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B2B Focused Session: Leveraging Research To Drive Product Design and The Engagement Strategy

March 19 2012
Resource: Multimedia

Fred Drasner & Mike Carney, Vehicle Production Group (VPG)

Digital Persuasion

March 14 2012
Resource: Multimedia

Amy Shea

For a long time the good people who market brands and look to build loyalty have understood that changes in demographics almost always equals a shift in how people see the world. However, the demographic lens has really only in the last 10-15...Read More

Do you care about your customers? Really care?

March 07 2012
Resource: Multimedia

Judy Melanson

I started my career in sales. In sales, you learn very quickly that it is much easier to sell to an existing – rather than a new - customer. The fact that existing customers are valuable isn’t a difficult concept to grasp...Read More

Why Encouraging and Facilitating Customer Conversations is the Next "In" Trend in Marketing

February 29 2012
Resource: Multimedia

Alexandra Best, VP Marketing, RewardStream

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CONTENT GALLERY

Multimedia

Brewing Up Loyalty: Green Mountain Coffee’s Café Express Club

B2B Focused Session: Leveraging Research To Drive Product Design and The Engagement Strategy

The Spillover Effect - Driving Customer Loyalty through Engagement

Workshop: A Better Solution to Search? Driving Innovation & ROI in your Media Mix

Workshop: Mobilizing Your Loyalty Program

Workshop: The Power of Promotional Loyalty

Workshop: What’s Possible? What’s Meaningful? How to Turn Data into Actionable Customer Insight

Digital Persuasion

Do you care about your customers? Really care?

Why Encouraging and Facilitating Customer Conversations is the Next "In" Trend in Marketing

Videos and podcasts

The Coca-Cola Company: Brand Refreshes Global Campaign Leveraging AI and Social Media

Melting Pot: Inspiring and Cultivating Emotional Loyalty with Customers

CVS Pharmacy: Evolving Customer Loyalty Programs and Creating a More Convenient Customer Experience

WEBINARS

Boosting Your Customer Data Strategy: How to Use Loyalty Data in a Cookieless Future

Loyalty: Outcome or Enabler?

Reimagining Loyalty: How to Create Relevancy in an Evolving Consumer Landscape

Industry News

Kraft Heinz rebrands Mio liquid concentrate to meet Gen Z wellness trends

Southeastern Grocers strengthens commitment to building a more sustainable future with annual progress report and Earth Month initiatives

Gopuff expands fresh grocery delivery with Misfits Market partnership

CHIPOTLE'S HOCKEY JERSEY BOGO OFFER RETURNS IN THE U.S. AND CANADA FOR THE 2024 STANLEY CUP® PLAYOFFS