Puttshack: Engaging and Educating Customers with a Whimsical Brand Ambassador

  • May 22 2024
  • Resource: In-Depth Exclusives

The brainchild of Adam Breeden (All Star Lanes, AceBounce, and Flight Club) and brothers Steven and Dave Jolliffe (Topgolf), Puttshack is a high-tech mini golf concept where technology has been injected into the traditional game to make it even...Read More

Petco: Engaging Pet Parents and Leveraging Pet Partners To Nurture Emotional Loyalty

  • May 20 2024
  • Resource: In-Depth Exclusives

In 1965, a mail-order veterinary supplies business named UPCO was founded in San Diego, California. By 1979, it became Petco, and in 1980, the first Petco store located outside of California opened in Tigard, Oregon. Petco’s significant...Read More

Rodney Strong: Sustainability Efforts Engage Consumers and Cultivate Emotional Loyalty

  • April 29 2024
  • Resource: In-Depth Exclusives

Rodney Strong Vineyards was founded in 1959 when Rodney Strong chose Sonoma County in California as the ideal place to produce some of the best-known wines in the world. Three decades after its founding, Rodney Strong Vineyards’ management...Read More

Lowe’s Home Improvement: A Tiered Rewards Program Designed To Engage DIYers and Attract Millennials

  • April 24 2024
  • Resource: In-Depth Exclusives

From its humble beginnings as a hardware store in a small North Carolina town, Lowe’s grew to become one of the largest home improvement retailers in the world. The company counts nearly 300K associates, encompassing 1,700+ home improvement...Read More

The Coca-Cola Company: Brand Refreshes Global Campaign Leveraging AI and Social Media

  • March 18 2024
  • Resource: In-Depth Exclusives

The Coca-Cola Company’s global initiative, the ‘Best Coke Ever?’ debate, is using artificial intelligence (AI) to create a truly unique experience for consumers and Coca-Cola fans. One of the key elements in the campaign includes...Read More

Melting Pot: Inspiring and Cultivating Emotional Loyalty with Customers

  • March 11 2024
  • Resource: In-Depth Exclusives

The first Melting Pot restaurant, established in 1975 by businessmen Bruce Knoechel and Roy Nelson in Maitland, FL, offered a simple menu of only three items — Swiss cheese fondue, beef fondue, and a chocolate fondue dessert. In...Read More

CVS Pharmacy: Evolving Customer Loyalty Programs and Creating a More Convenient Customer Experience

  • March 06 2024
  • Resource: In-Depth Exclusives

In 1963, Consumer Value Stores was founded in Lowell, MA, providing customers with health and beauty products. The company name changed to CVS by the end of its first year in business, and by 1967, pharmacies began to appear within its stores. The...Read More

Hooters: Customer Engagement, Brand Partnerships, and the Role of Today’s CMO

  • February 05 2024
  • Resource: In-Depth Exclusives

Hooters is a globally iconic, image-based, casual dining restaurant brand founded in 1983 in Clearwater, FL. The company consists of nearly 370 stores in total, which include domestic and international franchisees. The brand’s footprint...Read More

Bojangles: Shaping the Customer Experience with the Right Technology and a Dash of Southern Hospitality

  • January 09 2024
  • Resource: In-Depth Exclusives

Bojangles is a Carolina-born restaurant brand specializing in Southern food like hand-breaded fried chicken and made-from-scratch biscuits. Founded in 1977 in Charlotte, N.C., by Jack Fulk and Richard Thomas, the brand now operates over 800...Read More

Amtrak: Enhancing the Customer Experience with a Proactive Service Recovery Initiative

  • January 08 2024
  • Resource: In-Depth Exclusives

From the inception of railroads in the U.S., commercial freight railroads operated private passenger service. However, by the 1960s, travel by air and interstate highways dominated, and it was no longer profitable to operate passenger railroads. ...Read More

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