B2B-Focused Session: Why B2B Customer Satisfaction Doesn't Create Loyalty

  • December 05 2011
  • Resource: Multimedia
  • Tracy Cole, Standard Register & Karen Posey, Geehan Group

According to a most studies including the latest from Business Week, over 60% of defecting customers indicated they are satisfied right before they leave.  Learn why satisfaction doesn’t equal loyalty or retention and what to do about...Read More

The Smile: The Missing Element in Loyalty Programs

  • November 22 2011
  • Resource: Multimedia

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Stand By Me

  • November 08 2011
  • Resource: Multimedia

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B2B-Focused Session: The Customer’s Voice: Now It’s Time to Listen

  • November 08 2011
  • Resource: Multimedia
  • Drew Chapin, SAP Americas & Paul Hagen, Forrester Research

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Capturing Customer Referrals at the “Moment of Truth”

  • November 08 2011
  • Resource: Multimedia
  • Jim Craig, 1st Advantage Federal Credit Union

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B2B-Focused Session: The Game Has Changed: Engaging Partners in the New Normal

  • November 08 2011
  • Resource: Multimedia
  • Stacy DeLong, The HON Company & Melissa Fruend, Maritz Loyalty and Motivation

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New Member Engagement: Discover the New Paradigm in Member Relationship Nurturing, Formerly Generalized as “Onboarding”

  • November 08 2011
  • Resource: Multimedia
  • Michael O’Brien, Fiserv & Scott Morrison, Fulcrum

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