[Podcast] Loyalty360 Executive Perspectives: Corporate Social Responsibility

  • November 16 2018
  • Resource: Multimedia

In recent years, consumers have shown more concern for social justice causes. They are worried about climate change and sustainability. They are interested in more diverse workplaces, communities, and political representation. They want their...Read More

[Podcast] Loyalty360 Executive Perspective: The Challenge of Data, Analytics, and Creating Insight, Part 3

  • November 16 2018
  • Resource: Multimedia

Big Data and consumer analytics is becoming more sophisticated and is opening the door to both exciting opportunities and formidable challenges. Organizations are striving to get a clearer picture of their customers. Data about consumer behavior...Read More

[Podcast] Loyalty360 Executive Perspectives: Loyalty Defined

  • November 16 2018
  • Resource: Multimedia

Creating engaging experiences to drive customer loyalty might be the best marketing strategy that brands can currently employ. Brands and marketers that focus on creating these experiences typically reap benefits that competitors don’t. At...Read More

[Podcast] Loyalty360 Executive Perspectives: Measurement

  • November 16 2018
  • Resource: Multimedia
  • Loyalty360

Driving customer loyalty in all its forms and facets is one of the preeminent marketing strategies that brands currently seek to harness. Even though it is finally being recognized as a powerful marketing tool, customer loyalty still presents a...Read More

[Podcast] Loyalty360 Executive Perspective: The Ever-Changing State of the Modern Customer: How Customers are Changing and How Marketers Should Respond - A Qualitative Peer-Drive Perspective

  • November 15 2018
  • Resource: Multimedia

The topic of changing customers has been a hot topic in marketing since, well, the beginning of marketing. Predicting and adapting to changes in customer habits is among the most vital skills a marketer can possess. All forms of marketing are...Read More

Optimove Loyalty Expo Podcast - VIP Loyalty - Defining, Engaging and Nurturing Your Top-Shoppers

  • November 09 2018
  • Resource: Multimedia
  • Optimove

Your VIPs are those customers you cannot afford to ignore. They are a group with significant impact on a business’ bottom line! But how do you go about defining, engaging & nurturing them? How do you make sure they get that special...Read More

NJPAC Loyalty Expo 2018 Podcast - Engaging with the Arts: NJPAC's Blueprint for Building Loyalty with Theatergoers

  • November 09 2018
  • Resource: Multimedia
  • NJPAC

In marketing, a majority of attention is paid to the biggest brands operating big-budget programs to engage millions of consumers. The stories that are less told, though often just as compelling, are those of smaller companies that are able to...Read More

FICO Customer Expo 2018 Podcast - Building Trust with Personalization: How Relevant Personalization Deepens Customer Relationships

  • November 08 2018
  • Resource: Multimedia
  • FICO

Consumer behavior continues to evolve driven by the digital transformation.  Consumer expectations are high and how organizations engage can either injure or build trust.  Being relevant is the key to understanding customers in the...Read More

Lenati Customer Expo 2018 Podcast - Driving Customer Engagement

  • November 08 2018
  • Resource: Multimedia
  • Lenati

Highly  engaged  customers  get  more  value  from  your product or service  and  in  turn  spend  more  and ...Read More

J. Lohr Customer Expo 2018 Podcast - Keeping it in the Family with J. Lohr’s “Vintage” Approach to Loyalty

  • November 08 2018
  • Resource: Multimedia
  • J. Lohr

The wine industry is in an era of consolidation and change. Wineries are diversifying their vineyard footprints by planting and entering into new appellations and many are being acquired by larger players in an effort to build bigger, more varied...Read More

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