Relearning the Customer is Key to Brand’s Success

  • June 17 2021
  • Resource: Loyalty Today
  • The Kobie Marketing Team

Just when many brands thought they had customer loyalty figured out with new technology and the ability to capture data, Dave Andreadakis, Kobie’s Chief Innovation Officer, suggests there may be something just as important that marketers...Read More

Contact Centers Play an Important Role in Customer Loyalty

  • November 12 2020
  • Loyalty Management: Articles
  • Brad Snedeker, Product Marketing Director, Calabrio

The COVID-19 pandemic has dramatically shifted daily routines, forcing business leaders to react quickly to adapt engagement strategies and support for employees and customers. Almost immediately, hundreds of thousands of support agents and...Read More

Partnership Marketing: Driving Growth and Expanding Loyalty

  • June 17 2021
  • Resource: Loyalty Today
  • Amy Farsht, The Lacek Group

Brand partnerships are often framed as business opportunities or a way to solve a pain point in the customer journey. Both are true.But partnerships also provide powerful value that drives both business growth and customer loyalty.So let’s...Read More

Why Marketers are Victims of Inflated App Reviews

  • November 06 2020
  • Loyalty Management: Articles
  • By Brian Levine, vice president of Strategy and Analytics at Mobiquity

For brands, it’s a good time to have a mobile app. In Q3 this year alone, consumers spent $28 billion on apps and clocked more than 180 billion hours using apps each month in July, August, and September. A significant driver of the pandemic...Read More

Part 2 - So, How Do You Design a Customer Value Management Program?

  • June 16 2021
  • Resource: Loyalty Today
  • The Evolving Systems Team

With the nature of the program settled (read the first blog in this series, here), what about program characteristics, specifically those beyond the standard transactional and emotional engagement vectors? There are a number of other...Read More

Maintaining Compliance with International ‘Do Not Contact’ Regulations Remains an Issue for Companies

  • October 06 2020
  • Loyalty Management: Articles
  • Eric Tejeda, PossibleNOW

There are several compliance laws and regulations at the state and federal level that many businesses could be violating without knowing it. Issues surrounding Do Not Call, Do Not Email, Do Not Text and Do Not Mail are important topics of...Read More

The 9 Mobile Tools for Excellent Digital Customer Experiences

  • June 16 2021
  • Resource: Loyalty Today
  • Heidi Robbins, Salesforce

Research shows 72% of all ecommerce transactions are expected to come from mobile this year. While this is a significant number, is it really that much of a surprise given how much we rely on our devices? Mobile digital...Read More

How Companies Can Take Full Advantage of Checkout-Free and Remote Order Entry Systems Taking Over the Retail Sector

  • October 05 2020
  • Loyalty Management: Articles
  • Joe Scioscia, VP of sales at VAI

Many retailers have increased their adoption of contactless checkout in an effort to follow social distancing guidelines, especially in sports stadiums across the United States. Joe Scioscia, vice president of sales at VAI, discusses why checkout...Read More

Consumer Recovery Report: Consumers Confront Financial Uncertainty

  • June 15 2021
  • Resource: Loyalty Today
  • John Boyle, James Dayton, Ned Shugrue, and Rachel Kinder, ICF Next

In the latest version of our COVID-19 Monitor Survey, U.S. consumers report how the pandemic has impacted their personal finances and financial behaviors.Editor’s Note (5/25/2021): This article includes findings from ICF’s...Read More

4 Steps to Setting Up Customer Service Programs for Long Term Success

  • October 05 2020
  • Loyalty Management: Articles
  • Fara Haron, Majorel

The last several months have taught businesses that the current environment of remote work isn’t going away any time soon. While the initial move was swift and left a lot of companies to fix environmental and technology issues post...Read More

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