How Prospects Ruin Your Business

  • December 28 2011
  • Resource: Multimedia

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Unlocking Buried Treasure

  • December 20 2011
  • Resource: Multimedia

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The Future of Loyalty Programs is Social

  • December 06 2011
  • Resource: Multimedia

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Workshop: Optimizing ROI Driven Communications Across the Prospect/Customer/Partner Lifecycle

  • December 05 2011
  • Resource: Multimedia
  • Mike Carney & Claudio Ayub, hawkeye

Engagement varies throughout the Prospect/Customer/Partner lifecycle and data-driven communication ensures that your audience receives the right messages, at the right time, differentiating you from your competition.   At this session...Read More

B2B-Focused Session: The Game Has Changed: Engaging Partners in the New Normal - Part II

  • December 05 2011
  • Resource: Multimedia
  • Stacy DeLong, The HON Company & Michelle Pokorny, Maritz Loyalty and Motivation

This is Part II of the presentation. View B2B-Focused Session: The Game Has Changed: Engaging Partners in the New Normal - Part I here. The business-to-business world is changing and the only way to survive in the new normal is to embrace that...Read More

Achieving Meaningful, Profitable Interactions in the Era of the Empowered Consumer

  • December 05 2011
  • Resource: Multimedia
  • Tim Suther, Acxiom

Today’s empowered consumer represents an interesting paradox.  There have never been more ways to reach them, yet it’s never been harder to truly engage.  Consumers choose when, where, how and if they interact with brands...Read More

B2B-Focused Session: The Game Has Changed: Engaging Partners in the New Normal - Part I

  • December 05 2011
  • Resource: Multimedia
  • Stacy DeLong, The HON Company & Michelle Pokorny, Maritz Loyalty and Motivation

This is Part I of the presentation. View B2B-Focused Session: The Game Has Changed: Engaging Partners in the New Normal - Part II here. The business-to-business world is changing and the only way to survive in the new normal is to embrace that...Read More

Workshop: In-the-Moment Lifestyle Engagement Attendees Create and Experience Mobile & Social Engagement, Payments and Rewards

  • December 05 2011
  • Resource: Multimedia
  • Bob Gold, Gold Mobile

Attendees will actively participate in the following scenario: (1)   Be executives for a simulated consumer brand and actively participate in making the final decisions and tradeoffs on deploying a new mobile and social engagement...Read More

Social Engagement: Beyond the "Like"

  • December 05 2011
  • Resource: Multimedia
  • Don Fairbanks, ePrize, Mina Penna, Sabra Dipping Company LLC & Danielle Simon, StrawberryFrog

Many brands are successful at recruiting consumers to "Like" their Facebook page or "follow" them on Twitter. However, the perpetual challenge is keeping consumers engaged with their brand in the social media environment and motivating brand...Read More

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