Domino’s Relies on Product Insurance to Build Customer Loyalty

  • January 13 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

  Accidents happen, even to the best pizza makers in the world. So when Domino’s decided to provide “Delivery Insurance” on their products more than a decade ago, customers literally ate it up. The feedback that Domino...Read More

LEGO Goes After a Lifetime of Loyalty

  • January 12 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

  For a toy company that has been around since 1932 — and which it seems has appeared in every household known to man — LEGO thought it needed to take a different approach with its rewards program. Before 2019, the previous...Read More

Q&A with Alan Magee, Church’s Chicken, Part II

  • January 08 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

  Alan Magee is Vice President of Digital Marketing and Technology at Church’s Chicken, which — along with its sister brands Texas Chicken and Church’s Texas Chicken outside of the U.S. —has more than 1,500 locations...Read More

Q&A with Alan Magee, Church’s Chicken, Part I

  • January 06 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

  Alan Magee is Vice President of Digital Marketing and Technology at Church’s Chicken, which — along with its sister brands Texas Chicken and Church’s Texas Chicken outside of the U.S. —has more than 1,500 locations...Read More

19 Crimes Breaks the Rules to Win Loyalty Program Design Award

  • January 05 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

  Crime may not pay, but for 19 Crimes’ Infamous Insiders Rewards program, there was a definite payoff to its marketing efforts this past year. 19 Crimes is the cornerstone in the Treasury Wine Estates portfolio, and its witty and...Read More

Q&A With Katherine LeBlanc, Chief Marketing Officer with Painting with a Twist, Part II

  • December 17 2020
  • Resource: In-Depth Exclusives

   Mark Johnson, CEO of Loyalty360, had the chance to talk with Katherine LeBlanc, Chief Marketing Officer with Painting with a Twist, the original and leading paint and sip franchise with almost 300 studios open or in development in 39...Read More

Q&A With Katherine LeBlanc, Chief Marketing Officer with Painting with a Twist, Part I

  • December 15 2020
  • Resource: In-Depth Exclusives
  • Mark Johnson

   Mark Johnson, CEO of Loyalty360, had the chance to talk with Katherine LeBlanc, Chief Marketing Officer with Painting with a Twist, the original and leading paint and sip franchise with almost 300 studios open or in development in 39...Read More

Q&A with GPM Investments Arie Kotler and Michael Bloom

  • December 14 2020
  • Resource: In-Depth Exclusives

  Chances are you’ve probably driven past a convenience store owned by GPM Investments, the 7th largest convenience store chain in the country based in Richmond, VA. Nationally, GPM has 1,350 company-operated stores and 1,580 dealer...Read More

Painting With a Twist Builds Emotional Connections Through Shared Experiences

  • December 11 2020
  • Resource: In-Depth Exclusives
  • Mark Johnson

    As the Chief Marketing Officer for Twist Brands, Katherine LeBlanc knows full well the importance of supporting the companies’ franchisees as they battle through what seems to be the ever-changing habits of its customers...Read More

Q&A with GPM Investments Arie Kotler and Michael Bloom

  • December 10 2020
  • Resource: In-Depth Exclusives

 Chances are you’ve probably driven past a convenience store owned by GPM Investments, the 7th largest convenience store chain in the country based in Richmond, VA. Nationally, GPM has 1,350 company-operated stores and 1,580 dealer...Read More

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