Chipotle Uses Unique Ways, Channels to Build Loyalty program

  • March 08 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  Just like their customers who come into their restaurant and ‘build’ their unique order, Chipotle Mexican Grill also set out to build its loyalty and reward program from the bottom up. In Summer 2016, Chipotle tested a limited...Read More

Q&A with Megan Audette, Director of Advertising at Ally Financial

  • March 04 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  Megan Audette, Director of Advertising at Ally Financial, a leading digital financial-services company with $180 billion in assets. They are one of the largest full-service automotive finance operations in the country and offer a wide...Read More

Q&A with Jamie Russo, Choice Hotels International

  • March 03 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  Jamie Russo is Vice President of Loyalty Programs and Customer Engagement at Choice Hotels International, one of the largest and most successful lodging franchisors in the world. Choice franchises 13 distinct brands that count more than 7...Read More

Ally Financial’s Marketing Capitalizes on Gamification Efforts

  • March 02 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  The marketing team at Ally Financial had two major hurdles to climb over the past few years: convince the public that they were more than just a bank and do it without the big budget of many of its competitors. When the dust cleared at...Read More

Choice Hotels Bets on New Gaming Partnership To Increase Loyalty

  • March 01 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  With the hotel industry facing huge odds over the past year and travel often being a risky proposition, it made complete sense for Choice Hotels International when they announced their new strategic partner: Penn National Gaming. The...Read More

Q&A with Ashley Leger, Atlantic Lottery

  • February 26 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  Ashley Leger leads the 2Chance program for Atlantic Lottery, an organization that operates lottery games in Atlantic Canada and is owned jointly by the four Atlantic provincial governments: New Brunswick, Prince Edward Island, Nova Scotia,...Read More

Q&A with Josh Buchmann, Checkers and Rally’s

  • February 25 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  Checkers and Rally’s recently developed a new mobile application and loyalty program for its restaurants, working in partnership with Paytonix. Mark Johnson, CEO of Loyalty360, spoke about the program with Josh Buchmann, the Senior...Read More

Q&A With Raja Rajamannar, Mastercard

  • February 24 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  Raja Rajamannar is the Chief Marketing and Communications Officer for Mastercard, but he has a warning for anyone else working who has the same CMO title as he. Rajamannar, who has authored a new book called Quantum Marketing...Read More

Atlantic Lottery Extends Customers’ Play Experience

  • February 23 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  There are very few second chances in life, which is why Canada’s Atlantic Lottery decided to call their loyalty program 2Chance to show how far they wanted to extend their customer’s play experience. “It’s about...Read More

Checkers and Rally’s Launch Rewards Program to ‘Keep It Simple’

  • February 22 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

When quick-service restaurant consumers began quickly changing their buying habits in early 2020, many of them scrambled to come up with ideas to meet customer requirements of contactless interactions and faster service. But at Checkers and...Read More

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