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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
If you’re measuring the customer experience, you likely don’t have a shortage of CX data. But that data doesn’t do anything on its own. In order to really understand your business and drive customer loyalty, you have to be able...Read More
The results of high-quality digital efforts may be enticing—improved operational efficiency, impressive revenue growth, and increased Overall Satisfaction. But jumping into a digital transformation without a strategy is worse than staying...Read More
2020 was marked by significant changes to the global commerce climate. A pivot to digital channels has propelled higher rates of new online shoppers by 2x greater than pre COVID-19 levels. While this offers enormous business growth potential, it...Read More
Over the last six months, Loyalty360 has conducted regular interviews with marketers and suppliers to better understand both sides’ hurdles and successes and what expectations for emotional loyalty are in the future. As such...Read More
90% of retailers are focusing their 2021 strategy on customer loyalty—should you?The 2020 pandemic has forever changed consumers' shopping habits causing retailers to quickly adjust their focus to their online customer experience. ...Read More
New offers take a lot of time and resourcesBut offer campaigns are an important tool in your toolbox. And often, this tool is broken. With stretched resources and budgets, you may not be able to optimize your offers at scale. Then the offers fail...Read More
Generali Global Assistance’s latest whitepaper, “The Changing Dynamics of the Customer Relationship: Getting Personal Can Bring a New Level of Care to Your Customer,” zeros in on the insurer-customer relationship and how the...Read More
Return on experience (ROX)—versus return on investment or return on ad spend—has taken on new importance for digital and operational leaders. The impact of COVID-19 has put a heightened emphasis on how to navigate this new reality...Read More
The holidays are the sweetest time of year... Well, most of the time anyway. Scammers and fraudsters can quickly sour your customers' holiday season if they're not protected. And unfortunately, most aren't. Your customers will already...Read More
One of the biggest problems in Loyalty Fraud is the lack of a formal definition. Organizations struggle to provide a universal explanation of what Loyalty Fraud means, as it can vary greatly depending on how a loyalty program is structured and how...Read More
March 03,2021
March 02,2021
February 26,2021