Leveraging the Power of Promotion to Build Loyalty

  • June 06 2012
  • Resource: Multimedia
  • Anthony Aguiar, Loyalty Strategist, IC Group

These days, more and more brands are focusing their attention and budgets on loyalty to better connect with consumers to drive sales and advocacy. In today’s world, where social media is cutting more into consumer perception, a loyalty...Read More

Thought Leadership Video Blog: "Making Every Interaction Count" White Paper Response

  • June 05 2012
  • Resource: Multimedia
  • Tim Suther, Acxiom & Mark Johnson, Loyalty 360

In this video blog, Tim Suther, Chief Marketing Officer at Acxiom and Mark Johnson, President & CEO of Loyalty 360, discuss the recent white paper, "Making Every Interaction Count: How Customer Intelligence Drives Customer Loyalty." What...Read More

Three steps to take control of social reviews and responses

  • May 30 2012
  • Resource: Multimedia
  • Scott Buchanan, Director of Marketing, Medallia, Inc.

With the growth of social media channels, consumers’ ability to broadcast their experiences with products and services can affect perceptions of even the world’s largest brands. As the volume of social reviews increases, so does the...Read More

Thought Leadership Video Blog: Chuck Christianson, Group VP, Affinion Loyalty Group

  • May 24 2012
  • Resource: Multimedia

In this video blog, Chuck Christianson, Group VP of Affinion Loyalty Group discusses the following questions: 1) Is your existing customer strategy focused more heavily on acquisition or retention?  2) What do you think is the most...Read More

Evolution of the Web: Social Media and Your Brand

  • May 23 2012
  • Resource: Multimedia
  • Ian Truscott, VP Products North America, SDL Tridion

According to a recent Nielsen report, Americans now spend more time on Facebook than on any other website. An average American spends 23 percent of their online time on a social networking site – twice the amount of time spent on the...Read More

Three Modes of User Communication

  • May 16 2012
  • Resource: Multimedia
  • Juan Fernando Santos, Chief Experience Officer, Studiocom

Mode 1: Brand to Consumer - This involves a one-way, brand-centric message, where brands “push context” to consumers. For example, a television commercial takes consumers away from the program they are watching and makes them...Read More

Video: Three Modes of User Communication

  • May 16 2012
  • Resource: Multimedia
  • Juan Fernando Santos, Chief Experience Officer, Studiocom

Mode 1: Brand to Consumer - This involves a one-way, brand-centric message, where brands “push context” to consumers. For example, a television commercial takes consumers away from the program they are watching and makes them...Read More

Customer Loyalty is like…..bank accounts

  • May 09 2012
  • Resource: Multimedia
  • Bernard Chung

Customer loyalty: It’s the Holy Grail of most businesses today. And yet study after study shows that loyalty is on the decline, especially as consumers grow ever more empowered, thanks to the surfeit of information, advice and opinions on...Read More

Cluster Marketing: The key to maximizing loyalty program value

  • May 02 2012
  • Resource: Multimedia
  • Nancy Gordon, Chief Operating Officer, Swift Exchange

The good news about the current state of the loyalty industry is that in some ways it is more vital than ever, with new industry participants appearing continuously. The not-so-good news is that despite new entrants, the complexity of managing...Read More

Customer Intelligence Forum Video Blog: Suzy Cox, SVP Olson 1 to 1, Olson

  • May 02 2012
  • Resource: Multimedia

In this video blog series, Mark Johnson speaks with attendees of Forrester's Customer Intelligence Forum held in Los Angeles, April 18-19, 2012. In this video, Mark discusses with Suzy Cox, SVP Olson 1 to 1, Olson, the following questions...Read More

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