Using Social Technologies to Reward Brand Loyalty

  • May 17 2011
  • Resource: Multimedia
  • BJ Emerson, Tasti D-Lite

BJ Emerson, Social Technology Officer - Tasti D-Lite Opportunities abound for integrating conventional loyalty programs with social applications. Learn the elements required for a successful implementation that transcend the ever-changing social...Read More

B2B Focused Session - Customer Relationships: The Road to Becoming a Trusted Partner

  • May 17 2011
  • Resource: Multimedia
  • Sean Geehan, The Geehan Group and Tom Webster, iTrade Networks

Sean Geehan, President & Founder - The Geehan Group Tom Webster, Vice President - iTrade Networks Marketers can move their company’s market position from “problem solver” to “trusted adviser,” thus elevating...Read More

Going Enterprise-Wide with Your Loyalty Program

  • May 17 2011
  • Resource: Multimedia
  • Anne Gaudette and Heidi Young, RewardsNOW

Anne Gaudette, Vice President, Product Development - RewardsNOW Heidi Young, Director of Sales - RewardsNOW Enterprise-wide programs have been talked about for the past several years and many institutions have them, but they have become...Read More

THE NEW 360 DEGREE: Driving Loyalty in the New Era of Communication

  • May 17 2011
  • Resource: Multimedia
  • Charles Deyo, Cendyn; Tammy Lucas, Best Western International; Christophe A Dagassan, The Breakers Palm Beach

Charles Deyo, President - Cendyn Tammy Lucas, Managing Director, Marketing Programs - Best Western International Christophe A Dagassan, Director, Customer Relationship Management - The Breakers Palm Beach Social media, mobile marketing and...Read More

Harness the Power of Your Customers' Social Networks with Social Referral Marketing

  • May 17 2011
  • Resource: Multimedia
  • Peter Oxley, RewardStream; Bill Hanifin, Hanifin Loyalty; Jackie Reid, Kiwi Collection

Peter Oxley, CEO - RewardStream Bill Hanifin, Managing Director - Hanifin Loyalty Jackie Reid, Global Lead, Visa Luxury Hotel Collection - Kiwi Collection Customer referrals are the most highly coveted of leads. As reported by eMarketer, three...Read More

Behind the Brand - Hallmark's Journey to use Mobile to Build Stronger Relationships

  • May 17 2011
  • Resource: Multimedia
  • Doug Rozen, Carlson Marketing and Craig Elbert, Hallmark Cards

Doug Rozen, Senior Vice President, Global Lead - Creative, Interactive, Media & Mobile - Carlson Marketing Craig Elbert, Marketing Strategy Manager - Hallmark Cards   The journey to revitalize a 100+ year old brand and its nearly...Read More

B2B Focused Session - Maximizing Channel and Supplier Relationships

  • May 17 2011
  • Resource: Multimedia
  • Greg Greve, Standard Register and Scott Musson, VMware

Greg Greve, Vice President, Supply Chain - Standard Register Scott Musson, Senior Director, Global Strategic Partners - VMware Well-crafted executive customer, channel and supplier relationship programs are no accident. They are structured...Read More

Measuring Loyalty Programs: Who's Asking the Question?

  • May 17 2011
  • Resource: Multimedia
  • Panel led by rDialogue with Golfsmith, Sprint, and The Palm Restaurant Group

Phil Rubin, CEO & President - rDialogue Chris Miller, Director, Marketing and Strategic Planning - GolfSmith Robin McLellan, Group Manager, Loyalty Marketing - Sprint Kathy Turley - Director, Marketing and Loyalty Programs, The Palm...Read More

B2B Focused Session - Social Media's Fit in Your B2B Marketing and Loyalty Programs

  • May 17 2011
  • Resource: Multimedia
  • Sami Hero, LexisNexis and Julie Schwartz, ITSMA

Sami Hero, Vice President, Global Web Strategy & Channels - LexisNexis Julie Schwartz, Senior Vice President, Research & Thought Leadership - ITSMA Social Media (SM) is exploding with unlimited opportunities, but there can be pitfalls...Read More

In It For The Long Haul - The Citizens Bank/Giant Eagle Partnership

  • May 17 2011
  • Resource: Multimedia
  • Trevor Knott, Citizens Bank and Katie Scholl, Giant Eagle

Trevor Knott, Senior Vice President, Director of Partnership Strategy & Marketing Operations - Citizens Bank Katie Scholl, Senior Marketing Manager, Customer Loyalty & Bank Marketing - Giant Eagle Join Trevor Knott and Katie...Read More

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