How Brands Define and Measure Emotional Loyalty

  • April 15 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson, Loyalty360

Emotional loyalty can mean different things to different brands. And even then, some brands have a hard time even defining the term, which has baffled many industry experts and researchers for years. “Emotional loyalty is fairly difficult...Read More

Q&A with Imani Samuels, AARP

  • April 14 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

  Imani Samuels is the Director of Loyalty Marketing at AARP, an association for people 50-plus that had almost 40 million members. AARP Rewards recently received a Silver award and the Innovation and Corporate Social Responsibility...Read More

Q&A with Jessica Correa, Urban Air Adventure Park

  • April 12 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

  Urban Air is a nationwide adventure park brand with more than 150 locations. Mark Johnson, CEO of Loyalty360, recently spoke with Jessica Correa, Urban Air’s Chief Marketing Officer, about the growth of the company and its decision...Read More

AARP Rewards Grows Membership with Intentional Touchpoints

  • April 09 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

 The world of customer loyalty, rewards, and gamification may be skewed toward a younger audience, but in the case of AARP, their members are holding their own quite well, thank you. Once known as the American Association of Retired Persons...Read More

Urban Air Adventure Park Grows Customers with Kid-Friendly Activities

  • April 08 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

  The irony is not lost on Urban Air Adventure Park’s Chief Marketing Officer Jessica Correa that her brand’s attempt to pull kids away from their devices and screens and into exercise and play often starts on the devices...Read More

Q&A with Julia Russell and Carrie Mastropaolo, Verizon Wireless

  • April 07 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

  At the recent 2020 Loyalty360 Awards, Verizon Wireless came away as big winners. They took home the Platinum Award in the Program Partnership category, won the Gold in the Loyalty Program Design category, and won the Bronze Award in the...Read More

Q&A with Andras Szocs, Salling Group

  • April 06 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

  Andras Szocs is the Senior Director and Head of Customer Programs and Center of Excellence for Salling Group, the largest retailer in Denmark, which serves over 11 million customers a week through its grocery store chains, coffee shops...Read More

Verizon Expands Loyalty Program

  • April 05 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

 In the fast-moving world of consumer marketing, it’s important to continually evolve to meet the needs of the customer. And no one knows that better than Julia Russell and Carrie Mastropaolo of Verizon. The two are part of a larger...Read More

Q&A with Ivonne Kinser, Avocados From Mexico

  • March 31 2021
  • Resource: In-Depth Exclusives

  Ivonne Kinser is Head of Digital Marketing and E-Commerce at Avocados From Mexico, the No. 1 selling brand of avocados in the U.S. The company was formed for the purpose of advertising, promotion, public relations, and research for all...Read More

‘Avocado Nation’ Helping Grow Avocados From Mexico Sales

  • March 29 2021
  • Resource: In-Depth Exclusives
  • Ashley Kimball, Loyalty360

  In the world of brand marketing and engagement, Ivonne Kinser says there are trends that all marketers should keep an eye on, but — more importantly — there are forces that must be watched more closely. “The trends are...Read More

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