Food Lion Feeds and Rewards in Real-Time: Part I

  • July 11 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

In the southeastern United States, Food Lion needs no introduction. It’s the go-to grocery store for millions of people in the region. The grocery-retail industry has a reputation for strong customer-retention programs. Just think of Loblaw...Read More

1-800-FLOWERS.COM, Inc. Drives Loyalty with an Innovative Culture

  • July 09 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

Sending someone a heartfelt gift, such as flowers or a gift basket, is a touching way to let someone know you’re thinking of them. Nationally, 1-800-FLOWERS.COM, Inc. enjoys top-of-mind status as the company that delivers both the gift...Read More

Break Time Executive Discusses Loyalty Program Design: Part Two

  • July 05 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

This is the second part of our interview with Anita Bichsel, Marketing Manager at Break Time. To read the first part, click here.  Is product assortment similar between a rural location and a more urban area?   There is diversity in...Read More

Break Time Executive Discusses Loyalty Program Design: Part One

  • July 02 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

To prepare for the 2019 Loyalty Expo, which took place from May 20 to May 22 in Charlotte, North Carolina, Loyalty360 spoke with a range of thought leaders in the customer loyalty space. We discussed such germane topics as technology trends...Read More

Break Time Establishes User-Friendly Customer Loyalty Program

  • June 27 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

Properly designing a loyalty program is extremely important in driving customer retention. Without a user-friendly program with an understandable value proposition, companies will flounder in their loyalty efforts. However, we at Loyalty360 are...Read More

Preferred Hotels & Resorts Offers an Alliance Program: Part Two

  • June 25 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

This is the second installment of our Q&A with Caroline Klein, Executive Vice President of Corporate Communications & Public Relations, and Jeri Salazar, Vice President of Marketing Strategy & Loyalty, for Preferred Hotels &...Read More

Preferred Hotels & Resorts Offers An Alliance Program: Part One

  • June 20 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

The hospitality industry can be fiercely competitive. Marketers must identify and understand the segments that comprise the audience of their brands and demonstrate that their brands can offer a value above that of their competitors. For...Read More

Preferred Hotels & Resorts Rises to the Challenges of Independence

  • June 17 2019
  • Resource: In-Depth Exclusive
  • Mark Johnson | Loyalty360

Running a small business can be challenging. In larger, more competitive industries like hospitality, independent operators can have a difficult time staying ahead of the changes and remaining relevant and profitable. Collaboration can be...Read More

Verizon Focuses on Loyalty and VoC Feedback: Part Two

  • June 13 2019
  • Resource: In-Depth Exclusive
  • Erin Raese | Loyalty360

This is Part Two of our Q&A with Julia Russell, Director of Loyalty Marketing at Verizon. To read part one, click here.  Where do you see the biggest challenges and opportunities?   There’s lots. I think for just one more...Read More

Verizon Focuses on Loyalty and VoC Feedback: Part One

  • June 11 2019
  • Resource: In-Depth Exclusive
  • Erin Raese | Loyalty360

One of the main reasons to start or redesign a loyalty program is to better understand customers. Loyalty programs facilitate data collection, and they do so while avoiding ethical concerns because customers opt into them. Data, when used properly...Read More

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