The Coca-Cola Company: Brand Refreshes Global Campaign Leveraging AI and Social Media

  • March 18 2024
  • Resource: In-Depth Exclusives

The Coca-Cola Company’s global initiative, the ‘Best Coke Ever?’ debate, is using artificial intelligence (AI) to create a truly unique experience for consumers and Coca-Cola fans. One of the key elements in the campaign includes...Read More

Melting Pot: Inspiring and Cultivating Emotional Loyalty with Customers

  • March 11 2024
  • Resource: In-Depth Exclusives

The first Melting Pot restaurant, established in 1975 by businessmen Bruce Knoechel and Roy Nelson in Maitland, FL, offered a simple menu of only three items — Swiss cheese fondue, beef fondue, and a chocolate fondue dessert. In...Read More

CVS Pharmacy: Evolving Customer Loyalty Programs and Creating a More Convenient Customer Experience

  • March 06 2024
  • Resource: In-Depth Exclusives

In 1963, Consumer Value Stores was founded in Lowell, MA, providing customers with health and beauty products. The company name changed to CVS by the end of its first year in business, and by 1967, pharmacies began to appear within its stores. The...Read More

Hooters: Customer Engagement, Brand Partnerships, and the Role of Today’s CMO

  • February 05 2024
  • Resource: In-Depth Exclusives

Hooters is a globally iconic, image-based, casual dining restaurant brand founded in 1983 in Clearwater, FL. The company consists of nearly 370 stores in total, which include domestic and international franchisees. The brand’s footprint...Read More

Bojangles: Shaping the Customer Experience with the Right Technology and a Dash of Southern Hospitality

  • January 09 2024
  • Resource: In-Depth Exclusives

Bojangles is a Carolina-born restaurant brand specializing in Southern food like hand-breaded fried chicken and made-from-scratch biscuits. Founded in 1977 in Charlotte, N.C., by Jack Fulk and Richard Thomas, the brand now operates over 800...Read More

Food Lion: Keeping Customer Loyalty and the Customer Experience at the Forefront

  • January 03 2024
  • Resource: In-Depth Exclusives

Founded in 1957 in Salisbury, N.C., Food Lion has spent over six decades delivering fresh and affordable products to its customers. With over 82,000 Food Lion associates serving more than 10M customers each week, the brand’s 1,108 store...Read More

Fubo: Building Brand Love by Rewarding Consumers and Investors

  • January 02 2024
  • Resource: In-Depth Exclusives

Originally established in 2015 to provide soccer fans with a way to stream matches, today, Fubo is a direct-to-consumer live TV streaming service enjoyed by 1.48M paid subscribers in North America. Growing through strategic acquisitions, the...Read More

Subway: A Simplified Customer Loyalty Program Provides a Better Customer Experience

  • December 20 2023
  • Resource: In-Depth Exclusives

In 1965, Pete’s Super Submarines was opened in Bridgeport, Connecticut, by Fred DeLuca and nuclear physicist Dr. Peter Buck after the 17-year-old DeLuca asked Buck how he should pay his college tuition. With an idea to make fresh and...Read More

Celebrating 40 Years: A Q&A with Hooters on Engaging Employees and Creating Memorable Guest Experiences for Four Decades

  • December 19 2023
  • Resource: In-Depth Exclusives

Hooters was founded by six businessmen in Clearwater, FL, in 1983. While the men lacked experience in the restaurant industry, they were driven to create an elevated guest experience with “craveable” dishes, cold beer, sports, and, of...Read More

Delivering What Customers Want: A Q&A with Cracker Barrel on Launching Its Rewards Program and Forming Strategic Partnerships

  • December 18 2023
  • Resource: In-Depth Exclusives

In 1969, the Cracker Barrel Old Country Store® opened in Lebanon, Tennessee, when Dan Evins observed the expansion of the American Interstate and how travelers would be challenged to find a place to stop and have a good meal at a fair price...Read More

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