Measuring Loyalty Programs: Who's Asking the Question?

  • April 18 2011
  • Resource: Multimedia
  • Phil Rubin, rDialogue; Chris Miller, GolfSmith; Robin McLellan, Sprint; Kathy Turley, The Palm Restaurant Group

Presented By: There are a number of ways to measure the impact and effectiveness of loyalty programs and loyalty marketing in general, from "the Ultimate Question" (NPS) to what CFOs and Boards care about to what brand-oriented CMOs...Read More

Keynote - Lessons Learned: Engagement, Voice of Customer and Customer Experience Management Are The Three Most Important Stepping Stones In The Journey to Loyalty

  • April 18 2011
  • Resource: Multimedia
  • Mark Johnson, Loyalty 360

"Engagement," "Voice of the Customer" and "Customer Experience Management" should be center stage in any CMO’s lexicon.   Yet, in today’s ever-changing marketing world, the connotative and denotative meanings of these terms are...Read More

Using Social Technologies to Reward Brand Loyalty

  • April 15 2011
  • Resource: Multimedia
  • BJ Emerson, Tasti D-Lite

Opportunities abound for integrating conventional loyalty programs with social applications. Learn the elements required for a successful implementation that transcend the ever-changing social landscape. Discover lessons learned and how Tasti D...Read More

Let Them Have Cake: Loyalty in the New Mobile World

  • April 15 2011
  • Resource: Multimedia
  • Panel Discussion with Access Development, Firetorn, Discover Network, and 1-800-Flowers.com

Companies have poured millions into researching customers’ demands and dreams when it comes to positive transaction experiences. The results are now revealing themselves in the modern mix of social and mobile technologies. Combine those...Read More

Bridging the Gap Between Social Media and Customer Service: How to Integrate Social Media into Your Customer Contact Center

  • April 15 2011
  • Resource: Multimedia
  • Mary Naylor, VIPdesk; Molly DeMaagd, AT&T

A social media strategy is a necessary business tool in the Web 2.0 world.  Not only do most consumers expect companies to have a social media presence, but 66% want the companies they do business with to increase usage of social media for...Read More

How to Create Loyalty (and the Brands That Are Doing it Best)

  • April 15 2011
  • Resource: Multimedia
  • Robert Passikoff and Amy Shea; Brand Keys, Inc.

Regardless of the platform used for outreach, one truth remains: an increase in customer loyalty will show up at the register. But loyalty has two sides: creating it and keeping it. Brand Keys, a global leader in loyalty and engagement metrics,...Read More

Who Pays for the Reward? Creating Effective Franchise Loyalty Programs

  • April 15 2011
  • Resource: Multimedia
  • Kevin Knowles, First Data; David Tryder, Dunkin' Donuts; Chris Bingel, Qdoba Restaurant, Inc.

Consistency and simplicity are critical components of effective loyalty programs – for both operator and consumer. However, in a franchise environment such as a restaurant, gas station or convenience store, it can be difficult to implement...Read More

B2B Focused Session - Customer Relationships: The Road to Becoming a Trusted Partner

  • April 15 2011
  • Resource: Multimedia
  • Sean Geehan, The Geehan Group; Tom Webster, iTrade Networks

Marketers can move their company’s market position from “problem solver” to “trusted adviser,” thus elevating financial results.  In this session you’ll see what steps you can take to move your company...Read More

In It For The Long Haul - The Citizens Bank/Giant Eagle Partnership

  • April 15 2011
  • Resource: Multimedia
  • Trevor Knott, Citizens Bank; Katie Scholl, Giant Eagle

Join Trevor Knott and Katie Scholl to learn how Citizens Bank and Giant Eagle have developed a partnership that aligns the goals of both organizations and their customers, to successfully build ongoing customer loyalty, increase incremental...Read More

Using the Participation Parameter to Drive Retention and Growth

  • April 15 2011
  • Resource: Multimedia
  • Carlos Dunlap, Kobie Marketing; Tom Shirkey - Director, AAA

Marketers spend more than $2-billion annually to operate programs in the U.S. – with the average enrollment of 14.1 loyalty programs per household.  The majority of these dollars are spent on the traditional points/miles-based credit...Read More

Displaying results 1021-1030 (of 1089)
 |<  <  99 - 100 - 101 - 102 - 103 - 104 - 105 - 106 - 107 - 108  >  >|