State of the Industry: “And The Freddie Goes To….”

  • July 25 2012
  • Resource: Multimedia
  • Layton Han, Adara Media

In the travel business, loyalty programs are like fuel. They are precious, expensive and absolutely critical to running a business. In fact, the travel business even has its own award program for loyalty programs. It’s called “The...Read More

State of the Industry: Creating a Cadence of Communications with your Customers

  • July 11 2012
  • Resource: Multimedia
  • Charles Christianson, Affinion Loyalty Group and Andrew Davidson, Mintel Comperemedia

Through economic evolution, experience has become the soul of engagement. Think about our economic history: We pulled vegetables out of the ground in agrarian society. We harnessed the power of steam, textiles and iron and began mass producing...Read More

Customer Experience Forum Video Blog: Martie Woods, Deluxe

  • July 09 2012
  • Resource: Multimedia
  • Loyalty 360

In this video blog series, Mark Johnson speaks with attendees of Forrester's Customer Experience Forum held in New York, June 26-27, 2012. In this video, Mark interviews Martie Woods of Deluxe. Read More

Customer Experience Forum Video Blog: Blair Lyon, Monetate

  • July 09 2012
  • Resource: Multimedia
  • Loyalty 360

In this video blog series, Mark Johnson speaks with attendees of Forrester's Customer Experience Forum held in New York, June 26-27, 2012. In this video, Mark interviews Blair Lyon of Monetate. Read More

Customer Experience Forum Video Blog: Jeff Nicholson, Pitney Bowes Software

  • July 09 2012
  • Resource: Multimedia
  • Loyalty 360

In this video blog series, Mark Johnson speaks with attendees of Forrester's Customer Experience Forum held in New York, June 26-27, 2012. In this video, Mark interviews Jeff Nicholson of Pitney Bowes Software. Jeff will be presenting the...Read More

Customer Experience Forum Video Blog: Larry Freed, ForeSee Results

  • July 09 2012
  • Resource: Multimedia
  • Loyalty 360

In this video blog series, Mark Johnson speaks with attendees of Forrester's Customer Experience Forum held in New York, June 26-27, 2012. In this video, Mark interviews Larry Freed of ForeSee Results. Read More

Customer Experience Forum Video Blog: Ian Truscott, SDL

  • July 09 2012
  • Resource: Multimedia
  • Loyalty 360

In this video blog series, Mark Johnson speaks with attendees of Forrester's Customer Experience Forum held in New York, June 26-27, 2012. In this video, Mark interviews Ian Truscott of SDL. Read More

Customer Experience Forum Video Blog: Donald Chestnut, SapientNitro

  • July 09 2012
  • Resource: Multimedia
  • Loyalty 360

In this video blog series, Mark Johnson speaks with attendees of Forrester's Customer Experience Forum held in New York, June 26-27, 2012. In this video, Mark interviews Donald Chestnut of SapientNitro. Read More

Customer Experience Forum Video Blog: Alex Sion, SapientNitro

  • July 09 2012
  • Resource: Multimedia
  • Loyalty 360

In this video blog series, Mark Johnson speaks with attendees of Forrester's Customer Experience Forum held in New York, June 26-27, 2012. In this video, Mark interviews Alex Sion of SapientNitro. Read More

Why Traditional Market Research Just Won’t Do Anymore

  • June 27 2012
  • Resource: Multimedia
  • Lonnie Mayne, Chief Experience Officer, Mindshare Technologies

In the 21st Century retail environment, where consumer confidence and spending patterns can shift with the speed of a Tweet or Facebook post, for good or ill, traditional market research just isn’t enough anymore. While market research...Read More

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