Sustaining Customer Advocacy in the Face of Crisis

  • April 01 2020
  • Loyalty Management: Articles
  • Guy Cierzan, Managing Partner, Loyalty + Customer Marketing

We’re living in a time of great disruption for brands and customers, with our day-to-day lives and routines, relationships and financial well-being being upended by the COVID-19 pandemic and associated travel restrictions, lockdowns and...Read More

Reward Your Customers for Buying Sustainable Products and Build Your Brand Loyalty

  • April 01 2020
  • Resource: Loyalty Today
  • Elodie Rodriguez, Consultant

We know that at least 1 in 2 consumers is willing to spend more to buy from a company that drives positive environmental impact (Nielsen). More specifically, members of Gen Z are willing to pay up to an extra 10-15% for certain sustainable...Read More

Points Aren’t the Point

  • March 31 2020
  • Resource: Loyalty Today
  • The ICF Next Team

If your brand doesn’t earn active participation through experiences that make customers feel appreciated and understood in a human way, they’ll find a new brand that does. When we ask customers about the brands they are most loyal to,...Read More

Social Commerce: The New World of Selling

  • March 17 2020
  • Loyalty Management: Articles
  • Farrah Shultz, Director, Business Development, Kobie Marketing

Just over a decade ago, Facebook became the most popular social media platform in the world. It hasn’t let go of the reins yet, but a quick glance of apps on any given cell phone will show that Facebook has a lot more competition these days....Read More

The Rise of Connection Marketing: Four Ways to Engage with Your Consumer Community During the COVID-19 Crisis

  • March 30 2020
  • Resource: Loyalty Today
  • Jordan Ben

Navigating the COVID-19 crisis is uncharted territory for everyone. Companies are drastically changing their operations as cities and states respond to the outbreak. Many Americans find themselves sheltering in place and millions are working from...Read More

Aspire to Loyalty as an Outcome, Not Just a Program

  • March 09 2020
  • Loyalty Management: Articles
  • Tad Fordyce, SVP Loyalty, Epsilon

Truly progressive brands have evolved to look at ALL of their customers through a loyalty lens; not only those who are enrolled in their loyalty program. These innovators practice “Big L” loyalty, using their loyalty strategies and...Read More

B2B and Channel Partner Loyalty: Elevating Program Engagement

  • March 27 2020
  • Resource: Loyalty Today
  • Simon Jeffs, Senior Loyalty & CRM Consultant

As much as a business will rely on its internal sales team to advance its commercial direction, many businesses utilise external channel partnerships to drive sales. Brands will commonly use a re-seller or distributor network to drive uplift in...Read More

When the (Data) Cookies Crumble

  • March 04 2020
  • Loyalty Management: Articles
  • Susan Frech, co-founder and CEO, Social Media Link

Entering a new decade is often a time to reflect on the preceding one and to brand them as “eras.” I believe the 2010s will be remembered as the wild, wild, west of data collection. In that new frontier of data, consumers were...Read More

B2B or Not B2B Customer Loyalty? No Question.

  • March 26 2020
  • Resource: Loyalty Today
  • Randy Hernandez, VP, Strategy

While marketers, academics and the broader business community focus the bulk of discussion on customer loyalty to B2C applications, there’s no debate that customer loyalty is at least equally important for B2B enterprises. The sheer size and...Read More

Cultivating Emotional Loyalty in the "In Between" Place

  • February 13 2020
  • Loyalty Management: Articles
  • Susan Frech, co-founder and CEO, Social Media Link

On a very basic level, the definition of being loyal to a brand means you repeat the purchase of a product or service rather than taking your business elsewhere. Marketers are often focused squarely on the financial aspect of being loyal. They...Read More

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