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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
What if, as a brand, you could tap into the loyalty currency in your customers’ pockets? What if you could add use of that currency to your best customers’ journeys? What if you could give customers even more value, exceed their...Read More
cxLoyalty CEO Discusses His Company’s Rebrand and Thinking Beyond Points
In recent times, loyalty has come to mean more than points-based rewards programs. Of course, points-based loyalty is still alive and...Read More
Loyalty360 CEO Mark Johnson speaks with Loyalty Methods CEO Emil Sarkissian about technology and how Loyalty Methods drives unique experiences and engagement within the world of loyalty.Read More
The Oakland Athletics are taking an innovative approach to ticketing for the 2019 season. Instead of selling season tickets, the Athletics have implemented a membership program, “A’s Access.” For a monthly fee, members will get a...Read More
Wyndham Hotels & Resorts is a finalist for the Customer Loyalty Strategy and Incentive and Reward Design categories in this year's Loyalty360 Awards. Hear from Wyndham's Eliot Hamlisch on why he thinks Wyndham Hotels & Resorts...Read More
Overstock is a finalist for the Employee Engagement and Customer Loyalty Strategy categories in this year's Loyalty360 Awards. Hear from Overstock's Jimmy Budnik on why he thinks Overstock should take home the platinum at this year's...Read More
This is the second installment of Loyalty360’s Q&A with Arianna Orpello, Head of Brand, Channel, and Field Marketing for TD Bank. You can read part one here.
To read TD Bank Presents an Authentic Customer Experience Part II, click here...Read More
Creating engaging experiences that actualize emotional bonds and drive customer loyalty might be the best marketing strategy that brands can employ. As such, Loyalty360 believes that this strategy should be of utmost importance to marketers.
This is the fourth and final installment of our conversation with Thales S. Teixeira, Lumry Family Associate Professor at Harvard Business School. Readers can find information on his book at https://www.decoupling.co/.
To read ...Read More