The Next Frontier: How Loyalty Platforms are Leveraging AI to Get Ahead of Scammers

  • February 03 2020
  • Loyalty Management: Articles
  • The Comarch Team

According to one loyalty-fraud prevention group, there is an estimated $1 billion lost to fraud in loyalty programs each year and no one is entirely immune to it ‒ some of the most well-known brands across industry verticals experience huge losses...Read More

2020s Trend #3: Websites Becoming Personalized Engagement Destinations

  • January 29 2020
  • Resource: Loyalty Today
  • Jordan Ben, Social Media Link

Our content series about the six trends marketers should prepare for in the 2020s continues. We’ve talked about making transparency a huge priority and creating immersive consumer experiences. Today we’re focusing on how...Read More

Beyond Millennials: Stop Treating Your Employees as Stereotypes

  • January 28 2020
  • Resource: Loyalty Today
  • Judi Samuels, Bond Brand Loyalty

Hard truth: if you’re designing your employee experience (EX) strategies around segmentation by age group, you’re doing it wrong.  Just as marketers continue to chase the millennial segment to grow their businesses, companies are...Read More

Customer Loyalty & Fraud Deterrence: How to Achieve the Best of Both Worlds

  • January 20 2020
  • Loyalty Management: Articles
  • Christina Luttrell, IDology

Consumers today are more aware than ever before of the risks they take in shopping online and engaging in other e-commerce services. That being said, e-commerce is virtually impossible to avoid. It’s convenient for both customers and...Read More

2020s Trend #2: “Experience” is the New “Content”

  • January 27 2020
  • Resource: Loyalty Today
  • Jordan Ben, Social Media Link

Last week, we launched a new content series sharing what we believe are the trends marketers can’t ignore in the 2020s. Our first prediction tackled the need for brands and marketers to concentrate on transparency, namely through...Read More

Gamification: A Refreshingly Old Way to Engage and Reward Loyal Customers

  • January 20 2020
  • Loyalty Management: Articles
  • Samantha Iodice, Director, Digital Solutions

Gamification in email - it’s not a new idea in the digital space. In fact, it’s been around since Club Nintendo awarded points for opens and clicks within their emails. However, what is new-ish, and recently kicking up quite a fuss, is...Read More

BUT FIRST, COFFEE (and second, and third, and...)

  • January 24 2020
  • Resource: Loyalty Today
  • Scott Robinson, Bond Brand Loyalty

Starbucks' Black Friday deal shows us that loyalty mechanics can brew good things outside of formal loyalty programs. This Black Friday, Starbucks is offering a special tumbler that can be used to get free coffee every day in...Read More

Customer frustrations with loyalty programs and what marketers can do about it

  • January 06 2020
  • Loyalty Management: Articles
  • Mike Oberle

Does this sound familiar? You found a store you shop at often and discover they have a loyalty program. Great news! As a next step, you enroll in their loyalty program and are now are ready to receive the special treatment you deserve. ...Read More

The Big Short for SMS – Sending Big Content with Short Links and Link Tracking

  • January 23 2020
  • Resource: Loyalty Today
  • Kaitlyn Hogue, Product Marketing Director, Airship

Airship is excited to announce the launch of two new features that will drastically improve your SMS and Mobile Wallet campaigns: Link shortening and link tracking! Link shortening transforms any URL within your SMS...Read More

Three Questions to Ask Your Agencies about CCPA

  • January 03 2020
  • Loyalty Management: Articles
  • Michael McSunas, General Counsel

 With the start of the new year, most brands are still racing to ensure their house is in order and they have the processes in place to comply with CCPA. Those responsible for ensuring compliance have no doubt spent significant time...Read More

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