A Better Customer Journey Rings True for Verizon

  • November 17 2017
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Verizon recently revamped its rewards program which is now called Verizon Up. The new program offers incentives such as VIP passes to exclusive concerts and sporting events. It’s new usage plans are considered a secondary point. Diego...Read More

How CIBC Tapped Stakeholders to Build a Successful Rewards Program

  • November 16 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

CIBC is a leading Canadian-based global financial institution with 11 million personal banking, business, public sector, and institutional customers in its native Canada, as well as the U.S. and around the world.    Working with its...Read More

CRM Takes Two Paths for ManpowerGroup

  • November 15 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

“For ManpowerGroup as a whole, we’ve been very focused on the client relationship over the history of our business,” says Stacey Force, Vice President, Global Marketing Center of Excellence for Right Management, a division of...Read More

Rethinking the Customer Journey at Farm Boy (Part 2 of 2)

  • November 14 2017
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

In Part 1, Farm Boy CEO Jeffrey York tells Loyalty360 discussed how employee engagement and cultural buy-in are important to the regional supermarket chain headquartered in Ottawa, Ontario. In Part 2, he talks about assessing the target audience...Read More

Rethinking the Customer Journey at Farm Boy (Part 1 of 2)

  • November 13 2017
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Farm Boy, the regional supermarket chain headquartered in Ottawa, Ontario, is bringing a new, or fresh approach, if you will, to the grocery vertical. That being said, Farm Boy insists it’s not, in fact, a grocer. CEO Jeffrey York tells...Read More

Listen up! Customer Experience and Voice of the Customer are Keys to Success in the Music Business Today

  • November 13 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson

Technology has changed almost every industry at some level in the past generation. However, few industries have been impacted as greatly as the music business. Brad Turcotte, VP Marketing, Universal Music Group, Nashville and Susan Knox, Director...Read More

How Customer Loyalty in Travel & Entertainment is Changing: Caesars, Sony, and Enterprise Share Their Thoughts

  • November 08 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

In a panel moderated by Mark Johnson, CEO and CMO of Loylaty360, three top brands across the travel and entertainment industries addressed customer loyalty. It took place at the 2017 Customer Expo, powered by Loylaty360, in Nashville. The panel...Read More

How Sales and Marketing Can form a Happy Family

  • November 07 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

For Todd and Adam McMurtrey, sales and marketing aren’t just about profits, loss, and metrics, they’re about family. The two spoke at Customer Expo 2017 in Nashville, presented by Loyalty360. Their presentation was titled Sales and...Read More

At Omaha Steaks, Customer Experience is Well-Done

  • November 06 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

Omaha Steaks International, Inc., more widely known as Omaha Steaks, is a family business that cuts, markets, and distributes steaks, red meats, and gourmet foods. The company is named after the American city in which it was founded...Read More

Pine River Spreads Customer Experience

  • November 03 2017
  • Resource: In-Depth Exclusive
  • P.F. Wilson, Loyalty360

It’s not a cliché. Folks in Wisconsin take their cheese seriously, those who make it and those who consume it. “Our plant and our home are forty-five minutes south of Green Bay so the whole Packer cheese head thing is very much alive...Read More

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