Brand Storytelling: Using Authenticity to Build Customer Relationships

  • November 19 2018
  • Resource: Loyalty Today
  • The CrowdTwist Team

Storytelling is an innate part of human connection. It is how we share culture across generations, communicate with each other, and form communities. Brands can leverage the power of storytelling to create deeper relationships with customers and...Read More

Virgin Group Rises From Humble Origins and Commits to Customer Loyalty

  • November 01 2018
  • Loyalty Management: Articles
  • Loyalty360 Editorial Staff

Though many consumers probably don’t know it, the Virgin Group is not one company. It’s over 60 businesses worldwide. Among these are the group’s well-known airline, Virgin Atlantic, as well as its communications brand, Virgin...Read More

How to Use Gift Cards to Give an Experience This Holiday Season

  • November 16 2018
  • Resource: Loyalty Today
  • Evan Snively, Martiz Loyalty

It was my birthday recently (why thank you kindly for the well wishes!) and the night before official festivities were to take place my wife received a text from my sister asking for gift advice. Without looking up from her phone, she turned to me...Read More

Understanding What Creates an Emotional Connection with Your Donors – It Goes Beyond The NFP

  • November 01 2018
  • Loyalty Management: Articles
  • Heather Schichtel, Account Director, NFP, Epsilon

Holiday giving is emotional. Consumers scour the Internet on Cyber Monday for the perfect gift to wrap carefully under the tree waiting in anticipation as gifts are opened; “Do they like it? Did I pick well?” Consumers like to feel...Read More

Spring Marketplace Delivers Crucial Data & Sales

  • November 15 2018
  • Resource: Loyalty Today
  • The Spring Marketplace Team

Today’s brands depend on data. And over the past decade, digital companies have leveraged data to thrive. E-commerce companies know their customers’ browsing and buying behaviors. And after taking action on analytics, they’ve...Read More

Emotional Loyalty Scoring: Research to know what drives YOUR customers

  • November 01 2018
  • Loyalty Management: Articles
  • Kate Baumgart Hogenson and Sarah Queller, Ph.D, Kobie Marketing

In this world of price transparency and competition, why should consumers choose your brand? They can easily pick up their phones and find the lowest price for sirloin steak, a car or a vacation. Yet, some customers will consistently choose the...Read More

A Checklist to Prepare for Digital Fraud this Holiday Season

  • November 14 2018
  • Resource: Loyalty Today
  • Melayna Gabiou, Kount

It’s an exciting time of year for consumers and businesses alike as they shop to give and receive the perfect gift. Celebrating the joy of record sales during the holiday season is what businesses dream of. But what if digital fraud disrupts...Read More

McDonald’s Canada Hopes to Utilize New Technology to Stay Ahead of the Curve

  • November 01 2018
  • Loyalty Management: Articles
  • Loyalty360 Editorial Staff

While people all over the world communicate differently, everyone understands the significance of McDonald’s hailing golden arches. The company started in 1948 as a single-location, family-owned restaurant, and 70 years later it has become a...Read More

The Next Big Trend: Living in Parallel Universes

  • November 13 2018
  • Resource: Loyalty Today
  • Kate Hogenson, Kobie Marketing

Whenever marketers get together, there will always be conversation about The Next Big Trend – it’s right up there with, “Where’s the open bar?” It’s in the job title – MARKETers need to...Read More

5 Ways a Point of Sale System Can Increase Customer Loyalty

  • November 01 2018
  • Loyalty Management: Articles
  • Kasey Cover, FasTrax Solutions

Ask any retailer what a Point-of-Sale (POS) system is and they’ll most likely tell you it’s the central component of their business. A combination of software and hardware, your POS system is so much more than a cash register, it&rsquo...Read More

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