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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Thad Peterson has more than 20 years of experience in services marketing, database marketing, new product development, loyalty, strategy consulting and payments. His experience includes developing and managing marketing programs for global...Read More
The last decade was spent chasing the proverbial “360 degree” or comprehensive view of the customer. A shift is now underway to the consumer driving the conversation, causing a need to deliver a 360 degree view of the company instead...Read More
In this video blog, Mark Johnson of Loyalty 360 interviews David Andreadakis, Director of Business Development Strategy at Aimia. David is a Behavioral Economist and leads Business Development for Aimia out of the Loyalty Strategy team. As a core...Read More
Mark Johnson, President and CEO of Loyalty 360, speaks with Tim Suther, Chief Marketing and Strategy Officer at Acxiom for an exclusive look at the thought leadership Behind the Brand. Tim is responsible for Acxiom’s global marketing...Read More
The numbers are staggering. With a potential reach of more than 5 billion people across the globe, and an impressive 98% of messages being opened and read, it hardly comes as a surprise to learn that SMS is currently witnessing resurgence in...Read More
Conversion rate is like the Rodney Dangerfield of retail metrics – it gets no respect. It’s been around for decades, but to a great extent has been ignored by most retailers. However, things are changing. Retailers are starting to...Read More
On August 23rd, 2012, Mark Johnson, President and CEO, spoke with Chris Bucholtz from SugarCRM about CRM challenges and strategies. With 17 years as a technology and business under his belt, Chris took over the role of editor in chief of the...Read More
First off, I am not writing this article as a “band wagon” piece to jump in on the financial results released by Groupon last week, and did not plan to discuss the challenging economic week that they had post release, actually I was...Read More
On August 21st, 2012, Mark Johnson, President and CEO, spoke with Raju Vegesna at Zoho about CRM challenges and strategies. Raju Vegesna is the evangelist for Zoho. Raju is one of the key people responsible for developing the strategic...Read More
Imagine for a moment: You have landed five, 10 or maybe 20 years in the future. As a loyalty marketer, you are excited to learn that the ultimate customer loyalty experience has been discovered and implemented. This ultimate experience is the...Read More
March 18,2024
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March 06,2024