Bob Evans: Cultivating Emotional Loyalty by Making Customers Feel Recognized and Special

  • February 26 2024
  • Resource: In-Depth Exclusive

In 1948, Bob Evans Restaurants was founded in Columbus, OH, where its headquarters remains. The brand’s founder — Bob Evans — decided to start making his own sausage to serve at The Steak House, a 12-stool diner he owned in the...Read More

Hooters: Customer Engagement, Brand Partnerships, and the Role of Today’s CMO

  • February 05 2024
  • Resource: In-Depth Exclusive

Hooters is a globally iconic, image-based, casual dining restaurant brand founded in 1983 in Clearwater, FL. The company consists of nearly 370 stores in total, which include domestic and international franchisees. The brand’s footprint...Read More

Pieology: Pies & Perks Cultivates Customer Loyalty with Pizza Lovers

  • January 31 2024
  • Resource: In-Depth Exclusive

Pieology Pizzeria was one of the original leaders in the “create your own pizza” space. Founded in 2011 in Southern California by Carl Chang, the older brother of the famous tennis player Michael Chang, Pieology experienced a marked...Read More

Loyalty360 Q&A with Lenovo on Strengthening B2B Customer Loyalty by Supporting Small and Medium Businesses

  • January 15 2024
  • Resource: In-Depth Exclusive

Lenovo was originally founded in 1984 by a team of engineers under the name Legend in Beijing, China. Today, as a Fortune Global 500 technology company and one of Fortune Magazine’s World’s Most Admired Companies, Lenovo operates with...Read More

1-800-Flowers: Helping Customers Build Meaningful Relationships Builds Better Customer Loyalty

  • January 10 2024
  • Resource: In-Depth Exclusive

In the journey from that first retail flower shop founded in Manhattan by Jim McCann in 1976 to the gift-giving resource giant known as 1-800-FLOWERS.COM, Inc., the trajectory of the company has been one of growth. From that first location and...Read More

Bojangles: Shaping the Customer Experience with the Right Technology and a Dash of Southern Hospitality

  • January 09 2024
  • Resource: In-Depth Exclusive

Bojangles is a Carolina-born restaurant brand specializing in Southern food like hand-breaded fried chicken and made-from-scratch biscuits. Founded in 1977 in Charlotte, N.C., by Jack Fulk and Richard Thomas, the brand now operates over 800...Read More

Food Lion: Keeping Customer Loyalty and the Customer Experience at the Forefront

  • January 03 2024
  • Resource: In-Depth Exclusive

Founded in 1957 in Salisbury, N.C., Food Lion has spent over six decades delivering fresh and affordable products to its customers. With over 82,000 Food Lion associates serving more than 10M customers each week, the brand’s 1,108 store...Read More

Fubo: Building Brand Love by Rewarding Consumers and Investors

  • January 02 2024
  • Resource: In-Depth Exclusive

Originally established in 2015 to provide soccer fans with a way to stream matches, today, Fubo is a direct-to-consumer live TV streaming service enjoyed by 1.48M paid subscribers in North America. Growing through strategic acquisitions, the...Read More

Subway: A Simplified Customer Loyalty Program Provides a Better Customer Experience

  • December 20 2023
  • Resource: In-Depth Exclusive

In 1965, Pete’s Super Submarines was opened in Bridgeport, Connecticut, by Fred DeLuca and nuclear physicist Dr. Peter Buck after the 17-year-old DeLuca asked Buck how he should pay his college tuition. With an idea to make fresh and...Read More

Celebrating 40 Years: A Q&A with Hooters on Engaging Employees and Creating Memorable Guest Experiences for Four Decades

  • December 19 2023
  • Resource: In-Depth Exclusive

Hooters was founded by six businessmen in Clearwater, FL, in 1983. While the men lacked experience in the restaurant industry, they were driven to create an elevated guest experience with “craveable” dishes, cold beer, sports, and, of...Read More

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