A&W Restaurants: Building Customer Loyalty through Data-Driven Insights and Personalization

  • June 12 2024
  • Resource: In-Depth Exclusive

A&W Restaurants was founded in 1919 as a root beer stand in Lodi, California, to welcome the troops home after World War I. As America’s oldest franchise restaurant chain, today, there are nearly 450 locations across the U.S. and another...Read More

Loyalty360 Q&A with Calgary Co-op on Rebuilding and Digitizing the Brand’s Loyalty Program

  • June 10 2024
  • Resource: In-Depth Exclusive

Calgary Co-op has been a top-rated Canadian grocer for more than 68 years. The brand is a for-profit retail cooperative with more than 400,000 members in the Calgary area. To the greatest extent possible, the Calgary Co-op works to source its food...Read More

Loyalty360 Q&A with Michaels on MakerPlace by Michaels and the Role of Voice of Customer (VOC) in Customer Loyalty

  • June 05 2024
  • Resource: In-Depth Exclusive

Michaels is an arts and crafts chain with stores located across the U.S. and in Canada, serving creators, makers, and crafters at over 1,300 locations. Earlier this year, Michaels launched a campaign in support of its new online marketplace for...Read More

Great Clips: Leveraging the Power of a Viral Campaign and Building a Path to Customer Loyalty

  • June 03 2024
  • Resource: In-Depth Exclusive

Founded in 1982 in Minneapolis, MN, Great Clips, Inc. counts more than 4,400 salons in the U.S. and Canada. The brand is 100% franchisee-owned and is the largest salon brand in the world, employing over 28,000 stylists. The brand prides itself on...Read More

Pure Barre: Forming Strategic Partnerships, Leveraging Customer Data, and Amplifying Brand Awareness

  • May 29 2024
  • Resource: In-Depth Exclusive

A part of Xponential Fitness, a large global franchise group of boutique fitness brands across verticals including pilates, barre, cycling, rowing, dance, yoga, and more, Pure Barre is a barre-focused franchise boasting over 600 wellness studios...Read More

Puttshack: Engaging and Educating Customers with a Whimsical Brand Ambassador

  • May 22 2024
  • Resource: In-Depth Exclusive

The brainchild of Adam Breeden (All Star Lanes, AceBounce, and Flight Club) and brothers Steven and Dave Jolliffe (Topgolf), Puttshack is a high-tech mini golf concept where technology has been injected into the traditional game to make it even...Read More

Petco: Engaging Pet Parents and Leveraging Pet Partners To Nurture Emotional Loyalty

  • May 20 2024
  • Resource: In-Depth Exclusive

In 1965, a mail-order veterinary supplies business named UPCO was founded in San Diego, California. By 1979, it became Petco, and in 1980, the first Petco store located outside of California opened in Tigard, Oregon. Petco’s significant...Read More

Loyalty360 Q&A with Family Dollar on Creating a Next Generation Digital Offer Program

  • May 15 2024
  • Resource: In-Depth Exclusive

Dollar Tree, Inc., a Fortune 200 Company, operates 16,774 stores in the U.S. and Canada under the brands Dollar Tree, Family Dollar, and Dollar Tree Canada. Family Dollar offers customers everyday essentials with neighborhood locations carrying a...Read More

Rodney Strong: Sustainability Efforts Engage Consumers and Cultivate Emotional Loyalty

  • April 29 2024
  • Resource: In-Depth Exclusive

Rodney Strong Vineyards was founded in 1959 when Rodney Strong chose Sonoma County in California as the ideal place to produce some of the best-known wines in the world. Three decades after its founding, Rodney Strong Vineyards’ management...Read More

Lowe’s Home Improvement: A Tiered Rewards Program Designed To Engage DIYers and Attract Millennials

  • April 24 2024
  • Resource: In-Depth Exclusive

From its humble beginnings as a hardware store in a small North Carolina town, Lowe’s grew to become one of the largest home improvement retailers in the world. The company counts nearly 300K associates, encompassing 1,700+ home improvement...Read More

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