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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Mindi Bridges is the Chief Brand & Marketing Officer for VASA Fitness, which has 48 locations that serve over 400,000 members across Colorado, Utah, Kansas, Oklahoma, Arizona, and Indiana.
Loyalty360 CEO Mark Johnson spoke with Bridges about...Read More
Christy Johnson is Vice President of Branding at Certified Angus Beef, a group of family ranchers that offers the world’s first premium brand of beef.
Loyalty360 CEO Mark Johnson spoke with Johnson about Certified Angus Beef’s...Read More
Matt Moore is the Vice President of Digital and Loyalty at Tim Hortons, Canada’s largest restaurant chain operating in the quick-service industry serving over 5 million cups of coffee every day, with 80% of Canadians visiting one of nearly 4...Read More
Of all the numerous items that needed to be checked and re-checked before launching a loyalty program, the biggest one for Certified Angus Beef was getting the receipt scanning capabilities down pat.
With their product licensed to various sellers...Read More
When 80% of the country comes to your brand every month — as is the case for Tim Hortons in Canada — areas for improvement aren’t obvious.
“That means effectively all Canadians are coming,” says Matt Moore, Vice...Read More
Lindsey Roy is the Chief Marketing Officer at Hallmark, a $3.5 billion company that operates a diversified portfolio of businesses, including greeting cards, gift wrap, and related products, as well as the Crayola brand and three cable channels...Read More
Suffice to say, the year 2020 meant just about everyone needed to get a nice greeting card in the mail from a friend or family member from time to time.
At Hallmark, they ended up handing out over 7 million free cards over the last year or so in...Read More
Danielle Porto Parra is the head of marketing for McAlister’s Deli, which has nearly 500 restaurants in 28 states serving sandwiches, spuds, salads, and of course their famous McAlister’s Sweet Tea.
Loyalty360 CEO Mark Johnson —...Read More
While some restaurant brands may invest in expansive marketing campaigns and hi-tech apps to attract customers, McAlister’s Deli has imparted a bit of old-fashioned hospitality, mixed with technology, when it comes to attracting and keeping...Read More
Jane McPherson, Senior Vice President of Marketing for Capriotti’s Sandwich Shop and Wing Zone. Capriotti’s has over 125 locations, and Wing Zone has 31 locations in North America and 30 more restaurants internationally.