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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
I am a data driven consumer. I am a millennial with disposable income (though less and less with two kids). I am conscious about a company’s ethics and their social giving. But the most important thing you need to know about me as a consumer...Read More
It’s been an exciting year for Wine.com after it launched a new website and new app last year, with increased traffic to its mobile site, and consumers are feeling more comfortable ordering on their phones. Millennials comprise a key...Read More
Lenati’s strategy and customer insights experience pairs with ProKarma’s expertise in technology and digital engineering
BEAVERTON, OR and SEATTLE, WA (April 16, 2018) — ProKarma, a global IT...Read More
In my recent article, I introduced the concept of powering lifetime connections and shared the first of three stages – getting to know the customer. Here, I’ll discuss the second stage: creating a plan for ongoing dialogue. Marketers...Read More
It’s no secret that B2B gift card sales is an area where most retailers have room to grow.
A Recent NAPCO Research report, sponsored by CashStar, confirmed this notion. Of the 100 major merchants evaluated in the study, roughly four out of...Read More
After Best Western Hotels & Resorts launched a transformative brand refresh in 2015, the primary objective was to signal that Best Western is a contemporary and relevant brand, worthy of today’s travelers. Now, with the introduction of...Read More
Rolling out a loyalty program is a critical part of making sure you’re set up for success in the future. Capturing customers interests and getting them to enroll in a program takes a lot of energy to make sure all levers that are needed are...Read More
Danaher Corporation is a global science and technology innovator committed to helping its customers solve complex challenges and improving quality of life around the world. Its family of world class brands has leadership positions in some of the...Read More
For the past decade, I’ve been an entrepreneur running creative agencies who never planned to work at corporate again, until last fall when it seemed the perfect time to work at corporate again.We are at a unique place in time right now with...Read More
Are loyalty programs effective for luxury retailers? The typical tactics of discounts and coupons aren't quite on-brand. However, with a majority of sales often coming from a small segment of their customer base, luxury retailers are in need...Read More