Evaluating your loyalty technology platform? Five tips to streamline the process.

  • December 06 2019
  • Resource: Loyalty Today
  • Jim Mattson

Here are several ways brands can avoid common pitfalls. With wide-reaching impact and stakeholders in virtually every department, a loyalty technology implementation or migration can be one of the most complex enterprise sourcing exercises a...Read More

Four trends for the decade to come

  • December 02 2019
  • Loyalty Management: Articles
  • Tad Fordyce

As another year is coming to an end and we’re closing out a decade, we’re reflecting on the ‘big loyalty accomplishment’ we achieved throughout the past ten years in addition to the marketing advancements coming in the...Read More

Premium Economy in 2019 - Is it worth it?

  • December 05 2019
  • Resource: Loyalty Today
  • The CTM Team

2019 was dubbed the ‘Year of Premium Economy’, but did it live up to its expectations? Depending on your corporate travel policy, Premium Economy can be a preferred option for short-haul or frequent travel, offering added comfort...Read More

How to Use Data to Drive Customer Engagement

  • November 01 2019
  • Loyalty Management: Articles
  • Mike Rowan, KPITarget

We all want to feel special. It’s human nature. In today’s frenetic world, no one wants to feel like just another generic, faceless customer. Tailored communications can go a long way to winning a customer’s long-term...Read More

Black Friday Blues: Rethinking discount-driven loyalty

  • December 04 2019
  • Resource: Loyalty Today
  • Marlon

Back in the day, we had the famous Boxing Day sale. To use an analogy, it makes sense that turkeys are cheaper in the days after Christmas than before, because of the economics of supply and demand, and because there will always be a few...Read More

How To Create a Loyal, Total Relationship Banking Experience For Your Customers

  • November 01 2019
  • Loyalty Management: Articles
  • Brad Macdonald, Epsilon

As consumers, ‘we’ve defined’ the financial services industry by the different product offerings. For example, we might work with one bank for our mortgage needs and another for our checking and a third...Read More

Brand Storytelling: Using Authenticity to Build Customer Relationships

  • December 03 2019
  • Resource: Loyalty Today
  • The CrowdTwist Team

Storytelling is an innate part of human connection. It is how we share culture across generations, communicate with each other, and form communities. Brands can leverage the power of storytelling to create deeper relationships with customers and...Read More

Partnerships: The secret weapon to building customer loyalty?

  • October 09 2019
  • Loyalty Management: Articles
  • Bill Finaldi

Building customer loyalty is an objective most businesses are striving to achieve. I constantly get asked questions from brands about how they can drive customer growth; How can we get customers to come back again and again? How can we steal...Read More

How Conversion Optimization Builds Long-Term Customer Loyalty With The Good

  • December 02 2019
  • Resource: Loyalty Today
  • Jon MacDonald

The value of customer loyalty should never be underestimated, especially in ecommerce. If you assume that the customer journey ends as soon as the user completes a purchase, you’re making a huge mistake.The point of conversion should be...Read More

Are Your Employees Driving Your Customers Away?

  • October 09 2019
  • Loyalty Management: Articles
  • The Hinda Team

A look at how to complete your marketing program with your front-line assets – your employees. Think back to the last time you walked into a store. It can be any store – department, grocery, even a convenience store. Try to remember...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?