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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
For a long time the good people who market brands and look to build loyalty have understood that changes in demographics almost always equals a shift in how people see the world. However, the demographic lens has really only in the last 10-15...Read More
I started my career in sales. In sales, you learn very quickly that it is much easier to sell to an existing – rather than a new - customer. The fact that existing customers are valuable isn’t a difficult concept to grasp...Read More