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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
In the 2019 Loyalty Landscape Report, 60 percent of brand representatives responded that they planned on making enhancements to their companies’ programs in the next year. This tells us that marketers see a great need to evolve to meet...Read More
This is the second installment of our Q&A with Matt Simon, Vice President and Chief Marketing Officer for GIANT Food Stores. You can read the first part here.
How is your relationship with CPGs?
Without our CPG partners, we...Read More
In the 2019 Loyalty Landscape, we saw that nearly all brands will be updating their loyalty programs in the next year. Some of these updates are new offerings and enhancements and some are outright relaunches. In either case...Read More
Partnerships are on the rise in the customer loyalty space. We’ve seen lots of companies join forces to improve the customer experience and to enhance loyalty. One recent partnership, between Foot Locker and Nike, has caught Loyalty360&rsquo...Read More
As loyalty programs pop up in an ever-increasing variety of industries, it’s exciting to see an industry stalwart launch a revamped, comprehensive loyalty program. Ford Motor Company has launched FordPass ...Read More
If a brand can successfully engage both its consumers and its employees, then its prospects look bright. Recently, we’ve seen brands use their loyalty program to drive this kind of engagement. The result is great agility and the ability to...Read More
This is the second installment of our Q&A with David Loflin, Customer Experience Manager for Ford Motor Company. You can read the first part here.
We’d like to understand more about your different touchpoints and how you are...Read More
This is the second installment of our Q&A with Nathan Arnold, Marketing Manager for Englefield Oil. You can read the first part here.
We’d love to delve into the employee piece. Is that layered onto the existing loyalty, or is it...Read More
In April, Ford launched its all new customer loyalty and rewards program, FordPass Rewards. The program—which is available through any Ford dealership in the US—provides new lease or purchase customers with enough rewards points to...Read More
Many brands today are looking at loyalty in ways that go beyond a purely programmatic definition of customer loyalty. Instead, these brands are looking at engagement, getting people involved in the program and getting...Read More