CONTENT GALLERY

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Engagement varies throughout the Prospect/Customer/Partner lifecycle and data-driven communication ensures that your audience receives the right messages, at the right time, differentiating you from your competition.   At this session...Read More

This is Part II of the presentation. View B2B-Focused Session: The Game Has Changed: Engaging Partners in the New Normal - Part I here. The business-to-business world is changing and the only way to survive in the new normal is to embrace that...Read More

Today’s empowered consumer represents an interesting paradox.  There have never been more ways to reach them, yet it’s never been harder to truly engage.  Consumers choose when, where, how and if they interact with brands...Read More

This is Part I of the presentation. View B2B-Focused Session: The Game Has Changed: Engaging Partners in the New Normal - Part II here. The business-to-business world is changing and the only way to survive in the new normal is to embrace that...Read More

Attendees will actively participate in the following scenario: (1)   Be executives for a simulated consumer brand and actively participate in making the final decisions and tradeoffs on deploying a new mobile and social engagement...Read More

Many brands are successful at recruiting consumers to "Like" their Facebook page or "follow" them on Twitter. However, the perpetual challenge is keeping consumers engaged with their brand in the social media environment and motivating brand...Read More

On average, a satisfied customer tells three people about a good product experience. The average dissatisfied customer gripes to 11 people. As the person managing Safelite’s digital presence, Kielmeyer is charged with getting more of...Read More

According to a most studies including the latest from Business Week, over 60% of defecting customers indicated they are satisfied right before they leave.  Learn why satisfaction doesn’t equal loyalty or retention and what to do about...Read More

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