The Ultimate Guide to Loyalty Management

  • September 17 2020
  • Resource: Research And Reports
  • Clarus Commerce Team

It’s no wonder that loyalty management is such a hot topic among retailers today. If you’re in retail, you’re thinking about it. But loyalty management is also a complex topic. Your loyalty program touches so many parts of your...Read More

Beyond The Fun, How Gamification Adds Science to Your Customer Loyalty

  • September 11 2020
  • Resource: Research And Reports
  • The Formation Team

Over the long term, the return on investment (ROI) in customer loyalty pays off better than any discounts and coupons. Keeping an existing customer costs 5x less than acquiring a new one. Loyal customers also deliver a greater lifetime value ...Read More

C-Store Shopper Report | Exploring the Global Convenience Retail Environment

  • September 08 2020
  • Resource: Research And Reports
  • The PDI Team

The 2020 C-Store Shopper Report comes amid a backdrop of unexpected and unprecedented change. Now, more than ever, convenience retailers are relying on the power of loyalty to provide the insights they need to compete smarter and drive profitable...Read More

A Guide To Building Customer-Centric Loyalty Programs: 16 Actionable Strategies

  • September 02 2020
  • Resource: Research And Reports
  • The Comarch Team

Customer loyalty’ has taken on new meaning in the wake of the COVID-19 crisis. The traditional definition of loyalty is being challenged by the new normal, and needs to be redefined. At a time when consumers are more willing to switch brands...Read More

Brand Loyalty 2020: The Need for HyperIndividualization

  • August 12 2020
  • Resource: Research And Reports
  • The Formation Team

When we launched this survey back in the first quarter of 2020, we had no idea how much the world was about to change. Within a few short weeks, the coronavirus quickly spread across the globe, shuttering businesses and compelling most of us to...Read More

Evolving the Consumer Experience: Retail's Recovery and The Four Macrotrends Shaping its Post-COVID Future

  • August 12 2020
  • Resource: Research And Reports
  • The ICF Next Team

Retail was one of the earliest industries to suffer immediate negative impact from the COVID-19 pandemic. Although retail is still suffering, as far as industries go, it is a resilient one. Despite all of this uncertainty, upheaval, and economic...Read More

Social Media Vs. The Trust Economy

  • August 12 2020
  • Resource: Research And Reports
  • The Cheetah Digital Team

Pick up a copy of Forbes ‘World’s Most Valuable Brands List’ and it’s easier to name the behemoths in the top 100 that haven’t curtailed social media ad spend for Zuckerberg et als failure to take tangible steps to...Read More

Rebates Engage Report | Research and Real World Examples to Help Brands Better Engage With Consumers

  • July 15 2020
  • Resource: Research And Reports
  • The Prizelogic Team

PrizeLogic Engage Reports provide research and real world examples to help brands better engage with their customers. Rebates are an effective tool for driving immediate sales lift while protecting price. According to the Promotion Marketing...Read More

The Future of Marketing: Relevance + Value

  • July 15 2020
  • Resource: Research And Reports
  • The Formation Team

Modern consumers require relevanceIf it seems like customers today have higher expectations than ever before, it’s because they do.   Digital commerce has made it easy for them to compare experiences between every brand...Read More

Customer Loyalty, Technology, and Impacts of COVID-19

  • June 24 2020
  • Resource: Research And Reports
  • Loyalty360

The unforeseen COVID-19 outbreak came as a shock to many brands and their customer loyalty and customer experience efforts, as many realized they were unprepared for the series of events that quickly unfolded. While a small group of industries saw...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?