CONTENT GALLERY

Customer retention rate is one of the most critical metrics for measuring your company’s success and growth potential. We’ll explain how to calculate it, what other metrics to evaluate alongside it, and how to use those insights to...Read More

The COVID-19 pandemic has dramatically shifted daily routines, forcing business leaders to react quickly to adapt engagement strategies and support for employees and customers. Almost immediately, hundreds of thousands of support agents and...Read More

It’s been nearly 300 day since officials confirmed the first case of COVID-19 in the U.S. In that time, the country has undergone shutdowns, reopenings, and everything in between as the government and health experts have grappled...Read More

For brands, it’s a good time to have a mobile app. In Q3 this year alone, consumers spent $28 billion on apps and clocked more than 180 billion hours using apps each month in July, August, and September. A significant driver of the pandemic...Read More

Defining the segments for a campaign or promotional offer is one of the most fundamental marketing tasks. But the traditional approach to segmentation isn’t all that effective…It typically relies heavily on assumptions and trial-and...Read More

There are several compliance laws and regulations at the state and federal level that many businesses could be violating without knowing it. Issues surrounding Do Not Call, Do Not Email, Do Not Text and Do Not Mail are important topics of...Read More

Peter in sales closes more deals every month than his peers. What do you think can be the reason? Is it intrinsic motivation or extrinsic motivation, or is there some other reason behind this? As his supervisor, you may think it’s the...Read More

Many retailers have increased their adoption of contactless checkout in an effort to follow social distancing guidelines, especially in sports stadiums across the United States. Joe Scioscia, vice president of sales at VAI, discusses why checkout...Read More

Pressures stemming from COVID-19 have made consumers more selective in where they shop, as they put greater value on personal safety and face tighter budgets. In today's economy, loyalty will be a major deciding factor, since a majority of...Read More

The last several months have taught businesses that the current environment of remote work isn’t going away any time soon. While the initial move was swift and left a lot of companies to fix environmental and technology issues post...Read More