Behind the Brand: Video Interview with Tim Suther, Acxiom

  • September 13 2012
  • Resource: Multimedia
  • Loyalty 360

Mark Johnson, President and CEO of Loyalty 360, speaks with Tim Suther, Chief Marketing and Strategy Officer at Acxiom for an exclusive look at the thought leadership Behind the Brand. Tim is responsible for Acxiom’s global marketing...Read More

State of the Industry: A Powerful Message: Making SMS The Focal Point for Customer Engagement

  • September 05 2012
  • Resource: Multimedia
  • Steven Van Zanen, Acision

The numbers are staggering. With a potential reach of more than 5 billion people across the globe, and an impressive 98% of messages being opened and read, it hardly comes as a surprise to learn that SMS is currently witnessing resurgence in...Read More

State of the Industry: Why Retailers are Waking Up to Conversion

  • September 04 2012
  • Resource: Multimedia
  • Mark Ryski, HeadCount Corporation

Conversion rate is like the Rodney Dangerfield of retail metrics – it gets no respect. It’s been around for decades, but to a great extent has been ignored by most retailers. However, things are changing. Retailers are starting to...Read More

Executive Insights: Podcast Interview with Chris Bucholtz, SugarCRM

  • August 23 2012
  • Resource: Multimedia
  • Loyalty 360

On August 23rd, 2012, Mark Johnson, President and CEO, spoke with Chris Bucholtz from SugarCRM about CRM challenges and strategies. With 17 years as a technology and business under his belt, Chris took over the role of editor in chief of the...Read More

State of the Industry: The Groupon Challenge New vs. Old

  • August 22 2012
  • Resource: Multimedia
  • Mark Johnson

First off, I am not writing this article as a “band wagon” piece to jump in on the financial results released by Groupon last week, and did not plan to discuss the challenging economic week that they had post release, actually I was...Read More

Executive Insights: Podcast Interview with Raju Vegesna, Zoho

  • August 21 2012
  • Resource: Multimedia
  • Loyalty 360

On August 21st, 2012, Mark Johnson, President and CEO, spoke with Raju Vegesna at Zoho about CRM challenges and strategies.   Raju Vegesna is the evangelist for Zoho. Raju is one of the key people responsible for developing the strategic...Read More

State of the Industry: Point of Sale Rewards Redemption: Holy Grail, Real Value or Too Expensive?

  • August 16 2012
  • Resource: Multimedia
  • Mike McDonnell

Imagine for a moment: You have landed five, 10 or maybe 20 years in the future. As a loyalty marketer, you are excited to learn that the ultimate customer loyalty experience has been discovered and implemented. This ultimate experience is the...Read More

State of the Industry: Why Loyalty Rewards Transparency and Taxation Should Go Hand in Hand

  • August 02 2012
  • Resource: Multimedia
  • Michael Hemsey, Kobie Marketing

Earlier this year, two Citibank customers sued the financial institution on the grounds that it used unfair and deceptive trade practices by not fully disclosing that frequent flyer rewards offered as a incentive for opening a checking account...Read More

State of the Industry: The New Customer, New Loyalty

  • August 02 2012
  • Resource: Multimedia
  • Tom Burgess, Linkable Networks

It’s been a long time since we were clipping coupons from the Sunday paper to save a few dollars on groceries. We were content to clip our coupons while reading the paper until the loyalty card came along, acting as a new friend to us...Read More

State of the Industry: Research Shows Increasing Price Sensitivity: Opportunity or Obstacle?

  • August 01 2012
  • Resource: Multimedia
  • Theresa Wabler, Parago

For students learning about the 4Ps of marketing today, there is a clear winner: Price. The great recession forced shoppers to learn how to be frugal and spend smarter and trend data points to a permanent shift in shopping mentality. Now, amidst...Read More

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