How Customer Intelligence Yields Loyalty Returns: What Marketers Need to Know Now

  • May 17 2011
  • Resource: Multimedia
  • Connie Hill and Dave Resnick, VeraCentra

Connie Hill, Founder & President - VeraCentra Dave Resnick, Vice President, Client Solutions - VeraCentra Today, market analysts and forecasters are proclaiming customer intelligence as the new competitive weapon for business success. ...Read More

Let Them Have Cake: Loyalty in the New Mobile World

  • May 17 2011
  • Resource: Multimedia
  • Panel led by Access Development with Firethorn, Discover, and 1-800-Flowers.com

Kelly Passey, Executive Vice President, Incentive & Loyalty Services - Access Development Chip Fishburne, Vice President, Financial & Merchant Services - Firethorn Farhan Ahmad, General Manager, Prepaid & Director, Emerging Payments ...Read More

The Voice of the Customer in Surround Sound

  • May 17 2011
  • Resource: Multimedia
  • Jeffrey Henning, Vovici and Marsha Jones, Sykes Enterprises, Inc.

Jeffrey Henning, Founder & Vice President, Strategy - Vovici Marsha Jones, Director, Lead Aquisition - Sykes Enterprises, Inc. Almost every company listens to customers through surveys (98% of firms, according to Gartner). But each...Read More

How to Create Loyalty (and the Brands That Are Doing it Best)

  • May 16 2011
  • Resource: Multimedia
  • Robert Passikoff and Amy Shea, Brand Keys, Inc.

Robert Passikoff, Ph.D., Founder and President - Brand Keys, Inc. Amy Shea, Executive Vice President, Director of Global Brand Development - Brand Keys, Inc. Regardless of the platform used for outreach, one truth remains: an increase in...Read More

B2B Focused Session - Technology 411

  • May 16 2011
  • Resource: Multimedia
  • Marcus Starke, SAP and Samir Bagga, HCL Technologies

Marcus Starke, National Vice President, North America Marketing - SAP Samir Bagga, Vice President, Head of Marketing, North America - HCL Technologies Technology is increasing expectations about how we collect, analyze, synthesize and...Read More

Bridging the Gap Between Social Media and Customer Service: How to Integrate Social Media into Your Customer Contact Center

  • May 16 2011
  • Resource: Multimedia
  • Mary Naylor, VIPdesk and Molly DeMaagd, AT&T

Mary Naylor, CEO - VIPdesk Molly DeMaagd, Director, Social Media, AT&T A social media strategy is a necessary business tool in the Web 2.0 world.  Not only do most consumers expect companies to have a social media presence, but 66% want...Read More

Giving More Power to the Players: GameStop's New Loyalty Program

  • May 16 2011
  • Resource: Multimedia
  • Mike Hogan and Jenn McMillen, GameStop, Inc.

Mike Hogan, Senior Vice President & Chief Marketing Officer - GameStop, Inc Jenn McMillen, Director, Customer Loyalty & Database Marketing - GameStop, Inc Every specialty retailer has a long-standing loyalty program, right? Wrong...Read More

Better Together: Intelligence and Loyalty

  • May 16 2011
  • Resource: Multimedia
  • Suresh Vittal and Emily Murphy, Forrester; Bart Blackburn, Progressive Insurance

Suresh Vittal, Vice President & Practice Leader - Forrester Research Emily Murphy, Researcher - Forrester Research Bart Blackburn, Marketing Process Manager - Progressive Insurance By definition, Customer Intelligence and Loyalty make...Read More

Making 1+1=5 by Smarter Use of Your Customer Data

  • May 16 2011
  • Resource: Multimedia
  • Mike Blyth, Wayde Fleener, David Andreadakis - Carlson Marketing

Mike Blyth, Carlson Marketing  Wayde Fleener, Director, Decision Sciences, Carlson Marketing  David Andreadakis, Manager, Decision Driving customer loyalty through customer-centric retailing is beyond the early adopter stage...Read More

Characterizing the “Consumer Loyalist”

  • May 16 2011
  • Resource: Multimedia
  • Scott McClary, Acxiom

Scott McClary, Senior Retail Industry Strategist - Acxiom Whether seeking to acquire new customers or cultivate deeper relationships with current customers and lapsed loyalty program members, companies must be able to recognize, segment, and...Read More

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