Navigating Technology in Retail: A Roadmap for Success

  • June 02 2023
  • Resource: Loyalty Today
  • The Comarch Team

Have you noticed how retail stores are embracing digital technology to create immersive brand experiences? In the current retail landscape, stores are looking to shed their traditional "shop-like" identity and become...Read More

How to Identify and Tighten the Gaps in Your Loyalty Marketing Strategy

  • June 01 2023
  • Resource: Loyalty Today
  • Kimberly Lyons, Brandmovers

What Is Loyalty Marketing And Why Do Brands Need It? By definition loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. In truth it encompasses so much more and...Read More

Build Loyalty through Customer Engagement Strategies

  • May 31 2023
  • Resource: Loyalty Today
  • Jenna Galletti, Jebbit

A customer engagement strategy refers to the planned approach that businesses use to interact with their customers in a meaningful and sustainable way, with the ultimate goal of fostering customer loyalty, improving customer satisfaction, and...Read More

Upgrading Your Loyalty Program - From Generic to Personalized

  • May 30 2023
  • Resource: Loyalty Today
  • Sam Panzer, Talon.One

When it comes to getting the most out of your loyalty program, personalization is the final piece of the puzzle. ‍On average 71% of consumers express some level of frustration when their shopping experience is impersonal. A loyalty program...Read More

Spring Cleaning: 5 Ways To Scrub Your Data And Keep It Clean

  • May 26 2023
  • Resource: Loyalty Today
  • Circe McNaughton, Cheetah Digital by Marigold

The days are longer, the weather is warmer, and spring is in the air! The time has come to dust our bookshelves and tidy up our inboxes, but brands should think of adding data cleansing to that list.Despite not needing a sponge for the task...Read More

Sustainable Partnerships Boost Loyalty

  • May 25 2023
  • Resource: Loyalty Today
  • Amy Farsht, The Lacek Group

While promotions and discounts drive sales, genuine brand loyalty comes from a deeper connection and a sense of shared values. For many consumers, commitment to the environment—that is, embracing sustainable practices—is an ever...Read More

Drive Participation and Foster Emotional Loyalty Through Shared Values

  • May 24 2023
  • Resource: Loyalty Today
  • Denise Holt and Tom Madden, ICF Next

Differentiation is key for brands looking to stand out in a crowded market and connect with consumers who are often overwhelmed by the demands of an always-on world. More than ever, consumers want to feel their purchases align with their personal...Read More

How Moment Marketing Lets You Communicate to Your Customer in Real-Time

  • May 23 2023
  • Resource: Loyalty Today
  • The Group FiO Team

Moment marketing allows you to communicate with your customers in real-time by leveraging the power of data and technology to deliver personalized messages that are relevant to their current situation and context.One way to communicate with your...Read More

What is Emotional Loyalty and Why Your Business Needs It in 2023

  • May 22 2023
  • Resource: Loyalty Today
  • The Comarch Team

Unless you are a pioneer in a particular industry, you have many competitors who provide similar products and services in a similar price range to the same group of customers. So, how can you achieve competitive...Read More

Customer Benefits of Zero-Party Data & Data Collection

  • May 19 2023
  • Resource: Loyalty Today
  • Katherine Boulware, Brierley

Zero-party data is the future of marketing. And believe it or not, data collection benefits both consumers and brands! Data collection has to be balanced by the importance of data security and customers’ value of their privacy...Read More

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