GOLF Channel Executive Shares Insights on GOLFPASS: Part Two

  • April 07 2020
  • Resource: In-Depth Exclusive
  • MARK JOHNSON | LOYALTY360

GOLF Channel, a part of NBC Sports, just recently marked its 25th anniversary. The 24-hour single-sport cable network, co-founded by golf legend Arnold Palmer, was the first of its kind. After talking with Amanda Norvell, Vice President, Direct to...Read More

GOLF Channel Executive Shares Insights on GOLFPASS: Part One

  • April 02 2020
  • Resource: In-Depth Exclusive
  • MARK JOHNSON | LOYALTY 360

GOLF Channel, a part of NBC Sports, just recently marked its 25th anniversary. The 24-hour single-sport cable network, co-founded by golf legend Arnold Palmer, was the first of its kind. After talking with Amanda Norvell, Vice President, Direct to...Read More

GOLF Channel Creates Unique Direct-to-Consumer Relationship with GOLFPASS Program

  • March 31 2020
  • Resource: In-Depth Exclusive
  • MARK JOHNSON | LOYALTY360

GOLF Channel, a part of NBC Sports, just recently marked its 25th anniversary. The 24-hour single-sport cable network, co-founded by golf legend Arnold Palmer, was the first of its kind.   Within the past few years, however, an internal...Read More

Philadelphia Eagles Soar with Corporate Social Responsibility Focus

  • March 23 2020
  • Resource: In-Depth Exclusive
  • MARK JOHNSON | LOYALTY360

How does an NFL team become a model for sustainability and a sought-after authority on environmentally friendly business practices? For the Philadelphia Eagles, the path to the ultimate in corporate social responsibility actually began quite small...Read More

Miami Marlins Fan Loyalty Rewards Program Knocks It Out of the Park - Q&A with Adam Jones, Chief Revenue Officer – Part Two

  • March 20 2020
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

As the 2020 Major League Baseball season quickly approaches opening day, the Miami Marlins front office is eager to begin the season and reunite with an energized fanbase on an even deeper level this season. The Marlins introduced its Home Run...Read More

Q&A with Executive from the Philadelphia Eagles – Part Three

  • March 19 2020
  • Resource: In-Depth Exclusive
  • MARK JOHNSON | LOYALTY360

The Philadelphia Eagles have been a professional football team since 1933, and while success on the gridiron has ebbed and flowed, the passion fans of the team display only seems to have grown steadily. The Eagles have played in three Super Bowls,...Read More

Miami Marlins Fan Rewards Program Knocks It Out of the Park - Q&A with Adam Jones, Chief Revenue Officer – Part One

  • March 18 2020
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

Considered a newer franchise amongst its peers in the baseball world, the Miami Marlins are entering their twenty-seventh season, with opening day right around the corner. In the third year of a very public build following new ownership, change is...Read More

Q&A with Executive from the Philadelphia Eagles – Part Two

  • March 17 2020
  • Resource: In-Depth Exclusive
  • MARK JOHNSON | LOYALTY360

The Philadelphia Eagles have been a professional football team since 1933, and while success on the gridiron has ebbed and flowed, the passion fans of the team display only seems to have grown steadily. The Eagles have played in three Super Bowls,...Read More

The Spark to Light the Torch: How the Miami Marlins Are Igniting a Loyal Community

  • March 16 2020
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

Bright colors, palm trees, beautiful people and beaches—anyone familiar with the great city of Miami will paint you this picture of the amazing weather, vibrant nightlife, and culture that is oozing out of the streets and felt at every turn....Read More

SCENE Executives Talk New NBA Partnership, Loyalty, and Customer Experience – Part II

  • March 13 2020
  • Resource: In-Depth Exclusive
  • MARK JOHNSON | LOYALTY360

SCENE, a partnership between Scotiabank and Cineplex Entertainment, is Canada’s largest entertainment-focused loyalty program. With more than 10 million members, SCENE has a presence in about 53 percent of Canadian households.   The...Read More

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