CONTENT GALLERY

IT’S A WHOLE NEW GAME in consumer packaged goods as brand loyalty is taking a backseat to price and convenience.Cleaning products, however, are dealing with additional pressures from informed, health-conscious consumers who are demanding...Read More

You’re researching and planning your next family vacation to Disney World in Orlando, FL.  A few days later, you receive an email with an offer from the same brand of hotels near “Lego World” in California as you recently...Read More

Half of consumers are deterred from joining loyalty programs, according to a newly released study from Kobie Marketing. When asked what barriers prevent them from joining a program, 26 percent of consumers reported that brands ask for too...Read More

It didn’t take long after arriving in Iraq for Juan Gonzales to begin to feel the effects. The Marine Corps sergeant was part of a company would perform convoy security missions or search for IEDs, and the anxiety created by not knowing who...Read More

Today our carefully crafted sentences, our relevant offers, our perfect hero images often at best get a quick once over before being dispatched by the delete key. The recipients of these carefully put together messages, who lead busy lives and...Read More

How many times has one of your customers approached you with an issue or a problem?  For instance, “I purchased this product from you and it does not work.” Or, “I thought this product had feature X, but I found out it doesn...Read More

As I look back over the past four years to when we launched Bond and began our separation from a U.S. holding company, I’m amazed, and so proud of our team and what we’ve accomplished to become an industry leader. I’m also...Read More

The sounds from Bali’s rainforest dominate the senses—birdsongs, the rush of the Ayung River cutting through the valley far below. Trees extend to the horizon. The humid air is momentarily lifted by the breeze that works its way...Read More

“This post is authored by Sara Hogan of Merkle in partnership with HelloWorld, a Merkle Company.”  It’s a challenging time for loyalty marketers. Not only must they grapple with ever-changing consumer expectations and...Read More

Travel loyalty programs have historically focused primarily on high-value individuals that bring in a lot of revenue – but that doesn’t mean that a lower-value member today won’t become a high value one in the years to come. It...Read More