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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
It’s a tough landscape for loyalty marketers. Member engagement is declining, traditional contact strategies are proving less effective, and program performance is no longer meeting expectations. As loyalty marketers strive to tackle...Read More
Founded in 2000 and based in Atlanta, Moe’s Southwest Grill is a fast-casual restaurant franchise that serves high quality and fresh southwestern food. Moe’s loyalty program, Rockin’ Rewards, has more than 1 million members and...Read More
What is pride? How do you know someone has it?
For many pride is a sort of a feeling. A state of mind. An undefined emotion that might be identified by a smile or glistening eyes. With those vague definitions, no wonder most of...Read More
Advanced analytics techniques are enhancing loyalty program investment cases and helping to more consistently blend financial and marketing objectives.
Most customers love being rewarded for brand loyalty, and businesses love loyal customers. It...Read More
Customers are more savvy and particular than ever before, so it’s up to brands to keep up.
Engaging customers with a rewards system is an art all by itself — an art that we know well. But before you can start rewarding them, first you...Read More
In the subscription world securing customer renewals is our bread and butter. 80% of customer lifetime value comes through renewals. We always hope that renewals will happen as a matter of course, but sometimes they need a little gentle...Read More
The QSR (Quick Service Restaurants) industry is notoriously competitive and operates on extremely tight margins. More and more restaurants are investing in loyalty programs that go beyond a simple “points for spend”...Read More
Ask a sales or marketing manager to name the one tool they’re unable to live without and they will almost unanimously tell you a quality, customized CRM. Ask them which tool causes them the most grief and there’s a good chance you...Read More
The marketing world has seen a sea change in tactics and technologies, and campaigns often strive to incorporate these innovations in order to ‘wow’ a digitally blasé consumer base. But although innovative tactics can be eye-catching...Read More
Competition among loyalty marketers and their respective loyalty programs is fierce in the U.S. and so too in Australia.
Just ask Blair Keenan, loyalty country lead at Mastercard Australia and New Zealand.
“Australia is a very mature...Read More