Drivers know – or at least learn the hard way – that cars require regular maintenance. Oil changes come three or four times per year, with brake, tire, and...Read More

Your loyal customers are often your most engaged email subscribers, allowing you to bring together one of the oldest digital marketing channels with a tried and true...Read More

So here we are. You’ve decided you’d like to launch your first video marketing campaign and you haven’t the faintest idea where to start. Or maybe you...Read More

When PeoplesBank bank was founded in 1885, the local newspaper reported it was done “on a somewhat new plan.” Today, with almost 50 branches in...Read More

The fundamental nature of an idea or concept is never permanently fixed or static. The words and terms we use to describe a wide array of effects, events, and phenomena...Read More

For over half a century, traditional consumer goods marketing communications “interrupted” mass audiences with 30-second television spots, 60-second radio...Read More

When advertising pioneer David Ogilvy made this now-famous remark, the relationship between companies and consumers was in the midst of a revolution. Specifically, the...Read More

America is a nation of sports fans. Fans by the thousands flock to football stadiums. College and professional basketball games capture the attention of millions...Read More

In an effort to continually provide exclusive, unique, and engaging brand content to our audience, Loyalty360 presents the latest edition of BrandBites, which features...Read More

CPG has long been thought of as a proving ground for Marketers because the supermarket aisle stages a ruthless battle where things like “Product, Place...Read More