Strategic Partnerships and Brand Advocates Key to Wing Shack’s Success during Pandemic

  • May 27 2022
  • Resource: In-Depth Exclusive

Wing Shack Wings is an independent fast-casual restaurant out of Northern Colorado with a very loyal following of brand ambassadors. What started as wings cooked out of a literal shack, has grown into a local favorite among wing enthusiasts. What...Read More

Q&A with Sabrina Lillew, Vice President of Loyalty Programs and Partnerships with Accor

  • May 26 2022
  • Resource: In-Depth Exclusive

Sabrina Lillew is the Vice President of Loyalty Programs and Partnerships at Accor, a worldwide hospitality company that owns, manages and franchises hotels, resorts and vacation properties in 5300 locations in over 110 countries. Loyalty360 CEO...Read More

MGM Wagers Big on Non-Gaming Loyalty Members

  • May 25 2022
  • Resource: In-Depth Exclusive

The Las Vegas Strip has long been known as the city that never sleeps, with lights flashing and slots pinging from sunup to sundown. But what used to be the biggest draw to the town has changed. Today, visitors flock to Vegas for the nightlife...Read More

Q&A with Kevin Fitzpatrick, Ruby Tuesday

  • May 24 2022
  • Resource: In-Depth Exclusive

Kevin Fitzpatrick is the senior vice-president of digital and performance marketing at Ruby Tuesday, a chain of American casual restaurants founded in Knoxville, Tennessee known in part for its endless garden bar. Loyalty360 CEO Mark Johnson met...Read More

Cohesive Customer Loyalty Program Encompasses “ALL of Accor”

  • May 23 2022
  • Resource: In-Depth Exclusive

What began as a single hotel in Paris in 1967, today Accor is a world-leading hospitality company consisting of 5300 properties and 10,000 food and beverage venues in over 110 countries. Brands such as Fairmont, Sofitel, Mercure, Ibis, Adagio...Read More

Customers Flip Over IHOP Loyalty Program

  • May 20 2022
  • Resource: In-Depth Exclusive

IHOP, the International House of Pancakes, is a Sunday morning tradition as much as it is a late-night hangout. What began as a single location in 1958 in Toluca Lake, Los Angeles, today covers the globe with its iconic red, white and blue smiling...Read More

Ruby Tuesday Doesn’t Let Age Slow it Down

  • May 16 2022
  • Resource: In-Depth Exclusive

While American casual dining restaurant Ruby Tuesday recently turned fifty, middle-age is not slowing it down. In fact, the brand is as relevant as ever with customer sweepstakes, exciting brand partnerships and the rollout of a new loyalty...Read More

Q&A with Dani Simpson, Blue Apron

  • May 12 2022
  • Resource: In-Depth Exclusive

Dani Simpson is the Chief Marketing Officer of Blue Apron, a national meal kit delivery company, founded in 2012, with headquarters in New York City. Loyalty360 CEO Mark Johnson met with Dani Simpson to discuss the brand's newly revamped...Read More

Q&A with Bryce Boothby, McDonald’s

  • May 04 2022
  • Resource: In-Depth Exclusive

Bryce Boothby is the director of global technology at McDonald’s, the world’s largest restaurant chain serving over 69 million customers a day in over 100 countries. Loyalty360 CEO Mark Johnson met with Bryce Boothby to discuss the...Read More

Q&A with Felipe Avila, The Container Store

  • May 02 2022
  • Resource: In-Depth Exclusive

Felipe Avila is the VP of Marketing at The Container Store, an American retail chain specializing in storage solutions and custom closets with headquarters in Coppell, Texas.   Loyalty360 CEO Mark Johnson met with Avila to discuss the...Read More

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