Matching Customer Expectations: Using the Four C's of Loyalty for Improved Experience, Engagement & Advocacy

  • October 29 2012
  • Resource: Multimedia
  • Mark Johnson, Loyalty 360 & Kathy Hecht, Acxiom

Collaboration, Community, Content, Commerce: the backbone for driving successful marketing strategy and sustainable relationships with your customers. Mark Johnson, CEO, Loyalty 360, kicks off this year’s Engagement & Experience Expo...Read More

Proactive Customer Experience Management Throughout the Lifecycle

  • October 28 2012
  • Resource: Multimedia
  • Jim Milton, Mike Romano, Cirstopher Bjelajac & Jeannie Gonzalez, SoundBite Communications

Today’s customers have a host of options for interfacing with brands, but no matter which one they choose, they expect a level of engagement that goes beyond transactional in favor of insightful, two-way relevant conversations that develop...Read More

Pricing and Engagement: A Complex Relationship

  • October 28 2012
  • Resource: Multimedia
  • David Andreadakis, Aimia

Whether the relationship is business-to-business or business to consumer, the value proposition to the buyer is a complex. It is an ever-changing and vital set of decisions and perceptions. If this complexity is managed efficiently, deep and...Read More

The New Engagement: Driving Customer Behavior with Gamification

  • October 28 2012
  • Resource: Multimedia
  • Robin Krieglstein, Badgeville

In today's world of marketing, loyalty can only be earned by offering sustained engaging experiences. Smart gamification techniques enable marketers to influence and measure user behavior across their own digital properties and external...Read More

Every Day is Election Day for Consumers [PODCAST]

  • October 25 2012
  • Resource: Multimedia
  • Tim Suther, Acxiom

Mark Twain once said, “Loyalty to the country always. Loyalty to the government when it deserves it.”  Whether right, left or center, I hope you find the humor in that quote, especially now around election time. If nothing else,...Read More

Minding the Gap—between employee engagement and customer experience

  • October 04 2012
  • Resource: Multimedia
  • Karl E. Sharicz

Think about it. When was the last time you felt you came away having just had a great customer experience—after dealing with an employee that appeared to act as if they could have cared less about you, what you were buying, or your...Read More

State of the Industry: The Showrooming Effect - Find Product. Buy….Elsewhere.

  • October 04 2012
  • Resource: Multimedia
  • Giri Agarwal & Gaurav Pant – Edgell Knowledge Network (EKN)

If retailers were lawmakers, showrooming would be a punishable offense. The act of consumers examining a product in-store, not purchasing it there, then finding a lower price elsewhere, is an increasingly common phenomenon facing brick and...Read More

Thought Leadership Video Blog: Thad Peterson, inCode

  • October 01 2012
  • Resource: Multimedia
  • Loyalty 360

Thad Peterson has more than 20 years of experience in services marketing, database marketing, new product development, loyalty, strategy consulting and payments. His experience includes developing and managing marketing programs for global...Read More

State of the Industry: How integrating customer interactions across all communication channels impacts customer engagement

  • October 01 2012
  • Resource: Multimedia
  • Gideon Hollander, Jacada Ltd

The last decade was spent chasing the proverbial “360 degree” or comprehensive view of the customer. A shift is now underway to the consumer driving the conversation, causing a need to deliver a 360 degree view of the company instead...Read More

Thought Leadership Video Blog: David Andreadakis, Aimia

  • September 13 2012
  • Resource: Multimedia
  • Loyalty360

In this video blog, Mark Johnson of Loyalty 360 interviews David Andreadakis, Director of Business Development Strategy at Aimia. David is a Behavioral Economist and leads Business Development for Aimia out of the Loyalty Strategy team. As a core...Read More

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