6 Ways to Earn Loyalty from Millennial Moms

  • December 10 2018
  • Resource: Loyalty Today
  • The CrowdTwist Team

Millennial moms represent approximately 1 in every 5 mothers, and accounted for almost 90 percent of the 1.5 million new mothers in 2017. This market segment is made up of nine million women, and is one that brands simply can...Read More

Creating Holiday Harmony with Gift Cards and Customer Loyalty

  • December 03 2018
  • Loyalty Management: Articles
  • Kasey Cover, FasTrax Solutions

We all know that the holiday season is one of the busiest times for retailers. Halloween, Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, Hanukkah, Christmas, New Years... The list goes on! Shoppers are expected to spend 6% more...Read More

What is Customer Success?

  • December 07 2018
  • Resource: Loyalty Today
  • The Confirmit Team

Customer Success can be defined as an organization’s approach to ensuring their products and/or services can deliver the right business outcomes for their customers.Why is Customer Success Important?Your customers are more than ever able...Read More

Looking to Surprise Your Customers? This Holiday, Give the Gift of Promotions

  • December 03 2018
  • Loyalty Management: Articles
  • Janice Pollard, HelloWorld

This holiday season, promotions are making the nice list. Whether you’re looking to boost in-store traffic, grow an Instagram following, or draw attention to new products, limited-run promotions with chances to win are a great way to...Read More

Loyalty Program Best Practices: How Differentiation Provides a Competitive Edge

  • December 05 2018
  • Resource: Loyalty Today
  • Jon Siegal, Stellar Loyalty

The loyalty marketplace is becoming more and more crowded every day. To stand out, differentiating your program is essential. Marketing guru Seth Godin once said, “In a crowded marketplace, fitting in is a failure. In a busy marketplace, not...Read More

3 Tips for a Stress-Free Loyalty Platform Migration

  • December 03 2018
  • Loyalty Management: Articles
  • The HTK Team

Migrating your loyalty program onto a new platform can have a substantial impact for your business – whether it’s improving customer loyalty through more engaging experiences, or saving your team time thanks to a simpler user interface...Read More

Making Marketing Personalization Work for You

  • December 05 2018
  • Resource: Loyalty Today
  • Martin Mehalchin, Lenati

More often than we see good examples of personalization, we see the bad. There are countless examples across social media of customers experiencing companies missing the point when it comes to personalization. Take this Amazon customer for example...Read More

The Building Blocks of Personalization, Block Three: The Role of Content

  • December 03 2018
  • Loyalty Management: Articles
  • Tad Fordyce, Epsilon

As 2018 is coming to an end, it’s important to reflect on the successes you’ve achieved this year. For many, personalization has been front and center as marketers continue to enhance their programs by incorporating technology...Read More

Migrating to Mobile: A First Look at the 2018 Holiday Shopping Season

  • December 04 2018
  • Resource: Loyalty Today
  • Rachel MacDonald, Button

Another year, another Cyber Week that generated record sales for retailers. On Black Friday, online sales in the U.S. reached $6.2 billion, and they topped $7.9 billion on Cyber Monday. As we had predicted in September, mobile has...Read More

Virgin Group Rises From Humble Origins and Commits to Customer Loyalty

  • November 01 2018
  • Loyalty Management: Articles
  • Loyalty360 Editorial Staff

Though many consumers probably don’t know it, the Virgin Group is not one company. It’s over 60 businesses worldwide. Among these are the group’s well-known airline, Virgin Atlantic, as well as its communications brand, Virgin...Read More

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