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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
The way businesses compete and win in the Experience Economy has changed. As experiences continue to grow faster than goods and services as a proportion of the economy, the organizations that rise to the top are differentiating themselves based on...Read More
Consumers around the world are shopping online more every year. In 2019, they will buy more than $3 trillion from retail websites, and ecommerce will account for one-sixth of global retail sales, Internet Retailer estimates. And, while many...Read More
Consumers don’t care if your brand disappears.
At least that is the case according to a recent study from Havas, which revealed consumers felt that 77 percent of brands could disappear, and no one would really care. To answer the obvious...Read More
As a retailer, you’re thinking about customer engagement. In a time when consumers have unlimited choice amid increased competition, building stronger relationships with customers is more important than it has ever been. That’s why...Read More
The 2019 holiday season, between Thanksgiving and Christmas, is condensed this year. It is six days shorter, which gives consumers less time to shop.
Here’s what will likely happen:
• E-commerce and mobile commerce will reach new...Read More
77% of loyalty programmes fail within the fi rst two years,2 and only 41% of consumers say that programmes make them feel more loyal to a brand.3 It’s clear that loyalty programmes do not come close to keeping up with consumer preferences...Read More
They’re young, they’re digitally savvy, they’re globally minded, and they have high expectations from brands. No, we’re not talking about millennials—every marketer’s go-to target group. This is Generation Z...Read More
Customer loyalty is becoming harder and harder to attain.
With increased competition, brands are continually driving down prices (and margins) to make the sale. Savvy consumers can easily find what they want at the cheapest price with a quick...Read More
Companies focused on customer loyalty have created a range of strategies to improve brand affinity. They’ve curated once-in-a-lifetime experiences, personalized communications and rewards, and offered generous loyalty program bonuses...Read More
To understand the current state of customer experience (CX) management, the Qualtrics XM Institute surveyed 212 large companies with at least $500 million in annual revenues. Respondents not only answered questions about their organizations...Read More