CONTENT GALLERY

On August 23rd, 2012, Mark Johnson, President and CEO, spoke with Chris Bucholtz from SugarCRM about CRM challenges and strategies. With 17 years as a technology and business under his belt, Chris took over the role of editor in chief of the...Read More

First off, I am not writing this article as a “band wagon” piece to jump in on the financial results released by Groupon last week, and did not plan to discuss the challenging economic week that they had post release, actually I was...Read More

On August 21st, 2012, Mark Johnson, President and CEO, spoke with Raju Vegesna at Zoho about CRM challenges and strategies.   Raju Vegesna is the evangelist for Zoho. Raju is one of the key people responsible for developing the strategic...Read More

Imagine for a moment: You have landed five, 10 or maybe 20 years in the future. As a loyalty marketer, you are excited to learn that the ultimate customer loyalty experience has been discovered and implemented. This ultimate experience is the...Read More

Earlier this year, two Citibank customers sued the financial institution on the grounds that it used unfair and deceptive trade practices by not fully disclosing that frequent flyer rewards offered as a incentive for opening a checking account...Read More

It’s been a long time since we were clipping coupons from the Sunday paper to save a few dollars on groceries. We were content to clip our coupons while reading the paper until the loyalty card came along, acting as a new friend to us...Read More

For students learning about the 4Ps of marketing today, there is a clear winner: Price. The great recession forced shoppers to learn how to be frugal and spend smarter and trend data points to a permanent shift in shopping mentality. Now, amidst...Read More

In the travel business, loyalty programs are like fuel. They are precious, expensive and absolutely critical to running a business. In fact, the travel business even has its own award program for loyalty programs. It’s called “The...Read More

Through economic evolution, experience has become the soul of engagement. Think about our economic history: We pulled vegetables out of the ground in agrarian society. We harnessed the power of steam, textiles and iron and began mass producing...Read More

In this video blog series, Mark Johnson speaks with attendees of Forrester's Customer Experience Forum held in New York, June 26-27, 2012. In this video, Mark interviews Martie Woods of Deluxe. Read More