Videos & Podcasts

Through the Loyalty 360 Thought Leadership series we invite you to hear first-hand insights and perspectives from the thought leadership driving the customer engagement and loyalty industry today. In this video blog, Loyalty 360 interviews Kris...Read More

The UK’s high-street woes have continued into 2013 as winter brings dark days for some well-known brands. Music retailer HMV followed photographic equipment specialist Jessops into administration, with movie rental chain Blockbuster...Read More

Breaking news – major changes to travel loyalty programs!  Lots of discussions are happening around this topic lately.  As jaded as I may be, these changes didn’t seem like breaking news to me, my initial reaction was...Read More

Although big data presents huge marketing opportunities, many companies simply can’t keep up with the amount of customer information being generated every day. So while marketers have become adept at capturing large quantities of data from...Read More

There’s a common misconception in the market today.  The perception is that sales drives company success.  Makes sense.  After all, businesses make money and gain share when they increase sales.  But this is only part...Read More

According to a 2010 study conducted by Vovici, Americans are delivered more than seven billion surveys per year. Of these, 2.6 billion actually get completed. And, if you listen to recent expert opinions, that number decreases every year. Why...Read More

For several years, the common theme in the direct and interactive marketing industry has been the connection of customer centricity and business strategy. The marketing community is now building momentum around customer relationship marketing...Read More

Welcome to 2013. The New Year is a time for looking back to the past and forward to the coming year, to reflect on the changes we want to make and resolve to implement them. The same holds true for your recognition programs. As we embark on a...Read More

I love New Year’s Resolutions!  Every December, I enjoy reflecting on what I’ve learned in the last 12 months, and set goals to grow professionally and personally.  On my list again this year, is studying opportunities to...Read More

In the seller’s mind, customer loyalty certainly exists. It is seen as the holy grail of revenue generation. The oh-so-desired “loyal customer” comes back again and again, spends more, and tells others about the positive...Read More