Harnessing the Power of the Data Explosion

  • April 24 2012
  • Resource: Multimedia
  • Catrina Logan Boisson

The world is being transformed by data.  New communications tools and technologies are opening the door to greater personalization and customization, and the explosion of social media has created numerous opportunities to capture and use...Read More

Ad Tech Video Blog: Kevin Knowles, VP Product Marketing, First Data Corporation

  • April 18 2012
  • Resource: Multimedia

In this video blog series, Mark Johnson speaks with attendees of Ad Tech held in San Francisco, April 12-14, 2012. In this video, Mark discusses with Kevin Knowles, VP Product Marketing of First Data Corporation the following questions: In...Read More

Ad Tech Video Blog: Dennis McGuire, CEO, Codebaby

  • April 18 2012
  • Resource: Multimedia

In this video blog series, Mark Johnson speaks with attendees of Ad Tech held in San Francisco, April 12-14, 2012. In this video, Mark discusses with Dennis McGuire, CEO of Codebaby, the following questions: Loyalty 360 believes that loyalty...Read More

Ad Tech Video Blog: Antonio Tomarchio, CEO & Founder, Beintoo

  • April 18 2012
  • Resource: Multimedia

In this video blog series, Mark Johnson speaks with attendees of Ad Tech held in San Francisco, April 12-14, 2012. In this video, Mark discusses with Antonio Tomarchio, CEO & Founder of Beintoo, the following questions: With the advent of...Read More

Ad Tech Video Blog: Brian Bulkowski, CEO & Founder, CitrusLeaf

  • April 18 2012
  • Resource: Multimedia

In this video blog series, Mark Johnson speaks with attendees of Ad Tech held in San Francisco, April 12-14, 2012. In this video, Mark discusses with Brian Bulkowski, CEO & Founder of CitrusLeaf, the following questions: What will be the...Read More

Ad Tech Video Blog: Samantha Skey, Chief Revenue Officer, RecycleBank

  • April 18 2012
  • Resource: Multimedia

In this video blog series, Mark Johnson speaks with attendees of Ad Tech held in San Francisco, April 12-14, 2012. In this video, Mark discusses with Samantha Skey, Chief Revenue Officer of RecycleBank, the following questions: With the advent...Read More

The Rise of Earned Media from Search and Social

  • April 18 2012
  • Resource: Multimedia
  • Jeff MacGurn

For so long all forms of online marketing have existed inside of a vacuum where nary the many variations would meet.  Whether it was out of convenience or a genuine belief that the different approaches to online marketing had no impact with...Read More

Ad Tech Video Blog: Tom Burgess, CEO, Linkable Networks

  • April 18 2012
  • Resource: Multimedia

In this video blog series, Mark Johnson speaks with attendees of Ad Tech held in San Francisco, April 12-14, 2012. In this video, Mark discusses with Tom Burgess, CEO of Linkable Networks, the following questions: With the advent of social...Read More

Changing Times

  • April 11 2012
  • Resource: Multimedia
  • Phil Rubin, CEO, rDialgoue

Loyalty marketing, as we know it, has never been more in the mainstream of marketing than it is today.  We’re seeing greater attention paid to our niche, with record attendance at Loyalty Expo and growing interest from more brands in...Read More

How the Virtual World Drives Physical Business Success

  • April 04 2012
  • Resource: Multimedia
  • Juan Fernando Santos, Chief Experience Officer, Studiocom

In recent years, digital platforms have taken our everyday activities and enhanced them virtually. Facebook started with the “real world” concept of friendship and gave it some online benefits. LinkedIn granted the networking lunch...Read More

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