A Review of the 2010 DMA's Digital Marketing Days by Mark Johnson, President and CEO of Loyalty 360

  • June 22 2010
  • Resource: Multimedia

I just had the pleasure to attend the 2010 DMA Digital Marketing Days (June 14-16th, 2010) at the Hilton in New York City. I enjoyed a variety of great sessions that focused on the turbulent,  dynamic and exciting times for the direct...Read More

A Review of the 2010 Card Forum

  • June 06 2010
  • Resource: Multimedia

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DMA's 2010 Retail Marketing Conference

  • June 01 2010
  • Resource: Multimedia

After attending the DMA’s 2010 Retail Marketing Conference 2010 that was held last week (May 24-27th, 2010) at the Gaylord Palms in Florida, we again were told that the marketing industry is in transition. The lineup the DMA brought to the...Read More

Mobile Marketing: Where it Is and Where it's Going - Q&A with Kevin Grieve, CEO of Mocapay

  • May 19 2010
  • Resource: Multimedia

Q&A with Kevin Grieve, CEO of MocapayRecording by Loyalty Mark Johnson, President & CEO, Loyalty 360Loyalty 360 recently polled its members to determine whether mobile is part of their customer loyalty strategies. The survey found that:36...Read More

Career Development, Work-Life Balance Found to be Drivers of Employee Engagement

  • May 12 2010
  • Resource: Multimedia

With employee satisfaction at historically low levels – a Conference Board survey of 5,000 households found that fewer than half of U.S.  workers (45%) are satisfied with their jobs, the lowest level since record-keeping began 22...Read More

Podcast: Social Responsibility is More than Just Being Green

  • May 05 2010
  • Resource: Multimedia

by: Mark Johnson, President & CEO, Loyalty 360Corporate social responsibility (CSR) is increasingly becoming an integral part of brands’ business strategies.  Typically, when we think of the term “social responsibility&rdquo...Read More

By Going Unplugged for 24 Hours, College Students Teach Marketers Valuable Lessons

  • April 28 2010
  • Resource: Multimedia

by: Mark Johnson, President & CEO, Loyalty 360200 University of Maryland students from a variety of majors were given what seemed to be a fairly simple challenge:  Abstain from social media for 24 hours.Simple?  Not for them...Read More

New Tiger Woods Commercial Shows Nike's Commitment to “Voice of the Customer”

  • April 14 2010
  • Resource: Multimedia

by: Mark Johnson, President & CEO, Loyalty 360Though Tiger Woods did not win this year’s Master’s, there is still plenty of buzz about the new Nike/Tiger Woods commercial, which features Tiger looking into the camera while his...Read More

Share of Mind Leads to Share of Wallet

  • March 31 2010
  • Resource: Multimedia

by: Mark Johnson, President & CEO, Loyalty 360Several analysts have given Apple Inc. (NASDAQ:AAPL) an ‘outperform’  rating.  The company cited customer loyalty as one of the main factors that will contribute to stock...Read More

Your hotel guests are more mobile than ever before. Are your marketing efforts keeping pace?

  • February 10 2010
  • Resource: Multimedia

by: Mark Johnson, President & CEO, Loyalty 360Armed with immediate, anytime, anywhere connectivity via their smart   phones, today’s on-the-go consumers are no longer tied to their land   line telephones and desktop computers...Read More

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