U.S. Wireless Customer Loyalty Programs Need to Add Value

  • April 11 2013
  • Resource: Multimedia
  • Jim Tierney, Loyalty 360

When it comes to loyalty among mobile phone users in the U.S., wireless carriers should start thinking long and hard about their ability to retain customers. According to a recent study released by WDS, a Xerox Company, 36% of U.S. customers...Read More

Building an Effective Voice of the Customer Program

  • April 11 2013
  • Resource: Multimedia
  • Nancy Porte, Verint

Voice of the Customer (VoC) is a market research technique used to capture customers’ expectations, preferences and aversions. Driven by today’s need to create actionable insight out of data, VoC has converged with business process...Read More

Mobilizing the Point of Decision

  • April 11 2013
  • Resource: Multimedia
  • Diarmuid Mallon, SAP

Fifty-three percent of mobile industry leaders believe that improving customers’ retail experience will be essential to creating a successful mobile wallet scheme. That’s what a recent SAP survey at the 2013 GSMA Mobile World...Read More

Thought Leadership Series: BJ Emerson, VP of Technology, Tasti D-Lite & Planet Smoothie

  • April 10 2013
  • Resource: Multimedia

Through the Loyalty 360 Thought Leadership series we invite you to hear first-hand insights and perspectives from the thought leadership driving the customer engagement and loyalty industry today. In this video blog, Loyalty 360 interviews BJ...Read More

Thought Leadership Series: Nancy Porte, VP of Customer Experience, Verint

  • April 10 2013
  • Resource: Multimedia

Through the Loyalty 360 Thought Leadership series we invite you to hear first-hand insights and perspectives from the thought leadership driving the customer engagement and loyalty industry today. In this video blog, Loyalty 360 interviews...Read More

What the Convergence of CRM, CEM and Loyalty Means for Millennial Consumers

  • April 10 2013
  • Resource: Multimedia
  • Michael Hemsey, Kobie Marketing

Baby boomers might get credit for breaking the cultural mold, but Millennials, their second generation of offspring – the first being Generation X –  are proving just as exciting and lucrative in their own unique way.Read Full...Read More

Meet the Speaker: Paul Sage, Product Management Director, Aimia

  • April 08 2013
  • Resource: Multimedia
  • Aimia

Through the Loyalty 360 Meet the Speaker series we invite you to get a sneak peek into the upcoming webinar Seize the Moments: Capturing the 10 Most Important Customer Experience Moments.In this video blog, Loyalty 360 interviews Paul Sage...Read More

Loyal to a Great Deal: How Daily Deals Sites Can Combat Customer Fatigue

  • April 04 2013
  • Resource: Multimedia
  • Sandra Zoratti, Ricoh

Let’s face it, everyone loves a great deal.  So the decline of daily deal giants LivingSocial and Groupon might seem puzzling to some, but a closer look provides a clear lesson on customer loyalty.Read Full Article Here Read More

The Power of Alignment: Creating B2B Strategies to Manage Client Expectations and Deliver on the Customer Experience

  • April 01 2013
  • Resource: Multimedia
  • Craig Hendrix Business Intelligence Director,Quintiles &Linda G. Shea SVP/Global Managing Director, Customer Strategies,ORC Int

Successful B2B organizations thrive on client relationships.  In professional service firms where engagements are complex and evolve over time, managing the client relationship is critical to growth.  This requires aligning needs and...Read More

Thought Leadership Series: Irving Fain, CEO & Co-Founder, CrowdTwist

  • March 28 2013
  • Resource: Multimedia
  • Loyalty 360

Through the Loyalty 360 Thought Leadership series we invite you to hear first-hand insights and perspectives from the thought leadership driving the customer engagement and loyalty industry today. In this video blog, Loyalty 360 interviews...Read More

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