Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer

  • January 09 2025
  • Resource: In-Depth Exclusive

As the digital experience becomes a bigger and bigger part of a buyer’s journey, brands must quickly adapt to meet the evolving preferences of their customers. Nowhere is this truer than with Gen Z, a generation that expects seamless...Read More

A Love Story: David's Bridal's Diamond Loyalty Program

  • December 18 2024
  • Resource: In-Depth Exclusive

David’s Bridal stands as a powerhouse in the bridal retail market, with one out of every three brides in the United States walking down the aisle in one of their gowns. Kelly Cook, President of Brand Technology and Finance at David’s...Read More

Scoops of Success: Häagen-Dazs’ Refreshed Approach to Loyalty

  • December 16 2024
  • Resource: In-Depth Exclusive

Memorable experiences are a key part of creating lasting customer relationships, and Häagen-Dazs Shops are taking steps to enhance its approach. In this conversation with Maya Pocock, Brand Marketing leader for Häagen-Dazs Shops, Loyalty360 CEO...Read More

Cava’s Loyalty Program: Driving Growth Amid a Surge in Popularity

  • December 11 2024
  • Resource: In-Depth Exclusive

Cava, a Mediterranean-inspired restaurant chain with over 340 locations has carved out a unique space in the competitive fast-casual dining industry. Known for its fresh ingredients and vibrant Mediterranean flavors, the chain has not only...Read More

BWH Hotels: Elevating Customer Loyalty and Inspiring Travel

  • December 09 2024
  • Resource: In-Depth Exclusive

Travel rewards have become increasingly popular in recent years, with more and more people taking advantage of the opportunity to earn points and miles on their everyday spending. According to a recent survey by NerdWallet, 41% of Americans have...Read More

From Advent Calendars to Digital Villages: Burger King’s Holiday Loyalty Strategy

  • December 04 2024
  • Resource: In-Depth Exclusive

The arrival of the holiday season means brands are finding creative ways to spread cheer and connect with their customers in meaningful ways. At Loyalty360, we’re spotlighting Burger King for its festive and guest-centric approach to...Read More

Interview with Michelle DeVore: Launching the Supercuts Reward Program

  • November 18 2024
  • Resource: In-Depth Exclusive

Designing an enterprise-level loyalty program from scratch is challenging on its own, but doing so for a large franchise organization like Supercuts—spanning 1,900 locations with over 400 local loyalty initiatives—raises the stakes...Read More

Ulta Beauty on the Power of Community, Wellness, and Joy: An Interview with Kelly Mahoney, SVP of Customer & Growth Marketing

  • November 13 2024
  • Resource: In-Depth Exclusive

Customer loyalty is more than just a transaction; it’s about building lasting relationships, creating memorable experiences, and fostering a sense of community rooted in your brand. Ulta Beauty, a leader in beautyretail with over 44...Read More

Piada Italian Street Food Upgrades Customer Experience with Revamped Loyalty Program and Digital Ordering

  • October 23 2024
  • Resource: In-Depth Exclusive

The philosophy “the customer is always right” drives many marketers to value client, patron, and guest feedback.   Piada Italian Street Food, known for its fresh Italian-inspired menu, has steadily expanded since its founding in...Read More

Royal Bank of Canada: Forming Strategic Partnerships and Receiving Recognition for Customer Loyalty Efforts

  • October 16 2024
  • Resource: In-Depth Exclusive

When a large financial institution decides to enhance the construction of its customer loyalty program, it can be challenging. Yet repositioning a program in a highly competitive Canadian market where large coalition programs are inter-matched...Read More

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