The Coca-Cola Company: Brand Refreshes Global Campaign Leveraging AI and Social Media

  • March 18 2024
  • Resource: In-Depth Exclusive

The Coca-Cola Company’s global initiative, the ‘Best Coke Ever?’ debate, is using artificial intelligence (AI) to create a truly unique experience for consumers and Coca-Cola fans. One of the key elements in the campaign includes...Read More

Loyalty360 Q&A with KFC about Offering Value and Enhancing the Customer Experience with the Brand’s New Rewards Program

  • March 13 2024
  • Resource: In-Depth Exclusive

Since 1952, KFC has served guests its Original Recipe® fried chicken and finger lickin’ good food. Today, the Original Recipe still represents the unmistakable taste of KFC — the top-secret, unique blend of 11 herbs and spices...Read More

Melting Pot: Inspiring and Cultivating Emotional Loyalty with Customers

  • March 11 2024
  • Resource: In-Depth Exclusive

The first Melting Pot restaurant, established in 1975 by businessmen Bruce Knoechel and Roy Nelson in Maitland, FL, offered a simple menu of only three items — Swiss cheese fondue, beef fondue, and a chocolate fondue dessert. In...Read More

CVS Pharmacy: Evolving Customer Loyalty Programs and Creating a More Convenient Customer Experience

  • March 06 2024
  • Resource: In-Depth Exclusive

In 1963, Consumer Value Stores was founded in Lowell, MA, providing customers with health and beauty products. The company name changed to CVS by the end of its first year in business, and by 1967, pharmacies began to appear within its stores. The...Read More

Loyalty360 Q&A with Smokey Mo’s TX BBQ on Engaging Rewards Program Members

  • March 04 2024
  • Resource: In-Depth Exclusive

With 18 locations throughout Central Texas, Smokey Mo’s TX BBQ offers traditional Texas-style BBQ. For more than 20 years, Smokey Mo’s has served favorite dishes like ribs, link sausage, and the low- and slow-cooked brisket, which is...Read More

Bob Evans: Cultivating Emotional Loyalty by Making Customers Feel Recognized and Special

  • February 26 2024
  • Resource: In-Depth Exclusive

In 1948, Bob Evans Restaurants was founded in Columbus, OH, where its headquarters remains. The brand’s founder — Bob Evans — decided to start making his own sausage to serve at The Steak House, a 12-stool diner he owned in the...Read More

Hooters: Customer Engagement, Brand Partnerships, and the Role of Today’s CMO

  • February 05 2024
  • Resource: In-Depth Exclusive

Hooters is a globally iconic, image-based, casual dining restaurant brand founded in 1983 in Clearwater, FL. The company consists of nearly 370 stores in total, which include domestic and international franchisees. The brand’s footprint...Read More

Pieology: Pies & Perks Cultivates Customer Loyalty with Pizza Lovers

  • January 31 2024
  • Resource: In-Depth Exclusive

Pieology Pizzeria was one of the original leaders in the “create your own pizza” space. Founded in 2011 in Southern California by Carl Chang, the older brother of the famous tennis player Michael Chang, Pieology experienced a marked...Read More

Loyalty360 Q&A with Lenovo on Strengthening B2B Customer Loyalty by Supporting Small and Medium Businesses

  • January 15 2024
  • Resource: In-Depth Exclusive

Lenovo was originally founded in 1984 by a team of engineers under the name Legend in Beijing, China. Today, as a Fortune Global 500 technology company and one of Fortune Magazine’s World’s Most Admired Companies, Lenovo operates with...Read More

1-800-Flowers: Helping Customers Build Meaningful Relationships Builds Better Customer Loyalty

  • January 10 2024
  • Resource: In-Depth Exclusive

In the journey from that first retail flower shop founded in Manhattan by Jim McCann in 1976 to the gift-giving resource giant known as 1-800-FLOWERS.COM, Inc., the trajectory of the company has been one of growth. From that first location and...Read More

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