Products at Mastercard

Loyalty programs are on the move. Can yours keep up?Customers want stronger loyalty programs that transcend transactions. In 2019, loyalty programs need to understand customers on personal terms; forge reciprocal relationships that aren’t...Read More

Trends Disrupting Loyalty: Individualized Loyalty

  • February 15 2019
  • Resource: Loyalty Today
  • Erin Raese, Aimia

As personalization becomes more important to customers, marketers are searching for the holy grail of delivering individualized experiences to customers. Content, experiences, offers geared toward one person are significantly likely not only...Read More

What New Trends in Email Deliverability Mean for Marketers

  • January 15 2019
  • Loyalty Management: Articles
  • Tom Sather, Author, Return Path

Email reigns as the most lucrative digital marketing channel, but it’s not without its challenges. Reaching the inbox and avoiding spam filters remain among the top challenges for email marketers who are constantly trying to do more with...Read More

3 Ways to Get Employees to Participate in Your Wellness Program

  • February 14 2019
  • Resource: Loyalty Today
  • The Hawk Incentives Team

Wellness programs are not new, nor is anyone debating their effectiveness. In fact, these programs have now become an expected benefit, which is no surprise.Healthier employees are happier, more productive and more loyal to the company. And let...Read More

Loyalty Programs in Question by Certain Industries

  • January 07 2019
  • Loyalty Management: Articles
  • Lou Ramery, CEO, east|west marketing group

It’s surprising during this age of “big data” that some companies are questioning the value of their loyalty programs.  In a time where customer data is easier to collect, cheaper to store and one of the top things on all...Read More

Premium Loyalty? Subscription Loyalty? What Do We Call This Paid Loyalty Trend?

  • February 13 2019
  • Resource: Loyalty Today
  • Brian Carl, Clarus Commerce

In recent years we have seen many brands rethink their retail strategies by using premium loyalty programs.As loyalty program benefits become more experiential-based to attract additional customers and build emotional connections...Read More

Moving From a Loyalty Program to a Loyalty Strategy

  • January 07 2019
  • Loyalty Management: Articles
  • Marlon Bowser, CEO, HTK

Lately, we’ve seen more and more brands facing up to the fact that traditional loyalty programs simply don’t work in most industries. They fail to create lasting loyalty, largely because they don’t capitalise on customer data to...Read More

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