Podcast: Social Responsibility is More than Just Being Green

  • May 05 2010
  • Resource: Multimedia

by: Mark Johnson, President & CEO, Loyalty 360Corporate social responsibility (CSR) is increasingly becoming an integral part of brands’ business strategies.  Typically, when we think of the term “social responsibility&rdquo...Read More

By Going Unplugged for 24 Hours, College Students Teach Marketers Valuable Lessons

  • April 28 2010
  • Resource: Multimedia

by: Mark Johnson, President & CEO, Loyalty 360200 University of Maryland students from a variety of majors were given what seemed to be a fairly simple challenge:  Abstain from social media for 24 hours.Simple?  Not for them...Read More

New Tiger Woods Commercial Shows Nike's Commitment to “Voice of the Customer”

  • April 14 2010
  • Resource: Multimedia

by: Mark Johnson, President & CEO, Loyalty 360Though Tiger Woods did not win this year’s Master’s, there is still plenty of buzz about the new Nike/Tiger Woods commercial, which features Tiger looking into the camera while his...Read More

Share of Mind Leads to Share of Wallet

  • March 31 2010
  • Resource: Multimedia

by: Mark Johnson, President & CEO, Loyalty 360Several analysts have given Apple Inc. (NASDAQ:AAPL) an ‘outperform’  rating.  The company cited customer loyalty as one of the main factors that will contribute to stock...Read More

Your hotel guests are more mobile than ever before. Are your marketing efforts keeping pace?

  • February 10 2010
  • Resource: Multimedia

by: Mark Johnson, President & CEO, Loyalty 360Armed with immediate, anytime, anywhere connectivity via their smart   phones, today’s on-the-go consumers are no longer tied to their land   line telephones and desktop computers...Read More

Year Two for Loyalty 360

  • January 27 2010
  • Resource: Multimedia

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