7 Ways to Maximize the Return on Your Channel Marketing Programs

  • June 19 2019
  • Resource: Loyalty Today
  • Andy Arnold

Don’t let your co-op, MDF, or compliance programs run on autopilot. There are sales at stake. Many national brands with indirect sales channels such as franchisees, dealers, or resellers have allowed their channel marketing programs to...Read More

Why Now is The Turning Point for Digital Customer Service

  • June 04 2019
  • Loyalty Management: Articles
  • Meredith Flynn-Ripley, VP of Digital Engagement, Salesforce

Our increasing use of digital channels, such as messaging and social media, to communicate with each other has fundamentally changed the customer service landscape. Our expectations as consumers continue to rise and now after a decade of digital...Read More

5 Common Fears About AI for Marketing – And How to Address Them

  • June 18 2019
  • Resource: Loyalty Today
  • Jade McFarland

This is the second post in our “AI for CX & Marketing” series – check out the first post here.If you’re trying to build AI into your martech stack, you may hit some internal resistance, whether you’re trying...Read More

Understanding The Benefits of ‘The Art’ Component in The Art and Science of Loyalty

  • June 03 2019
  • Loyalty Management: Articles
  • Tad Fordyce

When you think of ‘the what’ behind a successful loyalty program, technology often comes to mind. Technology is ‘the science’ that stores and processes all the technical functionality within our programs. But what about the...Read More

7 Tips For Successful Customer Loyalty Programs In 2019

  • June 17 2019
  • Resource: Loyalty Today
  • Hinda Incentives Team

In 2019, almost every brand, store and company has a customer loyalty program. If done correctly, these programs can increase and retain customers.Sallie Burnett is a loyalty consultant, keynote speaker and Founder of Customer Insight Group...Read More

The Key to Food Service Loyalty in The Digital Age

  • June 03 2019
  • Loyalty Management: Articles
  • Chris Malone

As digital devices and services have proliferated in food service over the past decade, it seems that customer and employee loyalty have generally become more difficult to build and sustain.  Despite this trend, a few companies have managed...Read More

Loyalty Discount or Loyalty to the Discount?

  • June 14 2019
  • Resource: Loyalty Today
  • Paul Wolfer

Chances are you have some affinity toward specific retailers, right?You might have a favorite grocery store or pet store or clothing store. Maybe that’s based on location. It’s on your way home. Maybe it’s just a place that you...Read More

Participant Perspectives on the Future of Retail

  • May 16 2019
  • Loyalty Management: Articles
  • Katrina Noelle

What feedback loops and market research programs are your company taking to make sure you stay on the “cutting edge” of what your customers want? Staying ahead of the curve with regards to customers perceptions, needs and expectations...Read More

7 Ways To Surprise & Delight Your Customers In 2019

  • June 13 2019
  • Resource: Loyalty Today
  • Mark Stansbury

You’ve implemented a great loyalty program, your rewards program is converting quicker than you can imagine, but you’re trying to think of that little extra special something to give to your customers in 2019. Lucky for you, we...Read More

KNow Your Customer Better

  • May 03 2019
  • Loyalty Management: Articles

1. What are the various types of data gathering? The numbers of ways companies can access and gather data seem to grow exponentially every year. Information can be gathered actively (through surveys, market research, panels, communities, ad...Read More

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?