Six steps to launching a new loyalty program

  • October 11 2019
  • Resource: Loyalty Today
  • Guy Cierzan

Launching a loyalty program is hard. Launching a program when all of your competitors already have one is harder.Loyalty is a well-established marketing discipline that has saturated almost every consumer sector. In fact, brands that do not offer...Read More

Partnerships: The secret weapon to building customer loyalty?

  • October 09 2019
  • Loyalty Management: Articles
  • Bill Finaldi

Building customer loyalty is an objective most businesses are striving to achieve. I constantly get asked questions from brands about how they can drive customer growth; How can we get customers to come back again and again? How can we steal...Read More

How Coach, JustFab and Walgreens personalize marketing on a 1:You level

  • October 10 2019
  • Resource: Loyalty Today
  • Kristi Roehr

Retail is one of the more advanced industries when it comes to personalization, with almost every retailer offering some degree of personalization to enhance the customer journey. Gone are the days of delivering the same campaign to all of...Read More

Are Your Employees Driving Your Customers Away?

  • October 09 2019
  • Loyalty Management: Articles
  • The Hinda Team

A look at how to complete your marketing program with your front-line assets – your employees. Think back to the last time you walked into a store. It can be any store – department, grocery, even a convenience store. Try to remember...Read More

Purposeful Moments: Start Your CX Journey in the Here and Now

  • October 09 2019
  • Resource: Loyalty Today
  • Kay Van Slooten, Bond Brand Loyalty

Customer experience (CX) has become a critical focus area for businesses seeking to connect with their customers in meaningful ways and differentiate themselves from their competitors. So popular is the topic of CX, it has its own global day...Read More

Frankentech is here to stay: how brands are getting the most out of the MarTech investments

  • October 02 2019
  • Loyalty Management: Articles
  • Tad Fordyce, Epsilon

In today’s marketing landscape, we as consumers expect a seamless customer experience. Whether we’re shopping at our favorite in-store retailer, booking our next vacation or performing a banking transaction online, we assume the...Read More

5 Ways to Improve Your Customer Relationships

  • October 08 2019
  • Resource: Loyalty Today
  • The cxLoyalty Team

Strong customer relationships are critical to the success of your company, helping to build brand advocates that drive more revenue and, if needed, help weather a crisis. There’s no single-source solution for building relationships that last...Read More

Word-of-Mouth Marketing Strategies That Increase Referrals

  • October 01 2019
  • Loyalty Management: Articles
  • Kasey Cover

With all the different advertising mediums out there, why is word-of-mouth marketing still so important? It’s simple. People trust people. Paid advertising has its place in fostering brand recognition, educating consumers on your products...Read More

5 Behavioral Science Principles You Can Use Everyday

  • October 07 2019
  • Resource: Loyalty Today
  • Chris Dornfeld

Creating a great culture starts with collecting all the underlying whys.Every HR professional knows the type of culture they’d like for their organization, and how they’d like their employees to behave. Companies go through elaborate...Read More

How Do You Build Everlasting Loyalty? Learn Your Customers’ Love Language

  • October 01 2019
  • Loyalty Management: Articles
  • The Cheetah Digital Team

Would you rather go on a date with someone who is simply tolerating you, or a person who really wants to be there? The latter is the obvious choice (and the former being the stuff of first-date nightmares). After all, someone who is interested in...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?