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Pay To Be Loyal!?

Pay To Be Loyal!?
  • May 31 2011
  • Resource: Multimedia

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How the Rapid Rise of Social Media, Social CRM Impacts Customer Loyalty

How the Rapid Rise of Social Media, Social CRM Impacts Customer Loyalty
  • May 25 2011
  • Resource: Multimedia

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Experiences - Not Coupons - Create Loyalty

Experiences - Not Coupons - Create Loyalty
  • May 18 2011
  • Resource: Multimedia

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Revisiting the New Consumer: Achieving Customer Engagement and Business Objectives in the Post-Recession Economy

Revisiting the New Consumer: Achieving Customer Engagement and Business Objectives in the Post-Recession Economy
  • May 17 2011
  • Resource: Multimedia
  • Panel led by Affinion with Best Buy, Mintel, The Mallett Group, and Bank of America

Moderated By:Chuck Christianson, Vice President, Sales & Account Management - Affinion Loyalty GroupPanelists Include: Barb Olson, Senior Director, Marketing - Best Buy Andrew Davidson, Senior Vice President - Mintel Comperemedia Marc...Read More

Using Social Technologies to Reward Brand Loyalty

Using Social Technologies to Reward Brand Loyalty
  • May 17 2011
  • Resource: Multimedia
  • BJ Emerson, Tasti D-Lite

BJ Emerson, Social Technology Officer - Tasti D-Lite Opportunities abound for integrating conventional loyalty programs with social applications. Learn the elements required for a successful implementation that transcend the ever-changing social...Read More

B2B Focused Session - Customer Relationships: The Road to Becoming a Trusted Partner

B2B Focused Session - Customer Relationships: The Road to Becoming a Trusted Partner
  • May 17 2011
  • Resource: Multimedia
  • Sean Geehan, The Geehan Group and Tom Webster, iTrade Networks

Sean Geehan, President & Founder - The Geehan Group Tom Webster, Vice President - iTrade Networks Marketers can move their company’s market position from “problem solver” to “trusted adviser,” thus elevating...Read More

Going Enterprise-Wide with Your Loyalty Program

Going Enterprise-Wide with Your Loyalty Program
  • May 17 2011
  • Resource: Multimedia
  • Anne Gaudette and Heidi Young, RewardsNOW

Anne Gaudette, Vice President, Product Development - RewardsNOW Heidi Young, Director of Sales - RewardsNOW Enterprise-wide programs have been talked about for the past several years and many institutions have them, but they have become...Read More

THE NEW 360 DEGREE: Driving Loyalty in the New Era of Communication

THE NEW 360 DEGREE: Driving Loyalty in the New Era of Communication
  • May 17 2011
  • Resource: Multimedia
  • Charles Deyo, Cendyn; Tammy Lucas, Best Western International; Christophe A Dagassan, The Breakers Palm Beach

Charles Deyo, President - Cendyn Tammy Lucas, Managing Director, Marketing Programs - Best Western International Christophe A Dagassan, Director, Customer Relationship Management - The Breakers Palm Beach Social media, mobile marketing and...Read More

Harness the Power of Your Customers

Harness the Power of Your Customers' Social Networks with Social Referral Marketing
  • May 17 2011
  • Resource: Multimedia
  • Peter Oxley, RewardStream; Bill Hanifin, Hanifin Loyalty; Jackie Reid, Kiwi Collection

Peter Oxley, CEO - RewardStream Bill Hanifin, Managing Director - Hanifin Loyalty Jackie Reid, Global Lead, Visa Luxury Hotel Collection - Kiwi Collection Customer referrals are the most highly coveted of leads. As reported by eMarketer, three...Read More

Behind the Brand - Hallmark

Behind the Brand - Hallmark's Journey to use Mobile to Build Stronger Relationships
  • May 17 2011
  • Resource: Multimedia
  • Doug Rozen, Carlson Marketing and Craig Elbert, Hallmark Cards

Doug Rozen, Senior Vice President, Global Lead - Creative, Interactive, Media & Mobile - Carlson Marketing Craig Elbert, Marketing Strategy Manager - Hallmark Cards   The journey to revitalize a 100+ year old brand and its nearly...Read More

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Membership and Pricing

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Videos and podcasts

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A Touch of Madness in the Customer Experience: How Moosejaw Creates Value for Customers Through Exceptional Service

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Meeting Customer Needs: Q&A with David’s Bridal on Building Customer Loyalty in Low-Frequency Industries

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What Drives Consumer Loyalty in 2023?
What Drives Consumer Loyalty in 2023?
Elevating the Role of Gift Cards to Build Customer Engagement & Loyalty
Elevating the Role of Gift Cards to Build Customer Engagement & Loyalty
Gen Z Transforms Brand Loyalty
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