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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Earlier this year, two Citibank customers sued the financial institution on the grounds that it used unfair and deceptive trade practices by not fully disclosing that frequent flyer rewards offered as a incentive for opening a checking account...Read More
It’s been a long time since we were clipping coupons from the Sunday paper to save a few dollars on groceries. We were content to clip our coupons while reading the paper until the loyalty card came along, acting as a new friend to us...Read More
For students learning about the 4Ps of marketing today, there is a clear winner: Price. The great recession forced shoppers to learn how to be frugal and spend smarter and trend data points to a permanent shift in shopping mentality. Now, amidst...Read More
In the travel business, loyalty programs are like fuel. They are precious, expensive and absolutely critical to running a business. In fact, the travel business even has its own award program for loyalty programs. It’s called “The...Read More
Through economic evolution, experience has become the soul of engagement. Think about our economic history: We pulled vegetables out of the ground in agrarian society. We harnessed the power of steam, textiles and iron and began mass producing...Read More
In this video blog series, Mark Johnson speaks with attendees of Forrester's Customer Experience Forum held in New York, June 26-27, 2012. In this video, Mark interviews Martie Woods of Deluxe. Read More
In this video blog series, Mark Johnson speaks with attendees of Forrester's Customer Experience Forum held in New York, June 26-27, 2012. In this video, Mark interviews Blair Lyon of Monetate. Read More
In this video blog series, Mark Johnson speaks with attendees of Forrester's Customer Experience Forum held in New York, June 26-27, 2012. In this video, Mark interviews Jeff Nicholson of Pitney Bowes Software. Jeff will be presenting the...Read More
In this video blog series, Mark Johnson speaks with attendees of Forrester's Customer Experience Forum held in New York, June 26-27, 2012. In this video, Mark interviews Larry Freed of ForeSee Results. Read More
In this video blog series, Mark Johnson speaks with attendees of Forrester's Customer Experience Forum held in New York, June 26-27, 2012. In this video, Mark interviews Ian Truscott of SDL. Read More
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