Milista Anderson is chief customer officer for SunGard’s energy business, leading the organization in its voice of the customer program and retention strategies.
Ms. Anderson has more than 20 years of experience in the design, development and delivery of systems, processes and organizational infrastructures within software development across diverse industries, including energy, financial services, manufacturing and education. She also has expertise in entrepreneurial business practices in insurance, health care and professional services. She specializes in designing and improving operational models that get measurable results.
As part of the Loyalty 360 thought leadership video blog series, in an interview with Mark Johnson, president and CEO of Loyalty 360, Milista shares her perspective and insights on the following:
-
What would you like to see change in the market’s approach to the customer experience, engagement and loyalty?
-
Is your existing customer strategy focused more heavily on acquisition or retention? Why is this the most valuable approach at this time?
-
Do you see this focus changing within the next couple of years?
-
What are your customers saying about your brand / service offering? How is this different than it may have been when you started in your position?
-
What do you believe is key in creating the ultimate customer experience?
-
Is there one process or change you have made internally/externally that has enhanced the experience individuals have with your product / service?