A Q&A with Loylogic by Ben Ashwell

  • July 29 2010
  • Resource: Multimedia

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Building Customer Driven Organizations from the Bottom Up

  • July 28 2010
  • Resource: Multimedia

Connie Hill, Vera Centra, Inc.Company executive leadership needs to wake up and support their customer marketing teams!It’s no secret to marketers that today’s customers expect more from the companies they interact with. The explosion...Read More

Channel Loyalty

  • July 21 2010
  • Resource: Multimedia

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How to Make Voice-of-Customer (VOC), Enterprise Feedback and Engagement Initiatives Payoff

  • July 08 2010
  • Resource: Multimedia
  • Chris Cottle, Allegiance, Inc. and Claire Howells, Zions Bancorporation

Creating surveys, listening to customer feedback and gathering data are great to do, but how do you make them payoff. How do you get boardroom visibility for your initiatives? Chris Cottle, VP Marketing at Allegiance and Claire Howells, VP...Read More

Consumer Engagement 101

  • July 08 2010
  • Resource: Multimedia
  • Ian Baer, Big Fuel

The marketing revolution isn't just coming…it's over. And consumers have taken permanent control of the equation - selecting which brands they will embrace and which they'll reject. Discussions of impressions, response rates...Read More

Building Stronger Customer Relationships by Mobilizing Your Company. It's not just about the transactions, it's the interaction.

  • July 08 2010
  • Resource: Multimedia
  • Presented by Doug Rozen and Jeff Anulewicz Maritz

Bring your mobile device for this highly engaging session where you will learn how mobile marketing innovation is the next major way to build stronger relationships, getting past the transaction to create greater customer...Read More

B2B Customer Insulation: From Shared to Exclusive

  • July 08 2010
  • Resource: Multimedia
  • Doug Press, The Incentive Group and Al Kelly, NEC Unified Solutions

Everyone seems to agree that there are arguably fewer new customers to be had in this challenged economy. As such, the savvy CMO embraces this and deftly focuses on keeping every last existing customer that he or she possibly can. To effectively...Read More

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