Q&A with Jamie Russo, Choice Hotels International

  • March 03 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

  Jamie Russo is Vice President of Loyalty Programs and Customer Engagement at Choice Hotels International, one of the largest and most successful lodging franchisors in the world. Choice franchises 13 distinct brands that count more than 7...Read More

Ally Financial’s Marketing Capitalizes on Gamification Efforts

  • March 02 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

  The marketing team at Ally Financial had two major hurdles to climb over the past few years: convince the public that they were more than just a bank and do it without the big budget of many of its competitors. When the dust cleared at...Read More

Q&A with Ashley Leger, Atlantic Lottery

  • February 26 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

  Ashley Leger leads the 2Chance program for Atlantic Lottery, an organization that operates lottery games in Atlantic Canada and is owned jointly by the four Atlantic provincial governments: New Brunswick, Prince Edward Island, Nova Scotia,...Read More

Q&A with Josh Buchmann, Checkers and Rally’s

  • February 25 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

  Checkers and Rally’s recently developed a new mobile application and loyalty program for its restaurants, working in partnership with Paytonix. Mark Johnson, CEO of Loyalty360, spoke about the program with Josh Buchmann, the Senior...Read More

Checkers and Rally’s Launch Rewards Program to ‘Keep It Simple’

  • February 22 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

When quick-service restaurant consumers began quickly changing their buying habits in early 2020, many of them scrambled to come up with ideas to meet customer requirements of contactless interactions and faster service. But at Checkers and...Read More

Q&A With John Giaquinto and Julie Girard, Hannaford Supermarkets

  • February 19 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

  For decades, the slogan for Hannaford Supermarkets was ‘no cards, no games, no gimmicks.’ Hannaford is a 189-store supermarket chain based in Maine that operates stores in New England and New York. They recently won a Platinum...Read More

Q&A with Cecilie Balfour, TELUS

  • February 18 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

  Cecilie Balfour is the Senior Market Manager at TELUS, which is Canada’s fastest-growing national telecommunications company. TELUS recently won two awards at the annual Loyalty360 awards program, including a Gold in the Innovation...Read More

Employee Buy-In Grows Hannaford All-Digital Rewards Program

  • February 17 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

  For decades, the slogan for Hannaford Supermarkets was ‘no cards, no games, no gimmicks.’ So when they set out to launch the first My Hannaford Rewards loyalty program, they knew they had to meet the challenge of living up to...Read More

Q&A with Geoff Crossan, Wyndham Hotels & Resorts

  • February 15 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

  Wyndham Hotels & Resorts won the Platinum in the 360-Degree category for overall excellence at the 2020 Loyalty360 Awards, as well as three other awards at the event. The brand also captured a Platinum in the Customer Insights &...Read More

Floor & Decor’s Unique PRO Rewards Changes Member’s Business, Lives

  • February 12 2021
  • Resource: In-Depth Exclusives
  • Mark Johnson

    Matt Goldberg is the Director Of Pro Strategy And Loyalty at Floor & Decor, which won three awards during the recent Loyalty 360 Award presentation, including a Platinum in the B2B Customer Loyalty category, a Gold in the...Read More

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