CONTENT GALLERY

The utility of points—or the number of ways points can be earned and redeemed or “spent” outside of a brand’s core product or service offering—grew significantly in the past few years. While there are many drivers...Read More

To text or to email—that is the question.SMS and email are both highly effective marketing channels for engaging customers and achieving maximum ROI. However, choosing between SMS and email marketing for your business can be challenging...Read More

Bakkt® takes the pain points that loyalty program owners are facing and helps turn them into opportunities for loyalty solution innovation. Our latest report, “Accelerating Loyalty Value to Drive Engagement and ROI&rdquo...Read More

Facial recognition and verification technology can be a powerful marketing tool, especially as part of a customer loyalty solution. While facial recognition was once found only in science fiction, applications of facial recognition technology...Read More

Creating a loyalty program requires a lot of resources, so it’s very important to follow through. Customers will enroll fast in the beginning if your message is right, but real success comes from continuing to engage them as members. In this...Read More

The most successful brands know that customer loyalty isn’t bought, it’s built. Rewarding loyal advocates is a great way to build long-lasting customer relationships and keep them coming back to your business time and time...Read More

Running promotions can be daunting because there are many options to choose from when deciding what will work best for your brand. In the U.S., promotions typically consist of any two of three elements: Chance (random selection)Prize...Read More

It is not uncommon for those who are new to the world of loyalty marketing to think that all loyalty programs work the same way or have equal benefits. Some may even be tempted to say that “visuals aside...Read More

Think it can’t be done? See how loyalty programs and better personalization can be used to keep your customers coming back. It’s more cost-effective than identifying new audiences and helps maintain your brand image and profit margins...Read More

B2B relationships, B2B customer engagement, and B2B brand loyalty are personal at their core. Like B2C initiatives, business-to-business transactions and engagement need personalization and emotional elements to create and nurture long-term...Read More