The Ultimate Guide to Loyalty Management

  • July 02 2020
  • Resource: Loyalty Today
  • Paul Wolfer, Clarus Commerce

Did you know that a loyalty increase of 7% can boost lifetime profits per customer by as much as 85%?It’s no wonder that loyalty management is such a hot topic among retailers today.If you’re in retail, you’re thinking about...Read More

The Role of Loyalty in the New Normal

  • June 08 2020
  • Loyalty Management: Articles
  • Jamie Samaha, Mastercard

Building customer loyalty has always been challenging. And with today’s uncertain environment, strategies for forging loyal bonds with current and future customers are more critical than ever.  Businesses that have had to temporarily...Read More

Five XM Practices for Accelerating Your Digital Transformation

  • July 01 2020
  • Resource: Loyalty Today
  • Juliana Holterhaus, Qualtrics

As companies across industries face unique challenges from the pandemic, there’s a common theme in their response: embrace digital. In this rapidly changing environment, just about every organization and industry has needed to ramp up...Read More

Q1 Study Shows Winners and Losers in Retail Loyalty

  • June 01 2020
  • Loyalty Management: Articles
  • Lou Ramery, Director at Voice of the Customer, LLC

Urgent actions are required in a post COVID-19 marketing environment   In a study conducted by Voice of the Customer, LLC, consumer perceptions of retail brands are directly compared to those of the brand’s loyalty program, uncovering...Read More

How the Public Sector is Reinventing Its Approach in a Time of Crisis

  • June 30 2020
  • Resource: Loyalty Today
  • ICF Next Team

As COVID-19 continues its path of destruction and disruption across the United States, how can agencies best serve constituents in their time of need?The COVID-19 pandemic has tested and amplified the public sector’s preparedness for a...Read More

Loyalty Programs Help Combat The Marketer’s Customer Identity Challenge

  • June 01 2020
  • Loyalty Management: Articles
  • Jonathon Goade, Senior Vice President, Epsilon

In a study on identity resolution from Forrester Consulting commissioned by Epsilon, Forrester found that, at best, only half of brands are capable of fundamental identity resolution capabilities, like finding customers across devices, controlling...Read More

Building and Scaling an Effective Multi-Brand Loyalty Initiative

  • June 29 2020
  • Resource: Loyalty Today
  • Ned Shugrue, Katie Berndt, and Ken Seaton, ICF Next

How “house of brands” loyalty programs can create marketing efficiency while fostering deeper customer relationships.It’s no secret that consolidation has been the name of the game for players in a number of industries over the...Read More

How to Leverage Digital Experiences to Promote Customer Loyalty

  • June 01 2020
  • Loyalty Management: Articles
  • Mark Troester, Vice President of Strategy, Progress

COVID-19 has only served to spotlight the impact that digital experiences have on all aspects of our lives, especially when it comes to building out customer experiences with loyalty in mind. The current business reality, stemming from...Read More

A Look at The New World of Marketing With Seth Godin

  • June 26 2020
  • Resource: Loyalty Today
  • Ross Lambert, Qualtrics

What does modern marketing look like?There are few people - if any - in the world better placed to answer this question than Seth Godin. As the author of 19 best-sellers - including This is Marketing - and pioneer of commercial...Read More

Refining and Personalizing Communication of Promotional Offers

  • June 01 2020
  • Loyalty Management: Articles
  • By Dave Etling, SVP and General Manager of InComm InCentives

Seemingly every day, digital marketplaces create both new challenges and opportunities to connect with customers on a meaningful level. This goes the same for B2B customers as it does for B2C consumers, as more and more of today’s B2B buyers...Read More

Displaying results 1-10 (of 7746)
 |<  < 1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10  >  >| 


Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?