CONTENT GALLERY

A social media strategy is a necessary business tool in the Web 2.0 world.  Not only do most consumers expect companies to have a social media presence, but 66% want the companies they do business with to increase usage of social media for...Read More

Regardless of the platform used for outreach, one truth remains: an increase in customer loyalty will show up at the register. But loyalty has two sides: creating it and keeping it. Brand Keys, a global leader in loyalty and engagement metrics,...Read More

Consistency and simplicity are critical components of effective loyalty programs – for both operator and consumer. However, in a franchise environment such as a restaurant, gas station or convenience store, it can be difficult to implement...Read More

Marketers can move their company’s market position from “problem solver” to “trusted adviser,” thus elevating financial results.  In this session you’ll see what steps you can take to move your company...Read More

Join Trevor Knott and Katie Scholl to learn how Citizens Bank and Giant Eagle have developed a partnership that aligns the goals of both organizations and their customers, to successfully build ongoing customer loyalty, increase incremental...Read More

Marketers spend more than $2-billion annually to operate programs in the U.S. – with the average enrollment of 14.1 loyalty programs per household.  The majority of these dollars are spent on the traditional points/miles-based credit...Read More

While economists proclaim that the Great Recession officially ended in June of 2009, its deep effect on the consumer mindset is still well-entrenched. At the same time, most businesses have not fully recovered from the tremendous setbacks they...Read More

Social media, mobile marketing and behavioral advertising have created a fundamental shift in communication. Your ability to maximize customer relationships continues to require an enterprise-wide "360 degree customer view" at all...Read More

By definition, Customer Intelligence and Loyalty make great bedfellows. Customer Intelligence — how marketers capture, manage, analyze, and apply data —supplies loyalty programs with deep customer insights that fuel real-time offers...Read More

Today, market analysts and forecasters are proclaiming customer intelligence as the new competitive weapon for business success.  However, many marketers are confused about the meaning of customer intelligence.  While many companies...Read More