B2B-Focused Session: Achieving Customer Advocacy in the B2B World

  • March 19 2012
  • Resource: Multimedia
  • Kim Hammond, Quality Technology Services & Karen Posey, Geehan Group

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Loyalty Program Optimization

  • March 19 2012
  • Resource: Multimedia
  • John Kryczka & Rik Reppe, Pricewaterhouse Coopers

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B2B-Focused Session: Our Largest Client Just Fired Us - I Thought They Were Happy...What Happened?

  • March 19 2012
  • Resource: Multimedia
  • Peter Duggan, Computershare Shareowner Services

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Driving Brand Loyalty & Successful Support Engagements in a B2B World

  • March 19 2012
  • Resource: Multimedia
  • Greg Rhoads, Bentley Systems & Bernard Chung, SAP

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Brand Rituals: How Successful Brands Bond with Customers for Life

  • March 19 2012
  • Resource: Multimedia
  • Michael Grasso, TXU Energy & Zain Raj, Hyper Marketing

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Moving from Transactional Loyalty to Relationship Loyalty in the Luxury Market

  • March 19 2012
  • Resource: Multimedia
  • Phil Rubin, rDialogue & Karen Fields, Exclusive Resorts

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Do You Really Need a Loyalty Program?

  • March 19 2012
  • Resource: Multimedia
  • Chris Miller & Mu Hu, Golfsmith

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Brewing Up Loyalty: Green Mountain Coffee’s Café Express Club

  • March 19 2012
  • Resource: Multimedia
  • Brian Galloway, Green Mountain Coffee

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B2B Focused Session: Leveraging Research To Drive Product Design and The Engagement Strategy

  • March 19 2012
  • Resource: Multimedia
  • Fred Drasner & Mike Carney, Vehicle Production Group (VPG)

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The Spillover Effect - Driving Customer Loyalty through Engagement

  • March 19 2012
  • Resource: Multimedia
  • Dr. Gary Rhoads, BYU & Barbara Porter, Nicor National

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