Technology and Purpose at Chipotle: Q&A Part I

  • April 24 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

Today, the QSR industry is more competitive than it has been at any point in history. Consumers looking for a fast, casual dining experience have a plethora of options to choose from: big chains, regional chains, local spots. They expect high...Read More

Chipotle Launches Its First Loyalty Program

  • April 18 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

If there’s a brand that epitomizes the fast-casual restaurant vertical, it’s Chipotle Mexican Grill. After a decade-long fallow period following its founding in 1993, Chipotle blazed onto the national scene in the early 2000s and...Read More

Bavarian Inn Offers Unique Customer Experience: Q&A Part II

  • April 16 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

This is the second installment of our Q&A with Jim Engel, Chief Operating Officer of Bavarian Inn. You can read the first part here.  How does a willfully old-world, geographically isolated brand approach loyalty?   That’s a...Read More

Bavarian Inn Offers Unique Customer Experience: Q&A Part I

  • April 11 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

The Loyalty360 team has a special enthusiasm for niche brands, the ones that offer a particular service to a particular audience. It was a pleasure for us, then, to learn all about Bavarian Inn and how it has offered a special hospitality to the...Read More

Doing it Right—Emotional Loyalty at Bavarian Inn

  • April 09 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

Brands that serve a region while being an innate part of it enjoy special advantages. Here in Cincinnati, Skyline Chili doesn’t have to tweak its recipe to appeal to new consumers, as parents will enthusiastically introduce the local staple...Read More

TD Bank Presents an Authentic Customer Experience Part II

  • April 04 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

This is the second installment of Loyalty360’s Q&A with Arianna Orpello, Head of Brand, Channel, and Field Marketing for TD Bank. You can read part one here.To listen to [Podcast] TD Bank Presents an Authentic Customer Experience...Read More

TD Bank Presents an Authentic Customer Experience

  • April 02 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

To listen to [Podcast] TD Bank Presents an Authentic Customer Experience, click here. To listen to [Podcast] TD Bank Presents an Authentic Customer Experience II, click here. To read TD Bank Presents an Authentic Customer...Read More

The Sub Sandwich and the Emotional Connection: Jersey Mike’s Q&A Part II

  • March 28 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

This is the second installment of our conversation with Jersey Mike’s CMO, Rich Hope. You can read the first part here. To listen to the Part 2 podcast, click here.  How are you looking at personalization?   We collect a...Read More

Ally Financial Executive Touts Social Media Engagement Strategies

  • March 27 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

Social media platforms offer a lot of promise for brands trying to improve customer loyalty. Because these platforms enable people to interact with one another in a friendly atmosphere, brands can use these channels for promotional purposes. The...Read More

TD Bank Makes Customer Experience Unexpectedly Human

  • March 26 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

Differentiation is extremely important in the current marketing environment. Because of technological innovations such as mobile applications, consumers have access to a massive database of information at all times. They can find the best...Read More

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