Videos & Podcasts

For many loyalty programs, mobile marketing offers the potential to explore new heights in record time, creating positive customer experiences and ensuring customer loyalty.Read Full Article Here Read More

I’d feel compelled to apologize to Abraham Lincoln for my title, but he didn’t originate the other, more common use of this phrase. You see, “a house divided” as a concept was biblical and Lincoln, being an avid reader of...Read More

I remember speaking to a department store retailer many years ago about what exactly customer loyalty was, and he said to me, “Loyalty? If you want loyalty, buy a dog!” I have never forgotten that phrase, and it still makes me laugh....Read More

There is compelling evidence suggesting that consumers increasingly expect an enhanced brand experience, one that takes loyalty beyond the points-for-rewards stereotype, delivering on emotional experiences as much as any tangible reward. Despite...Read More

Having recently read The Power of Habit, I’ve learned that it is possible to provide a very positive experience when leaning on the volatile human.  We need to empower our employees yet provide them with clear, concise training to...Read More

Mark Johnson interviews Larry Freed, the President and CEO of ForeSee. They discuss CEM insights for the next five years, as well as mobile strategy to ensure customer loyalty and financial success. Read More

Watch Loyalty 360's own Christine Peterman interview Sylvan Learning's Sara Costello, Senior Director of Marketing, and Francesca Muhlbaier, Local Marketing Manager about their upcoming Loyalty Expo 2013 session, "Optimizing Your...Read More

Mark Johnson interviews Metro, Inc's Vice President & Chief Marketing Communications Officer, Marc Giroux. In addition to sharing insights about Metro, Inc's own loyalty program and it's success, they discuss why customer loyalty...Read More

Eric Tejeda interviews PossibleNOW's Eric Holtzclaw. Holtzclaw is the Vice President & General Manager of PossibleNOW's Preference Management Professional Services Organization. Eric shares his perspective on the importance of...Read More

In this interview with Scott Hays, Senior Director of Product Marketing, KANA, we get a sneak peek look at the webinar: "If You Love Your Customers, Don't Break Their Hearts: Minimize Effort to Maximize Loyalty," which will be presented...Read More