Navigating Gen Z's Expectations: Fat Brands' Digital Strategy for the Mobile-First Consumer

  • January 09 2025
  • Resource: In-Depth Exclusives

As the digital experience becomes a bigger and bigger part of a buyer’s journey, brands must quickly adapt to meet the evolving preferences of their customers. Nowhere is this truer than with Gen Z, a generation that expects seamless...Read More

A Love Story: David's Bridal's Diamond Loyalty Program

  • December 18 2024
  • Resource: In-Depth Exclusives

David’s Bridal stands as a powerhouse in the bridal retail market, with one out of every three brides in the United States walking down the aisle in one of their gowns. Kelly Cook, President of Brand Technology and Finance at David’s...Read More

Cava’s Loyalty Program: Driving Growth Amid a Surge in Popularity

  • December 11 2024
  • Resource: In-Depth Exclusives

Cava, a Mediterranean-inspired restaurant chain with over 340 locations has carved out a unique space in the competitive fast-casual dining industry. Known for its fresh ingredients and vibrant Mediterranean flavors, the chain has not only...Read More

BWH Hotels: Elevating Customer Loyalty and Inspiring Travel

  • December 09 2024
  • Resource: In-Depth Exclusives

Travel rewards have become increasingly popular in recent years, with more and more people taking advantage of the opportunity to earn points and miles on their everyday spending. According to a recent survey by NerdWallet, 41% of Americans have...Read More

Interview with Michelle DeVore: Launching the Supercuts Reward Program

  • November 18 2024
  • Resource: In-Depth Exclusives

Designing an enterprise-level loyalty program from scratch is challenging on its own, but doing so for a large franchise organization like Supercuts—spanning 1,900 locations with over 400 local loyalty initiatives—raises the stakes...Read More

Royal Bank of Canada: Forming Strategic Partnerships and Receiving Recognition for Customer Loyalty Efforts

  • October 16 2024
  • Resource: In-Depth Exclusives

When a large financial institution decides to enhance the construction of its customer loyalty program, it can be challenging. Yet repositioning a program in a highly competitive Canadian market where large coalition programs are inter-matched...Read More

Church’s Texas Chicken: Launching the REAL REWARDS Program and Developing a True Omnichannel Experience

  • October 09 2024
  • Resource: In-Depth Exclusives

Inspired by its San Antonio roots, Church’s Texas Chicken® has served flavorful fried chicken for over 72 years. Founded by George W. Church in a location across the street from the iconic Alamo, the restaurant was first known as Church...Read More

Carter’s: Engaging the Next Generation of Customers with Creative Campaigns and Conversations

  • October 07 2024
  • Resource: In-Depth Exclusives

Founded by William Carter, children’s apparel retailer Carter’s is nearly a 165-year-old company that helps parents navigate parenthood. Today, the company operates more than 1,000 stores worldwide. Carter’s family of brands...Read More

Hilton: A Growing Portfolio, Strategic Partnerships, and Digital Innovation Create a Better Customer Experience for Guests

  • October 02 2024
  • Resource: In-Depth Exclusives

Hilton is a leading global hospitality company with 24 world-class brands for all guests’ stay needs at over 7,800 properties across 126 countries and territories. Through acquisitions that allow for more destination choices, technology...Read More

Paris Baguette: Rolling Out a New Rewards Program and Cultivating Emotional Loyalty by Spreading Joy

  • September 30 2024
  • Resource: In-Depth Exclusives

Paris Baguette specializes in whole cakes, pastries, and breads, as well as artisan coffees, sandwiches, and other savory items. Globally, the brand has over 4,000 locations. In North America, the brand currently counts almost 200 locations...Read More

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