Marketing Evolution: From Personalization to Individualization

  • September 20 2018
  • Resource: Loyalty Today
  • Bernard Chung

Personalization. Personalization. Personalization.“Be sure to personalize the content you create and send to customers.” We’ve heard it time and time again. But it is 2018 now, and personalization doesn’t mean what it used...Read More

The Future of Loyalty - Discovering the Value of Your Customers

  • September 04 2018
  • Loyalty Management: Articles
  • Rick Wetzel, Epsilon

In business we are always looking for the next best thing. I’m sure every marketer can relate. But to truly discover and unfold the next best thing, we need to focus on the customer, their wants, needs and emotions. For marketers, the next...Read More

Loyalty + Wearables

  • September 19 2018
  • Resource: Loyalty Today
  • Joe Doran

Don't want to read the blog? No worries! Listen to our podcast. With the advent of the Apple Watch, Google Wear, Fitbit and other wearables - the trend has mainly been toward fitness. However, it may seem tempting to add these channels and...Read More

The Future of Loyalty Rewards Programs as Customers Grow Increasingly Concerned about Privacy and Security

  • September 04 2018
  • Loyalty Management: Articles
  • By Ray Clopton, CEO and President of Wilbur

Consumer privacy and security are becoming increasingly serious issues when it comes to loyalty rewards programs. More customers are worried that loyalty cards could compromise their cyber security by opening them up to identity theft or a data...Read More

Ignite 2018 Conference at UMN will Focus on Protecting Trust in Today’s Consumer Journey

  • September 19 2018
  • Resource: Loyalty Today
  • The YA Engage Team

Speaker lineup combines top academic researchers with corporate leaders including Wells Fargo CMO, Jamie MoldafskyMinneapolis, August 21, 2018 – In today’s business world, there is perhaps no greater challenge or necessity than...Read More

Using The Lockscreen to Build a Mobile-First Loyalty Program

  • September 04 2018
  • Loyalty Management: Articles
  • Robert Seo, CEO Buzzvil U.S.

Many brands insist on sticking to the same paths to build customer loyalty, regardless of efficacy. They’re sending weekly email deals, offering loyalty and rewards cards and providing coupons. Now, with the continued proliferation of...Read More

Drive Consistent Personalization Across the Journey

  • September 19 2018
  • Resource: Loyalty Today
  • Bernard Chung

If your marketing technology landscape looks more like a spaghetti dinner plate, well, you are not alone. For many years, marketing leaders had carte blanche authority to invest in whatever customer interaction tools and technology needed to help...Read More

5 Retail Strategies That ‘Sizzled’ This Summer

  • September 04 2018
  • Loyalty Management: Articles
  • Mary Ann Charlton, Epsilon

With summer coming to an end, marketers should reflect on their successes of the season and identify areas of opportunity to plan ahead for the upcoming holiday season and beyond. The National Retail Federation forecasts that retail sales will...Read More

Navigating the Modern Loyalty Landscape

  • September 12 2018
  • Resource: Loyalty Today
  • Peter Lim

Navigating the loyalty landscape, a terrain that is always evolving, means constantly being on the lookout for the next big thing. The masterminds of modern loyalty programs are keenly that loyalty has moved well beyond the point-heavy system it...Read More

PetSmart Unites Pet Parents with Lasting Value

  • September 04 2018
  • Loyalty Management: Articles
  • Mark Johnson, Loyalty360

PetSmart Unites Pet Parents with Lasting Value There has been an enormous shift in the humanization of pets as their place in a household has evolved from simply being a pet to becoming a member of the family. PetSmart, the world’s largest...Read More

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