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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
It seemed like 2018 went by in a flash – with AI, robotics, blockchain, and data transparency dominating the conversations in technology. What’s in the cards for 2019? We’ve summarized our favorite tech trends, below. RPA, AI, CX...Read More
In today’s global landscape, marketers are continuously thinking about how they can advance their programs and technology applications to keep up with the evolving consumer behaviors. The successful U.S. based loyalty programs brands have...Read More
Rewards programs have long been synonymous with retailers and brand manufacturers, but over the past couple of years, entertainment and media companies have started getting in on the action. Given the increased competition from streaming...Read More
Loyalty programs are on the move. Can yours keep up?Customers want stronger loyalty programs that transcend transactions. In 2019, loyalty programs need to understand customers on personal terms; forge reciprocal relationships that aren’t...Read More
As personalization becomes more important to customers, marketers are searching for the holy grail of delivering individualized experiences to customers. Content, experiences, offers geared toward one person are significantly likely not only...Read More
Email reigns as the most lucrative digital marketing channel, but it’s not without its challenges. Reaching the inbox and avoiding spam filters remain among the top challenges for email marketers who are constantly trying to do more with...Read More
Wellness programs are not new, nor is anyone debating their effectiveness. In fact, these programs have now become an expected benefit, which is no surprise.Healthier employees are happier, more productive and more loyal to the company.
And let...Read More
It’s surprising during this age of “big data” that some companies are questioning the value of their loyalty programs. In a time where customer data is easier to collect, cheaper to store and one of the top things on all...Read More
In recent years we have seen many brands rethink their retail strategies by using premium loyalty programs.As loyalty program benefits become more experiential-based to attract additional customers and build emotional connections...Read More
Lately, we’ve seen more and more brands facing up to the fact that traditional loyalty programs simply don’t work in most industries.
They fail to create lasting loyalty, largely because they don’t capitalise on customer data to...Read More